Freepik Company

What Freepik Company does

Freepik Company S.L.U., operating commercially as Magnific, is a Málaga, Spain-headquartered private company founded in 2010 that has evolved from a stock content marketplace into a unified AI creative platform. It serves individual creatives, agencies, studios, and large enterprises with a horizontally scoped suite of generative and editing tools spanning image, video, audio, and 3D content, layered over a licensed stock library of more than 250 million assets (photos, vectors, illustrations, icons, 3D, video, audio, templates, mockups, fonts) accumulated over 15 years.

The platform is built as an orchestration layer atop 40+ third-party generative AI models — including OpenAI GPT 2, Google Veo 3, Flux 2, Runway Gen 4.5, Kling 3, ElevenLabs, Minimax, and Wan — exposed through a credit-based consumption model. Proprietary components include a node-based collaborative canvas called Spaces, configurable Agents with persistent memory and brand knowledge bases, and Model Context Protocol (MCP) integration that makes the platform callable from Claude, ChatGPT, Cursor, and other AI assistants. Distribution is anchored by native plugins for Figma, Adobe Creative Cloud (Illustrator, Photoshop, After Effects, Premiere Pro, InDesign), Final Cut Pro, DaVinci Resolve, and Microsoft Office, embedding Magnific at the user's primary workstation.

Monetization combines freemium and credit-based individual subscriptions, Business plans for teams and agencies with shared credits and collaborative workflows, and annual Enterprise contracts offering unlimited users, custom SSO, legal indemnification, and procurement-ready compliance (GDPR, ISO/IEC 27001, SOC 2). Go-to-market is dual-track: a product-led self-serve funnel that has scaled to 1M+ subscribers, overlaid with a dedicated enterprise sales motion targeting mission-critical creative buyers such as Coca-Cola, Ogilvy, R/GA, Guess, Delivery Hero, NuBank, Job & Talent, and Wonder. No venture funding, parent company, or financial disclosures are evidenced in the source data, and the legal entity remains the original Freepik Company S.L.U. structure.

Name

Freepik Company

Legal name

Freepik Company S.L.U.

Website

https://freepikcompany.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Freepik Company (DBA Magnific) is a Málaga-based AI creative platform offering image, video, audio, and 3D generation tools over a 250M+ asset library, serving 1M+ individual creatives, agencies, and enterprises globally via subscription and API.

Ownership category

akta.pro rank

Product category

AI Creative Software Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• AI creative platform
• Generative AI tools
• Stock media library
• AI image generation
• Creative workflow software

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscription Plans (Individual/Business): Credit-based subscription tiers with monthly or annual billing. Individual plans provide access to AI tools and stock assets. Business plans add collaborative features, shared credits, and team workflows.
2. Enterprise Plans: Full-scale AI solutions for global organizations with unlimited users, custom SSO, dedicated support, legal indemnification, and procurement-ready compliance (GDPR, ISO/IEC 27001, SOC 2).
3. API/MCP Credits: Usage-based consumption of AI capabilities through API endpoints for image generation, video generation, audio processing, and stock asset access. Billed based on credit usage.
4. Freemium Access: Free tier available for individual users to explore basic AI generation capabilities, with upsell to paid plans for expanded features and higher usage limits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Freepik Company (operating as Magnific) operates a unified AI creative platform that integrates 40+ generative AI models for image, video, audio, and 3D content creation alongside a 250M+ licensed stock asset library. The platform offers collaborative workflows via a node-based canvas (Spaces), customizable AI Agents with persistent brand knowledge bases, and native plugins for Figma, Adobe Creative Cloud, Final Cut Pro, DaVinci Resolve, and Microsoft Office, with credit-based subscription plans for individuals, businesses, and global enterprises.

