Optima

What Optima does

Optima Italia S.p.A. is a privately held Italian multi-utility provider headquartered in Naples (Corso Umberto I, 174) that integrates electricity (Luce), gas, internet (FTTC, FTTH, FWA up to 2.5 Gbps), and mobile (including 5G) services under single subscriptions for residential (Privati) and business (Business / Super Impresa Smart) customers nationwide. The company positions itself as the only Italian operator offering these four utility/telecom categories under one provider and one unified bill, with two flagship product lines — Super Casa Smart for households and Super Impresa Smart for companies — and promotional bundles (Sempre Connessi Casa Plus, Welcome Promo Dual, Super SIM Extra) offering up to €240 in savings, valid through July 5, 2026. Optima was founded in 1999, employs 251–500 people, and has operated for over 20 years.

The underlying technology is a multi-utility platform unifying billing, customer management, and consumption tracking, surfaced through the MyOptima mobile app (iOS and Android) which includes antispam call blocking. The product surface extends well beyond core utilities into value-added subscription add-ons — SafeCall (€0.95/month) for emergency video calls, Consulenza Legale (€4.99/month) via Tutela+, Assistenza h24 (€6.99/month) dispatched by Mapfre Warranty, Total Security (€1.95/month) using Bitdefender, and 24/7 Videoconsulto Medico and Videoconsulto Veterinario through dedicated apps. Optima also distributes energy-efficiency hardware for businesses and consumers: ANT (Industry 5.0 tax-credit-eligible), ALFA real-time consumption monitors, Geolumen smart lighting, Lightmate plug-and-play photovoltaics, full photovoltaic systems, and EasyWallbox EV chargers. The company additionally operates as an insurance intermediary for Assibro S.r.l. under IVASS supervision.

Revenue mechanics are predominantly recurring monthly subscriptions across utility supply, telecommunications, and add-on services, supplemented by one-time prepaid mobile recharges (€5–€50). Go-to-market combines a digital self-serve storefront, a physical retail store network, WhatsApp sales support, and dedicated field consultants for the business segment. Optima has no disclosed external funding beyond a 2015 round from Alpha Group, is led by co-founder and President Danilo Caruso alongside founder and CEO Alessio Matrone, and reports a share capital of €1,500,000.

Name

Optima

Legal name

Optima Italia S.p.A.

Website

https://optimaitalia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Optima Italia is a Naples-based multi-utility provider offering integrated electricity, gas, internet, and mobile services to residential and business customers across Italy through subscription bundles (Super Casa Smart, Super Impresa Smart) and a value-added services ecosystem.

Ownership category

akta.pro rank

Product category

Multi-Utility Services (Integrated Energy and Telecommunications)

NAICS

Telephone Call Centers (56142)

SIC

Services-Telephone Interconnect Systems (7385), Insurance Agents, Brokers & Service (6411), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Smart Appliance & Energy Management Integration (HSAHADAG)

akta.pro secondary industry

Payer-Integrated Tele-Urgent Care Platforms (HLALAJAG)

Keywords

• Integrated utility services
• Electricity and gas supply
• Telecommunications bundles
• Mobile and internet services
• Multi-utility provider

Headquarters

HQ city

Naples

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Utility Services (Electricity and Gas): Recurring subscription revenue from electricity and gas supply services for residential and business customers. Prices are indexed to market rates (ARERA regulated).
2. Internet Services: Monthly subscription for home internet services including FTTC, FTTH, and FWA technologies with various speed options up to 2.5 GB.
3. Mobile Services: Monthly mobile plan subscriptions with unlimited minutes and data options. Includes 5G technology where available.
4. Add-on Services: Additional monthly fees for supplementary services including SafeCall (€0.95/month), Legal Consulting (€4.99/month), 24h Assistance (€6.99/month), Total Security (€1.95/month), Medical Videoconsult (€2.99/month), and Veterinary Videoconsult (€3.99/month).
5. Mobile Recharges: One-time prepaid mobile credit top-ups at €5, €10, €20, or €50 denominations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Optima Italia is an Italian multi-utility provider that sells integrated electricity (Luce), gas, internet (FTTC/FTTH/FWA), and mobile telecommunications subscriptions to residential and business customers, delivered through a unified platform with a single bill and a single point of contact. The portfolio extends to value-added services such as cybersecurity (Total Security powered by Bitdefender), emergency video (SafeCall), legal consulting, 24h home assistance, telemedicine, veterinary video consultations, and energy-efficiency hardware (ANT, ALFA, Geolumen, Lightmate, EasyWallbox).

Product overview

Optima offers an integrated multi-service platform combining utility services (electricity, gas), telecommunications (internet, mobile), and value-added services. The core products are Super Casa Smart for residential customers and Super Impresa Smart for business customers, both providing bundled utility and telecom services with unified billing. The product portfolio extends through the MyOptima app ecosystem with security services (Total Security with Bitdefender), safety features (SafeCall), professional services (Legal Consultation, 24h Assistance), healthcare teleservices (Medical and Veterinary Video Consultations), and energy management devices (ANT, ALFA). For energy efficiency, Optima provides Geolumen smart lighting, photovoltaic systems, Lightmate plug-and-play panels, EasyWallbox EV chargers, and ALFA consumption monitors.

Differentiator

Problem solved

Functional benefit

Brands

• Super Casa Smart: Integrated offer combining Luce, Gas, Internet and Mobile services for residential customers
• Super Impresa Smart
• Super Mobile Smart
• MyOptima
• SafeCall
• Total Security
• Videoconsulto Medico
• Videoconsulto Veterinario
• ANT
• ALFA
• Geolumen
• Lightmate
• EasyWallbox

Products and services

• Super Casa Smart Integrated residential bundle providing electricity (Luce), gas, internet (FTTC/FTTH/FWA up to 2.5 GB), and mobile services under a single subscription with unified billing, zero activation costs for electricity and gas, and eligibility for promotional savings including up to €240 via Sempre Connessi Casa Plus and €50 Welcome Promo Dual (offers valid until July 5, 2026).
• Super Impresa Smart Integrated business solution providing electricity, gas, internet, and mobile services for Italian companies with single-point management, unified invoicing, and access to dedicated consultants offering personalized promotions tailored to business needs.
• Super Mobile Smart Standalone mobile telecommunications offering with unlimited minutes and data options, including 5G where technically and geographically available, accessible via the shop.optimaitalia.com platform with the Super SIM Extra promotional discount.
• Ricarica SIM (SIM Recharge) One-time prepaid mobile credit recharge service for Optima SIM cards, available in denominations of €5, €10, €20, and €50, accepting Visa, VPAY, Mastercard, and Maestro.
• MyOptima App Cross-platform mobile application (iOS and Android) for Optima customers to manage all utility and mobile services, monitor consumption, view invoices, access customer support, and use integrated Antispam functionality that identifies and blocks unwanted spam calls and aggressive telemarketing.
• SafeCall 24/7 emergency video-call subscription service that connects users to a live operator by pressing a safe button for danger or emergency situations; requires active or activating Optima mobile service.
• Total Security Subscription cybersecurity service developed in partnership with Bitdefender that protects up to 3 devices from malware, ransomware, and phishing threats while optimizing device performance.
• Consulenza Legale (Legal Consultation) Monthly legal advisory subscription delivered with partner Tutela+ covering traffic accidents, administrative sanctions, credit recovery, legal compliance of goods, and insurance and financial contracting.
• Assistenza h24 (24h Assistance) Round-the-clock home technical assistance subscription distributed by Optima and delivered by Mapfre Warranty S.p.A., dispatching qualified plumbers, electricians, HVAC technicians, locksmiths, and glaziers.
• Videoconsulto Medico (Medical Video Consultation) 24/7 telehealth subscription providing video consultation access to general practitioners through the Optima Video Care app, delivered in partnership with third-party medical providers.
• Videoconsulto Veterinario (Veterinary Video Consultation) Monthly video consultation subscription providing access to veterinarians and dog training education through the Optima Video Pet app, delivered with third-party veterinary partners.
• ANT (Business Energy Analyzer) Energy analyzer device for business customers that reduces electricity consumption and protects machinery, MID-compliant for certified performance, and eligible for Italian Industry 5.0 tax credits.
• ALFA (Home Consumption Monitor) Real-time home electricity consumption monitoring device that interfaces with 2.0 Open Meter next-generation smart meters to provide consumption data and energy-saving recommendations.
• Geolumen (Smart Lighting) High-efficiency lighting systems with integrated remote control and management capabilities for optimizing energy consumption, supplied with partner Geolumen.
• Impianti Fotovoltaici (Photovoltaic Systems) Full solar panel installation service for residential and commercial properties including industrial buildings, reducing energy costs and providing energy independence.
• Lightmate (Plug&Play Photovoltaic Panels) Easy-to-install plug-and-play solar panels suitable for balconies and terraces, supplied with partner Lightmate and designed for simple setup without complex authorizations.
• EasyWallbox (Home EV Charger) Home electric vehicle charging device that mounts to walls and connects to standard power outlets for convenient overnight charging, supplied with partner EasyWallbox.
• Antispam MyOptima Built-in call-blocking feature within the MyOptima app that identifies and blocks unwanted spam calls and aggressive telemarketing for Optima customers.

