New York Red Bulls

What New York Red Bulls does

New York Red Bulls (legal entity Red Bull New York, Inc.) is a privately held Major League Soccer franchise wholly owned by Austrian conglomerate Red Bull GmbH, based at Sports Illustrated Stadium (a 25,000-seat venue in Harrison, NJ) and the RWJBarnabas Health Red Bulls Performance Center (an 80-acre, $100 million training campus in Morris Township, NJ). The club fields a first-team MLS roster, an MLS Next Pro developmental side (Red Bulls II), and a vertically integrated youth academy that serves approximately 6,000 players annually through Regional Development Schools, camps, clinics, and coaching education, supported by formal partnerships covering more than 236,000 youth players across NJ Youth Soccer, Long Island Junior Soccer League, and Westchester Youth Soccer League.

The commercial model blends subscription-style ticketing (Red Memberships, flex plans, premium suites and club seats, student passes, and group sales), diversified B2B sponsorship and naming rights (a 12-year Sports Illustrated Tickets deal that renamed the stadium, RWJBarnabas Health for the performance center, Toyota, Audi, Levy, HSS, Altec Lansing, Intermex, Oanda, and others), merchandise and concessions, fee-based youth programs, and event and venue rental at Sports Illustrated Stadium. Underlying technology includes a dedicated performance tracking and sports medicine infrastructure at the performance center and first-party digital distribution through the Sports Illustrated Tickets platform and the Red Bull New York mobile app, with a planned blockchain ticketing rollout in 2026.

Go-to-market is multi-channel and direct-to-consumer, combining stadium box office, digital ticketing, regional youth program registration with regional sales representatives across NJ, NY, PA, and CT, corporate hospitality sales, and streaming distribution via MLS on Apple TV. The franchise is positioned around the World Cup 2026 catalyst, with the Brazil national team's base camp selection and the NYNJ World Cup 26 Jersey Fan Hub anchoring near-term fan acquisition and brand visibility.

Name

New York Red Bulls

Legal name

Red Bull New York, Inc.

Website

https://newyorkredbulls.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

The New York Red Bulls is a privately held Major League Soccer franchise owned by Red Bull GmbH that fields a first team and MLS Next Pro side, operates a 25,000-seat stadium and a $100 million youth-to-professional training academy, and generates revenue from ticketing, sponsorships, youth programs, and venue rental across the New York/New Jersey metro.

Ownership category

akta.pro rank

Product category

Professional Soccer Club / Sports Franchise

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Club Sports Programs (EDALAIAB)

Keywords

• Professional soccer club
• Youth soccer development
• Stadium event hosting
• Sports hospitality services
• Corporate sponsorship activation

Headquarters

HQ city

Harrison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Ticket Sales: Revenue from Red Memberships (season tickets), single-match tickets, group sales, flex plans, and premium seating options including suites and club seats
2. Sponsorship & Naming Rights: Corporate sponsorship revenue including naming rights (Sports Illustrated Stadium, RWJBarnabas Health Performance Center), official vehicle partnerships (Toyota), hospitality (Levy), and ticketing partnerships
3. Merchandise & Concessions: Revenue from BullShop merchandise sales and food/beverage concessions at Sports Illustrated Stadium
4. Youth Programs: Revenue from youth camps, clinics, RDS programs, and residential camps
5. Events & Venue Rental: Revenue from hosting non-MLS events including concerts, international soccer matches, rugby sevens, high school rivalry games, and corporate events at Sports Illustrated Stadium

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

New York Red Bulls operates a Major League Soccer franchise fielding a professional first team, an MLS NEXT Pro developmental squad (Red Bull New York II), and an extensive youth academy serving approximately 6,000 youth players annually. The club monetizes matchday attendance at Sports Illustrated Stadium (25,000-seat venue in Harrison, NJ) through season tickets, premium hospitality, and group sales, while also operating the $100M RWJBarnabas Health Red Bulls Performance Center training facility and corporate sponsorship activations with partners including Toyota, Audi, RWJBarnabas Health, and Sports Illustrated Tickets.

Product overview

New York Red Bulls operates as a Major League Soccer club with a multi-tiered product portfolio centered on its professional soccer team and venue operations. The core offerings include the MLS First Team, Red Bull New York II (MLS Next Pro developmental team), and an extensive Youth Academy/Youth Programs system serving approximately 6,000 youth players annually. The organization operates Sports Illustrated Stadium (25,000-seat venue in Harrison, NJ) and the $100 million RWJBarnabas Health Red Bulls Performance Center (80-acre training facility in Morris Township). Revenue-generating products include Red Membership season ticket packages with Members+ loyalty rewards, premium hospitality offerings (suites, club seats, event spaces), group tickets and experiences, and the Sports Illustrated Tickets platform for ticketing. The Youth Programs division offers camps, clinics, Regional Development School (RDS) training, Club Development Programs, and the RED Print coaching curriculum. The club also provides school programs, community initiatives, and streaming integration with MLS on Apple TV.

