What Simplex 3D does

Simplex 3D is an Israel-based spatial intelligence company that operates two integrated software platforms: CORE, a 3D urban modeling and analysis workspace, and REALS, an immersive sales and marketing platform built for real estate professionals. The company's core technology applies AI and ML-based computer vision to aerial and satellite imagery to produce photorealistic 3D city models at 3cm ground sampling distance, with layered contextual data including sun paths, skylines, land use, demographics, infrastructure networks, and GIS overlays. An Autodesk Revit plugin allows architects to export design models directly into the Simplex 3D workspace while preserving textures and visual attributes, and an underground visualization tool exposes sub-surface utilities for infrastructure planning.

The company serves five principal segments: architecture firms, urban planners and municipal governments, infrastructure operators (telecommunications, water, solar, transport), security and defense organizations, and real estate developers, brokers, and marketers. Revenue is generated through SaaS subscriptions to REALS and CORE on monthly or annual billing cycles, complemented by custom enterprise and government contracts for city-wide deployments. Distribution is direct and consultative, with a demo-driven sales motion as the primary conversion entry point across both products. Geographic footprint currently spans Israel (where the company operates in 100+ cities) and Italy (with multi-year modeling contracts in Rimini, Pesaro, Fano, and one additional city), supported by a 51-100 person organization headquartered in Herzliya.

The company is privately held and was founded in 2013 by Avi Efrati (CEO), Ziv Shragai, and Shahar Barnea, the latter two holding doctorates in Geo-Information from the Technion. Fortissimo Capital is identified as an investor. Operating posture is diversified across verticals, with named customers including Israeli Railways, Partner Communications, Maccabiah, Volta Solar, Mey Carmel, Electra, Afkon, and numerous architecture firms, alongside an emerging security-and-defense book of 60+ civilian reserve units added after the October 2023 conflict.

Name

Simplex 3D

Legal name

Simplex Mapping Solutions SB Ltd.

Website

https://simplex3d.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Simplex 3D builds AI-powered 3D urban modeling platforms (CORE and REALS) that convert aerial and satellite imagery into centimeter-resolution city visualizations for architects, urban planners, real estate developers, governments, and infrastructure operators in Israel and Italy.

Ownership category

akta.pro rank

Product category

3D Urban Geospatial Intelligence Software

NAICS

Commercial Photography (541922), Graphic Design Services (541430)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

3D Design & CAD for Additive Manufacturing (IMAAACAA)

akta.pro secondary industries

VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB), Additive Manufacturing / 3D Printing (Industrial) (EDAOAGAF)

Keywords

• 3D urban modeling
• Geospatial analytics software
• Real estate visualization
• Urban planning platform
• Digital twin city

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. REALS Subscription (SaaS): SaaS subscription for the REALS real estate sales platform, providing access to the desktop app, reel engine, analytics dashboard, and CRM integration. Offered as annual or monthly subscription plans with a free demo as entry point.
2. CORE Platform Subscription: Subscription-based access to the CORE 3D urban modeling and visualization platform targeting architects, urban planners, infrastructure companies, and government entities. Includes data layers, collaboration tools, and spatial analysis capabilities.
3. Enterprise/Government Contracts: Custom enterprise agreements with municipalities, government bodies, and large infrastructure operators for city-wide or portfolio-wide deployment of 3D modeling and planning platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Simplex 3D builds AI/ML-processed photorealistic 3D urban models from aerial and satellite imagery at 3cm ground resolution and sells two SaaS platforms on top of this data: CORE, a 3D urban modeling and analysis workspace for architects, urban planners, infrastructure operators, and government agencies; and REALS, an immersive sales and marketing platform with 360-degree views, real-time buyer engagement analytics, branded personalized content, and CRM integration for real estate brokers, developers, and marketers.

Product overview

Simplex 3D offers two core products: CORE, a foundational 3D urban modeling platform for detailed city-scale visualization and analysis, and REALS, an immersive sales and marketing platform built on top for real estate professionals. Together they provide end-to-end capabilities from urban modeling and planning to property sales visualization and analytics.

Differentiator

Problem solved

Functional benefit

Brands

• CORE: Core platform product for 3D urban mapping and analysis
• REALS
• Simplex 3D Revit Plugin

Products and services

• REALS

Quantifiable outcome

• Rapid 3D model generation: models generated in short timeframes enabling quick deployment across cities
• +1 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Autodesk (Revit Plugin)coreTechnology or IntegrationSimplex 3D developed a first-of-its-kind plugin integrated into the Autodesk Revit toolbar, enabling architects to export their architectural models directly into the Simplex 3D workspace while preserving all textures and visual attributes. This deep product integration streamlines the architecture design-to-visualization workflow.
• Drone Operators (Harpaz Computers, Siri)supportingTechnology or IntegrationDrone operators including Harpaz Computers (הרפז מחשבים) and Siri collaborated with Simplex 3D from the first day of the conflict to provide aerial photography services supporting rapid 3D model updates for municipalities and reserve units.
• Italian Municipalities (Rimini, Pesaro, Fano, and additional city)coreStrategic or Co-development PartnerSimplex 3D is contracted to produce 3D models of multiple Italian cities over a two-year period, beginning with Rimini, Pesaro, and Fano. This represents the company's primary international expansion initiative into the European urban planning market.
• Maccabiah World UnioncoreStrategic or Co-development PartnerSimplex 3D was deployed for operations management of the 21st Maccabiah Games (world's third-largest sporting event after Olympics and FIFA World Cup). The platform managed security, crowd flow, and facility operations across multiple venues for an event spanning 70+ countries with 500,000 members and 300,000+ attendees at the grand opening.
• Israeli Municipalities and Reserve UnitscoreStrategic or Co-development PartnerFollowing the outbreak of conflict, Simplex 3D enabled free platform access for Israeli municipalities and newly established civilian reserve units (kibbutz-type defense units), providing 3D urban intelligence for security planning, situational awareness, and field coordination across 100+ cities and towns.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Matterport: Matterport provides a 3D spatial data platform primarily for real estate, architecture, and facilities management. It overlaps directly with Simplex 3D's REALS workflow (immersive 3D property visualization, walkthroughs, buyer engagement) and competes for the same enterprise real estate/architecture customer base.

Broad incumbents

• Esri: Esri's ArcGIS platform is the dominant GIS/spatial-analysis stack used by urban planners, infrastructure operators, and governments worldwide. It overlaps with Simplex 3D's CORE use cases (urban planning, infrastructure, government) as a broader incumbent that customers may already own.
• Mapbox: Mapbox provides developer-focused geospatial mapping and 3D visualization APIs used across real estate, mobility, and infrastructure applications. Comparable to Simplex 3D on the data-layering and developer/platform layer of urban visualization.
• Autodesk (Tandem, Revit, Forma): Autodesk's BIM/digital twin stack — including Revit (already integrated with Simplex 3D), Tandem, and Forma — competes in the architectural 3D visualization and urban planning space. As Autodesk deepens native 3D urban features, Simplex 3D's Revit plugin advantage could narrow.
• Bentley Systems (iTwin): Bentley's iTwin platform targets infrastructure digital twins for transportation, utilities, and government — a direct overlap with Simplex 3D's CORE infrastructure and government use cases. As a much larger incumbent, it represents both a competitive threat and a potential partner/acquirer.

Emerging players

• Lumion: Lumion is an architectural visualization tool focused on real-time 3D rendering for architects and developers. It competes with Simplex 3D's REALS product on the architectural rendering and pre-construction visualization workflow, though without the urban contextual data layer.
• Twinmotion: Twinmotion (Epic Games) offers real-time architectural visualization with strong urban context rendering. It is a partial competitor to Simplex 3D's pre-construction visualization capabilities for architecture and real estate customers.
• DroneDeploy: DroneDeploy provides drone-based reality capture and 3D mapping for construction, infrastructure, and enterprise. Comparable on the upstream data-capture-to-3D-model pipeline and on infrastructure/architecture customers, though DroneDeploy focuses more on site-scale than city-scale.
• Vizzio Technologies: Vizzio provides AI-driven 3D city model generation from aerial imagery for smart city, defense, and infrastructure applications. Most directly comparable to Simplex 3D's CORE platform on automated photorealistic 3D urban modeling at city scale.
• KIRI Engine: KIRI Engine offers AI-powered photogrammetry 3D scanning for developers and creators. Comparable on the computer-vision/photogrammetry pipeline that turns 2D imagery into 3D models, though more general-purpose and less focused on city-scale enterprise workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/3dSimplex
• Facebookfacebook.com/3DSimplex
• LinkedInlinkedin.com/company/simplex3d

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplex 3D