Quantifiable outcome

• Up to €240 savings with Sempre Connessi Casa Plus promotion
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Tutela+coreStrategic or Co-development PartnerTutela+ provides legal consulting services to Optima Italia customers, offering assistance for road accidents, administrative sanctions, credit recovery, product compliance, and insurance/financial contracting.
• Mapfre Warranty S.p.A.coreTechnology or IntegrationMapfre Warranty S.p.A. is the service provider for Optima's 24-hour Assistance service (Assistenza h24), dispatching qualified technicians including plumbers, electricians, HVAC technicians, locksmiths, and glaziers.
• BitdefendercoreTechnology or IntegrationBitdefender provides cybersecurity technology for Total Security, Optima's device protection service that guards against malware, ransomware, and phishing threats.
• Third-party Medical and Veterinary PartnerscoreStrategic or Co-development PartnerThird-party partners provide doctors and veterinarians for Optima's Videoconsulto Medico and Videoconsulto Veterinario services, available 24/7 through dedicated apps.
• GeolumenminorStrategic or Co-development PartnerGeolumen provides smart lighting solutions including high-efficiency lamps and integrated remote control/management systems for energy optimization.
• Assibro S.r.l.coreChannel Partner/ Reseller/ DistributorOptima operates as an insurance intermediary for Assibro S.r.l. (registered in RUI section B number b000638846), under IVASS supervision, distributing insurance products to end customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• A2A Energia: Multi-utility serving northern and central Italy with electricity, gas, and integrated home services. Comparable in offering integrated energy and adjacent services to households and SMEs, though larger and more infrastructure-heavy than Optima.
• TIM (Telecom Italia): Italy's largest fixed and mobile telecom operator, offering fiber, mobile, and bundled energy services through partnerships. Comparable in mobile and internet offerings, but vastly larger and infrastructure-owning.
• Fastweb: Major Italian fixed-line broadband and mobile operator with a bundled proposition including energy partnerships. Comparable in internet and mobile service offering and targeting tech-forward Italian households.
• Hera Comm: Retail arm of Hera Group, an Italian multi-utility serving residential and business customers with electricity, gas, and water. Comparable bundled utility proposition for Italian households and SMEs.
• Vodafone Italia: Italian mobile and fixed-network operator owned by Swisscom, with 5G mobile offerings comparable to Optima's Super Mobile Smart product. Significant overlap in mobile and broadband services.
• Eni Plenitude: Eni's retail energy and services subsidiary offering electricity, gas, and home services (including EV charging and solar) across Italy. Comparable multi-utility bundle approach for residential and business customers, though anchored by a major oil and gas parent.
• Iren Mercato: Italian multi-utility offering electricity, gas, and telecom services to retail and business customers across multiple regions. Directly comparable integrated utility model and convergent services strategy.
• Enel Energia: Retail arm of Enel Group, the dominant Italian electricity and gas supplier. Directly comparable as an integrated energy (and increasingly telecom via Enel X Way and fiber partnerships) provider serving Italian households and businesses, but vastly larger scale and broader portfolio.

Direct peers

• Illumia: Italian independent energy retailer offering electricity and gas (and increasingly telecom) to households and businesses with a digital-first approach. Most directly comparable independent multi-utility competitor in Italy at similar scale.

Regional players

• Italgas / Italgas Reti: Italy's leading gas distribution company increasingly offering integrated energy and smart home/IoT services. Comparable in Italian gas supply and smart-metering integration (related to Optima's ALFA device and gas offerings), though primarily B2B infrastructure-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/optimaitalia
• YouTubeyoutube.com/user/OptimaItalia
• Facebookfacebook.com/Optima-Italia-573802059369007
• LinkedInlinkedin.com/company/optima-italia-spa
• Instagraminstagram.com/optimaitalia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optima