Restor
Restor is a Swiss nonprofit operating the world's largest open-data geospatial platform for nature restoration, connecting 341,000+ sites and 7,351 organizations across 140+ countries. It serves implementers, NGOs, businesses, and governments with free core access plus paid Restor Insights subscriptions for portfolio analytics, AI-powered ecological monitoring, and standardized biodiversity metrics.
- Company typePrivate
- Founded2021
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Restor does
Restor is a Swiss nonprofit (Restor Eco AG, 100% owned by the Restor Foundation) that operates the world's largest open-data geospatial platform for nature restoration and conservation, connecting 341,000+ nature sites, 36,858 users, and 7,351 organizations across 140+ countries. Its platform serves four primary segments: implementers (grassroots restoration projects), facilitators (funders, NGOs, and networks), businesses with nature or ESG commitments, and governments monitoring national ecosystems. Core technology combines satellite imagery, standardized ecological datasets (30+ layers covering biodiversity, carbon, land cover, and water), and proprietary AI models developed with ETH Zurich — most notably the Tree Crown Delineation computer-vision system (trained on 280,000+ hand-labelled trees, benchmarked at ~90% accuracy versus LIDAR), Disturbance Alert anomaly detection, NDVI Long-Term Trend analysis, Deforestation Analysis against an EU 2020 baseline, and the SEED Biocomplexity Index, a 0–1 ecosystem health metric covering 867 terrestrial ecoregions.
Restor runs a hybrid GTM: a free, self-serve core platform that drives community-led adoption and network effects, overlaid with paid Restor Insights subscriptions (Basic CHF 1,400/year, Advanced CHF 5,000/year, Enterprise CHF 15,000/year, plus hectare and portfolio add-ons) sold through direct enterprise sales. Enterprise and government customers — including ADM, Manulife, Bühler Group, Salesforce, the Government of Costa Rica, and the Government of Guatemala — use Insights for portfolio analytics, biodiversity footprint measurement, ESG reporting, and national ecosystem monitoring. A REST API (available on Advanced and Enterprise tiers) supports programmatic site upload, and partnerships with UN FAO, UNCCD/G20 Global Land Initiative, and Ma Earth embed Restor into Global Biodiversity Framework reporting workflows. The organization is funded primarily by foundations including Google.org, Salesforce Foundation, UBS Optimus, XTX Markets, and Coleman Family Ventures, supplemented by subscription revenue and grassroots donations.
Restor firmographics
Firmographics- Name
- Restor
- Legal name
- Restor Eco AG
- Website
- https://restor.eco
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Restor is a Swiss nonprofit operating the world's largest open-data geospatial platform for nature restoration, connecting 341,000+ sites and 7,351 organizations across 140+ countries. It serves implementers, NGOs, businesses, and governments with free core access plus paid Restor Insights subscriptions for portfolio analytics, AI-powered ecological monitoring, and standardized biodiversity metrics.
- Ownership category
- akta.pro rank
Restor industry classification
Industry- Product category
- Environmental Monitoring Software
- NAICS
- Environmental Consulting Services (541620), Geophysical Surveying and Mapping Services (54136)
- akta.pro primary industry
- Ecosystem Services & Natural Capital Assessment / Valuation (EUAHAHAI)
- akta.pro secondary industries
- Forest Inventory, Mapping & Monitoring (GIS/Remote Sensing/MRV) (IMAMAJAB), Environmental Data Integration, ETL & Interoperability (APIs, Standards, Data Pipelines) (EUAHAKAB)
Keywords
Where Restor is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices8 records
Markets served
Restor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Platform Freemium Model: Core Restor platform is free for all users including map access, site hosting, ecological datasets, and basic tools. Revenue is generated from premium Restor Insights subscriptions for organizations needing advanced portfolio management and reporting capabilities.
- Restor Insights Subscriptions: Paid tiers (Basic CHF 1400/yr, Advanced CHF 5000/yr, Enterprise custom pricing) providing portfolio management, SEED Index access, Disturbance Alerts, annual reports, onboarding support, and API access. NGOs receive 30% discount.
