What OVME does

OVME is a privately held medical aesthetics company operating 26 retail studio locations across 15 U.S. states, headquartered in Atlanta, Georgia and founded in 2017 by Dr. Mark McKenna. The company delivers non-surgical aesthetic and wellness services through board-certified medical providers, organized across four service categories: injectables (Botox, Dysport, dermal fillers, Kybella, Sculptra, SkinVive, PDO Threads, PRFM Gel, Under-Eye PRP), laser and light treatments (BBL Photofacial, HALO, MOXI, RF Microneedling), skin treatments (Hydrafacial, DiamondGlow, Microneedling with SkinPen, chemical peels, dermaplaning, VI Peel, Signature Facial, Ariessence PDGF+ add-on), and wellness services (IV Hydration Therapy, Zepbound GLP-1 weight management). Diagnostic capability centers on the VISIA skin analysis platform, deployed at consult to drive personalized treatment plans.

The business model combines transactional unit-based pricing for treatments ($100 to $1,550+ per session) with a three-tier recurring membership program — Maintain at $99/month, Reset at $149/month, and Transform at $199/month — that bundles monthly facials, 15–20% member discounts, priority booking, and anniversary/birthday perks. A 'Glow Tell' referral program ($50 credit for both referrer and referred friend on first appointment) and a curated medical-grade skincare e-commerce assortment (OVME branded, Revision, SkinMedica, skinbetter, Plated, ranging $20–$295) round out the revenue mix. Customer acquisition is direct-to-consumer through the website, mobile app, an interactive skin quiz, seasonal promotions, complimentary studio and virtual consultations, and email marketing.

Geographically, OVME concentrates in affluent suburban corridors — Buckhead, Cherry Creek, Plano Legacy West, Green Hills, Bryn Mawr, Darien — and reports 50,000+ trusted clients served. The leadership team is founder-led (Dr. Mark McKenna, CEO; Colleen Lewis, President and COO; Jason Carrigan, VP Digital), the entity is organized as OVME, LLC in Georgia, and there is no disclosed institutional funding, M&A activity, or parent company in the available data.

Name

OVME

Legal name

OVME, LLC

Website

https://ovme.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

OVME is a privately held medical aesthetics company operating 26 retail studios across 15 U.S. states, delivering injectables, laser and skin treatments, and GLP-1 wellness services through board-certified providers, supported by a three-tier membership program and medical-grade skincare e-commerce.

Ownership category

akta.pro rank

Product category

Medical Aesthetic Services

NAICS

Hair, Nail, and Skin Care Services (81211), Offices of Physicians (6211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

Keywords

• Medical aesthetic services
• Cosmetic injectables
• Laser skin treatments
• Medical spa studios
• Weight management programs

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices28 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Aesthetic Treatment Services: One-time treatment services including injectables (Botox, dermal fillers, Kybella, Sculptra, SkinVive, PDO Threads, PRP/PRFM), laser treatments (HALO, MOXI, BBL), skin treatments (Hydrafacial, Microneedling, Chemical Peels, DiamondGlow), and wellness services (IV Hydration, Zepbound). Treatments range from $100 to $1,550+ per session with member discounts.
2. Membership Subscriptions: Monthly membership programs (Maintain at $99/month, Reset at $149/month, Transform at $199/month) providing monthly facial treatments, member discounts (15-20% off), birthday/anniversary upgrades, priority booking, and weekly B-12 shots on premium tiers.
3. Medical-Grade Skincare Products: Direct-to-consumer sales of medical-grade skincare products including OVME branded products, Revision Skincare, SkinMedica, skinbetter, and Plated. Products range from $20 to $295+ with free shipping on all orders.
4. Zepbound/Wellness Program: Medically supervised GLP-1 weight management program at $249/month for provider consultations and ongoing support, with additional medication costs of $349-$499/month.
5. Referral Program: Customer referral incentive where existing clients receive $50 credit when referred friends complete their first appointment, driving new customer acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

OVME operates a national network of 26 medical aesthetic studios that deliver non-surgical cosmetic treatments directly to consumers, including injectable neurotoxins and fillers, laser and light-based skin therapies, hydrafacials and microneedling, chemical peels, IV hydration, and medically supervised GLP-1 weight management. Treatments are administered by board-certified medical providers using clinical-grade equipment such as VISIA® skin analysis, SkinPen®, HALO, MOXI, and BBL platforms, and are complemented by a tiered monthly membership program and direct e-commerce sales of medical-grade skincare.

Product overview

OVME is a medical aesthetic studio network offering a comprehensive portfolio of aesthetic and wellness services through 28+ studio locations across the United States. The company operates a service-based model organized into four main categories: (1) Injectables including Botox & Dysport, Dermal Fillers, Kybella, PDO Threads, PRFM Gel, Sculptra, SkinVive, and Under-Eye PRP; (2) Laser & Light Treatments including BBL Photofacial, HALO Laser, and MOXI Laser; (3) Skin Treatments including Chemical Peels, Dermaplaning, DiamondGlow, Hydrafacial, Microneedling (SkinPen), RF Microneedling, VI Peel, Signature Facial, and the Ariessence PDGF+ add-on; and (4) Wellness Services including IV Hydration Therapy and Zepbound GLP-1 weight management. OVME also offers a three-tiered membership subscription program ($99-$199/month) and sells curated retail skincare products including OVME-branded items, Revision Skincare, SkinMedica, skinbetter, and Plated. The company provides complimentary consultations including VISIA skin analysis and virtual consultations, positioning itself as a personalized, provider-guided aesthetic care platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Botox & Dysport Injectable Treatments FDA-approved injectable neurotoxin treatments that smooth dynamic lines and wrinkles by relaxing targeted facial muscles while preserving natural movement; available to adult consumers at OVME studios starting at $13.50/unit.
• Dermal & Lip Fillers Injectable gel treatments that restore facial volume, refine contours, enhance facial balance, and smooth deeper lines and folds such as smile lines; available to adult consumers starting at $750/syringe.
• Kybella FDA-approved non-surgical injectable treatment that permanently reduces submental (under-chin) fat to create a more defined jawline and improved profile; starting at $1,200 per treatment.
• PDO Threads Minimally invasive treatment using dissolvable polydioxanone threads placed beneath the skin to lift, tighten, and stimulate natural collagen production for facial rejuvenation.
• PRFM Gel Regenerative injectable treatment using platelet-rich fibrin derived from the patient's own blood to improve skin quality, texture, and elasticity through natural collagen production.
• Sculptra FDA-approved collagen-stimulating injectable that gradually restores facial structure and improves skin quality by stimulating the body's natural collagen production over time.
• SkinVive FDA-approved microdroplet hyaluronic acid injectable designed to improve skin hydration, smoothness, and radiance from within without adding volume or changing facial structure.
• Under-Eye PRP Regenerative treatment using platelet-rich plasma from the patient's own blood to brighten, smooth, and strengthen delicate under-eye skin through natural collagen production.
• BBL Photofacial Broadband light laser treatment that targets pigmentation, redness, and sun damage beneath the skin's surface to improve tone, clarity, and overall skin quality.
• HALO Laser Advanced hybrid laser treatment that delivers dual wavelengths to simultaneously resurface outer skin layers and stimulate deeper collagen production for comprehensive skin rejuvenation.
• MOXI Laser Non-ablative laser rejuvenation treatment that refreshes skin tone and texture, improves early signs of sun damage, and boosts collagen production with minimal downtime.
• Microneedling (SkinPen) Collagen-induction therapy using the SkinPen device to create controlled micro-channels in the skin, stimulating the natural repair response to improve texture, tone, and firmness.
• RF Microneedling Combination treatment that pairs traditional microneedling with radiofrequency energy to firm skin, improve texture, and support deeper collagen production for enhanced skin tightening results.
• Hydrafacial Multi-step skin treatment that cleanses, exfoliates, extracts impurities, and deeply hydrates the skin using patented vortex technology and targeted serums in a single session.
• DiamondGlow Medical-grade hydradermabrasion treatment that simultaneously exfoliates, extracts, and infuses the skin with targeted SkinMedica serums to improve hydration, texture, and radiance.
• Chemical Peel Customized exfoliating treatments that improve skin tone, texture, and clarity by removing damaged outer layers and supporting cellular renewal to reveal smoother, brighter skin.
• VI Peel Medical-grade chemical peel designed to improve clarity, pigmentation, and skin tone using a proprietary blend of acids.
• Dermaplaning Gentle exfoliation treatment that removes dead skin cells and fine facial hair using a specialized blade to improve smoothness, enhance product absorption, and reveal a brighter complexion.
• Signature Facial Fully customizable facial designed to cleanse, exfoliate, and restore balance tailored to individual skin needs.
• Ariessence PDGF+ Topical Add-On FDA-approved topical growth factor serum containing platelet-derived growth factor and hyaluronic acid designed to boost collagen, improve skin texture, and support faster post-procedure recovery when added to microneedling or laser treatments.
• IV Hydration Therapy Rapid hydration and vitamin replenishment delivered intravenously to support overall wellness and recovery.
• Zepbound GLP-1 Weight Management Program Medically supervised GLP-1 injection program for sustainable weight management, offered as part of OVME's wellness services at $249/month for provider consultations and ongoing live medical support, plus $349-$499/month for medication.
• OVME Membership Program Three-tiered monthly subscription program (Maintain $99/month, Reset $149/month, Transform $199/month) providing monthly facial treatments, member discounts of 15-20% on services and products, priority booking, birthday and anniversary upgrades, and weekly B-12 shots on the premium tier.
• OVME Skin Analysis (VISIA) Advanced diagnostic skin assessment using VISIA technology to analyze skin condition, including texture, tone, sun damage, and underlying conditions, used to guide personalized treatment planning.
• Complimentary Studio Consultation One-on-one in-studio consultation with an expert OVME provider to build a personalized aesthetic care plan.
• Virtual Consultation One-on-one virtual consultation with a provider to discuss aesthetic needs and treatment options remotely.
• OVME Branded Skincare (Glow Pad, Kiss, Recover) OVME proprietary skincare products including Glow Pad hydrating sheet masks, Kiss lip treatment with hyaluronic acid, and Recover post-treatment arnica serum, sold direct-to-consumer online and at studios.
• Revision Skincare Products Medical-grade skincare line including serums, moisturizers, cleansers, and SPF products sold at OVME studios and online with prices ranging from $20 to $230.
• SkinMedica Products Clinically-proven skincare line including TNS Advanced+ Serum, HA5 Hydrator, retinols, and brightening treatments sold at OVME studios and online.
• skinbetter Products Advanced skincare line including AlphaRet Overnight Creams, sunbetter SPF products, and Trio Moisture Treatments sold at OVME studios and online.
• Plated Skincare Products High-potency skincare line including INTENSE Serum and Eye Serum with growth-factor technology sold at OVME studios and online.

