Nuwork

What Nuwork does

Nuwork is a Ukrainian SaaS company founded in late 2018 in Kyiv by four entrepreneurs — Andriy Baskakov, Mykola Zazulyak, Dmytro Kozlov, and Oleksandr Lyalka — that sells a cloud-based recruitment automation platform targeting high-volume hiring in retail chains, restaurant networks, logistics, and service-sector employers. The platform centers on a virtual HR assistant (chatbot) that runs natively in Viber, Telegram, and Facebook Messenger to conduct preliminary candidate interviews around the clock, asking questions selected from a library of roughly 100 items or custom author-built queries. Supporting capabilities include a unified inbox that collects responses from job sites, social networks, messengers, and offline QR-code advertisements; an automated candidate ranking system based on qualification criteria; real-time recruitment analytics across departments and sourcing channels; a career landing page builder; and a geolocation feature that helps candidates find vacancies near them. Named customers include Bile Sukhe (national retail chain, 130+ locations), Sushiya (Japanese restaurant chain hiring 100-200 monthly), Shell Ukraine, EY, Jooble, and a wine retail network with 40+ locations.

The platform operates on a tiered per-seat subscription model priced in Ukrainian Hryvnia, with an Administrator account at a fixed 5,990 UAH/month, Recruiter accounts at 290-490 UAH per seat across volume tiers, and Line Manager accounts at 25-149 UAH per seat at higher volumes; a 14-day free trial and online self-serve signup with contract signing within two hours underpin the product-led growth motion. A parallel enterprise sales motion targets national retail and restaurant networks, while an add-on recruitment outsourcing module provides full-cycle hiring services staffed by Nuwork's own recruiters. As of May 2020, the company had 9 employees, had facilitated over 4,000 candidate interviews with 370 placements, and operated primarily from a single Kyiv office; a separate nuworkers.com platform supports international recruiting ambitions.

Name

Nuwork

Legal name

ТОВ «НЮВОРК»

Website

https://nuwork.me

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Nuwork is a Kyiv-based SaaS company founded in 2018 that sells cloud recruitment automation software with a messenger-native chatbot for screening candidates, primarily serving high-volume hiring needs of Ukrainian retail chains, restaurant networks, and service-sector employers.

Ownership category

akta.pro rank

Product category

Recruitment Automation Software (HR Tech SaaS)

NAICS

Employment Placement Agencies (561311), Employment Services (5613), Employment Placement Agencies and Executive Search Services (56131), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Employment Agencies (7361), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

Keywords

• Recruitment automation software
• HR chatbot platform
• Candidate screening SaaS
• High-volume hiring tools
• Recruitment analytics dashboard

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Software Service): Monthly subscription fees based on account types (Administrator, Recruiter, Line Manager) and number of users. Payment is made in advance (100% prepayment). 7-day free trial period available before switching to paid tariff.
2. Recruitment Outsourcing: Full-cycle recruitment services provided by NUWORK's professional team. Includes job analysis, candidate search, preliminary assessment, and interview conduct for specific positions.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

Nuwork provides a cloud-based SaaS platform that automates high-volume, frontline recruitment for retail, HoReCa, and multi-site operators. The platform consolidates candidate responses from all sourcing channels into a single inbox, runs 24/7 preliminary screening interviews via a chatbot in Viber, Telegram, and Facebook Messenger, and ranks candidates by qualification for HR managers. A separate recruitment outsourcing service delivers full-cycle hiring handled by Nuwork's dedicated specialists.

Product overview

NUWORK is a unified online recruitment automation platform for businesses with high-volume hiring needs (retail, logistics, service sector, HoReCa, finance). The platform combines a virtual HR assistant (chat-bot) for conducting automated 24/7 candidate interviews in messengers (Viber, Telegram, Facebook Messenger), a career landing page builder, a single-window inbox for consolidating candidate responses from all channels (job sites, social networks, offline QR code ads), recruitment analytics with channel effectiveness tracking, and candidate rating/recommendation engine. The system integrates with messaging platforms natively and offers tiered account types (Administrator, Recruiter, Line Manager) with per-user pricing. NUWORK also provides recruitment outsourcing services as an add-on module for clients needing full-cycle hiring support.

