What Thirdera does

Thirdera was a US-based ServiceNow consultancy founded by Jason Wojahn (one source dates founding to 2016; firmographics data lists 2021), specializing in enterprise digital transformation, workflow automation, and AI-led service management built on the ServiceNow platform. The firm built a ServiceNow Global Elite Partner practice through aggressive inorganic growth — completing six acquisitions between February 2021 and January 2023 (Appoxio, Service Line Solutions, Novoscale, Cerna Solutions, Evergreen Systems, and SilverStorm) — and developed proprietary AI-led platforms including WorkNEXT Digital Workplace Services and Velox for AI-driven workflow orchestration. The combined practice also productized five certified applications on the ServiceNow Store spanning asset management, retail operations, cybersecurity, UX, and DevOps.

Thirdera operated an enterprise field-sales GTM targeting large organizations seeking AI-powered workflow transformation, with revenue generated through professional services engagements and managed services for ongoing platform optimization. The firm was acquired by Cognizant in late 2023 (some sources cite 2024), at which point Thirdera's capabilities, 501-1,000 employees, and partner status were integrated into Cognizant's ServiceNow Business Group — now operating with 2,600+ ServiceNow specialists, 70+ certified architects, 14,000+ certifications, and a 4.5 CSAT score. Post-integration, the combined entity was elevated to ServiceNow Global Elite Partner status (January 2025) and won ServiceNow Worldwide Partner Awards across Global Elite, IT, and Impact categories in 2026, alongside Everest Group PEAK Matrix Leader recognition in 2025.

Following the Cognizant acquisition, key leadership departed: co-founder Jason Wojahn left in 2026 to become CEO of KMS Technology, and three other former Thirdera executives launched Naitiv (a competing ServiceNow channel partner that acquired Inspira Systems and Cloudworks) in April 2026. The Thirdera brand no longer operates as an independent entity, but its capabilities and go-to-market playbook underpin Cognizant's position as the first ServiceNow partner to deliver Workflow Data Fabric and Agentic AI to enterprise clients.

Name

Thirdera

Legal name

Thirdera

Website

https://thirdera.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

501–1,000 employees

Short description

Thirdera was a US-based ServiceNow consultancy specializing in enterprise workflow automation and AI-led digital transformation; acquired by Cognizant in 2024, its capabilities now anchor Cognizant's ServiceNow Business Group serving global enterprises.

Ownership category

akta.pro rank

Product category

Enterprise IT Consulting and ServiceNow Implementation

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Third-Party Risk, Vendor Due Diligence & Supply Chain Compliance (BPAEAPAG)

Keywords

• ServiceNow consulting
• Enterprise digital transformation
• Workflow automation services
• ServiceNow implementation
• Managed services

Headquarters

HQ city

Broomfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: ServiceNow implementation, consulting, and digital transformation services delivered to enterprise clients. Revenue generated through project-based billing and outcome-based commercial models.
2. Managed Services: Ongoing ServiceNow platform management, optimization, and support services for enterprise customers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Thirdera was a ServiceNow Global Elite consultancy that delivered strategic consulting, platform implementation, integration, and managed services for enterprise customers on the ServiceNow platform. Following its acquisition by Cognizant in late 2023/2024, its capabilities are now delivered through Cognizant's ServiceNow Business Group, which provides AI-powered digital transformation, workflow automation, experience design, and industry-specific ServiceNow applications.

Product overview

Thirdera was a ServiceNow consultancy and Global Elite Partner that was acquired by Cognizant in late 2023. As a specialized ServiceNow implementation partner, Thirdera provided consulting services focused on digital transformation, workflow automation, and enterprise service management solutions built on the ServiceNow platform. Following the acquisition, Cognizant integrated Thirdera's capabilities into its ServiceNow Business Group, which now operates as a comprehensive ServiceNow Global Elite Partner offering implementation, consulting, and AI-powered transformation services. The combined entity offers a broad portfolio of ServiceNow solutions including digital transformation services, AI innovation, experience design, process optimization, and industry-specific applications.

Differentiator

Problem solved

Functional benefit

Products and services

• ServiceNow Implementation and Consulting Services End-to-end ServiceNow platform implementation, advisory, and managed services for large enterprises seeking AI-powered workflow automation and digital transformation.
• Cognizant Asset Maturity Assessment for ServiceNow ServiceNow Store application that rapidly assesses asset maturity across all asset types to guide roadmap development and uncover financial opportunities, with workflow and automation for asset management.
• Stores 360 ServiceNow Store application that supports every touchpoint in the retail value chain, enabling frictionless and efficient operations with quantified improvements in store opening time, truck rolls, and asset uptime.
• Cognizant Cybersecurity Hardening for ServiceNow ServiceNow Store application that transforms vulnerability management by automatically sourcing data, prioritizing risks, and streamlining remediation with analyst-task automation.
• Cognizant UX Design for ServiceNow ServiceNow Store application delivering a tailored, people-first portal that reduces IT support costs and increases user satisfaction through self-service capabilities.
• Cognizant Unified DevOps for ServiceNow ServiceNow Store application that bridges application development and IT operations to automate swivel-chair processes and improve application change visibility.
• Disputes Management as a Service Automated and robust dispute management offering built on the ServiceNow platform, providing end-to-end dispute lifecycle management with early warning system fraud integration and Reg II support.
• WorkNEXT Digital Workplace Services Proprietary AI-led platform for digital workplace transformation integrated with ServiceNow, designed to enable hyperproductivity and AI-ready enterprise operations.
• Cognizant Academy for ServiceNow Authorized ServiceNow training program providing custom education, certification, and skills development delivered as the #1 ServiceNow Authorized Training Partner.

Quantifiable outcome

• 20% reduction in new store opening time
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and flagship.

• NaitivminorChannel Partner/ Reseller/ Distributor · 7 April 2024Naitiv is a new ServiceNow channel partner launched by three former Thirdera executives who left Cognizant. The Denver-based firm has acquired Inspira Systems and Cloudworks, focusing on property and casualty insurance before expanding into broader BFSI sectors. The formation represents competitive positioning rather than active partnership.
• ServiceNowflagshipTechnology or Integration · 30 January 2024Cognizant (including Thirdera) is a ServiceNow Global Elite Partner - the highest tier in ServiceNow's Partner Program. Cognizant was the first partner to bring ServiceNow Workflow Data Fabric and Agentic AI to market. The partnership enables delivery of AI-powered transformation solutions across enterprise workflows.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• KPMG: Global advisory firm and ServiceNow Elite Partner with a sizable ServiceNow practice spanning GRC, risk, and enterprise workflow transformations; competes with Thirdera/Cognizant for large regulated-industry ServiceNow programs.
• Accenture: Global systems integrator and ServiceNow Global Elite Partner with a massive enterprise consulting practice that directly overlaps with Thirdera/Cognizant's ServiceNow Business Group on enterprise transformation, managed services, and AI-led workflow engagements.
• Wipro: Global IT services peer with an established ServiceNow practice competing for enterprise digital transformation and managed services mandates; comparable in delivery scale and ServiceNow partner tier.
• Infosys: Global IT services peer and ServiceNow Elite Partner with comparable end-to-end implementation and managed services offerings; competes with the Cognizant+Thirdera ServiceNow Business Group on large global enterprise deals.
• Deloitte: Big Four firm and ServiceNow Global Elite Partner with deep enterprise transformation, GRC, and digital workflow practices that compete head-to-head with Thirdera/Cognizant for large ServiceNow implementation mandates.
• TCS (Tata Consultancy Services): Global IT services giant and ServiceNow Elite Partner offering enterprise workflow, automation, and managed services comparable to Cognizant+Thirdera's ServiceNow Business Group.
• Hexaware: IT services firm with a dedicated ServiceNow practice offering implementation and managed services; competes with the Cognizant+Thirdera ServiceNow Business Group, particularly in mid-market and digital transformation engagements.
• Fujitsu: Global IT services firm and ServiceNow Elite Partner with strong presence in EMEA and APAC; competes with Cognizant+Thirdera in cross-region ServiceNow delivery, especially for Japanese-headquartered multinationals.

Direct peers

• GlideFast Consulting: Boutique ServiceNow-focused consultancy and Elite Partner; one of the closest standalone analogs to pre-acquisition Thirdera in delivery model, ServiceNow specialization, and enterprise customer profile.
• Slalom: ServiceNow-focused consultancy and Elite Partner known for tightly scoped enterprise ServiceNow implementations; one of the most direct competitive analogs to Thirdera pre-acquisition, especially in North American mid-market and enterprise accounts.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/thirdera_
• Facebookfacebook.com/Thirderanow
• LinkedInlinkedin.com/company/thirdera

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thirdera