Mavis Tire Express Services Corp.

Name

Mavis Tire Express Services Corp.

Legal name

Mavis Tire Express Services Corp.

Website

https://mavis.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Tire Retail and Auto Repair Services

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), Tire and Tube Merchant Wholesalers (42313)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Tire retail services
• Automotive repair services
• Oil change services
• Brake repair services
• Wheel alignment services

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tire Sales (Hardware): Sale of new tires across 10+ brands (Michelin, Goodyear, Firestone, Bridgestone, Continental, Pirelli, Cooper, Kumho, Hankook, Yokohama, General, Toyo, Uniroyal, OE). One-time retail hardware revenue generated in-store and via online ordering at mavis.com.
2. Auto Repair & Maintenance Services: Recurring service revenue from oil changes, brake repair/replacement, wheel alignments, tire rotation/balancing/repair, AC repair, exhaust/muffler, shocks/struts/suspension, battery replacement/testing, check-engine diagnostics, TPMS service, and general auto repair. Walk-in and appointment-based.
3. Franchise & Royalty Fees: Recurring revenue from franchising across the 3,500+ owned and franchised retail network — including nearly 1,300 franchised Midas locations and Tuffy, Express Oil Change, Brakes Plus, Tire Kingdom, NTB franchisees.
4. Commercial / Fleet Maintenance: Fleet maintenance services and commercial accounts (with login at weldontire.net) for business customers.
5. Consumer Financing (Mavis Credit Card): Revenue uplift from store-branded credit card financing (Synchrony-issued Mavis Tire Credit Card), driving larger basket sizes and customer loyalty through 6-month special financing and rebate promotions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Mavis Tire Express Services Corp. sells tires (across 10+ major brands) and provides in-store automotive maintenance and repair services — including oil changes, brake repair, wheel alignment, tire rotation/balancing/repair, suspension work, exhaust/muffler, AC repair, TPMS service, battery replacement, and state vehicle inspections — through more than 3,500 owned and franchised retail locations across the United States and Canada, supported by online ordering at mavis.com, same-day/next-day installation, mobile tire service, and Synchrony-issued consumer financing.

Product overview

Mavis Tire Express Services Corp. is a multi-brand platform-plus-modules architecture rather than a single unified product: the company operates a family of acquired and legacy retail tire and auto-service banners (Mavis Tires & Brakes / Mavis Discount Tire, Midas, Tire Kingdom, NTB, Action Gator Tire, Jack William's Tire, Tuffy Tire & Auto Service, Express Oil Change & Tire Engineers, Brakes Plus, and Town Fair Tire) on a shared operating model that spans more than 3,500 owned and franchised stores across the U.S. and Canada. On top of that multi-brand footprint, Mavis delivers a core set of in-store service modules — Tire Installation, Oil Change, Brake Repair, Wheel Alignment, Tire Rotation/Balancing/Repair, Shocks/Struts & Suspension, Exhaust & Muffler Repair, Car AC Repair, TPMS Sensor Replacement, Car Battery Replacement & Installation, State Car & Vehicle Inspections, Mobile Tire Service (mavis-my-way.com), and Fleet Maintenance — plus the co-branded Mavis Tire Credit Card (Synchrony-issued) financing and the Tire Price Match Guarantee. The Learning Center content platform and the national Coaching and Development Team that trains technicians across locations tie these retail banners and service modules together into a single customer experience.

Differentiator

Problem solved

Functional benefit

Brands

• Mavis Discount Tire: Discount tire and auto repair service brand in the Mavis family.
• Midas
• Tuffy Tire & Auto Service
• Express Oil Change & Tire Engineers
• Brakes Plus
• Tire Kingdom
• NTB
• Town Fair Tire
• Action Gator Tire
• Jack William's Tire

Products and services

• Tire Sales and Installation
• Oil Change Service
• Brake Repair Service
• Wheel Alignment Service
• Tire Rotation, Balancing, and Repair
• Shocks, Struts, and Suspension Service
• Exhaust and Muffler Repair
• Car AC Repair
• TPMS Sensor Replacement
• Car Battery Replacement and Installation
• State Car and Vehicle Inspections
• Mobile Tire Service
• Fleet Maintenance Services
• Mavis Tire Credit Card

Quantifiable outcome

• Over 3,500 retail locations across U.S. and Canada post-Midas acquisition (June 2025)
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered major, core, minor and flagship.

