What RFD-TV does

RFD-TV, legally operated as Rural Media Group, Inc., is a privately held US multi-platform rural media company headquartered in Gretna, Nebraska (with a Nashville newsroom and country music operation), founded in 2000. The company operates a national television network (RFD-TV), a direct-to-consumer streaming service (RFD+), the Rural Radio SiriusXM Channel 147, and the wholly-owned subsidiary The Cowboy Channel, which carries major rodeo events including the National Finals Rodeo. Programmatic output is organised around three pillars: agricultural market news and policy (Market Day Report, Rural Evening News, Cow Guy Close, Commodity Talk, Agri-Pulse Newsmakers, This Week in AgriBusiness), rural lifestyle and western culture (FFA Today, Top Crop, Prairie Prophets, Cowboy Church, Classic Tractor Fever, Exmark Backyard Life, AARP Live), and country music and entertainment (On The Record, Opry Live, Circle Sessions, Gaither Gospel Hour, Griddle Nation, Twisted Skillet).

Name

RFD-TV

Legal name

Rural Media Group, Inc.

Website

https://rfdtv.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

RFD-TV is a US national television network and streaming platform (RFD+) serving farmers, ranchers, and rural lifestyle audiences with agricultural news, commodity market coverage, country music, and rodeo programming, monetized through advertising, sponsorships, and subscription streaming.

Ownership category

akta.pro rank

Product category

Rural Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)

akta.pro secondary industries

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Rural television broadcasting
• Agricultural news programming
• Country music television
• Rodeo and western sports
• Rural lifestyle content

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Advertising and Sponsorship: RFD-TV generates revenue through advertising sales, sponsored content, and brand partnerships with companies targeting rural audiences, including agricultural equipment manufacturers, financial services, and consumer brands.
2. Subscription Streaming (RFD+): The network offers a direct-to-consumer streaming service called RFD+ that provides 24/7 live streaming and on-demand content, representing a subscription-based revenue stream alongside traditional broadcast.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

RFD-TV is a multi-platform rural media company that produces and broadcasts television programming focused on agriculture, rural lifestyle, country music, and rodeo content. The network distributes content via traditional cable/satellite broadcast, a direct-to-consumer streaming service (RFD+), and a SiriusXM satellite radio channel (Rural Radio Channel 147), reaching rural audiences across the United States with daily market news, farm policy coverage, and western entertainment.

Product overview

RFD-TV is a multi-platform rural media company offering a comprehensive television and streaming network focused on agriculture, rural lifestyle, and country music content. The core product portfolio includes live daily market news programs (Market Day Report airing 5 hours daily, Rural Evening News, Cow Guy Close, Commodity Talk), weekly agriculture news shows (This Week in AgriBusiness, Market Day Report Weekend, Agri-Pulse Newsmakers), and documentary/farming series (Top Crop, Prairie Prophets). The network also features lifestyle programming including music entertainment (On The Record, Opry Live, Circle Sessions, Gaither Gospel Hour, Griddle Nation, Twisted Skillet), rural lifestyle shows (A Girl's Guide to Hunting, Fishing, and Wild Cooking, Classic Tractor Fever, Cowboy Church), and FFA/organic content (FFA Today, Champions of Rural America). The platform operates through traditional broadcast television (RFD-TV channel), a streaming service (RFD+ with 24/7 live content), and Rural Radio SiriusXM Channel 147. Recent additions include RFD Studios: Auction Barn (launched July 2025), Market Day Report Weekend (April 2026), Twisted Skillet (February 2026), and Griddle Nation (April 2026).

Differentiator

Problem solved

Functional benefit

Brands

• RFD+: Streaming platform offering live 24/7 access to RFD-TV content
• RFD Studios
• Rural Radio
• The Cowboy Channel

