MCI

What MCI does

MCI is a global engagement marketing agency headquartered in Satigny (Geneva), Switzerland, founded in 1987 and independently owned by the Tondeur family. The company delivers live, virtual, and hybrid events, strategic communications, consulting, and association management services across 60 offices in 31 countries, serving more than 1,200 corporate and association clients including the National Association of REALTORS, FIGO, APAS, Equip Exposition, Nespresso, and IATA. Its core technology is the OneSystem Plus platform, which provides integrated event registration, housing, lead retrieval, and attendee management, supplemented by modules such as the Business Connection matchmaking tool, Exhibitor Portal, and the elev8 personalized learning platform. MCI's go-to-market is consultative enterprise sales through dedicated account teams; revenue is generated on a custom project-based and retainer basis across two primary segments — corporate/private sector solutions and association/public sector solutions — with multi-year contracts and per-event/per-delegate fees on technology-enabled services.

MCI's association segment is a meaningful differentiator: it manages 365 conferences and trade shows per year for 130 long-term association clients, including governance support, membership development, and non-dues revenue generation. The company reports corporate segment revenues of $360M USD and association segment revenues of $154M USD, with Singapore office turnover of €241M, and an aggregate of 5,094 client engagement projects. MCI Suisse SA holds ISO 27001 + ISO 27701 certifications for information security and data privacy, and the company's CEO Sebastien Tondeur (joined 1997) leads an executive team including President & COO Jurriaen Sleijster and Group President Robin Lokerman, who also leads M&A activity. Recent inorganic and partnership moves include the May 2024 acquisition of aNd Logistix in Canada and the January 2025 partnership with the National Association of REALTORS.

Name

MCI

Legal name

MCI Group Holding SA

Website

https://wearemci.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MCI is a Switzerland-headquartered, family-owned global engagement marketing agency operating 60 offices in 31 countries, delivering live and virtual events, strategic communications, and full-service association management to more than 1,200 corporate and association clients worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Satigny

HQ country

Switzerland

HQ region

Europe

Offices51 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Live and Virtual Events: MCI designs and delivers in-person and hybrid events, congresses, trade shows, and incentive programs for corporate and association clients, generating fees for full-service event management, registration, housing, and on-site operations.
2. Association Management Services: MCI provides end-to-end association management including governance support, membership development, financial management, and operational infrastructure, serving as a full-service management partner for trade associations and professional societies.
3. Strategic and Digital Communications: MCI offers strategic communication consulting, digital marketing, creative content, and community-building services, generating revenue through retainer-based engagements and project fees.
4. Registration, Housing, and Lead Retrieval: MCI provides technology-enabled registration, housing, and exhibitor lead retrieval services, often as a component of broader event management mandates, generating per-event or per-delegate fees.
5. Incentive Programs and Travel: MCI designs and manages incentive travel programs and motivation experiences for channel partners and employees, including logistics coordination, destination management, and program design.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

MCI is a global engagement marketing agency that designs and delivers live and virtual events, congresses, trade shows, and incentive programs for corporate clients and trade associations. The company provides end-to-end association management including governance, membership development, financial management, and operational infrastructure, complemented by strategic communications consulting, creative content, and digital marketing services supported by its proprietary OneSystem Plus registration and housing technology platform.

Product overview

MCI is a global engagement marketing agency offering a portfolio of services organized around live and virtual events, strategic and digital communications, consulting, and community solutions. Their core event technology is centered on the OneSystem Plus platform, which provides integrated registration, housing, and submissions management for congresses and conferences. Supporting modules include the Lead Retrieval System with badge scanning and privacy controls, the Business Connection matchmaking tool, Exhibitor Portal for industry engagement, and the elev8 personalized learning platform. The Association Engagement Index serves as a research benchmark offering. The offering spans corporate solutions (registration, housing, incentive programs, creative technology, strategic communications) and association solutions (consulting, revenue generation, conference management, association management, creative services).

Differentiator

Problem solved

Functional benefit

Products and services

• Live and Virtual Event Management
• Association Management Services
• Strategic and Digital Communications

Quantifiable outcome

• APAS Show 2025 facilitated R$16.5 billion in business deals with 78,000 qualified visitors and 900 exhibiting brands over 4 days
• +4 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• National Home Delivery Association (NHDA)coreStrategic or Co-development Partner · 1 February 2026MCI USA welcomed the National Home Delivery Association as a new full-service association management client in February 2026. MCI USA provides comprehensive management including governance support, membership development, communications, financial management and operational infrastructure for NHDA, the national trade association for bulky goods delivery companies.
• National Association of REALTORS (NAR)coreStrategic or Co-development Partner · 29 August 2024MCI USA entered a strategic partnership with the National Association of REALTORS (representing 1.5 million members) effective January 1, 2025. MCI USA leads in generating non-dues revenue across NAR's media channels and national events, while serving as NAR's partner for Exhibit Hall Management. The partnership focuses on deeper engagement with NAR's vendor community and optimized exhibit hall layouts for networking.
• aNd LogistixcoreStrategic or Co-development Partner · 30 May 2024MCI Canada acquired aNd Logistix, a distinguished event services company with over 30 years of experience in Canada. The acquisition enhances MCI Canada's comprehensive suite of services and reinforces its position in the Canadian event management industry. aNd Logistix continues to operate under its established brand.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cvent: Cvent is a leading event management platform and full-service meetings/events agency offering registration, housing, lead retrieval, and onsite event solutions — directly overlapping with MCI's OneSystem Plus platform and event management services for both corporate and association clients.
• Maritz Global Events: Maritz is one of the largest corporate meeting, incentive, and event management companies globally, serving Fortune 500 clients with programs highly comparable to MCI's corporate solutions segment. Both compete in the CMI 25 rankings.
• BCD Meetings & Events: BCD Meetings & Events is a global corporate meeting and event management agency operating across 50+ countries with similar full-service offerings — registration, housing, strategic meetings management, and incentive programs directly comparable to MCI's portfolio.
• GL Events: GL Events is a French-headquartered global event management and venue services group with comparable international scale, providing event organization, venue management, and exhibition services to corporate and association clients similar to MCI.
• Pico Group: Pico is a Hong Kong-based global brand activation and event experiences agency with strong Asia Pacific presence, comparable scale (thousands of employees), and similar service mix covering exhibitions, events, and engagement marketing for enterprises and associations.
• Freeman: Freeman is a leading US-based event experiences company providing event design, planning, and execution for trade shows and corporate events — a directly comparable full-service events agency with similar scale and association client focus.
• George P. Johnson Experience Marketing: George P. Johnson is a global experience marketing agency specializing in corporate events, activations, and engagement campaigns for enterprise clients — closely comparable to MCI's corporate solutions practice, particularly for tech and B2B brands.

Broad incumbents

• Informa Markets: Informa Markets operates one of the world's largest portfolios of trade shows, exhibitions, and conferences alongside a broader B2B information services empire. It competes with MCI for association congress mandates but at much greater scale and as part of a publicly-listed diversified group.

Emerging players

• Hubilo: Hubilo is an emerging virtual and hybrid event platform competing in the same registration and engagement technology space as MCI's OneSystem Plus. It represents the tech-native competitive threat that may commoditize parts of MCI's traditional event management offering.
• Hopin (now RingCentral Events): Hopin (acquired by RingCentral) is a virtual and hybrid event platform targeting corporate event organizers — an emerging tech-enabled competitor that increasingly overlaps with MCI's virtual event delivery capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WeAreMCI
• Facebookfacebook.com/WeAreMCI
• LinkedInlinkedin.com/company/mci-uk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCI