Bob Caldwell

What Bob Caldwell does

Bob Caldwell Chrysler Jeep Dodge Ram is a privately held, independently owned franchised automotive dealership operating from a single showroom and service facility at 1888 Morse Rd, Columbus, OH 43229, serving the Columbus metropolitan area including Westerville, Gahanna, Polaris, and New Albany. The dealership is authorized to retail new Chrysler, Jeep, Dodge, Ram, and Fiat vehicles and holds a work-truck/commercial franchise channel operated through a separate Work Truck Solutions storefront covering fleet, chassis-cab, and ProMaster van sales. Ownership rests with the Caldwell family (Karin, Sunny, and Connie Caldwell listed as founders/owners), with no disclosed parent company, private equity sponsor, or institutional investor.

The business runs a traditional franchise dealership operating model across four revenue streams: new and certified pre-owned vehicle sales, finance and insurance (F&I) origination through a network of lenders, a service and parts department with Mopar Express Lane quick service, and a commercial work-truck channel. Inventory on the consumer side spans roughly 190 new and 220 pre-owned units at any time, with MSRPs starting near $35,480 for the 2026 Jeep Compass and extending above $48,860 for the 2026 Chrysler Pacifica; the 2026 lineup adds electrified models including the Jeep Wagoneer S and upcoming Jeep Recon. Marketing is conducted via the dealer website, online inventory search, social channels, and OEM co-funded programs such as Military Bonus Cash and Business Link.

The dealership carries 11-50 employees, has no proprietary technology or app, no API or integration footprint, no disclosed funding history, and no M&A or leadership transitions in the source data. Revenue is not publicly disclosed. There is no evidence of geographic expansion beyond the Columbus DMA, and all strategic momentum is concentrated on model-year refreshes and the work-truck commercial build-out rather than multi-rooftop scale.

Name

Bob Caldwell

Legal name

Bob Caldwell Chrysler Jeep Dodge Ram

Website

https://caldwellchrysler.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bob Caldwell Chrysler Jeep Dodge Ram is a privately held Stellantis franchise dealership in Columbus, Ohio, retailing new and used Chrysler, Jeep, Dodge, and Ram vehicles, F&I, service, parts, and commercial work trucks to consumers and local businesses in Central Ohio.

Ownership category

akta.pro rank

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Revenue from selling new and used Chrysler, Jeep, Dodge, Ram vehicles. Offers new, certified pre-owned, and used inventory across multiple brands including commercial work trucks.
2. Finance and Insurance: Finance department works with network of lenders to provide financing options, lease agreements, and competitive interest rates.
3. Service and Parts: Service department for vehicle maintenance and repairs. Parts department with Mopar parts and accessories. Mopar Express Lane for quick service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bob Caldwell Chrysler Jeep Dodge Ram is a single-location Stellantis franchise dealership in Columbus, Ohio, selling new, certified pre-owned, and used Chrysler, Jeep, Dodge, and Ram vehicles. It also operates a full-service Mopar service and parts department, an in-house finance department for leasing and loans, and a commercial work truck and fleet division through the Work Truck Solutions platform.

Product overview

Bob Caldwell Chrysler Jeep Dodge Ram is an automotive dealership offering new and used vehicle sales, vehicle service and parts, and financing services. The dealership represents the Chrysler, Jeep, Dodge, Ram, and Fiat brands, selling a comprehensive lineup of vehicles including minivans (Chrysler Pacifica, Voyager), sedans (Dodge Charger), SUVs (Jeep Grand Cherokee, Cherokee, Compass, Wrangler, Gladiator, Wagoneer, Grand Wagoneer), and pickup trucks (RAM 1500, 2500, 3500, ProMaster). The dealership also operates a work truck division for commercial vehicles and provides full-service maintenance through its service department with Mopar parts and Express Lane service.

Differentiator

Problem solved

Functional benefit

Products and services

• Chrysler Pacifica / Pacifica Hybrid / Voyager Family minivans seating up to seven passengers; Pacifica offers standard and hybrid variants with up to 260 hp combined output, Voyager is an entry-level option at a lower price point.
• Dodge Charger / Durango / Hornet Dodge performance sedan and muscle car (Charger), three-row SUV with up to seven seats and optional HEMI V8 (Durango), and compact performance SUV (Hornet).
• Jeep Compass / Cherokee / Grand Cherokee Compact and mid-size Jeep SUVs balancing on-road comfort with off-road capability, offered in multiple trim levels.
• Jeep Wrangler / Gladiator Iconic off-road Wrangler with removable top and doors (2-door and 4-door Unlimited) and Gladiator pickup combining Wrangler capability with a cargo bed.
• Jeep Wagoneer / Grand Wagoneer / Wagoneer S / Recon Full-size luxury SUVs seating up to eight with premium features (420 hp twin-turbo inline-six on Wagoneer); Wagoneer S and Recon add all-electric options.
• RAM 1500 / 1500 RHO Full-size pickup truck with redesigned exterior, heated/ventilated seats, panoramic sunroof, and a high-performance RHO off-road variant.
• RAM 2500 / 3500 Heavy-duty RAM pickups with greater payload and maximum towing capacity for commercial and heavy work applications.
• RAM ProMaster / ProMaster City / Chassis Cab Commercial cargo vans (ProMaster, ProMaster City) for delivery and work applications plus chassis cab trucks for upfit and custom body installations.
• Used and Certified Pre-Owned Vehicle Inventory Pre-owned vehicles across the dealership's CDJR and other-brand lineup, including certified pre-owned programs with manufacturer-backed warranties.
• Vehicle Service and Parts OEM-certified maintenance and repair including oil changes, brakes, alignment, tires, and Mopar parts/accessories, supported by the Mopar Express Lane quick-service program.
• Vehicle Financing and Leasing Finance department arranging leases and loans through a network of lenders, providing competitive interest rates, trade-in valuation via Kelley Blue Book, and military bonus cash incentives.
• Work Trucks and Commercial Fleet Solutions New and used work trucks, chassis cabs, and fleet solutions targeted at commercial buyers via the Work Truck Solutions platform and a dedicated Commercial Business Link program.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Performance Chrysler Jeep Dodge Ram: A Delaware, OH-based Chrysler, Jeep, Dodge, and Ram franchise in the same central Ohio region. Direct competitor for the same Stellantis brands and overlapping Columbus-area buyer pool.
• Germain Chrysler Jeep Dodge Ram: A Columbus, OH-area CDJR franchise dealer. Directly competes on the same Stellantis brands, consumer and commercial segments, and central Ohio geographic catchment.
• Bob Ross Auto Group Chrysler Jeep Dodge Ram: A regional multi-brand auto group in the Ohio market including CDJR franchise operations. Closely comparable as a multi-OEM, regional Ohio dealer with similar sales/service/parts model.

Broad incumbents

• Lithia Motors: One of the largest U.S. franchised auto dealer groups with hundreds of rooftops across many brands and geographies. Relevant as a scaled peer running the same new/used/F&I/service revenue model as a single-point operator but at vastly larger scale.
• AutoNation: Largest U.S. publicly traded auto retailer with a multi-brand franchise, used, F&I, and service model. Comparable business mix and revenue streams (new, used, finance, service and parts) but at national scale.
• Group 1 Automotive: Publicly traded, multi-brand franchised dealer group in the U.S. and U.K. Same new-vehicle franchise, used, F&I, and parts-and-service revenue architecture; benchmark for franchise-retail unit economics.
• Sonic Automotive: Publicly traded franchised dealer group with EchoPark used-vehicle stores. Direct comparable on franchise new-car operations and an adjacent used-car echo-channel that mirrors Bob Caldwell's new + 220+ pre-owned mix.
• Penske Automotive Group: Large publicly traded retailer of new and used vehicles with significant commercial-truck exposure. Comparable on the franchised new/used/service revenue model and the commercial vehicle side that Bob Caldwell targets via its Work Truck Solutions platform.
• Asbury Automotive Group: Publicly traded U.S. franchised auto retailer with a sizeable Clicklane digital channel. Comparable business model (franchised sales, F&I, service, parts) and a benchmark for how a multi-rooftop operator monetizes digital retailing.
• CarMax: Largest U.S. used-vehicle retailer offering used cars plus in-house financing. Overlaps directly with Bob Caldwell's pre-owned inventory and F&I activities and represents the scaled benchmark in the used-car retail lane.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/caldwellcdjr
• LinkedInlinkedin.com/company/bob-caldwell-chrysler-jeep

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bob Caldwell