What Naitiv Partners does

Naitiv Partners is an AI-native ServiceNow consultancy founded in April 2026 and headquartered in Denver, Colorado. The firm was assembled by three former Thirdera executives — Jon Reynolds (CEO), Chris Damon (COO), and David Cadoff (SVP of Sales) — alongside the same-day acquisitions of ServiceNow partners Cloudworks and Inspira Systems, and a strategic partnership with ServiceNow at launch. Naitiv targets Property & Casualty insurance carriers as its primary vertical and Banking & Financial Services as a secondary segment, positioning ServiceNow as the enterprise-wide AI orchestration layer that connects core systems such as Guidewire, Duck Creek, and Salesforce into unified, governed workflows. Its flagship problem is moving enterprises out of "AI pilot purgatory" — the gap between generative AI experiments and production-grade deployment in regulated operations.

The company operates three integrated delivery lines: Advisory (AI strategy, architecture, and design authority), Implementation (certified architect-led module deployment and AI workflow build), and Run/Operate (managed services with ongoing platform governance). Its software portfolio includes Naitiv Insurance Core and Personal Lines Customer Onboarding — the first certified insurance applications on the ServiceNow Store — plus internal tools such as AI Ledger (transaction-level AI audit trail for exam-ready compliance) and Strategic Insight Hub Pro (intelligence layer on ServiceNow SPM). The technology stack is fundamentally ServiceNow-centric, with AI capabilities largely inherited from Now Assist, AI Control Tower, Virtual Agent, and AI Agent Fabric, then customized for insurance and BFS regulatory requirements.

Naitiv generates revenue through four streams: professional services (advisory and implementation, quote-based), recurring managed services (Run/Operate), and subscription revenue from ServiceNow Store applications. Go-to-market combines senior-executive-led direct enterprise sales with event-driven demand generation at ServiceNow Knowledge 2026, ITC Vegas, InsurTech America Symposium, Instech Connect, and Insurance Insider US, supplemented by a webinar series and an extensive content hub. The company received an initial $2.35M funding round in April 2026 (lead investor undisclosed) and currently operates with 11-50 employees across Denver and event-driven presence in New York.

Name

Naitiv Partners

Legal name

Naitiv

Website

https://naitiv.com/

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

Naitiv Partners is an AI-native ServiceNow consultancy serving P&C insurance carriers and banking/financial services firms with advisory, implementation, managed services, and certified ServiceNow Store applications designed to move enterprise AI from pilot to production.

Ownership category

akta.pro rank

Product category

IT Consulting and Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

Keywords

• AI-native consultancy
• ServiceNow implementation
• Insurance workflow automation
• Platform modernization services
• AI governance solutions

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Advisory: Naitiv provides advisory services including strategy, architecture, and design authority engagements. Practitioners function as design authority embedded in client programs, owning architecture decisions and building transformation roadmaps.
2. Professional Services - Implementation: Implementation services deploying new ServiceNow modules, building AI-native workflows, and integrating complex systems with governance discipline required by regulated enterprises.
3. Managed Services - Run/Operate: Ongoing platform governance and managed services keeping ServiceNow platforms healthy, governed, and continuously improving after implementation. Operates as embedded extension of client teams.
4. Software - ServiceNow Store Applications: Naitiv Insurance Core and Personal Lines Customer Onboarding are sold as certified applications through the ServiceNow Store, generating marketplace revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Naitiv Partners is an AI-native ServiceNow consultancy that designs and operates intelligent enterprise platforms for regulated industries, primarily Property & Casualty insurance carriers and banking/financial services organizations. The firm delivers three integrated service lines — Advisory (AI strategy, governance, architecture design authority), Implementation (ServiceNow module deployment, AI workflow build, integrations), and Run/Operate (managed services, platform governance, continuous improvement) — alongside certified software applications sold on the ServiceNow Store, including Naitiv Insurance Core and Personal Lines Customer Onboarding.

Product overview

Naitiv Partners is the first AI-native, industry-intelligent ServiceNow consultancy, offering a portfolio of certified insurance applications on the ServiceNow Store combined with AI-powered consulting services. The core product portfolio includes Personal Lines Customer Onboarding and Naitiv Insurance Core (the first certified insurance applications on ServiceNow Store), alongside AI-powered tools including AI Transformation Blueprint (consulting engagement), AI Ledger (audit trail solution), and Strategic Insight Hub Pro (intelligence layer for SPM). The company delivers value through three integrated service lines: Advisory (AI strategy and governance), Implementation (platform deployment), and Run/Operate (managed services). All offerings are built on the ServiceNow platform with a focus on insurance and banking verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Advisory Services Senior practitioner-led advisory covering AI strategy, governance, platform strategy, architecture design authority, AI control tower readiness, and transformation roadmap development for enterprise clients.
• Implementation Services Certified architect-led implementation of ServiceNow modules including new module deployment, configuration, AI workflow build, integrations, data migration, AI and automation enablement, testing, and go-live support.
• Run/Operate Services Managed services providing ongoing platform governance, continuous improvement, AI-monitored quality, data governance, security maintenance, and outcome-based reporting for ServiceNow platforms post-implementation.
• Naitiv Insurance Core Certified insurance application establishing an AI-native insurance data layer inside ServiceNow, designed for installation on existing Financial Service Operations instances.
• Personal Lines Customer Onboarding The first FSO-native onboarding application for personal lines carriers, orchestrating account setup, home inspection, policy verification, and property inventory inside a single governed ServiceNow workspace. Available on ServiceNow Store for Tier 2-3 P&C carriers.
• AI Transformation Blueprint Structured 4-6 week consulting engagement diagnosing platform readiness and delivering a funded, leadership-ready AI roadmap; alternatively delivers a governed AI landscape in 6-12 weeks.
• AI Ledger Tool built natively on ServiceNow that captures a tamper-proof, transaction-level audit trail of every AI decision across core systems, native workflows, and external models, delivering one-click, exam-ready compliance for regulated industries.
• Strategic Insight Hub Pro Intelligence layer on ServiceNow SPM that turns portfolio data into AI-ready decisions, introducing persona-driven engagement and agentic AI to transform ServiceNow SPM into an executive-ready system of action.

Quantifiable outcome

• 90% of generative AI pilots never reach full production (industry benchmark)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability13 records

Feature5 records

Partnerships

One partnership is on record.

• ServiceNowcoreStrategic or Co-development Partner · 7 April 2026Strategic partnership with ServiceNow as an AI-native consultancy partner. Naitiv positions ServiceNow as the enterprise AI operating system and orchestration layer, leveraging the platform's AI Control Tower, Financial Service Operations, and Now Platform capabilities. Naitiv launched with ServiceNow's backing and has developed certified applications available on the ServiceNow Store.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Crossfuze: ServiceNow Elite partner specializing in ITSM, ITOM, and industry solutions including financial services and insurance. Comparable as a mid-sized ServiceNow-focused consultancy with similar vertical and managed-services orientation.
• Thirdera: Now part of Cognizant, Thirdera is the largest pure-play ServiceNow consultancy and the firm where Naitiv's three founders previously held executive roles. Directly comparable in ServiceNow focus, regulated-industry delivery model, and target customer base.
• GlideFast Consulting: Elite ServiceNow partner providing implementation, managed services, and App Store applications. Directly comparable delivery model and marketplace presence to Naitiv.
• NewRocket: Independent ServiceNow Elite partner focused on industry verticals and employee/customer experience. Comparable in being a specialized ServiceNow consultancy with verticalized offerings and similar mid-market positioning.

Broad incumbents

• ServiceNow Professional Services: ServiceNow's own services organization plus its Expert Services network. Sets competitive benchmarks on delivery and is also Naitiv's strategic partner, creating an overlap between collaboration and competition.
• Accenture ServiceNow Business Group: Global SI with a large, dedicated ServiceNow practice serving regulated industries including insurance and banking. Direct competitor for large transformation deals though much broader in scale and platform breadth.
• Cognizant ServiceNow practice: Owns Thirdera and operates a global ServiceNow delivery organization. The most direct incumbent threat given Naitiv's executive alumni ties to Cognizant via Thirdera.
• Deloitte ServiceNow practice: Big Four advisory and SI with significant ServiceNow capabilities across insurance and financial services. Competes for the same enterprise transformation budget Naitiv targets.

Emerging players

• Infocenter (formerly Girnar / SE2): Insurance-focused technology and digital services firm serving P&C and life carriers. Comparable in insurance vertical specialization and workflow modernization focus, though less ServiceNow-centric.
• Slalom: Technology consultancy with a dedicated ServiceNow practice and strong regulated-industry presence. Comparable in delivery model and target verticals though much broader in platform coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naitiv Partners