• TBC CorporationmajorOthersTBC Corporation sold the Midas auto-repair brand to Mavis Tire in June 2025, transferring nearly 1,300 franchised Midas locations and expanding Mavis's retail network to over 3,500 stores across the U.S. and Canada.
• Max Auto Supply CompanycoreOthersAcquired by Midas International (a Mavis brand) in December 2025. Max Auto operates 111 franchise service centers across six U.S. states and continues to operate independently within the Midas and Mavis Tire ecosystem.
• Tuffy Tire & Auto Service CenterscoreStrategic or Co-development PartnerAcquired by Mavis Tire Express Services Corp. in December 2021, expanding the network to over 1,200 locations across 35 states. Tuffy continues as part of the Mavis family of brands.
• Melvin's Tire Pros & Auto Service CentersminorStrategic or Co-development PartnerFive-store dealership in North Kingstown, Rhode Island, acquired by Mavis in July 2022, expanding Mavis to over 1,150 tire stores.
• MichelinflagshipStrategic or Co-development PartnerFeatured Michelin tire brand carried across Mavis stores and used in store grand-opening giveaways. Current promotion: $80 eGift card with purchase of 4 Michelin tires (6/23/26–7/5/26).
• GoodyearflagshipStrategic or Co-development PartnerFeatured Goodyear tire brand carried across Mavis stores. Current promotion: Save up to $130 on select Goodyear tire sets (5/21/26–6/30/26).
• PirellicoreStrategic or Co-development PartnerFeatured Pirelli tire brand carried across Mavis stores. Current promotion: Save up to $250 on select Pirelli sets (6/23/26–6/30/26), including $100 off tire installation plus a $100 mail-in rebate.
• ValvolinecoreStrategic or Co-development PartnerCo-branded oil change service partner; Valvoline motor oil featured in Mavis oil-change service specials ($30 off coupon) and complimentary oil-change giveaways at grand-opening events.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Boyd Group Services Inc. Largest publicly traded collision-repair operator in North America. Adjacent rather than directly overlapping with Mavis's tire-and-maintenance focus, but comparable in scale and roll-up strategy across fragmented U.S. aftermarket auto services.
• Goodyear Tire & Rubber Company: One of the world's largest tire manufacturers and operates a large network of company-owned Goodyear Just Tires / Just Brakes retail outlets. Comparable as a broader incumbent in tire retail and service rather than as a direct franchise-aggregator like Mavis.
• Bridgestone Retail Operations (Firestone Complete Auto Care): Operates the largest U.S. company-owned auto-service-and-tire network under the Firestone Complete Auto Care banner. Directly comparable in customer offering (tires + brakes + alignments + maintenance) and a relevant scale benchmark, though wholly owned by a tire manufacturer rather than being a multi-brand platform.

Regional players

• Belle Tire: Family-owned tire and auto-service retailer concentrated in the Midwest. Comparable product offering (tires, alignments, brakes, batteries) and customer positioning, but serves a more limited geographic footprint than Mavis's 49-state network.

Direct peers

• Valvoline Inc. Operates one of the largest quick-lube and vehicle-service networks in North America and is Mavis's actual oil-supply partner (Valvoline motor oil featured across Mavis oil-change specials). Directly comparable business model in express maintenance, and a relevant comp for the Express Oil Change & Tire Engineers sub-brand within Mavis.
• Discount Tire (America's Tire): One of the largest direct competitors of Mavis in U.S. tire retail and installation, with a comparable national footprint of owned (non-franchised) stores, multi-brand tire assortment, and price-match positioning. Both target value-conscious consumers seeking same-day installation.
• Driven Brands Holdings Inc. Public multi-brand aftermarket auto-services platform with Take 5 Oil Change, Maaco, CARSTAR, and previously Midas (sold to Mavis in 2025) — directly comparable to Mavis in platform-plus-modules franchise/retail strategy and provides a public-market reference point for valuation.
• Monro, Inc. Operates a national chain of company-owned and franchised auto service stores (Monro Auto Service and Tire, Mr. Tire, Tire Choice, etc.) across the U.S. Closely comparable to Mavis in business model — multi-brand retail auto service plus tire sales — and is publicly traded, providing a relevant comp for Mavis's planned IPO.
• Big O Tires (TBC Corporation): Franchise-based U.S. tire and auto-service chain owned by TBC Corporation — the same entity that sold Midas to Mavis. Closely comparable as a franchise-driven tire/auto-service retail model, although smaller in scale.
• Les Schwab Tire Centers: Large privately held U.S. tire and auto-service retailer concentrated in the western U.S. Comparable in service menu (tires, alignments, brakes, shocks) and customer value proposition but primarily a regional player with different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mavis_tire
• Facebookfacebook.com/mavisdiscounttire
• LinkedInlinkedin.com/company/mavis-tire

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries11 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A16 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mavis Tire Express Services Corp.