- Nonprofit Funding and Donations: As a Swiss nonprofit with 501(c)(3) equivalency, Restor is funded by foundations (Restor Foundation, Google.org, Salesforce Foundation, UBS Optimus, XTX Markets, Coleman Family Ventures) and grassroots donors. The Restor Foundation is the primary funder.
- Enterprise and Government Contracts: Custom enterprise agreements with large organizations (ADM, Guatemala government) and dedicated microsites for enterprise-level monitoring and reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free basic access for all users |
| Subscription | Annual | For Grassroots Implementers |
| Subscription | Annual | For Facilitators and Established Implementers |
| Subscription | Annual | For Large Organizations and Networks |
| Unit Pricing | Annual | Add-on: Additional Hectares |
| Unit Pricing | Annual | Add-on: Additional Portfolios |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Restor product offering
Product offeringCore offering
Restor provides a free open-data geospatial platform where organizations can map nature restoration and conservation sites, access 30+ ecological datasets, and join a global community of 341,000+ sites across 140+ countries. Paid Restor Insights subscriptions add portfolio-level dashboards, AI-powered monitoring tools (Tree Crown Delineation, Disturbance Alerts, NDVI trends, Deforestation Analysis), and the SEED Biocomplexity Index for standardized ecosystem health reporting to funders, investors, and government stakeholders.
Product overview
Restor operates as a platform-plus-modules architecture. The core Restor Platform is a free open-data geospatial hub for nature restoration, connecting over 341,000+ sites across 140+ countries. This core platform provides site mapping, basic portfolio management, and access to ecological datasets. Paid add-on modules include Restor Insights (Basic, Advanced, Enterprise tiers) for advanced analytics and impact reporting, Advanced Monitoring Tools (Disturbance Alert, NDVI Long-Term Trend, Deforestation Analysis, Tree Crown Delineation), the SEED Biocomplexity Index for ecosystem benchmarking, and Self-Reported Data for uploading local observations. A REST API enables programmatic site management on higher-tier plans. Restor also offers dedicated solutions for government clients and runs the annual RestorLife Awards program for restoration recognition.
Differentiator
Problem solved
Functional benefit
Brands
- Restor Insights: A paid product offering portfolio-level impact tracking, monitoring dashboards, and advanced analytics for nature restoration projects.
- Advanced Monitoring Tools
- RestorLife Awards
Products and services
- Restor Platform Free open-data geospatial platform serving as the world's largest network for nature restoration and conservation sites, connecting over 341,000+ nature sites across 140+ countries. Enables organizations and individuals to map projects, access ecological datasets, track impact, and connect with funders.
- Restor Insights Paid analytics suite offered in Basic, Advanced, and Enterprise annual subscriptions (CHF 1,400–15,000/yr; 30% nonprofit discount) that unifies scattered nature data into portfolio-level dashboards, including SEED Index access, Disturbance Alert monitoring, annual PDF reports, onboarding support, dedicated engagement managers, and API access on higher tiers.
- Advanced Monitoring Tools Science-backed analytics suite comprising Disturbance Alert, NDVI Long-Term Trend, Deforestation Analysis, and Tree Crown Delineation, providing automated ecological monitoring and supporting EU Due Diligence Statements and forest health assessment.
- SEED Biocomplexity Index World's first standardized metric (0-1 scale) for measuring ecosystem health, developed at ETH Zurich, providing natural benchmarks for each of Earth's 867 terrestrial ecoregions. Currently in beta version.
- Restor for Government Dedicated government solution offering aggregated analytics, SEED Index access, centralized data management, stakeholder reporting with password-protected portfolios, and connectivity to finance for national environmental efforts and Global Biodiversity Framework reporting.
- Restor API Programmatic interface enabling organizations to upload and manage site data programmatically. Available on Advanced and Enterprise plans to support interoperability with partner systems.
Quantifiable outcome
- 20-30% time savings on impact reporting for implementers
- +4 more outcomes
Companies that use Restor
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Restor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature8 records
Restor partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Ma EarthcorePartnership for RestorLife Awards 2026. Ma Earth provides crowdfunding match funding (up to USD 15,000) for NGO finalists. Collective funding platform for community-led regeneration.
- G20 Global Land Initiative (UNCCD)corePartnership for RestorLife Awards providing USD 10,000 Grand Prize. G20 GLI aims to achieve 50% reduction in degraded land by 2040. Initiative launched under G20 Saudi Arabia Presidency 2020, hosted by UNCCD in Bonn, Germany.
- ADM (Archer Daniels Midland)coreADM Cares, ADM's corporate social investment program, partnered with Restor to measure its biodiversity footprint. Restor Enterprise platform monitors progress across European production sites and nearly 58,000 hectares of nature projects in Latin America and Southeast Asia. Partnership includes dedicated microsite, dashboard for key indicators (soil carbon, biodiversity, land use change, climate risks), and employee engagement opportunities at restoration sites.
- Government of GuatemalacoreGuatemala partnered with Restor to scale up nature monitoring and meet 2030 environmental goals. Government uses Restor to monitor ecosystem health nationally, track restoration commitments, and report to international frameworks.
- Mangrove BreakthroughmajorPartnership to drive global transparency and increase investments in mangrove ecosystems. Restor provides the platform for monitoring mangrove restoration projects and attracting funding.
- Google Creative LabcoreGoogle Creative Lab developed the first iteration of the Restor platform in 2020. Designers, animators, and creative technologists helped design and develop the initial platform.
- SalesforcecoreSalesforce uses Restor to track progress on their 100 million tree initiative and promote transparency. Partners organizations onto Restor to showcase impact made with Salesforce's support. Linked with organizations to have partner sites on Salesforce's branded website.
- ManulifecoreManulife uses Restor's sharing functionality to create custom portfolios for investors with aggregated impact across sites. Future plans include ESG reporting using Insights Panel, API access, and branded site showcasing nature-positive impact through philanthropic efforts.
- Community Climate Solutions (CCS)minorSwiss startup working with Zambian farmers to prevent fires and increase carbon storage. Uses Restor for carbon credit investor transparency, top-down analytics, and portfolio review of fire prevention efforts.
- ClimeworksminorLeader in direct air capture of CO2 expanding into ecological restoration. Uses Restor to provide carbon credit buyers with detailed insights into social and environmental impact of credits, adding transparency and credibility.
- UN FAOcorePartnership to support reporting of Non-State Actor data to 196 signatories of the Global Biodiversity Framework. Restor is the largest network of Non-State Actors including Indigenous Peoples and Local Communities, supporting national reporting to GBF Target 2 and Target 3.
- ETH Zurich / Crowther LabcoreRestor is a spin-off from the Crowther Lab founded by Professor Tom Crowther. SEED Biocomplexity Index developed at ETH Zurich. Technology team based in the Netherlands with strong ETH ties.
Scale indicators18 records
Recent moves7 records
Expansion highlights6 records
Restor competitors and assessment
Company assessmentDirect peers
- Global Forest Watch (World Resources Institute): Global Forest Watch provides open-source forest monitoring data and dashboards for deforestation and restoration globally. It directly competes with Restor in serving NGOs, governments, and enterprises that need geospatial insights on land cover change and restoration progress.
- Sylvera: Sylvera offers satellite-based carbon credit ratings and monitoring for nature-based projects using AI and remote sensing. It overlaps with Restor's enterprise value proposition of providing scientific verification of restoration and nature-positive claims for corporate buyers.
- Pachama: Pachama uses satellite imagery and AI to verify and monitor forest carbon offset projects globally. It directly competes with Restor's Enterprise and Insights offerings for corporate nature investment monitoring, particularly around deforestation baselines and project verification.