Quantifiable outcome

• Botox/Dysport results typically last 3-4 months before maintenance treatment needed
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SEV Laser: Multi-location medspa chain offering laser hair removal, injectables, and skin treatments with a modern studio format. Directly comparable in service mix, studio-style retail experience, and growth-stage national positioning.
• Ever/Body: Modern aesthetic studio brand offering injectables, laser treatments, and skincare in a tech-enabled, premium-format environment. Comparable to OVME in physician-led positioning and modern D2C brand aesthetic.
• LaserAway: California-headquartered medspa chain with 70+ locations focused on laser hair removal, skin treatments, and injectables. Directly comparable in multi-location D2C aesthetic services targeting similar demographic.
• Ideal Image: The largest U.S. medspa chain offering injectables, laser hair removal, and skin treatments across 150+ locations. Most direct comparable to OVME in service mix, multi-state footprint, and national D2C positioning.
• SkinSpirit: Premium medical aesthetic studio chain operating across the West Coast and select U.S. markets, offering injectables, laser treatments, and skincare with physician-led providers. Closely comparable to OVME's premium positioning and provider-led model.
• Skin Laundry: Facial-focused medspa chain with multiple U.S. locations offering hydradermabrasion, lasers, and injectables. Directly comparable in studio-based D2C aesthetic services and recurring treatment model.

Broad incumbents

• European Wax Center: Public franchised personal care chain with 800+ U.S. locations offering waxing and select facial services. Broader incumbent with overlapping consumer demographic and franchise-led multi-location model, though core service is waxing rather than injectables.
• Hand & Stone Massage and Facial Spa: National franchised spa chain offering massage, facials, and skincare memberships across 500+ U.S. locations. Broader incumbent with facial service overlap and recurring membership model, though centered on massage rather than medical aesthetics.

Emerging players

• Alchemy 43: Modern aesthetics studio specializing in micro-treatments including Botox and lip flips with a membership-driven model. Comparable to OVME in targeting younger preventive skincare consumers and using memberships to drive recurring revenue.
• Flawless by Friday: Emerging aesthetic medspa with a digital-first, membership-based D2C model offering injectables and skin treatments. Comparable to OVME in targeting younger consumers through modern brand positioning and recurring service plans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ovmeofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OVME