What Telle Tire & Auto Services does

Telle Tire & Auto Services is a fourth-generation, family-owned tire retailer and automotive service company headquartered in St. Louis, Missouri. Founded in 1942 as a home-garage tire recapping business, the company has grown into a regional platform operating 32+ company-owned retail locations across Missouri — including 20+ in the St. Louis metro, 8 in Kansas City, 2 in Springfield, and locations in Jefferson City and Washington — with more than 275 employees including 100+ ASE-certified technicians. The company serves two primary customer segments: individual vehicle owners (cars, trucks, SUVs, CUVs, hybrids) seeking tires and full automotive service, and commercial fleet operators using Telle as a maintenance subcontractor.

The company's offering spans multi-brand tire sales (Continental, Michelin, Bridgestone, Goodyear, Pirelli, General Tire, Kumho, Toyo, BFGoodrich, Yokohama, Uniroyal, Firestone) sourced through a large buying group with access to 300,000+ SKUs, paired with professional installation by National Tire Industry Association-certified technicians. Auto repair services include brakes, alignment, steering/suspension, engine repair, computer diagnostics, and AC/heating, all backed by a 3-year/30,000-mile Telle Trust Warranty covering parts and labor. Recurring revenue is generated through automotive maintenance (oil changes, battery, tire rotation, tune-ups, transmission service, drivetrain) and seasonal services (summer readiness, winterization). Transaction pricing is primarily quote-based, with transparent promotional pricing on oil changes ($69.95 synthetic blend, $89 full synthetic).

The go-to-market is direct-to-consumer via physical storefronts, complemented by online appointment booking, an automotive blog/content marketing engine, Google Reviews, the Telle Car Club loyalty program, and military/first-responder discount programs. Commercial fleet customers are served through a separate direct sales motion. The company has executed a serial acquisition strategy (Safeway Tire, Meyer's Automotive, Assured Automotive, Shamel Auto & Tire, Midtown Tire & Auto, Riechers Tire & Auto) and in December 2024 received its first disclosed external capital — a growth investment from Next Horizon Capital — to fund further expansion, including announced entry into Tennessee.

Name

Telle Tire & Auto Services

Legal name

Telle Tire & Auto Centers

Website

https://telletire.com

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Telle Tire & Auto Services is a fourth-generation, family-owned Missouri tire retailer and auto service company operating 32+ retail locations across St. Louis, Kansas City, Springfield, Jefferson City, and Washington, serving both individual vehicle owners and commercial fleet customers with multi-brand tire sales, installation, and full-service auto repair.

Ownership category

akta.pro rank

Product category

Tire Retail and Auto Repair Services

NAICS

Tire Dealers (44134), Automotive Repair and Maintenance (8111), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tire Repair (Puncture, Patch/Plug, Section Repair) (TLAKADAD), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Tire retail services
• Auto repair services
• Wheel alignment
• Oil change services
• Fleet maintenance

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Tire Sales and Installation: Primary revenue stream from selling tires (multiple major brands including Continental, Michelin, General Tire, Kumho, Toyo, Pirelli, Bridgestone, Firestone, Goodyear, BFGoodrich, Yokohama, Uniroyal) with professional installation services. Revenue is generated on a per-transaction basis as a one-time purchase combined with installation labor.
2. Auto Repair Services: Revenue from automotive repair services including brakes, alignment, steering, suspension, engine repair, computer diagnostics, AC/heating, and more. Transaction-based services billed per repair job.
3. Automotive Maintenance: Recurring maintenance services including oil changes, battery replacement, tire rotation, tune-ups, transmission service, and drivetrain maintenance. These services generate repeat customer visits over vehicle ownership.
4. Fleet Services: Commercial fleet maintenance and repair services as a maintenance subcontractor for business customers. Strategic focus on maximizing fleet lifecycle while providing responsive service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Telle Tire & Auto Services retails and installs tires from major brands and provides comprehensive automotive repair and maintenance services through 32+ company-owned stores across Missouri. Its core services include tire sales and installation, brakes, alignment, steering and suspension, engine repair, computer diagnostics, AC/heating, oil changes, batteries, tune-ups, transmission and drivetrain service, and commercial fleet maintenance. The company differentiates with a 3-year/30,000-mile parts-and-labor warranty, 100+ ASE-certified technicians, and 84 years of family-owned operation.

Differentiator

Problem solved

Functional benefit

Brands

• Telle Trust Warranty Program: 3-year/30,000-mile warranty program covering parts and labor for auto repairs.
• Telle Tire Promise
• Telle Transport
• Telle Timeout
• Telle Car Club

Products and services

• Tire Sales and Installation Retail sale of new tires from major brands (Continental, Michelin, General Tire, Kumho, Toyo, Pirelli, Bridgestone, Firestone, Goodyear, BFGoodrich, Yokohama, Uniroyal) with professional installation by National Tire Industry Association certified technicians. Free flat repairs, rotations, and balancing are bundled with tire purchases. Targeted at individual vehicle owners and commercial fleets in Missouri.
• Auto Repair Services

Quantifiable outcome

• 3-year/30,000-mile warranty on most repairs covering both parts and labor
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Discount Tire: Largest independent tire retailer in the U.S. with hundreds of stores and a heavy focus on consumer tire sales plus installation services. Directly comparable to Telle Tire's core retail tire + installation offering, but at vastly greater scale and with a national footprint.
• Firestone Complete Auto Care: Bridgestone-owned national chain offering tire sales, installation, and full mechanical repair — the same bundled service mix Telle Tire sells (tires plus brakes, alignment, suspension, engine). Closest model-to-model overlap on warranty, fleet, and consumer service.
• Les Schwab Tire Centers: Large, family-influenced regional tire and auto service chain concentrated in the Western U.S. Same playbook of multi-location retail tires plus full mechanical service with strong regional brand equity, comparable to Telle's Midwestern family-owned regional model.
• Big O Tires: TBC Corporation franchise network selling tires and providing undercar and light repair services across the U.S. Closely comparable business model (retail tires + installation + light auto repair) and franchise scale analogous to where Telle is heading as it grows.
• Mavis Tire Express Service: PE-backed (Sun Capital) multi-brand tire and auto service consolidator that has rolled up dozens of regional tire chains. Most direct comparable to Telle in terms of size, growth-via-acquisition strategy, and PE sponsorship in the consumer tire retail category.
• Pep Boys: Iconic national chain offering tires, installation, alignment, brakes, oil changes, and general repair — virtually the same service menu as Telle Tire. Operates as a multi-location retail service competitor with both consumer and small-fleet customer bases.

Broad incumbents

• Goodyear Tire & Rubber Company: Vertically integrated tire manufacturer and retailer with company-owned stores (Goodyear Auto Service). Sells many of the same tire brands Telle carries and competes in the same consumer tire + auto service category, but at much larger scale.
• Monro, Inc. Public operator of regional undercar service brands (Monro Auto Service, Mr. Tire, Tire Choice, etc.). A consolidator of tire-and-light-repair shops — same underlying roll-up thesis as Telle's, executed at much larger public-company scale.

Emerging players

• Valvoline Instant Oil Change: Public quick-lube and light maintenance chain increasingly expanding into tires and undercar work. Comparable on the recurring-maintenance revenue stream that Telle markets (oil changes, batteries, rotations) and on multi-location retail execution.
• Christian Brothers Automotive: Franchise-based full-service auto repair brand built on a trust-and-honesty positioning analogous to Telle's 'honest mechanics, fair pricing' value proposition. Comparable on multi-store consumer auto service model with a similar family/values-driven brand identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/163838960344936

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telle Tire & Auto Services