Simplia
- Company typePrivate
- Founded2014
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Simplia firmographics
Firmographics- Name
- Simplia
- Legal name
- Simplia, s.r.o.
- Website
- https://simplia.cz
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Simplia industry classification
Industry- Product category
- E-commerce Operations Platform (SaaS)
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Marketing Automation Platforms & Services (BPAFAFAC), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Simplia is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Simplia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS - Standard Tiers: Monthly subscription fees for three standard tiers (START, AUTO, AI). Each tier includes specific feature sets. Monthly billing with no long-term commitment required.
- Custom Enterprise (NA MÍRU): Custom pricing for enterprise tier with dedicated team, account management, phone support, custom integrations, and process design. Price based on number of warehouses, integrations, and process configuration scope.
- Implementation Services: One-time implementation fees ranging from 75,000-150,000 Kč (quick start) to 1.5-2+ million Kč (enterprise). Includes UX/design, frontend, backend, data migration, and training.
- AI Usage-based Features: AI functions priced per operation: AI images 3-6 Kč/photo, AI videos 15 Kč/video, AI product translations 0.5-1.5 Kč/product, AI review translations 0.1 Kč/review, AI emails 5 Kč/email, AI call analysis 5 Kč/call. Included in AI tier with per-operation pricing for add-ons.
- Additional Services: Newsletter system from 190 Kč/month, automatic supplier imports from 160 Kč/month, additional domains 2,000-3,000 Kč, POS terminals 1,500 Kč, ERP connections from 50,000 Kč.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry tier for growing e-commerce: up to 3,000 orders/month |
| Subscription | Monthly | Automation tier for scaling operations: 3,000-12,000 orders/month |
| Subscription | Monthly | AI-powered tier for high-volume operations: 12,000+ orders/month |
| Subscription | Monthly | Enterprise custom tier for specific processes and high volumes |
| One time/ perpetual license | Multi-year contract | Implementation - Quick Start |
| One time/ perpetual license | Multi-year contract | Implementation - Standard Project |
| One time/ perpetual license | Multi-year contract | Implementation - Complex Project |
| One time/ perpetual license | Multi-year contract | Implementation - Enterprise |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Simplia product offering
Product offeringCore offering
Simplia sells an all-in-one SaaS platform that unifies e-shop, ERP, warehouse, CRM, point-of-sale, marketing and analytics on a single data layer for growing Czech and Central European e-commerce merchants. Its offering replaces roughly seven separate operational tools with built-in process automation (15+ automated actions per order) and an AI layer covering emails, calls, stocking, content, recommendations and order decisions, delivered through tiered monthly subscriptions with separate implementation and migration services.
Product overview
Simplia is an all-in-one e-commerce and ERP platform for growing businesses, combining e-shop, ERP, warehouse, CRM, point-of-sale, marketing, and analytics into a single system with unified data and process logic. The product portfolio consists of four tiered subscription plans — Simplia START (9,900 Kč/month, up to 3,000 orders), Simplia AUTO (14,900 Kč/month, 3,000–12,000 orders), Simplia AI (24,900 Kč/month, 12,000+ orders with AI features), and Simplia NA MÍRU/Individual (custom pricing for enterprise) — alongside nine integrated functional modules (e-shop catalog, orders/CRM, warehouse/positions, shipping/labels, invoicing/finance, reporting, B2B/marketplace, marketing/communication, and platform/operations), a POS application, implementation services, a free operational audit, and managed migration services. The platform's AI layer, available from the AI tariff, provides email operator, phone operator, stock receiving, content generation, smart recommendations, order decision-making, and automatic stock organization capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Simplia START Entry-level all-in-one e-commerce platform subscription for growing Czech and Central European e-commerce businesses processing up to 3,000 orders per month, combining e-shop, ERP and warehouse functionality with billing documents, advanced warehouse management, 30+ carrier integrations and 60+ real-time analytics reports. It is intended for merchants replacing separate e-shop + ERP + warehouse tools.
- Simplia AUTO Mid-tier all-in-one e-commerce platform subscription for businesses processing 3,000–12,000 orders per month that automates routine operations and lets teams focus on exceptions. It adds automatic categories, multilingual e-shops, automated order rules and transfers, complaints/returns handling, extended shipping, the email and call operator module, a loyalty program and custom e-shop design on top of the START feature set, replacing e-shop + ERP + warehouse + CRM + shipping stacks.
