MCI
MCI is a Switzerland-headquartered, family-owned global engagement marketing agency operating 60 offices in 31 countries, delivering live and virtual events, strategic communications, and full-service association management to more than 1,200 corporate and association clients worldwide.
- Company typePrivate
- Founded1987
- HeadquartersSatigny, Switzerland
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What MCI does
MCI is a global engagement marketing agency headquartered in Satigny (Geneva), Switzerland, founded in 1987 and independently owned by the Tondeur family. The company delivers live, virtual, and hybrid events, strategic communications, consulting, and association management services across 60 offices in 31 countries, serving more than 1,200 corporate and association clients including the National Association of REALTORS, FIGO, APAS, Equip Exposition, Nespresso, and IATA. Its core technology is the OneSystem Plus platform, which provides integrated event registration, housing, lead retrieval, and attendee management, supplemented by modules such as the Business Connection matchmaking tool, Exhibitor Portal, and the elev8 personalized learning platform. MCI's go-to-market is consultative enterprise sales through dedicated account teams; revenue is generated on a custom project-based and retainer basis across two primary segments — corporate/private sector solutions and association/public sector solutions — with multi-year contracts and per-event/per-delegate fees on technology-enabled services.
MCI's association segment is a meaningful differentiator: it manages 365 conferences and trade shows per year for 130 long-term association clients, including governance support, membership development, and non-dues revenue generation. The company reports corporate segment revenues of $360M USD and association segment revenues of $154M USD, with Singapore office turnover of €241M, and an aggregate of 5,094 client engagement projects. MCI Suisse SA holds ISO 27001 + ISO 27701 certifications for information security and data privacy, and the company's CEO Sebastien Tondeur (joined 1997) leads an executive team including President & COO Jurriaen Sleijster and Group President Robin Lokerman, who also leads M&A activity. Recent inorganic and partnership moves include the May 2024 acquisition of aNd Logistix in Canada and the January 2025 partnership with the National Association of REALTORS.
MCI firmographics
Firmographics- Name
- MCI
- Legal name
- MCI Group Holding SA
- Website
- https://wearemci.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- MCI is a Switzerland-headquartered, family-owned global engagement marketing agency operating 60 offices in 31 countries, delivering live and virtual events, strategic communications, and full-service association management to more than 1,200 corporate and association clients worldwide.
- Ownership category
- akta.pro rank
Where MCI is headquartered
LocationHeadquarters
- HQ city
- Satigny
- HQ country
- Switzerland
- HQ region
- Europe
Offices51 records
Markets served
MCI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Live and Virtual Events: MCI designs and delivers in-person and hybrid events, congresses, trade shows, and incentive programs for corporate and association clients, generating fees for full-service event management, registration, housing, and on-site operations.
- Association Management Services: MCI provides end-to-end association management including governance support, membership development, financial management, and operational infrastructure, serving as a full-service management partner for trade associations and professional societies.
- Strategic and Digital Communications: MCI offers strategic communication consulting, digital marketing, creative content, and community-building services, generating revenue through retainer-based engagements and project fees.
- Registration, Housing, and Lead Retrieval: MCI provides technology-enabled registration, housing, and exhibitor lead retrieval services, often as a component of broader event management mandates, generating per-event or per-delegate fees.
- Incentive Programs and Travel: MCI designs and manages incentive travel programs and motivation experiences for channel partners and employees, including logistics coordination, destination management, and program design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing tailored to client scope and requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
MCI product offering
Product offeringCore offering
MCI is a global engagement marketing agency that designs and delivers live and virtual events, congresses, trade shows, and incentive programs for corporate clients and trade associations. The company provides end-to-end association management including governance, membership development, financial management, and operational infrastructure, complemented by strategic communications consulting, creative content, and digital marketing services supported by its proprietary OneSystem Plus registration and housing technology platform.
Product overview
MCI is a global engagement marketing agency offering a portfolio of services organized around live and virtual events, strategic and digital communications, consulting, and community solutions. Their core event technology is centered on the OneSystem Plus platform, which provides integrated registration, housing, and submissions management for congresses and conferences. Supporting modules include the Lead Retrieval System with badge scanning and privacy controls, the Business Connection matchmaking tool, Exhibitor Portal for industry engagement, and the elev8 personalized learning platform. The Association Engagement Index serves as a research benchmark offering. The offering spans corporate solutions (registration, housing, incentive programs, creative technology, strategic communications) and association solutions (consulting, revenue generation, conference management, association management, creative services).
Differentiator
Problem solved
Functional benefit
Products and services
- Live and Virtual Event Management
- Association Management Services
- Strategic and Digital Communications
Quantifiable outcome
- APAS Show 2025 facilitated R$16.5 billion in business deals with 78,000 qualified visitors and 900 exhibiting brands over 4 days
- +4 more outcomes
Companies that use MCI
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
MCI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MCI partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- National Home Delivery Association (NHDA)coreMCI USA welcomed the National Home Delivery Association as a new full-service association management client in February 2026. MCI USA provides comprehensive management including governance support, membership development, communications, financial management and operational infrastructure for NHDA, the national trade association for bulky goods delivery companies.
