What Scott Group Studio does

Scott Group Studio is a privately held American manufacturer of luxury custom rugs and carpets, founded in 1969 in Cleveland, Ohio by Steve Sellinger and now headquartered in Grand Rapids, Michigan. The company operates two brands — Scott Group Custom Carpets and PWV — along with a dedicated Scott Group Studio Aviation line, and runs a vertically integrated mill employing over 50 tufting artisans, 10 designers, and an in-house dye house with spectrophotometer-based color matching supporting a library of more than 14,000 colors. Construction techniques span hand-tufted, hand-knotted, hand-woven, and machine-made, using New Zealand wool, silk, and worsted wool, and the company holds Green Label Plus, AS9100, and ISO 9001 certifications.

The business sells exclusively through a US A&D trade account program to interior designers and architects, supported by six showrooms in Grand Rapids, Dallas, Los Angeles, Chicago, Houston, and New York, plus a remote aviation sales function. Pricing is quote-based and project-driven, with lead times ranging from 6-8 weeks for machine-made to 12+ weeks for hand-tufted work; a complimentary lifetime cleaning and refurbishment service is included with each purchase. Customer segments include residential and commercial A&D (primary), private aviation interiors (secondary), and yacht interiors (secondary), with notable designer clients such as Tineke Triggs, Jenkins Interiors, Billy Cotton, James Thomas Interiors, and David Kleinberg Design Associates.

Recent strategic activity centers on a January 2024 corporate rebrand and website relaunch, the June 2026 launch of the Terrane Collection, and a co-development partnership with furniture designer Mary Ratcliffe yielding the "A Dialogue in Craft" collaboration. An online Semi-Custom visualization tool extends the historically sales-led process into self-serve digital channels, while participation in ICFF, NBAA, and EBACE supports brand presence across residential design and aviation verticals. Revenue, headcount growth rates, and ownership structure beyond founder Steve Sellinger are not publicly disclosed.

Name

Scott Group Studio

Legal name

Scott Group Studio

Website

https://scottgroupstudio.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Scott Group Studio is a privately held, Grand Rapids-based manufacturer of luxury custom hand-tufted, hand-knotted, hand-woven, and machine-made rugs, selling exclusively through a US A&D trade account program to interior designers, architects, and aviation/yacht clients via six showrooms and dedicated aviation sales staff.

Ownership category

akta.pro rank

Product category

Luxury Custom Carpets and Rugs

NAICS

Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industry

Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)

Keywords

• Luxury custom rugs
• Hand-tufted carpets
• Custom carpet manufacturing
• Aviation interior carpets
• Trade-only flooring

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Rug and Carpet Sales: Made-to-order custom rugs and carpets for architects, interior designers, and aviation clients. Products are customized in design, color, size, and materials. Lead times vary from 6-8 weeks for machine-made to 12+ weeks for hand-tufted products.
2. Semi-Custom Rug Sales: Pre-designed rugs available for customization in colors and limited modifications through the semi-custom process.
3. Aviation Interior Carpeting: Custom carpet solutions for aircraft interiors, including private jets, with specialized expertise in complex templates and multi-piece installations.
4. Cleaning and Restoration Services: Lifetime cleaning and refurbishment services for purchased products. While the service is complimentary for cleaning/rejuvenation, freight and packaging costs are borne by the customer.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Scott Group Studio designs and manufactures luxury custom carpets and rugs in Grand Rapids, Michigan, offering hand-tufted, hand-knotted, hand-woven, and machine-made constructions across its Scott Group Custom Carpets and PWV brands. Products are made-to-order in any size, color, and design using premium New Zealand wool, silk, and worsted wool, with specialized carpeting for private aviation interiors. The company sells exclusively to trade professionals (interior designers, architects, and aviation clients) through six U.S. showrooms and a dedicated trade account program.