Product overview

Magnific (formerly Freepik) is a unified AI creative platform offering a comprehensive suite of tools across image, video, audio, and 3D generation. The platform integrates 40+ AI models including GPT 2, Veo 3, Flux 2, Runway Gen 4.5, Kling 3, ElevenLabs, and others. The core products include AI Image Generator, AI Video Generator, AI Voice Generator, Spaces (collaborative node-based canvas), and Agents (customizable AI workers). Additional tools include image upscaling/editing, background removal, relighting, 3D scene generation, sound/music generation, and 250M+ licensed stock assets. The platform supports plugins for Figma, Adobe Creative Cloud, Final Cut Pro, DaVinci Resolve, and Microsoft Office, plus MCP integration for AI agents like Claude and ChatGPT. The platform targets creatives, enterprises, agencies, and studios with Business and Enterprise pricing tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Image Generator Generative AI tool that creates top-quality images using multiple leading AI models, targeting creatives, agencies, and enterprises for image-based content production.
• AI Video Generator Generative AI video creation tool that produces videos from text, images, or both with motion control, used for ads, content, and film production.
• AI Voice Generator (Text to Speech) AI text-to-speech tool that converts text into natural speech in any voice, including voice cloning and lip sync, targeting video producers, marketers, and content creators.
• AI Image Upscaler AI image enhancement tool that upscales images up to 10K resolution with preserved real detail, used by photographers, designers, and print producers.
• AI Video Upscaler AI video enhancement tool that upscales video quality and resolution, used for cinematic work and campaign production.
• Spaces Node-based collaborative canvas where teams build, automate, and reproduce AI creative workflows, wiring together tools, models, and content with shared state.
• Agents Customizable AI agents with knowledge bases and persistent memory that learn brand books and references to autonomously execute creative tasks inside the Spaces canvas.
• MCP (Model Context Protocol) Model Context Protocol integration that lets developers and AI agents invoke the entire Magnific platform from external AI environments such as Claude, ChatGPT, and Cursor.
• Plugins Native plugin suite integrating Magnific AI capabilities directly inside Figma, Adobe Creative Cloud, Final Cut Pro, DaVinci Resolve, and Microsoft Office.
• Stock Library Licensed stock asset library of 250M+ photos, vectors, illustrations, icons, 3D models, video, audio, templates, mockups, and fonts available via subscription and Stock API.
• Magnific APIs (Image, Video, Audio, Stock) Developer APIs for programmatic access to image generation, video generation, audio generation, and the 250M+ stock asset library, billed by credit consumption.
• AI Photo Editor AI-powered photo editing tool for retouching, adjusting, and refining photos in seconds, targeted at designers, marketers, and photographers.
• AI Background Remover AI computer vision tool that removes any background from images in one click, used by designers, e-commerce teams, and photographers.
• AI 3D Model Generator AI 3D generation tool that creates 3D models and scenes from images or text for game, product, and visual production workflows.
• AI Icon Generator AI icon generation tool that produces consistent icon sets for UI design, branding, and presentations.
• Sound Effect Generator AI sound effect generator that creates audio effects for video, games, and multimedia projects.
• Music Generator AI music generator that produces music tracks for videos, backgrounds, and creative projects.
• Enterprise Plan Enterprise subscription tier offering unlimited users, flexible credits, parallel generations, custom SSO, legal indemnification, dedicated support, and procurement-ready compliance (GDPR, ISO/IEC 27001, SOC 2).
• Business Plan Subscription tier for creative teams and agencies with shared credits, collaborative Spaces workflows, and access to all AI models, billed monthly with no seat limits.

Quantifiable outcome

• 1M+ subscribers across creatives, enterprises, agencies, and studios
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability10 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core.

• FigmacoreTechnology or IntegrationNative Figma plugin enabling users to generate, upscale, and edit images directly within Figma without leaving their design workflow. Available for download.
• Adobe Creative CloudcoreTechnology or IntegrationNative plugins for Adobe Illustrator, Photoshop, After Effects, Premiere Pro, and InDesign enabling AI creative capabilities within the Adobe ecosystem.
• Final Cut ProcoreTechnology or IntegrationNative Final Cut Pro plugin for macOS enabling AI video editing capabilities within Apple's professional video editing software.
• DaVinci ResolvecoreTechnology or IntegrationNative DaVinci Resolve plugin for macOS enabling AI video upscaling and editing within Blackmagic Design's professional color grading and video editing software.
• OpenAI (GPT 2)coreTechnology or IntegrationIntegration of OpenAI's GPT 2 image generation model as one of the 40+ AI models available on the Magnific platform.
• Google (Veo 3)coreTechnology or IntegrationIntegration of Google's Veo 3 video generation model as part of the multi-model AI platform offering.
• RunwaycoreTechnology or IntegrationIntegration of Runway Gen 4.5 video generation model into the Magnific platform's AI model portfolio.
• ElevenLabscoreTechnology or IntegrationIntegration of ElevenLabs voice and audio generation capabilities for text-to-speech, voice cloning, and sound generation.
• MinimaxcoreTechnology or IntegrationIntegration of Minimax (Hailuo 2.3) video generation model into the platform's AI model offerings.
• Flux (Black Forest Labs)coreTechnology or IntegrationIntegration of Flux 2 Pro image generation model as one of the available AI models on the platform.
• Kling (Kuaishou)coreTechnology or IntegrationIntegration of Kling 3 video generation model into the platform's AI video capabilities.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Canva: Canva's Magic Studio offers generative image, video and design tools to a similar SMB-to-enterprise creative audience with subscription pricing. Direct overlap in target buyer (marketing teams, agencies, individuals), business model (PLG subscription with team tiers) and product surface (design + AI generation + stock).
• Shutterstock: Shutterstock combines a large licensed stock library (photos, video, music, 3D) with a generative AI creative platform and enterprise APIs — the closest direct comparison to Magnific's stock-plus-AI hybrid model. Comparable enterprise buyer base (advertising, media, agencies) and overlapping stock + generation offering.

Broad incumbents

• Getty Images:
• Adobe: Adobe bundles generative AI (Firefly) and a massive stock library (Adobe Stock) directly into Creative Cloud — the dominant incumbent that Magnific positions against via plugins and multi-model routing. Same target customer (creative professionals, agencies, enterprises) and overlapping product surface across image, video and audio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/freepik
• YouTubeyoutube.com/@magnific_ai
• LinkedInlinkedin.com/company/freepik-company
• Instagraminstagram.com/magnific_ai
• TikToktiktok.com/@magnific_ai
• Facebookfacebook.com/Freepik

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freepik Company