Differentiator

Problem solved

Functional benefit

Products and services

• New York Red Bulls First Team The professional Major League Soccer first team competing in MLS regular season, playoffs, US Open Cup, and Leagues Cup competitions for the New York/New Jersey market.
• Red Bull New York II (RB2) The club's MLS NEXT Pro developmental team providing a competitive bridge between the youth academy and the MLS first team for player development.
• Red Bulls Youth Programs and Academy Comprehensive youth soccer development system including the Red Bulls Academy, Regional Development School (RDS), camps, clinics, and club development programs serving approximately 6,000 youth players annually.
• Sports Illustrated Stadium 25,000-seat multi-purpose stadium in Harrison, New Jersey hosting MLS matches, concerts, international soccer, rugby sevens, high school rivalries, and corporate events.
• RWJBarnabas Health Red Bulls Performance Center $100 million, 80-acre, 88,400-square-foot state-of-the-art training facility featuring eight full-size pitches, advanced sports medicine, and high-tech performance tracking systems serving the first team, RB2, and academy.
• Red Membership Season Tickets Annual season ticket membership program offering full home schedule access with priority playoff access, ticket exchange program, member discounts at BullShop, suite discounts, pre-sale access to additional events, and Members+ loyalty rewards.
• Premium Hospitality and Seating Premium seating and hospitality offerings including suites (with $500 discount available), club seats, field seats, Toyota Terrace, Hype House, Provident Bank Suite Lounge, and Audi Club Lounge with food and beverage service from Levy.
• Group Tickets and Experiences Group ticket packages for 15+ attendees including High School Rivalry Matches, Captain's Club, Career Day, Weather Education Day, Performance Groups, and Birthday Packages.
• Youth Soccer Camps and Clinics Summer residential and non-residential camps, winter training clinics, RDS Futsal Clinics, Keeper Challenge, Urban Soccer Program, Believe Program, and specialty training for youth players of various skill levels.
• Regional Development School (RDS) Year-round supplementary training program for high-level travel players offering 8-week programs in spring/fall, 6-week programs in winter, and residential camps in summer, with pathway to RDS Showcase Tournament Teams and Academy consideration.
• Club Development Programs Partner programs for youth soccer organizations including Club Support Program (full technical services embedding), Club Player Assessment Services, Club Futbolinho indoor program, and tryout support services.
• RED Print Coaching Curriculum Player development curriculum and guide for youth soccer coaches and administrators covering approach to development, age-group training plans, game day coaching, and technical video library.
• Sports Illustrated Tickets Platform Primary ticketing platform for Sports Illustrated Stadium providing ticket sales, account management, and digital ticket delivery through the Red Bull New York mobile app.
• Red Bulls Mobile App Mobile application for fans to access tickets, schedule, roster information, news, exclusive content, Red Membership card, and Members+ loyalty program access with mobile ticketing.
• School and Education Programs Educational programs including Weather Education Day, Captain's Club leadership sessions, High School Career Day, and High School Rivalry Matches hosted at Sports Illustrated Stadium.
• Stadium Event and Venue Rental Venue rental services at Sports Illustrated Stadium for corporate events, concerts, private functions, and special occasions, including configurable spaces such as Provident Bank Suite Lounge, Audi Club Lounge, Players Tunnel, and full stadium.
• Team Merchandise (BullShop and MLSStore.com) Official New York Red Bulls team merchandise including jerseys (such as the 2026 Rooted Kit), training wear, and fan gear sold through MLSStore.com with in-stadium pickup.

Quantifiable outcome

• Julian Hall became youngest player in MLS history to record hat-trick at 18 years and 50 days
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

20 partnerships are on record, tiered core and minor.

• RWJBarnabas HealthcoreGTM or Marketing Partner · 15 January 2026Naming rights partner for the new state-of-the-art performance center in Morris Township, NJ. Also designated as Official Hometown Healthcare System and EMS Provider for the club and associated teams. Presence across all training gear and home match activations. Facility renamed RWJBarnabas Health Red Bulls Performance Center.
• Sports Illustrated TicketscoreGTM or Marketing Partner · 1 December 2024Official Ticketing Partner with 12-year partnership; stadium renamed Sports Illustrated Stadium. Custom fan-facing app integrated with Red Bull New York app. Plans for blockchain ticketing and innovative engagement initiatives in 2026 and beyond.
• Toyota (Greater New York Toyota Dealers Association)coreGTM or Marketing PartnerOfficial Vehicle of the New York Red Bulls designation since 2024. Audi Lot branding extension with complimentary parking for first 50 Audi drivers at home matches.
• LevycoreGTM or Marketing PartnerHospitality partnership providing food and beverage services at Sports Illustrated Stadium. Major stadium upgrade announced for 2026 season.
• AudiminorGTM or Marketing PartnerParking lot naming rights (Audi Lot) as part of partnership extension. First 50 Audi drivers receive complimentary parking at home matches.
• IntermexminorGTM or Marketing PartnerGate naming partner - Intermex Gate at Sports Illustrated Stadium
• OandaminorGTM or Marketing PartnerOfficial partner with branding presence at stadium
• SIS (Sports Illustrated Stadium)coreGTM or Marketing PartnerStadium naming rights partner - rebranded from Red Bull Arena to Sports Illustrated Stadium
• HSS (Hospital for Special Surgery)minorGTM or Marketing PartnerHealthcare partner with branding presence at stadium
• Altec LansingminorGTM or Marketing PartnerSensory room naming partner - Altec Lansing Sensory Room at stadium
• United Soccer CoachescoreStrategic or Co-development PartnerExclusive partnership designating Red Bulls as sole provider of regional United Soccer Coaches courses throughout New York and New Jersey since January 2013. Supports coaches at grassroots level with special topics courses at stadium.
• New Jersey Youth Soccer (NJYS)coreStrategic or Co-development PartnerGroundbreaking partnership since January 2013 making Red Bulls Academy Grassroots Program the official Training and Education partner of NJYS. Covers coach education, ODP program coaching, TOPSoccer community outreach, and MLS game attendance for members. NJYS has 156,000+ players ages 5-19.
• Long Island Junior Soccer League (LIJSL)coreStrategic or Co-development PartnerPlayer development partnership since 2011 with multi-year extension. Red Bulls exclusive rights as LIJSL camp provider and Regional Development School (RDS) partner. Most successful RDS region with 20+ players graduating to Academy. LIJSL has 60,000+ youth players on 3,500+ teams.
• Westchester Youth Soccer League (WYSL)coreStrategic or Co-development PartnerStrategic support for supplemental player development through Red Bulls Regional Select Team program. WYSL has 20,000+ players under age 19 across 55+ member clubs.
• Mountainside FCminorStrategic or Co-development PartnerThree-year partnership for youth development
• Valley Stream Soccer ClubminorStrategic or Co-development PartnerThree-year strategic partnership for youth development
• Brooklyn Italians SCminorStrategic or Co-development PartnerExpanded partnership to enhance youth development pathway
• Hub Soccer of DenvilleminorStrategic or Co-development PartnerThree-year partnership extension for youth development
• Brazil National TeamcoreStrategic or Co-development PartnerSelected the RWJBarnabas Health Red Bulls Performance Center (renamed Columbia Park Training Center) as their World Cup 2026 base camp. Represents major international recognition of facility quality.
• RB LeipzigminorStrategic or Co-development PartnerSister Red Bull club; loaned Joyeux Masanka Bungi to New York Red Bulls for development through June 2026

Scale indicators15 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• New York City FC: NYCFC is RBNY's direct MLS rival in the New York metro, competing for the same season-ticket holders, corporate sponsorships, and youth soccer families. Both clubs operate similar stadium-driven, sponsorship-and-ticketing revenue models within the same broadcast and partner ecosystem.
• LA Galaxy: LA Galaxy is a charter MLS franchise with a comparable revenue mix (tickets, sponsorships, premium hospitality, youth development) and similarly mature stadium operations. It serves as a directly comparable benchmark for franchise economics and on-field performance cycles in a major U.S. media market.
• Atlanta United FC: Atlanta United operates a large-capacity MLS venue (Mercedes-Benz Stadium) with a premium-heavy revenue model and a deep academy system. It is a directly comparable franchise in stadium economics, youth pipeline scale, and the trajectory of a newer-market MLS club.
• Inter Miami CF: Inter Miami is a fellow MLS franchise with comparable revenue drivers — global brand exposure, premium ticketing, youth academy, and stadium operations — and currently trades at a top-of-market valuation driven by global star power and sponsorships.
• Los Angeles FC (LAFC): LAFC competes directly with RBNY in MLS economics, operating BMO Stadium with a similar premium-seating and sponsorship-heavy model. Its performance on the pitch and revenue per attendee are widely used benchmarks for newer-generation MLS franchises.
• Seattle Sounders FC: Seattle Sounders is a comparable MLS franchise in attendance scale, ownership structure (majority private), and integrated academy + first-team model. It is a benchmark for sustained on-field success and season-ticket retention in MLS.
• Philadelphia Union: Philadelphia Union is a regional MLS peer within the Eastern Conference that operates Subaru Park with similar youth development emphasis (incl. academy-to-first-team pathways). It is a strong comparable for RBNY's youth-pipeline economics and modest-capacity stadium model.
• D.C. United: D.C. United is a long-tenured Eastern Conference MLS peer competing in the same media market corridor. It provides a directly comparable benchmark for an established MLS franchise navigating aging infrastructure and stadium economics in a major U.S. metro.

Broad incumbents

• RB Leipzig: RB Leipzig is RBNY's sister club within Red Bull's global soccer portfolio, sharing the Red Bull playing philosophy, multi-club player loan pipeline, and brand infrastructure. It is the closest strategic and operational analog for the global Red Bull football model.
• Red Bull Salzburg: Red Bull Salzburg is another Red Bull-owned European football club operating the same multi-club talent development philosophy. It is directly comparable in operational model, academy-to-first-team integration, and youth recruitment strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newyorkredbulls
• YouTubeyoutube.com/@newyorkredbulls
• Facebookfacebook.com/newyorkredbulls
• LinkedInlinkedin.com/company/red-bull-new-york
• Instagraminstagram.com/newyorkredbulls
• TikToktiktok.com/@newyorkredbulls

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Red Bulls