B2L Consulting

What B2L Consulting does

B2L Consulting is a privately held, boutique professional services firm founded in 2010 and headquartered in Richmond, Virginia. The firm provides legislative, regulatory, and political advocacy services exclusively to non-profit organizations, with a client base concentrated in Virginia-based healthcare and K-12 education associations. The principal, Rebecca Bowers-Lanier, is the founder, sole named operator, and primary delivery resource, bringing 15+ years of experience with the Virginia General Assembly and prior tenure at the lobbying firm Macaulay & Burtch, PC.

The firm's service portfolio comprises three integrated offerings: advocacy strategic planning, grassroots advocacy enhancement, and direct lobbying services. Ancillary deliverables include legislative and policy surveillance, talking point development, grant writing support, and program planning and evaluation. B2L supplements client engagements with a Knowledge Center of downloadable resources and video content (developed in collaboration with JMU Health Policy Collaborative), functioning as a low-cost thought-leadership channel.

B2L operates a sales-led, professional services go-to-market with project-based or retainer pricing that is not publicly disclosed. There is no technology platform or productized offering; revenue depends on the principal's billable capacity and the firm's referral-driven network within the Virginia non-profit ecosystem. The company has no institutional funding, no parent organization, and no disclosed headcount beyond the 1-10 range, positioning B2L as a lifestyle consultancy whose scale is constrained by the founder's personal availability.

Name

B2L Consulting

Legal name

B2L Consulting

Website

https://b2lconsulting.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

B2L Consulting is a Richmond, Virginia-based boutique lobbying and advocacy firm founded in 2010 by Rebecca Bowers-Lanier, providing legislative, regulatory, and grassroots advocacy services exclusively to Virginia-based non-profit health and K-12 education associations.

Ownership category

akta.pro rank

Product category

Government Relations and Advocacy Consulting

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Advocacy consulting services
• Legislative lobbying services
• Grassroots advocacy development
• Nonprofit policy consulting
• Healthcare advocacy consulting

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Advocacy Consulting Services: B2L Consulting generates revenue through professional services engagements with non-profit organizations. Services include advocacy strategic planning, grassroots advocacy development, legislative consultation, policy analysis, grant writing support, and lobbying services. Engagements likely involve project-based or retainer arrangements tailored to each client's advocacy needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

B2L Consulting provides advocacy strategic planning, grassroots advocacy enhancement, and lobbying services to non-profit organizations focused on health and K-12 education. Engagements include legislative and policy priority refinement, development of print and electronic talking points, ongoing surveillance of executive and legislative branch activities, expert advocacy representation, program planning and evaluation, and grant writing support. Engagements are structured as project-based or retainer arrangements tailored to each client's advocacy needs.

Product overview

B2L Consulting operates as a consulting services firm offering a unified portfolio of advocacy-related services for non-profit organizations. The core offering consists of three interconnected service areas: Advocacy Strategic Planning (which encompasses legislative and policy priority refinement), Grassroots Advocacy Enhancement (which empowers association members with advocacy skills), and Lobbying Services (which includes developing talking points and maintaining legislator relationships). The company also serves healthcare and K-12 education non-profit clients as distinct service categories, and provides supplementary educational resources through its Knowledge Center, which includes downloadable guides and video content on topics like Medicaid Expansion and the Virginia legislative process.

Differentiator

Problem solved

Functional benefit

Products and services

• Advocacy Strategic Planning Services
• Grassroots Advocacy Enhancement
• Lobbying Services

Named customers16 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• JMU Health Policy CollaborativeminorStrategic or Co-development PartnerB2L Consulting collaborates with James Madison University Health Policy Collaborative on advocacy-related content and initiatives. This partnership has produced video content including a collaboration on Medicaid Expansion in Virginia. The relationship appears project-based rather than formal or strategic.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Cornerstone Government Affairs: Boutique bipartisan government affairs firm providing lobbying and strategic consulting to associations, non-profits, and corporate clients. Comparable to B2L in business model (lobbying + advocacy strategy for organizational clients), though materially larger and federally focused.
• Capitol Counsel: Washington, DC-based lobbying and government relations firm serving corporate, association, and non-profit clients. Similar boutique advocacy-consulting model to B2L, but operating at the federal rather than state level.
• Cassidy & Associates: Established DC-based government relations and lobbying firm serving associations and corporations. Operates the same relationship-driven advocacy model as B2L but at federal scale and across a broader client base.

Broad incumbents

• Akin Gump Strauss Hauer & Feld: Major international law firm with one of the largest government relations and public policy practices in the US, including dedicated healthcare association clients. Competes for the same advocacy budgets B2L targets but with federal reach and full legal capabilities.
• McGuireWoods Consulting: Richmond-headquartered law and consulting firm with a substantial government affairs and public policy practice serving associations and corporate clients. Directly comparable to B2L as a Virginia-based advocacy provider, but with vastly greater scale, multi-state reach, and a full legal practice that B2L lacks.
• Brownstein Hyatt Farber Schreck: National law and government relations firm widely recognized for its lobbying and policy advocacy practice serving healthcare, energy, and association clients. Overlaps with B2L on healthcare non-profit advocacy but at vastly greater scale and geographic reach.
• Holland & Knight Public Policy & Regulation: Large national law firm with a substantial public policy and regulatory advocacy practice serving healthcare and association clients. Comparable to B2L in target customer segment (healthcare non-profits) but offers multi-state, federal, and legal services B2L cannot match.
• Polsinelli Government Strategies: National law firm with a dedicated government strategies practice providing lobbying and advocacy services to associations and healthcare clients. Comparable to B2L in advocacy consulting model, but with significantly broader geographic and sector coverage.

Regional players

• Hunton Andrews Kurth: Richmond-headquartered law firm with a state government relations practice. Comparable to B2L as a Richmond-based advocacy provider targeting Virginia legislative and executive branch outcomes for organizational clients.
• Williams Mullen Government Affairs: Richmond-based law firm with a state government affairs practice serving Virginia clients, including associations and non-profits. Operates in the same Richmond advocacy ecosystem as B2L and competes for the same non-profit association clients, but as a broader full-service firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/bowerslanier
• LinkedInlinkedin.com/company/b2l-consulting-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2L Consulting