Broad incumbents
- Google Earth Engine: Google Earth Engine is a planetary-scale geospatial analytics platform offering petabytes of satellite imagery and analytical tools. While broader in scope than Restor, it provides overlapping capabilities for restoration monitoring and could commoditize parts of Restor's analytical stack, especially given Google's institutional backing.
- ESRI (ArcGIS): ESRI's ArcGIS platform is the dominant GIS software used by governments, NGOs, and enterprises for spatial analysis. It competes broadly with Restor for organizational GIS budgets and institutional mapping workflows, particularly in government and large NGO deployments.
- Planet Labs: Planet Labs operates one of the largest commercial satellite constellations providing daily global imagery. Its data and analytics offerings (Planet Insights) overlap with Restor's satellite-based monitoring tools and represent both a potential data supplier and competitor for enterprise monitoring deployments.
- WRI (World Resources Institute): WRI hosts Global Forest Watch and develops other open-source environmental data tools including CAIT, Climate Watch, and Aqueduct. As a broader environmental think tank with deep institutional partnerships, it competes for the same NGO, government, and philanthropic funding and policy influence that drive Restor's enterprise growth.
Emerging players
- Terraformation: Terraformation is a global reforestation company focused on native forest restoration through seed banking and finance. As a Restor partner and RestorLife Award winner, it uses Restor's platform for project monitoring while also representing an adjacent vertical of restoration implementation that could vertically integrate monitoring capabilities.
- Carbon Engineering / Climeworks: Climeworks is a leader in direct air capture expanding into ecological restoration, and uses Restor's platform to provide carbon credit transparency. As a partner, it represents adjacent nature-based solutions companies that could either become key Restor customers or develop competing in-house monitoring capabilities.
- NatureMetrics: NatureMetrics provides biodiversity monitoring using eDNA and environmental DNA sampling alongside nature impact reporting tools for corporates. It overlaps with Restor's enterprise biodiversity footprint measurement value proposition, particularly for businesses needing verifiable nature impact metrics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Restor social profiles
Digital presenceRestor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Restor leadership team
Management profileNumber of profiles
Profiles3 records
Restor funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Restor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Restor
What does Restor do?
Restor provides a free open-data geospatial platform where organizations can map nature restoration and conservation sites, access 30+ ecological datasets, and join a global community of 341,000+ sites across 140+ countries. Paid Restor Insights subscriptions add portfolio-level dashboards, AI-powered monitoring tools (Tree Crown Delineation, Disturbance Alerts, NDVI trends, Deforestation Analysis), and the SEED Biocomplexity Index for standardized ecosystem health reporting to funders, investors, and government stakeholders.
Is Restor a public or private company?
Restor is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Restor founded?
Restor was founded in 2021. It employs 11 to 50 people.
Where is Restor based?
Restor is headquartered in Zürich, Switzerland, in the Europe region.
How does Restor make money?
Four revenue lines are on record. Platform Freemium Model is the primary driver. The others are restor Insights Subscriptions, nonprofit Funding and Donations and enterprise and Government Contracts.
Who are Restor's main competitors?
Direct peers on record are Global Forest Watch (World Resources Institute), Sylvera and Pachama. Broad incumbents are Google Earth Engine, ESRI (ArcGIS), Planet Labs and WRI (World Resources Institute). Emerging players are Terraformation, Carbon Engineering / Climeworks and NatureMetrics.
Does Restor have an API?
Yes. Restor offers API access for site upload functionality. Available on Advanced and Enterprise plans. The API enables organizations to programmatically upload and manage site data, supporting interoperability with partner systems. Authentication method, rate limits, and versioning details are not specified in the available source material.
What industry is Restor in?
Restor's product category is Environmental Monitoring Software. Its primary akta.pro industry code is EUAHAHAI, Ecosystem Services & Natural Capital Assessment / Valuation, with a secondary code of IMAMAJAB, Forest Inventory, Mapping & Monitoring (GIS/Remote Sensing/MRV). Its NAICS code is 541620.