Differentiator

Problem solved

Functional benefit

Products and services

• NUWORK Recruitment Automation Platform Cloud-based SaaS platform that automates recruitment and candidate selection: collects candidate responses from all channels into a single account, runs preliminary online interviews via chatbot, and ranks candidates by qualification for HR managers.
• Virtual HR Assistant (Chatbot) Automated chatbot that conducts preliminary job interviews with candidates 24/7 in Viber, Telegram, and Facebook Messenger, using a question database of approximately 100 items plus custom questions.
• Single Window (Unified Inbox) Centralized dashboard that collects all candidate responses from job sites, social networks, online and offline advertising, and messengers into a single interface, eliminating channel switching for HR.
• Recruitment Analytics Dashboard Real-time reporting on recruitment volume and performance, with effectiveness analysis of candidate sourcing channels by department and objective hiring metrics across organizational units.
• Career Landing Page Builder Tool for creating attractive career landing pages that include geolocation-enabled vacancy listings and direct apply functionality, supporting employer branding and candidate attraction.
• Recruitment Outsourcing Service Full-cycle recruitment outsourcing where Nuwork's professional team handles end-to-end hiring, including job analysis, candidate search, preliminary assessment, and interview conduction, with a dedicated specialist managing the process for each client.
• Global Recruiting (nuworkers.com) Separate platform at nuworkers.com offering international/global recruitment services, extending Nuwork's capabilities beyond the Ukrainian market to enterprise clients with cross-border hiring needs.

Quantifiable outcome

• 80% time savings on routine HR tasks
• +5 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature7 records

Partnerships

Three partnerships are on record, tiered major and flagship.

• JooblemajorGTM or Marketing Partner · 1 November 2020Joint online event 'Recruitment: Course on Automation' held on November 26, 2020. NUWORK co-sponsored the event with Jooble to discuss mass recruitment automation trends.
• UN Headquarters (New York)flagshipStrategic or Co-development Partner · 1 June 2019NUWORK presented their project at the UN Headquarters in New York in June 2019 as part of startup showcase, representing Ukrainian HR technology innovations internationally.
• EO Business IncubatormajorStrategic or Co-development Partner · 1 January 2019Participated in the EO Business Incubator program created with support from USAID Competitive Economy Program. Provided mentorship and business development support.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JobVite: Recruitment marketing and ATS platform serving mid-market and enterprise. Overlaps with Nuwork in applicant tracking and recruitment automation capabilities.
• Lever: Combined ATS + CRM recruitment platform serving mid-market and enterprise. Overlaps with Nuwork in recruitment automation but focused on talent relationship management and white-collar hiring.
• Recruitee: European-origin recruitment ATS for SMBs and mid-market with strong presence in EMEA. Comparable to Nuwork as a recruitment SaaS targeting similar customer segments in similar geographies.
• Workable: Global recruitment SaaS ATS offering applicant tracking, sourcing, and AI-powered candidate evaluation. Directly comparable to Nuwork as a recruitment platform for SMBs and enterprises, with broader geographic coverage and significantly more capital.
• Greenhouse: Leading enterprise recruitment ATS focused on structured hiring and integrations. Compares to Nuwork as a recruitment SaaS platform, though Greenhouse targets white-collar/knowledge workers while Nuwork focuses on blue-collar/high-volume hiring.
• SmartRecruiters: Enterprise recruitment platform with global ATS, CRM, and AI capabilities. Comparable to Nuwork as a recruitment SaaS serving enterprise customers, with a significantly larger footprint and customer base.

Broad incumbents

• BambooHR: Broad HR platform offering ATS alongside core HRIS, payroll, and employee management. Adjacent competitor to Nuwork with much larger scale and broader HR functionality, serving SMBs globally.
• Workday Recruiting: Enterprise HCM suite with recruiting module. Represents the upper-end incumbent that Nuwork's enterprise retail/restaurant customers might escalate to as they grow, posing an indirect competitive threat.

Emerging players

• Talkpush: Recruitment automation platform specializing in chatbot-based candidate engagement and high-volume hiring. Closely comparable to Nuwork's messenger-based chatbot screening approach, particularly for frontline and blue-collar workers in emerging markets.
• XOR: AI-powered chatbot recruiting platform automating candidate screening, scheduling, and engagement across SMS, WhatsApp, and web. Highly comparable to Nuwork's virtual assistant approach, particularly in high-volume frontline hiring use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nuworkofficial
• LinkedInlinkedin.com/company/nuworkllc/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuwork