AssiBro

What AssiBro does

AssiBro Srl is an Italy-based digital insurance brokerage founded in 2019 by Enrico Perlin, headquartered in Pordenone. The company operates a mobile-first platform that enables individual consumers and insurance intermediaries to aggregate, compare, and manage insurance policies from multiple insurance carriers within a single application, positioned by the company as 'Home Broking' analogous to home banking but for insurance. Its product surface consists of two integrated components: the AssiBro consumer App (available on iOS and Android) which delivers digital underwriting questionnaires, personalized quotes, real-time expiration/renewal notifications, digital document management, and electronic contract signing; and the AssiBro Intermediari Platform which provides insurance brokers and consultants with client management, automated questionnaires, commercial bulletin boards, and commission/fee tracking for B2B2C distribution.

Underlying the platform is a 100% digital, paperless architecture that supports self-serve onboarding alongside human consultant support. The company is registered with IVASS in the RUI Section B under number B000638846, granting formal authorization to operate as an insurance broker in Italy. Distribution is omnichannel — direct via mobile apps and web (assibro.it), and indirect via a network of insurance intermediaries and group conventions with organizations, associations, and sports groups.

AssiBro monetizes primarily through insurance policy commissions earned from carriers (transaction-fee model), supplemented by brokerage fee sharing with intermediaries and a referral rewards program for users. Customers are served free of registration, with revenue captured on policy issuance. The company is privately held, has no disclosed external funding, operates only in Italy, and had a fully paid-up share capital of €138,462 with 11-50 employees. Leadership includes Enrico Perlin as Founder, Luca Bearzi as Direttore Generale (General Manager), and Giancarlo Broggian of Servizi CGN as co-investor. No acquisitions, no international expansion, and no AI/ML capabilities are evident from the available data.

Name

AssiBro

Legal name

AssiBro Srl

Website

https://assibro.it

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

AssiBro Srl is an Italy-based digital insurance brokerage operating a mobile-first platform that aggregates and manages policies from multiple insurance carriers for consumers, intermediaries, and associations. Founded 2019, IVASS-registered, commission-based revenue model.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Digital insurance brokerage
• Insurance intermediation platform
• Multi-carrier policy comparison
• Mobile insurance app
• Paperless insurance onboarding

Headquarters

HQ city

Pordenone

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Policy Commissions: AssiBro earns commissions from insurance companies when policies are sold through their platform. The company operates as an insurance broker registered with IVASS (RUI B000638846), earning both commissions and a share of brokerage fees from insurance contracts.
2. Brokerage Fee Sharing: Intermediaries receive a portion of brokerage fees on contracts they facilitate, in addition to commissions, providing additional earnings potential for platform users.
3. Referral Rewards Program: Users can earn monetary rewards when people they invite purchase insurance policies through the platform. Accumulated rewards can be withdrawn or donated to accredited non-profit organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AssiBro is a digital insurance brokerage that distributes Italian insurance policies from multiple carriers through its own mobile apps and web platform. The company operates two distinct interfaces: the AssiBro App for end consumers to compare and purchase policies, and AssiBro Intermediari for licensed insurance agents and brokers who use the platform to serve their own clients. Coverage categories span motor (RC Auto), home, health, life, accident, savings, mortgage, telecom, pet, and travel insurance.

Product overview

AssiBro is a digital insurance brokerage platform consisting of two main products: the AssiBro App for end customers to manage all their insurance policies from any insurance company in one mobile application, and the AssiBro Intermediari Platform for insurance consultants and brokers to manage clients, automate underwriting questionnaires, and handle the full insurance brokerage workflow digitally. The platform is positioned as 'Home Broking' - akin to home banking but for insurance, allowing users to get quotes, consult policies from any insurance company, and manage purchased policies.

Differentiator

Problem solved

Functional benefit

Products and services

• AssiBro App

Quantifiable outcome

• Customer testimonial reports saving over €100 on insurance through the platform

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Servizi CGNcoreStrategic or Co-development Partner · 1 January 2019Servizi CGN is a service company that partnered with AssiBro in 2019. Giancarlo Broggian from Servizi CGN joined the AssiBro project, bringing strategic expertise to develop the digital insurance brokerage platform. The partnership contributed to realizing the vision of providing customers with the ability to manage all insurance policies from their smartphone.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Facile.it: Italy's leading insurance and financial product comparison platform, broking policies across multiple carriers. Directly comparable as a multi-carrier digital insurance intermediary targeting Italian consumers.
• Prima Assicurazioni: Italian digital-first insurance broker offering multi-line policies (auto, home, life) through a mobile app and web platform. Closely comparable to AssiBro in operating model (multi-carrier digital distribution, Italy-only, mobile-first) and target customer (Italian consumers seeking streamlined digital insurance).
• Yolo: Italian B2B2C insurtech intermediary enabling companies and partners to embed and distribute insurance products digitally. Directly comparable to AssiBro's B2B2C intermediary model and Italian market focus.
• MioAssicuratore.it: Italian online insurance broker that compares and distributes policies across multiple insurers with a digital-first experience. Directly comparable as a digital insurance broker serving Italian consumers.
• Segugio.it: Italian insurance and financial product comparison platform helping consumers compare and purchase policies across multiple insurers. Comparable multi-carrier distribution model in the same Italian market.

Broad incumbents

• Wefox: Pan-European insurtech intermediating insurance distribution across multiple countries with a tech platform for intermediaries and consumers. Comparable digital insurance distribution model but at much larger scale and broader geographic footprint than AssiBro.
• Verti: Digital insurance brand owned by MAPFRE offering motor and home insurance direct to consumers in Italy and Spain. Comparable as a digital insurance distributor in the Italian market but operating as a captive single-carrier brand rather than multi-carrier broker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AssiBro.Broker
• LinkedInlinkedin.com/company/assibro-broker-di-assicurazioni
• Instagraminstagram.com/assibro_assicurazioni

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AssiBro