- National Association of REALTORS (NAR)coreMCI USA entered a strategic partnership with the National Association of REALTORS (representing 1.5 million members) effective January 1, 2025. MCI USA leads in generating non-dues revenue across NAR's media channels and national events, while serving as NAR's partner for Exhibit Hall Management. The partnership focuses on deeper engagement with NAR's vendor community and optimized exhibit hall layouts for networking.
- aNd LogistixcoreMCI Canada acquired aNd Logistix, a distinguished event services company with over 30 years of experience in Canada. The acquisition enhances MCI Canada's comprehensive suite of services and reinforces its position in the Canadian event management industry. aNd Logistix continues to operate under its established brand.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
MCI competitors and assessment
Company assessmentDirect peers
- Cvent: Cvent is a leading event management platform and full-service meetings/events agency offering registration, housing, lead retrieval, and onsite event solutions — directly overlapping with MCI's OneSystem Plus platform and event management services for both corporate and association clients.
- Maritz Global Events: Maritz is one of the largest corporate meeting, incentive, and event management companies globally, serving Fortune 500 clients with programs highly comparable to MCI's corporate solutions segment. Both compete in the CMI 25 rankings.
- BCD Meetings & Events: BCD Meetings & Events is a global corporate meeting and event management agency operating across 50+ countries with similar full-service offerings — registration, housing, strategic meetings management, and incentive programs directly comparable to MCI's portfolio.
- GL Events: GL Events is a French-headquartered global event management and venue services group with comparable international scale, providing event organization, venue management, and exhibition services to corporate and association clients similar to MCI.
- Pico Group: Pico is a Hong Kong-based global brand activation and event experiences agency with strong Asia Pacific presence, comparable scale (thousands of employees), and similar service mix covering exhibitions, events, and engagement marketing for enterprises and associations.
- Freeman: Freeman is a leading US-based event experiences company providing event design, planning, and execution for trade shows and corporate events — a directly comparable full-service events agency with similar scale and association client focus.
- George P. Johnson Experience Marketing: George P. Johnson is a global experience marketing agency specializing in corporate events, activations, and engagement campaigns for enterprise clients — closely comparable to MCI's corporate solutions practice, particularly for tech and B2B brands.
Broad incumbents
- Informa Markets: Informa Markets operates one of the world's largest portfolios of trade shows, exhibitions, and conferences alongside a broader B2B information services empire. It competes with MCI for association congress mandates but at much greater scale and as part of a publicly-listed diversified group.
Emerging players
- Hubilo: Hubilo is an emerging virtual and hybrid event platform competing in the same registration and engagement technology space as MCI's OneSystem Plus. It represents the tech-native competitive threat that may commoditize parts of MCI's traditional event management offering.
- Hopin (now RingCentral Events): Hopin (acquired by RingCentral) is a virtual and hybrid event platform targeting corporate event organizers — an emerging tech-enabled competitor that increasingly overlaps with MCI's virtual event delivery capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MCI social profiles
Digital presenceMCI compliance and trust
Trust signalCompliance2 records
MCI financial estimates
Financial estimateRevenue estimate
Valuation estimate
MCI leadership team
Management profileNumber of profiles
Profiles18 records
MCI subsidiaries and ownership
Company hierarchySubsidiaries11 records
MCI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MCI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MCI
What does MCI do?
MCI is a global engagement marketing agency that designs and delivers live and virtual events, congresses, trade shows, and incentive programs for corporate clients and trade associations. The company provides end-to-end association management including governance, membership development, financial management, and operational infrastructure, complemented by strategic communications consulting, creative content, and digital marketing services supported by its proprietary OneSystem Plus registration and housing technology platform.
Is MCI a public or private company?
MCI is a private company. It is classified as family owned and is currently operating.
When was MCI founded?
MCI was founded in 1987. It employs 1,001 to 5,000 people.
Where is MCI based?
MCI is headquartered in Satigny, Switzerland, in the Europe region.
How does MCI make money?
Five revenue lines are on record. Live and Virtual Events are the primary driver. The others are association Management Services, strategic and Digital Communications, registration, Housing, and Lead Retrieval and incentive Programs and Travel.
Who are MCI's main competitors?
Direct peers on record are Cvent, Maritz Global Events, BCD Meetings & Events, GL Events, Pico Group, Freeman and George P. Johnson Experience Marketing. Informa Markets is listed as a broad incumbent. Emerging players are Hubilo and Hopin (now RingCentral Events).
Does MCI have an API?
No public API is recorded for MCI.