Product overview

Scott Group Studio is a luxury custom rug and carpet manufacturer offering hand-tufted, hand-knotted, hand-woven, and machine-made products under the Scott Group Custom Carpets and PWV brands. The portfolio includes the Terrane Collection (landscape-inspired 2026 launch) and Scott Group Studio x Mary Ratcliffe Studio collaboration (hand-tufted carpets with Mary Ratcliffe). Products span construction types including Hand-Tufted, Hand-Knotted, Hand-Woven, and Machine-Made, available as Semi-Custom or fully Custom designs. The company operates a vertical manufacturing operation in Grand Rapids, Michigan with over 50 tufting artisans, an in-house dye house, and design team of 10 designers. Markets served include Architecture & Design (A&D), Aviation interiors, and Yacht interiors. Services include A&D Trade Program for interior designers and architects, Lifetime Cleaning and Refurbishment Program, Custom Design Process with CAD drafting and spectrophotometer color matching, and online Semi-Custom visualization tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Scott Group Custom Carpets Primary heritage brand of Scott Group Studio offering luxury hand-crafted custom carpets and rugs across hand-tufted, hand-knotted, hand-woven, and machine-made constructions. Manufactured in Grand Rapids, Michigan with New Zealand wool, silk, and worsted wool inputs. Sold exclusively through trade accounts to interior designers and architects.
• PWV Heritage rug brand acquired by Scott Group Studio, also American-made in Grand Rapids, Michigan. Complements Scott Group Custom Carpets with additional design options and craftsmanship traditions, sold through the same trade channel.
• Terrane Collection Hand-tufted luxury carpet collection launched in June 2026 featuring landscape-inspired designs that blend rich texture and fluid lines with an airy, understated palette. Sold to interior designers and architects through trade accounts.
• Scott Group Studio x Mary Ratcliffe Studio Collection Hand-tufted carpet collection created in collaboration with furniture designer Mary Ratcliffe, featuring Rista, Persei, Joro II, and related designs with an earthy palette of terracotta, warm beige, and soft neutrals inspired by Ratcliffe's family farm landscape.
• Hand-Tufted Rugs Hand-crafted rugs in which yarn is tufted through primary backing using a single-needle tufting gun, offering extensive design flexibility across pile heights, textures, and colors. Typical lead time is 12+ weeks. Sold to trade professionals.
• Hand-Knotted Rugs Highest-craftsmanship rugs in which individual knots are tied by hand, providing exceptional durability and design intricacy. Available for the architecture and design market.
• Hand-Woven Rugs Woven rugs produced on looms by skilled artisans, providing unique textural qualities and traditional craftsmanship techniques. Sold to trade professionals.
• Machine-Made Rugs Precision-crafted rugs produced via automated manufacturing, including Machine-Made and Machine-Made with Hand Overtuft options. Shorter lead times (6-8 weeks) make this suitable for projects with tighter timelines.
• Aviation Interior Carpets Custom carpet solutions engineered for private and business jet cabin interiors, including complex curved templates, multi-piece and multi-layer installations, and aisle patterns. Produced to AS9100 quality standards and supported by a dedicated aviation sales team.
• A&D Trade Program Application-based trade account program for interior designers and architects providing access to the product library, personalized project folders, shareable company account information, dedicated account executive support, sample requests, and quoting.
• Lifetime Cleaning and Refurbishment Program Complimentary lifetime service for purchased carpets and rugs, including professional cleaning, pile lifting, and re-shearing performed by skilled artisans at the Grand Rapids facility. Customer pays freight and packaging.
• Semi-Custom Process Online-enabled semi-custom rug workflow in which pre-designed patterns are customized in color and limited modifications, with samples produced in selected colors and shipped within 5-10 business days.
• Custom Design Process End-to-end custom rug creation service including design consultation, CAD drafting, color matching via spectrophotometry, custom dyeing, hand-tufting, shearing, and finishing, executed collaboratively with an assigned designer.

Quantifiable outcome

• Complimentary lifetime cleaning, pile lifting, and re-shearing service for all purchases
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Mary Ratcliffe StudiocoreStrategic or Co-development Partner · 18 June 2026Collaboration between Scott Group Studio and furniture designer Mary Ratcliffe resulted in the Terrane Collection and the 'A Dialogue in Craft' collection of hand-tufted carpets. The collaboration celebrates human craftsmanship, natural world, and bridging different craft histories. Designs are inspired by Mary's family farm landscape, distilled into intimate expressions with earthy palettes. The partnership has produced multiple designs including Rista, Persei, Joro II, Romas, Cala II, and Desert Broom.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Tai Ping Carpets: Hong Kong-based luxury custom carpet manufacturer serving architecture, design, hospitality, and aviation interiors with made-to-order hand-tufted and hand-knotted rugs. Closest direct competitor to Scott Group in custom A&D and aviation carpet, with comparable trade account model and global showroom presence.
• Stark Carpet: US-based luxury carpet and rug company with a strong trade channel, multiple showrooms nationwide, and a broad custom and broadloom product line serving interior designers and architects. Directly comparable to Scott Group in trade-led A&D distribution and luxury positioning.
• The Rug Company: Luxury hand-knotted rug brand known for designer collaborations (Paul Smith, Vivienne Westwood) and premium positioning. Comparable to Scott Group in craftsmanship, designer collaboration model, and luxury custom rug category, though more retail/D2C oriented.
• Edward Fields: Heritage custom carpet manufacturer founded in 1931, known for hand-tufted and hand-knotted luxury carpets for designers, architects, and residential projects. Comparable in craft tradition, A&D trade focus, and made-to-order customization.
• Bentley Mills: US-based commercial carpet manufacturer with strong aviation and corporate interior business; produces custom carpet for aircraft cabins and high-end commercial projects. Direct overlap with Scott Group's aviation interior carpeting niche.
• Merida Meridian: US maker of natural fiber (jute, sisal, wool) area rugs and custom carpets for residential and commercial projects, with a designer trade program. Comparable to Scott Group in trade-led custom rug model and natural/premium material positioning.
• Woolshire Carpet Mills: US-based custom wool carpet mill producing hand-tufted and broadloom carpets for designers, architects, and developers. Comparable to Scott Group in custom wool rug manufacturing for the A&D trade channel.

Broad incumbents

• Nourison: Large broadloom and area rug manufacturer with broad price-point coverage across residential and hospitality channels. Comparable to Scott Group in rug/carpet category but operates at much larger scale and lower price tiers rather than fully custom luxury.
• Mohawk Industries: Largest US carpet and rug manufacturer with extensive residential, commercial, and aviation carpet lines. Indirectly comparable as the broad incumbent in the carpet industry; competes with Scott Group at the commercial aviation and high-end residential tiers.
• Interface: Global leader in modular carpet tile and commercial flooring with strong sustainability positioning. Indirect comparator as a commercial carpet incumbent that touches Scott Group's commercial/hospitality projects at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/scottgroupstudio

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scott Group Studio