Mother Dirt
Mother Dirt was a Cambridge, MA-based consumer skincare company founded in 2015 that developed microbiome-friendly, probiotic skincare products for clean beauty consumers. The company is now effectively inactive, with its primary domain listed for sale.
- Company typePrivate
- Founded2015
- HeadquartersCambridge, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mother Dirt does
Mother Dirt is a Cambridge, Massachusetts-based consumer goods company founded in 2015 that developed microbiome-friendly skincare products positioned within the clean beauty and probiotic skincare segments. Its core technology centers on biome-friendly, probiotic formulations intended to support skin barrier health and address consumer concerns around sensitivity — a positioning aligned with the global microbiome cosmetic market that is reported at USD 0.72 billion in 2025 and projected to reach USD 2.9 billion by 2035. The company served clean beauty consumers through a horizontal segmentation approach, targeting individuals seeking skin-barrier-friendly and probiotic alternatives to conventional skincare.
Operationally, the company was small (11-50 employees) and private, with a single 2017 funding round on record and no disclosed investors, revenue, pricing model, distribution channels, management team, partnerships, patents, or product catalog. The most operationally significant recent signal is that its primary domain, motherdirt.com, is listed for sale on HugeDomains for $16,895, and the source data describes the company as likely having ceased operations. As a result, the business model — originally a direct-to-consumer clean beauty brand built on proprietary probiotic and biome-friendly formulations — is not currently generating visible commercial activity, and the brand asset itself appears to be in divestiture.
Mother Dirt firmographics
Firmographics- Name
- Mother Dirt
- Legal name
- Mother Dirt
- Website
- https://motherdirt.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Mother Dirt was a Cambridge, MA-based consumer skincare company founded in 2015 that developed microbiome-friendly, probiotic skincare products for clean beauty consumers. The company is now effectively inactive, with its primary domain listed for sale.
- Ownership category
- akta.pro rank
Mother Dirt industry classification
Industry- Product category
- Microbiome Skincare
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industry
- Sensitive Skin & Barrier Repair (CRABAAAG)
Keywords
Where Mother Dirt is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Markets served
Mother Dirt business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Mother Dirt product offering
Product offeringCore offering
Mother Dirt develops and sells biome-friendly skincare products formulated with probiotic and microbiome-supporting ingredients. The company's products are designed to support skin barrier health and address consumer demand for clean beauty and probiotic skincare applications.
Differentiator
Problem solved
Functional benefit
Companies that use Mother Dirt
Customer profileSegments1 record
Ideal customer profiles1 record
Mother Dirt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mother Dirt partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights1 record
Mother Dirt competitors and assessment
Company assessmentDirect peers
- LaFlore Probiotic Skincare: Probiotic skincare brand focused on balancing skin microbiome. Comparable technology approach and consumer target to Mother Dirt.
- Tula Skincare: Probiotic-infused skincare brand directly comparable to Mother Dirt in target customer (clean beauty consumer), core technology (live and probiotic-derived ingredients), and product positioning around skin barrier health.
- Gallinée: Microbiome-focused skincare brand with proprietary probiotic and prebiotic formulations, serving similar skin-barrier-conscious consumers. Acquired by Crown Laboratories in 2022, it represents the most direct microbiome-native peer to Mother Dirt.
- Glowbiotics: Probiotic skincare line built around microbiome science for barrier health and sensitive skin. Directly comparable in technology stack, customer segment, and product architecture.
- Codex Beauty: Science-led skincare brand combining microbiome research with clean, clinically validated formulations. Comparable to Mother Dirt in its scientific storytelling and clean beauty positioning.
Broad incumbents
- Tatcha: Premium clean and natural skincare brand (owned by Unilever) serving the ingredient-conscious, skincare-savvy consumer. Represents the scaled competition Mother Dirt would face in prestige channels.
- Burt's Bees: Large-scale natural personal care brand (owned by Clorox) covering skincare, body care, and lip care. Adjacent rather than direct competition, but competes for the same natural-ingredient consumer at mass scale.
- Eminence Organic Skin Care: Organic, natural, and biodynamic skincare brand serving the same clean beauty consumer. While not microbiome-specific, it overlaps in natural-ingredient positioning and spa-channel distribution.
- Drunk Elephant: Clean beauty skincare brand (acquired by Shiseido) targeting similar ingredient-conscious consumers. While broader in formulation philosophy, it competes for the same clean beauty shelf space and consumer wallet share as Mother Dirt.
Emerging players
- AOBiome: Biotech company developing live bacterial therapeutic and cosmetic products targeting the skin microbiome. More clinical/R&D-oriented than Mother Dirt but addresses the same underlying microbiome science platform.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Mother Dirt social profiles
Digital presenceMother Dirt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mother Dirt leadership team
Management profileNumber of profiles
Mother Dirt funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mother Dirt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mother Dirt
What does Mother Dirt do?
Mother Dirt develops and sells biome-friendly skincare products formulated with probiotic and microbiome-supporting ingredients. The company's products are designed to support skin barrier health and address consumer demand for clean beauty and probiotic skincare applications.
Is Mother Dirt a public or private company?
Mother Dirt is a private company. It is classified as unknown and is currently closed.
When was Mother Dirt founded?
Mother Dirt was founded in 2015. It employs 11 to 50 people.
Where is Mother Dirt based?
Mother Dirt is headquartered in Cambridge, United States, in the North America region.
Who are Mother Dirt's main competitors?
Direct peers on record are LaFlore Probiotic Skincare, Tula Skincare, Gallinée, Glowbiotics and Codex Beauty. Broad incumbents are Tatcha, Burt's Bees, Eminence Organic Skin Care and Drunk Elephant. AOBiome is listed as an emerging player.
Does Mother Dirt have an API?
No public API is recorded for Mother Dirt.
What industry is Mother Dirt in?
Mother Dirt's product category is Microbiome Skincare. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRABAAAG, Sensitive Skin & Barrier Repair. Its NAICS code is 32561 and its SIC code is 2844.