- Simplia AI AI-powered top-tier all-in-one e-commerce platform subscription for high-volume operations of 12,000+ orders per month. It includes everything in AUTO plus advanced pricing and B2B functionality, Simplia Multistore, AI smart recommendations, AI image and video generation, AI product and review translations, AI email and phone operators, AI stocking and automatic stock organization, replacing e-shop + ERP + warehouse + CRM + shipping + marketing stacks.
- Simplia NA MÍRU (Individual) Custom enterprise-tier e-commerce and ERP platform subscription for companies with specific processes, multiple warehouses or custom integration requirements, priced individually based on scope. It includes everything in the AI tier plus a dedicated account manager, phone support, custom integrations, process design and dedicated connections to Czech ERP systems Pohoda E1, Money S5 and Helios, with implementation handled by a dedicated team.
- Simplia Implementace (Project) One-time professional implementation service for the Simplia platform, delivered in six phases: requirements and process mapping, UX/web design, frontend development, backend/ERP configuration, data migration and training. Offered in four fixed-scope packages (Quick Start 75,000–150,000 CZK, Standard 350,000–600,000 CZK, Complex 800,000–1,200,000 CZK and Enterprise 1.5–2+ million CZK) with 150+ successful completions cited.
- Simplia Migration Service Managed migration service that transfers products, orders, customers, inventory and communication history into Simplia, delivered in four phases: process audit and tool mapping (1–2 weeks), data preparation and process configuration (2–6 weeks), parallel operation and pilot (1–3 weeks), and launch and stabilization (first 4 weeks after launch). Most migrations complete the data phase in 2–4 weeks and reach live operation in 8–12 weeks end-to-end.
- Free Operational Audit (Provozní audit) Free pre-sales operational audit service for prospective customers, mapping current business processes across eight functional areas (goods receiving, warehouse processes, order processing, payments and reminders, shipping and delivery, customer support, product data creation and reporting). It begins with a 30-minute introductory call and can extend to a deeper process analysis, and serves as the primary lead-generation funnel into the platform subscription and paid implementation.
Quantifiable outcome
- 305 hours/month saved for typical client (3,000 orders, 20,000 products)
- +6 more outcomes
Companies that use Simplia
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
Simplia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
AI capability14 records
Feature14 records
Simplia partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- AuthenticacoreFulfillment partner with ready-made integration. Simplia fully connects to Authentica fulfillment service for order processing from goods receipt to shipping.
- SkladoncoreFulfillment partner with ready-made integration. Simplia connects to Skladon for automated order forwarding, receiving tracking, and shipment confirmation.
- ABRA FlexicoreReal-time bidirectional synchronization with ABRA Flexi accounting system. Accounting documents, warehouse, and payments sync automatically. Always current data with margin knowledge for business analytics.
- Pohoda E1coreAccounting document export to Pohoda E1 ERP system. One of the most widely used accounting systems in Czech Republic.
- Money S5coreAccounting document export to Money S5 ERP system. Available as part of NA MÍRU tier.
- HelioscoreAccounting document export to Helios ERP system. Available as part of NA MÍRU tier.
- eBaycoreMarketplace integration for international sales. Orders imported and processed through standard workflow, inventory syncs automatically.
- EtsycoreMarketplace integration for international sales. Orders imported and processed through standard workflow, inventory syncs automatically.
- Baselinker (Allegro, Kaufland, Mall)coreMulti-marketplace connector including Allegro (Poland), Kaufland, and Mall for Central European expansion. Orders imported and processed through standard workflow.
- ComgatecorePayment gateway integration for online payments including card terminals.
- GoPay, GP WebPaycorePayment gateway integrations for Czech e-commerce. Full integration with e-shop and ERP, automatic payment matching and order management.
- Stripe, PayPal, SkipPaycoreInternational and installment payment options. Stripe for global payments, PayPal for buyer protection, SkipBuy for installment options.
- Google Analytics and AdscoreIntegration with 60+ marketing, analytics, and conversion tools including Google Analytics and Google Ads.
- Facebook, Meta AdscoreSocial login integration (Facebook, Google, Seznam) and Meta Ads integration for retargeting.
- Heuréka, Zboží.cz, Google NákupycoreAutomatic XML feed generation for Czech price comparison engines.
- Ecomail, TargitocoreEmail marketing platform integrations for advanced marketing automation.