Products and services

• Market Day Report Live daily coverage of agri-business news, weather, and commodity market information. Airing 5 hours daily Monday through Friday, with market coverage updated every half-hour. Targeted at farmers, ranchers, and agribusiness professionals.
• Rural Evening News Daily news program covering agriculture and markets from across the world, including auctions, cattle, farm equipment, ranch, and real estate news. Expanded to Fridays as part of recent programming expansion.
• Cow Guy Close Markets show hosted by Scott Shellady (the Cow Guy) covering market-close, breaking down headlines that drive commodities and equities markets. Expanded to one hour daily.
• Commodity Talk Live morning show delivering expert insight into ag commodity markets before CME opens, featuring real-time analysis and nationwide perspectives.
• Rural America Live 60-minute live, call-in format show where viewers learn about featured organizations' products or services and interact with representatives and expert panelists.
• Market Day Report Weekend Weekend edition providing a look at news, weather and commodities headlines that drove agriculture markets in the past week, featuring Eliza Petry.
• This Week in AgriBusiness Agriculture news, weather, and commentary program featuring Max Armstrong, Mike Pearson, and Greg Soulje covering technological advances and policy shaping the industry.
• Top Crop Series about four top farmers revealing what it takes to make a profitable crop, focusing on soil, patience, and planter setup. Features Dan Luepkes, Cory Atley, Shelby Fite, and Russell Hedrick.
• FFA Today Fun and fast-paced show featuring fascinating stories about FFA members and unique agriculture industries.
• Agri-Pulse Newsmakers Program featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions on agricultural policy.
• On The Record Music series presented by John Deere featuring long-form interviews with country music artists, intimate performances, and exclusive music video releases.
• Opry Live on RFD-TV Premier weekly broadcast and livestream of the Grand Ole Opry, featuring country music superstars, legends, and rising talent performing on stage in Nashville.
• Griddle Nation 30-episode television series celebrating America's griddle culture and home cooks who use griddles.
• Twisted Skillet Cooking show exploring open-fire outdoor cooking techniques, regional ingredients, and the people who raise, prepare, and inspire food across America. Hosted by Texas chef Sean Koehler.
• Ag PhD Daily Daily agronomic information show covering fertilizer programs, tiling, insects, and crop diseases.
• Classic Tractor Fever Show featuring history, stories, and passion of collectors preserving agricultural equipment. Hosted by Brian Baxter.
• Rural Radio SiriusXM Channel 147 Satellite radio channel companion to RFD-TV, providing rural and agriculture-focused programming on SiriusXM Channel 147.
• RFD+ Streaming Service Direct-to-consumer streaming service allowing 24/7 live streaming of RFD-TV content, including exclusive shows, broadcasts, and on-demand access to agriculture news, country music, and rodeo coverage.
• The Cowboy Channel RFD-TV's dedicated rodeo and western sports channel broadcasting major rodeo events including the National Finals Rodeo (NFR) with $10.9 million prize purse.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Gusto TVminorChannel Partner/ Reseller/ Distributor · 7 April 2026RFD-TV partnered with Gusto TV to co-broadcast 'Griddle Nation,' a 30-episode series celebrating American griddle culture. The show premiered on both networks simultaneously.
• John DeerecoreGTM or Marketing PartnerJohn Deere serves as the presenting sponsor of 'On The Record,' RFD-TV's music interview series. This sponsorship places John Deere's brand in association with country music content targeting rural audiences.
• ExmarkcoreGTM or Marketing PartnerExmark sponsors RFD-TV's 'Exmark Backyard Life' content, positioning the brand within rural lifestyle and outdoor living programming segments.
• Rural Radio SiriusXM Channel 147coreChannel Partner/ Reseller/ DistributorRFD-TV extends its content reach through Rural Radio on SiriusXM Channel 147, providing agricultural news and rural programming to satellite radio subscribers.
• AARPminorStrategic or Co-development PartnerAARP partners with RFD-TV for 'AARP Live' programming, delivering financial planning and retirement content to rural audiences through live call-in format shows.
• National FFA OrganizationcoreStrategic or Co-development PartnerRFD-TV maintains ongoing partnership with FFA for comprehensive coverage of the National FFA Convention & Expo and related programming including 'FFA Today' show.
• Agri-PulseminorStrategic or Co-development PartnerRFD-TV partners with Agri-Pulse for 'Agri-Pulse Newsmakers,' featuring agricultural policy discussions with members of Congress and industry leaders.
• CoBankminorOthersCoBank economists appear on RFD-TV programming to provide agricultural market analysis and economic insights for farmers and ranchers.
• NationwideminorGTM or Marketing PartnerNationwide sponsors rural lifestyle and agricultural content on RFD-TV, targeting farm insurance and agribusiness needs of rural viewers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Circle (Country Music Television Network): Country music-focused streaming and linear channel that streams the Grand Ole Opry. Overlaps with RFD-TV's country music programming and rural audience.
• Outdoor Sportsman Group: A multi-channel network (Outdoor Channel, Sportsman Channel, World Fishing Network) focused on outdoor and rural lifestyle content distributed via cable and streaming. Closely parallels RFD-TV's niche-cable-plus-streaming model and rural/values-based audience.
• INSP: A niche cable TV network delivering family, faith, and Western/lifestyle entertainment to underserved audiences. Comparable to RFD-TV as a category-specific linear network with values-aligned programming and a loyal rural-adjacent viewer base.
• Great American Country (GAC Media): Country-music and country-lifestyle cable TV network with the same country/rural programming orientation as RFD-TV. Directly comparable on audience, content genre, and cable distribution model.
• Farm Journal Media: Multi-platform agricultural media company spanning television (AgDay, U.S. Farm Report), print, digital, and events. Directly comparable to RFD-TV as a national ag-media brand serving farmers and ranchers across formats.
• DTN (Progressive Farmer): Agricultural market intelligence, weather, and news provider serving farmers and agribusinesses. Comparable to RFD-TV's ag-information programming (Market Day Report, Commodity Talk) on audience and content category.

Broad incumbents

• Country Music Television (CMT): Long-established country music cable network owned by Paramount. Operates in the same country-music TV niche as RFD-TV's Opry Live, On The Record, and Circle Sessions but as part of a much larger media portfolio.
• Sinclair Broadcast Group: Large publicly-traded broadcast TV group operating local TV stations and national networks (e.g., NewsNation, Comet). Analogous as a multi-station broadcast operator, but at much greater scale and breadth than RFD-TV's rural focus.
• Nexstar Media Group: Largest U.S. television broadcast operator with national cable network (NewsNation) and hundreds of local stations. Comparable as a multi-platform broadcast TV operator, though at vastly broader scale than RFD-TV.

Emerging players

• Curiosity Stream: DTC streaming service delivering documentary and factual programming via subscription. Adjacent to RFD+ as a niche subscription streaming service, though focused on factual/documentary content rather than rural lifestyle.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/OfficialRFDTV
• YouTubeyoutube.com/@RFD-TV
• Facebookfacebook.com/OfficialRFDTV
• LinkedInlinkedin.com/company/rfd-tv
• Instagraminstagram.com/rfdtv
• TikToktiktok.com/@rfdtv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RFD-TV