I Do Linens

Event Linen Rentalsidolinens.com

Company typePrivate
Founded2017
HeadquartersAtlanta, United States
Headcount11–50
GTM typeB2C
OfferingServices

I Do Linens firmographics

Firmographics

Name: I Do Linens
Legal name: I Do Linens
Website: https://idolinens.com
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

I Do Linens industry classification

Industry

Product category: Event Linen Rentals
NAICS: Linen Supply (812331)
SIC: Miscellaneous Furniture & Fixtures (2590)
akta.pro primary industry: Tabletop & Linens Rentals (China, Glassware, Flatware, Linen) (HSACAFAC)
akta.pro secondary industries: Kitchen & Dining Linen Service (Tablecloths, Napkins, Aprons) (HSAJAMAG), Seasonal/Occasional Linen Rental (Events, Parties, Holidays) (HSAJAMAN)

Keywords

Luxury linen rentals
Wedding table linens
Event decor rentals
Custom event linens
Pipe and drape services

Where I Do Linens is headquartered

Location

Headquarters

HQ city: Atlanta
HQ country: United States
HQ region: North America

Offices1 record

Markets served

I Do Linens business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

Linen Rentals: Rental of luxury table linens for events including weddings, conferences, and galas. Customers rent linens for specific events with delivery/pickup services.
Event Decor Products: Sale and rental of complementary event decor including I Do Pillows, pipe and drape, dance floor wraps, decor panels, custom decals, and custom embroidery services.
Installation and Strike Services: Professional installation and removal of linens and decor at event venues.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

I Do Linens product offering

Product offering

Core offering

I Do Linens rents luxury table linens and complementary event decor to wedding couples, event planners, and corporate event organizers. The company offers over 450 linen options across overlays, napkins, runners, round/rectangle linens, chair backs, and cake table linens, along with add-on services including installation and strike, pipe and drape, dance floor wraps, custom decals, decor panels, and custom embroidery. Operations are anchored at an Atlanta showroom with nationwide shipping.

Product overview

I Do Linens is a luxury linen rental company offering a unified product portfolio centered around table linens and event decor enhancements. The core offering consists of over 450 linen options available in various types (overlays, napkins, runners, rectangle, round, chair backs, cake table) and colors. The product line extends through complementary services including Install & Strike, Pipe & Drape, Dance Floor Wrap, Custom Decals, Decor Panels, and Custom Embroidery. Notable sub-brands include The Parisian Edit Collection (custom printed linens inspired by European travel with seven palettes) and the Atlanta Toile (hand-illustrated local landmarks). The company operates from an Atlanta showroom with nationwide shipping.

Differentiator

Problem solved

Functional benefit

Products and services

Luxury Linen Rentals Rental of over 450 luxury table linen options, including overlays, napkins, runners, rectangle and round linens, chair backs, cake table linens, and pillows, organized by type, color, and curated collection (Classic, Delish, Sprinkles, Sublime, Yummy, Luscious, Decadent, plus New Arrivals). Designed for wedding couples, event planners, designers, and corporate event organizers seeking distinctive, high-quality linens beyond generic caterer or venue offerings.
I Do Pillows

Quantifiable outcome

450+ unique linen combinations available for customization

Companies that use I Do Linens

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

I Do Linens technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

I Do Linens partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

I Do Linens competitors and assessment

Company assessment

Direct peers

BBJ Linen: BBJ Linen is a national luxury linen rental company serving weddings, galas, and corporate events with a broad fabric library and tabletop design services — directly comparable to I Do Linens in product offering, customer base, and rental model.
La Tavola Linen: La Tavola is a leading luxury event linen rental company specializing in custom-printed and couture linens for weddings and high-end events, mirroring I Do Linens' focus on premium fabrics and custom design collections.
Wildflower Linen: Wildflower Linen rents luxury table linens for weddings and events with a curated catalog and custom napkin offerings — a direct competitor in the boutique luxury linen rental category.
Theoni Collection: Theoni is a couture event linen and decor rental house serving weddings and high-end events with custom fabrics and designer collections — closely aligned with I Do Linens' design-led premium positioning.
Cloth Connection: Cloth Connection rents event linens, napkins, and table runners to wedding and corporate clients across multiple US markets — a comparable regional/national rental peer with similar product breadth.

Broad incumbents

Marquee Event Group: Marquee Event Group is a large event rental company offering tents, tables, chairs, and linens nationwide — a broader incumbent that overlaps with I Do Linens on tabletop rentals but covers wider event infrastructure.
AFR Furniture Rental: AFR rents event furniture, decor, and tabletop items including linens for weddings, galas, and corporate events — a larger-scale incumbent operating in an adjacent product category with some overlap.
Event Source / Event Equipment Rentals: Event Source is a regional full-service event rental provider offering linens, tables, chairs, and decor — comparable in customer base (event planners, corporate clients) though with broader product breadth.

Emerging players

Nuage Designs: Nuage Designs offers custom-printed and couture linens for weddings and special events — an emerging design-focused peer that competes with I Do Linens' Parisian Edit style of exclusive printed collections.

Regional players

Peak Event Services: Peak Event Services provides linen, tabletop, and event rentals primarily across the Northeast US — a comparable rental operator serving similar wedding and corporate segments in a different geographic region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

I Do Linens financial estimates

Financial estimate

Revenue estimate

Valuation estimate

I Do Linens leadership team

Management profile

Number of profiles

Profiles1 record

I Do Linens funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

I Do Linens M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I Do Linens

What does I Do Linens do?

Is I Do Linens a public or private company?

I Do Linens is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was I Do Linens founded?

I Do Linens was founded in 2017. It employs 11 to 50 people.

Where is I Do Linens based?

I Do Linens is headquartered in Atlanta, United States, in the North America region.

How does I Do Linens make money?

Three revenue lines are on record. Linen Rentals are the primary driver. The others are event Decor Products and installation and Strike Services.

Who are I Do Linens's main competitors?

Direct peers on record are BBJ Linen, La Tavola Linen, Wildflower Linen, Theoni Collection and Cloth Connection. Broad incumbents are Marquee Event Group, AFR Furniture Rental and Event Source / Event Equipment Rentals. Nuage Designs is listed as an emerging player. Peak Event Services is listed as a regional player.

Does I Do Linens have an API?

No public API is recorded for I Do Linens.

What industry is I Do Linens in?

I Do Linens's product category is Event Linen Rentals. Its primary akta.pro industry code is HSACAFAC, Tabletop & Linens Rentals (China, Glassware, Flatware, Linen), with a secondary code of HSAJAMAG, Kitchen & Dining Linen Service (Tablecloths, Napkins, Aprons). Its NAICS code is 812331 and its SIC code is 2590.