Wyplay
Wyplay is a France-based B2B software provider founded in 2006 that delivers TV middleware, STB integration, and AI-managed P2P CDN solutions to Tier-1 telco, pay-TV, and streaming operators globally. Its WyTV stack is deployed on 12.5 million set-top boxes.
- Company typePrivate
- Founded2006
- HeadquartersAllauch, France
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Wyplay does
Wyplay is a France-based B2B software company founded in 2006 that builds TV operator software solutions for telcos, pay-TV providers, and streaming/media companies. Its core product portfolio includes the WyTV stack, a DVB middleware (player, recording, broadcast and hybrid TV features) for Linux, RDK, and AndroidTV set-top boxes, now deployed on 12.5 million STB units worldwide; WyLambda, which enables Android applications to run on Linux and RDK STBs; WyCDN (marketed as Frog2Frog), an AI-managed decentralized P2P CDN claiming 70-80% bandwidth cost savings; and Frog by Wyplay, an open-source middleware ecosystem with 50+ participating chip, CAS/DRM, STB OEM, and delivery partners. The company combines these proprietary products with end-to-end professional services spanning consulting, preparation, execution, client-side system integration, and quality assurance/pre-certification (Netflix, Disney+, Amazon, RDK, Android).
Wyplay monetizes through direct enterprise sales to Tier-1 operators via multi-year contracts combining professional services engagements with product licensing. Its Tier-1 customer base spans Canal+ Group, Sky (Italy and New Zealand), Telefonica, Vrio/Sky Brazil/DIRECTV, Starhub, Nuuday, Free, and Sky Italia, with additional operator references in Western Europe, APAC, LATAM, and EMEA. The company employs 150+ people across offices in Allauch (HQ), Sophia Antipolis, Montpellier, Tunis, and Sao Paulo. Reported strategic milestones include profitability and net profit growth in 2020, turnover growth in 2022, the June 2023 acquisition of Paris-based UI/UX start-up iFeelSmart, and a February 2024 partnership with Blacknut to deploy cloud gaming for operators.
Wyplay has raised approximately €23 million in disclosed funding across rounds in 2006 (Sofinnova Partners), 2008 (Elaia-led, €10M), 2010 (€9M), and an undisclosed 2015 round from TempoCap. The company has operated profitably at least since 2020 and continues to invest in product diversification, geographic expansion, and inorganic capability acquisition without disclosing a fresh large venture round, suggesting organic funding of growth.
Wyplay firmographics
Firmographics- Name
- Wyplay
- Legal name
- Wyplay SAS
- Website
- https://wyplay.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wyplay is a France-based B2B software provider founded in 2006 that delivers TV middleware, STB integration, and AI-managed P2P CDN solutions to Tier-1 telco, pay-TV, and streaming operators globally. Its WyTV stack is deployed on 12.5 million set-top boxes.
- Ownership category
- akta.pro rank
Wyplay industry classification
Industry- Product category
- Video Middleware and TV Operator Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Computer Programming Services (7371), Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Video Player SDKs & Playback Apps (Web/Mobile/CTV) (MPAHAJAD)
- akta.pro secondary industries
- Video Streaming & OTT Delivery (Live/VOD, Low-Latency) (HDABAGAC), Media Processing at the Edge (Transcoding, Packaging, DRM at Edge) (HDABAGAD)
Keywords
Where Wyplay is headquartered
LocationHeadquarters
- HQ city
- Allauch
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Wyplay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services: Consulting, delivery of pilot systems (prototyping, PoC), UX/UI activities, software development, system integration, quality assurance and control. Wyplay provides end-to-end services from preparation phase to execution phase for TV operators.
- Product Licensing: Licensing of proprietary products including WyTV stack (DVB software), WyLambda (Android on STB), and WyCDN (P2P CDN). Products are deployed on operator set-top boxes and devices.
- Software Middleware Licensing: Frog by Wyplay open-source middleware portfolio offered to operators and ecosystem partners. Additional revenues and costs optimization for operators through stickiness features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise professional services engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Wyplay product offering
Product offeringCore offering
Wyplay develops and licenses TV middleware and video delivery software for telecom, pay-TV, and streaming operators, anchored by the WyTV stack (DVB middleware for broadcast and hybrid set-top boxes), WyLambda (Android-on-Linux/RDK application runtime), WyCDN/Frog2Frog (AI-managed decentralized P2P CDN), and the Frog by Wyplay open-source middleware ecosystem. The company complements these products with end-to-end professional services—from consulting and preparation through execution, client-side system integration, and quality assurance—to deliver integrated video solutions for Tier-1 operators across Linux, AndroidTV, RDK, FireTV, and AppleTV devices.
Product overview
Wyplay offers a portfolio of TV software products and professional services for Telco, Pay-TV, streaming and media companies. The core product portfolio includes: WyTV stack (DVB middleware for broadcast/hybrid STBs, 12.5M units deployed), WyLambda (Android app runtime on Linux/RDK devices), Frog2Frog (CDN cost optimization via P2P), and WyCDN (AI-managed decentralized P2P CDN for 70-80% bandwidth savings). These products are complemented by end-to-end professional services spanning consulting, preparation, execution, system integration, and quality assurance. Wyplay supports multiple operating systems (Linux, AndroidTV, RDK, iOS, FireTV, webOS, Tizen) and integrates major streaming apps (Netflix, Disney+, Prime, YouTube).
Differentiator
Problem solved
Functional benefit
Brands
- WyTV stack: DVB stack including player, recording management, and TV features for broadcast and hybrid products. Deployed on 12.5 million STB units worldwide.
- WyLambda
- Frog2Frog
- WyCDN
- Community by Wyplay
Products and services
- WyTV stack DVB software stack including player, recording management, and all TV features for broadcast and hybrid products, deployed on Linux, RDK, and AndroidTV-based set-top boxes. Targeted at Tier-1 pay-TV, DTH, and IPTV operators building broadcast and hybrid video services.
- WyLambda Middleware that allows Android applications to run on Linux and RDK set-top boxes, with dynamic management of native and Android TV applications. Designed for operators that want to integrate Android OTT apps (Netflix, Disney+, Prime, YouTube, etc.) without replacing their Linux/RDK hardware fleet.
- Frog2Frog CDN cost optimization solution that delivers massive savings on CDN spend and absorbs audience peaks using peer-to-peer technology with AI-driven traffic management. Targeted at telecom, pay-TV, and streaming operators seeking to reduce bandwidth and CDN costs.
- WyCDN Decentralized P2P content delivery network managed by AI Swarm Intelligence, allowing video operators to reduce CDN costs by up to 70–80% and absorb audience peaks with no backend changes required. Client-side-only integration targeted at streaming, pay-TV, and media operators dealing with live sports and blockbuster traffic spikes.
- Frog by Wyplay (open-source middleware ecosystem) Open-source digital TV middleware portfolio offered to operators and ecosystem partners, providing additional revenues and cost optimization through stickiness features; ecosystem includes major chip vendors, CAS vendors, and STB manufacturers.
- Consulting & Preparation Phase Services Professional services including consulting, delivery of pilot systems (prototyping, PoC), UX/UI activities (concepts, designs, KPIs, demos), functional definition, technical analysis, project planning, and architecture choices. Targeted at TV operators preparing new video services and infrastructure projects.
- Execution Phase Services Software development and integration services for client devices (STBs, smartphones, tablets, Connected TVs), multiple OS (Linux, AndroidTV, RDK, FireTV, AppleTV, iOS, webOS, Tizen), middleware features (video playback, VOD, Ads, PVR, transcoding, voice, DRM/CAS), and UI development (HTML5, ReactJs, React Native, Lightning). For TV operators seeking to extend in-house R&D capacity.
- Client-side System Integration End-to-end system integration from business requirements to maintenance using Agile scrum methodology, E2E qualification and acceptance, and 3rd party lab testing. Targeted at operators using a single partner to deliver the entire solution journey.
- Quality Assurance & Control Services QA strategy definition, test plan execution (manual and automated), 3rd party validation and pre-certification (Netflix, Disney, Nagra CAS, RDK, Android), defect analysis, and performance testing. Used by operators requiring certification-ready software for major app stores and CAS ecosystems.
- TV Expert Services (Elastic Retained Team) Elastic retained team model with blended skills for TV project delivery, supporting hybrid technology (OTT/IPTV/Broadcast), multiple OS (Linux, Android, iOS, RDK), and multi-vendor contexts. For operators that need scalable, multi-disciplinary TV expertise on demand.
Quantifiable outcome
- Up to 80% savings on CDN traffic through WyCDN decentralized P2P network
- +3 more outcomes
Companies that use Wyplay
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Wyplay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability3 records
Feature5 records
Wyplay partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- BlacknutcoreWyplay & Blacknut join forces to deploy Cloud Gaming worldwide. This partnership enables Wyplay to offer cloud gaming solutions to their operator customers.
- SceenicminorWyplay and Sceenic are collaborating to deliver co-watching solutions for TV operators, enabling viewers to watch content together remotely.
- SmarDTV GlobalminorWyplay and SmarDTV Global join forces to provide off-the-shelf Android TV platforms for faster time-to-market.
- RDKcoreWyplay and RDK accelerate their collaboration. Wyplay provides RDK professional services and is a recognized RDK system integrator.
- TechnicolorcoreWyplay and Technicolor extend their collaboration to Android TV solutions. Wyplay provides middleware and system integration for Technicolor's Android TV products.
- TechnicolorcoreTechnicolor becomes new Frog by Wyplay Community Member, providing extended ecosystem support.
- Frog by Wyplay Community EcosystemcoreOpen-source middleware ecosystem with 50+ companies including Humax, Kaon, Skyworth, Vestel, Homecast, COSHIP, Jiuzhou, Sigma Designs, Tata Elxsi, AirTies, STMicroelectronics, MStar, HiSilicon, Amlogic, ALi, Broadpeak, Irdeto, Verimatrix, XroadMedia, Quadrille, V-Nova, JetHead, Veygo, Spideo, Alpha Networks, Mobica, Kannuu, Ekioh, MathEmbedded, RT-RK, ViXS, PlayStation, and others.
- Vubiquity (part of Amdocs)minorVubiquity, part of Amdocs, is mentioned as an ongoing collaboration partner from the iFeelSmart acquisition. Vubiquity provides content and app aggregation services.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Wyplay competitors and assessment
Company assessmentDirect peers
- 3SS (3 Screen Solutions): Germany-based provider of OTT/IPTV software platforms and middleware for TV operators, offering end-to-end solutions across STBs, mobile, and web. Directly comparable to Wyplay in serving Tier-1 telco and pay-TV operators with hybrid broadcast/OTT stacks.
- Vewd (formerly Opera TV): Provides OTT software and app stores for connected TVs and STBs, with a focus on HTML5-based hybrid broadcast/OTT experiences. Closely mirrors Wyplay's middleware and player SDK positioning for operator and CE device manufacturers.
- Net Insight: Swedish vendor of media transport, contribution, and live-streaming infrastructure for broadcasters and operators. Comparable in serving Tier-1 broadcasters with low-latency, high-reliability video distribution technologies.
- Amino Technologies: UK-based provider of IPTV/OTT devices and associated software/cloud platforms for operators. Direct overlap with Wyplay on operator-targeted STB hardware/software bundles and managed IPTV deployments.
- Zattoo: Swiss white-label OTT/IPTV platform provider serving European telcos and operators with end-to-end streaming infrastructure. Overlaps with Wyplay on operator-facing OTT platform delivery and live TV orchestration.
- Zappware: Belgium-based provider of TV software platforms and middleware for IPTV/OTT operators across Europe, Africa, and the Americas. Directly comparable to Wyplay in delivering operator-grade end-to-end STB/OTT solution stacks.
- Broadpeak: French vendor specializing in CDN, video streaming, and QoE optimization for pay-TV operators and OTT providers - a direct WyCDN competitor. Already a Wyplay integration partner (Frog community), highlighting direct product overlap in operator-targeted video delivery.
Broad incumbents
- Sagemcom: Large French vendor of broadband, STB, and video solutions for Tier-1 operators globally with a much broader hardware-centric portfolio. Overlaps Wyplay in operator STB software/middleware but operates at significantly larger scale with manufacturing capabilities.
- Technicolor (Connected Home): Major STB and Android TV reference platform provider for global operators; already a core Wyplay partner (Frog community member). Comparable due to overlapping Android TV middleware offerings for the same Tier-1 customer base.
- Harmonic: US-listed vendor of video infrastructure including CDN, transcoding, and OTT delivery for broadcasters and operators. Broad overlap with WyCDN's CDN cost optimization positioning, but at much larger scale across the operator ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Wyplay social profiles
Digital presenceWyplay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wyplay leadership team
Management profileNumber of profiles
Profiles7 records
Wyplay subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wyplay funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wyplay M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wyplay
What does Wyplay do?
Wyplay develops and licenses TV middleware and video delivery software for telecom, pay-TV, and streaming operators, anchored by the WyTV stack (DVB middleware for broadcast and hybrid set-top boxes), WyLambda (Android-on-Linux/RDK application runtime), WyCDN/Frog2Frog (AI-managed decentralized P2P CDN), and the Frog by Wyplay open-source middleware ecosystem. The company complements these products with end-to-end professional services—from consulting and preparation through execution, client-side system integration, and quality assurance—to deliver integrated video solutions for Tier-1 operators across Linux, AndroidTV, RDK, FireTV, and AppleTV devices.
Is Wyplay a public or private company?
Wyplay is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wyplay founded?
Wyplay was founded in 2006. It employs 101 to 250 people.
Where is Wyplay based?
Wyplay is headquartered in Allauch, France, in the Europe region.
How does Wyplay make money?
Three revenue lines are on record. Professional Services are the primary driver. The others are product Licensing and software Middleware Licensing.
Who are Wyplay's main competitors?
Direct peers on record are 3SS (3 Screen Solutions), Vewd (formerly Opera TV), Net Insight, Amino Technologies, Zattoo, Zappware and Broadpeak. Broad incumbents are Sagemcom, Technicolor (Connected Home) and Harmonic.
Does Wyplay have an API?
No public API is recorded for Wyplay.
What industry is Wyplay in?
Wyplay's product category is Video Middleware and TV Operator Software. Its primary akta.pro industry code is MPAHAJAD, Video Player SDKs & Playback Apps (Web/Mobile/CTV), with a secondary code of HDABAGAC, Video Streaming & OTT Delivery (Live/VOD, Low-Latency). Its NAICS code is 516210 and its SIC code is 7371.