Scale indicators10 records
Recent moves5 records
Expansion highlights6 records
Simplia competitors and assessment
Company assessmentDirect peers
- Shoptet: Czech-founded e-commerce SaaS platform targeting the same SMB and mid-market e-commerce segment in Czech Republic and Central Europe. Closest direct competitor by market, customer profile, and product category (e-shop + ERP + warehouse + marketing).
- Upgates: Czech e-commerce platform offering integrated e-shop, ERP, and warehouse functionality for Czech and Slovak merchants. Direct competitor in the all-in-one SMB e-commerce platform category with overlapping pricing tier structure.
- Centra: Originally Czech-headquartered e-commerce platform specializing in fashion and lifestyle brands with multi-store, B2B, and marketplace capabilities. Direct competitor for Simplia's mid-market and enterprise fashion customers like VUCH and Klenota.
Broad incumbents
- Shopify: Global e-commerce SaaS platform with massive ecosystem of integrations, payments, and AI features (Shopify Magic). Competes for the same e-commerce merchant customer base, though with less native ERP/warehouse depth than Simplia's unified platform.
- Shopware: German open-source e-commerce platform with strong DACH market presence, offering e-shop, marketplace, and B2B functionality. Comparable in targeting mid-market and enterprise merchants needing multi-channel and customization, with broader geographic reach than Simplia.
- BigCommerce: Global SaaS e-commerce platform targeting mid-market and enterprise merchants with headless commerce, multi-channel, and B2B capabilities. Overlaps with Simplia's enterprise tier in multi-store, multi-warehouse operations and API-first extensibility.
- Sana Commerce: B2B e-commerce platform focused on manufacturers and wholesalers with deep ERP integration (SAP, Dynamics). Comparable to Simplia's B2B alongside B2C segment with dealer pricing, hidden assortments, and ERP integration capabilities.
- Adobe Commerce (Magento): Enterprise e-commerce platform (formerly Magento) offering customizable storefronts, B2B, multi-store, and complex catalog functionality. Competes with Simplia NA MÍRU tier for larger merchants with custom process and integration requirements.
- Salesforce Commerce Cloud: Enterprise e-commerce platform from Salesforce with deep CRM integration, AI (Einstein), and global scale. Competes at the high end of Simplia's NA MÍRU tier for large merchants with CRM-centric commerce strategies.
Regional players
- Eshop-rychle: Czech and Slovak e-commerce platform serving small and growing merchants with built-in e-shop, payments, and basic ERP. Regional competitor primarily operating in Czech/Slovak SMB segment where Simplia's START tier competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Simplia social profiles
Digital presenceSimplia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simplia leadership team
Management profileNumber of profiles
Simplia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simplia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simplia
What does Simplia do?
Simplia sells an all-in-one SaaS platform that unifies e-shop, ERP, warehouse, CRM, point-of-sale, marketing and analytics on a single data layer for growing Czech and Central European e-commerce merchants. Its offering replaces roughly seven separate operational tools with built-in process automation (15+ automated actions per order) and an AI layer covering emails, calls, stocking, content, recommendations and order decisions, delivered through tiered monthly subscriptions with separate implementation and migration services.
Is Simplia a public or private company?
Simplia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simplia founded?
Simplia was founded in 2014. It employs 11 to 50 people.
Where is Simplia based?
Simplia is headquartered in Prague, Czechia, in the Europe region.
How does Simplia make money?
Five revenue lines are on record. Subscription SaaS - Standard Tiers are the primary driver. The others are custom Enterprise (NA MÍRU), implementation Services, AI Usage-based Features and additional Services.
Who are Simplia's main competitors?
Direct peers on record are Shoptet, Upgates and Centra. Broad incumbents are Shopify, Shopware, BigCommerce, Sana Commerce, Adobe Commerce (Magento) and Salesforce Commerce Cloud. Eshop-rychle is listed as a regional player.
Does Simplia have an API?
Yes. Simplia offers an open REST API and supports custom integrations. External systems can connect via API/SDK directly on Simplia's hosting, with the same reliability as the e-shop itself and without dependency on third parties. Additional capabilities include UCP/MCP for AI purchasing agents and custom integrations. API-based export of accounting documents is also supported. Developer documentation is at No Information.
What industry is Simplia in?
Simplia's product category is E-commerce Operations Platform (SaaS). Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 5132 and its SIC code is 7372.