LegacyShield
LegacyShield is a US-based insurtech SaaS platform, operated by SBLI, that enables insurance advisors and carriers to digitally collaborate with policyholders and beneficiaries through secure document sharing, messaging, and multi-generational referral tools.
- Company typePrivate
- Founded2014
- HeadquartersPonte Vedra Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LegacyShield does
LegacyShield is a US-based insurtech company that operates a cloud-based SaaS platform enabling insurance advisors, agents, brokers, and carriers to digitally collaborate with policyholders and their beneficiaries. Founded in 2014 and headquartered in Ponte Vedra Beach, Florida, the company is operated as a subsidiary of SBLI (The Savings Bank Mutual Life Insurance Company of Massachusetts), a mutual life insurance carrier based in Woburn, Massachusetts. The platform serves 14,000+ insurance agents and has facilitated 45,000+ organic referrals through its multi-generational client-connection model.
The company's core product is Link by LegacyShield, a secure virtual workspace launched in July 2020 that provides encrypted document storage, real-time activity notifications, secure messaging with compliance oversight, integrated prospecting, and pre-built integrations with industry tools including SmartOffice (EBIX), Outstand, Estate Guru, and Plaid. LegacyShield also offers LegacyLife and MyBasic Estate as complementary products within its suite. The technology architecture emphasizes security (encryption at rest and in transit, multi-factor authentication, multi-layered access controls) and is built API-first to integrate into existing insurance advisor technology stacks.
LegacyShield's business model is a B2B SaaS subscription, with quote-based enterprise pricing and annual billing cadences. Distribution occurs through direct enterprise field sales (demo-led), partner-led licensing to financial institutions and carriers (with SBLI as the flagship Partner), and self-service onboarding. Revenue is not publicly disclosed, and the company has not raised material disclosed funding since a 2017-2018 early-stage capital cycle totaling approximately $2.5M.
LegacyShield firmographics
Firmographics- Name
- LegacyShield
- Legal name
- LegacyShield
- Website
- https://legacyshield.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LegacyShield is a US-based insurtech SaaS platform, operated by SBLI, that enables insurance advisors and carriers to digitally collaborate with policyholders and beneficiaries through secure document sharing, messaging, and multi-generational referral tools.
- Ownership category
- akta.pro rank
LegacyShield industry classification
Industry- Product category
- Insurance Technology (Insurtech) Software
- NAICS
- Portfolio Management and Investment Advice (523940), Software Publishers (513210)
- SIC
- Life Insurance (6311), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)
- akta.pro secondary industry
- Estate & Legacy Planning Advisory (FSAEAAAG)
Keywords
Where LegacyShield is headquartered
LocationHeadquarters
- HQ city
- Ponte Vedra Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LegacyShield business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS Platform: LegacyShield operates as a B2B SaaS platform charging insurance advisors, brokers, and carriers for access to its digital collaboration and vault services. Pricing is quote-based, likely tiered by features, seat count, or organizational size. The platform is licensed to financial institutions (Partners) for their customers' use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing for insurance carriers and large agencies |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
LegacyShield product offering
Product offeringCore offering
LegacyShield provides a cloud-based SaaS platform that enables insurance advisors, brokers, and carriers to digitally store, share, and collaborate on life insurance policies, documents, and client information with policyholders and their beneficiaries. The platform combines a secure digital vault, real-time activity notifications, direct messaging, multi-generational client connections, and integrated prospecting tools to help advisors manage their book of business and generate organic referrals.
Product overview
LegacyShield is an insurtech company providing a suite of digital platforms for the life insurance industry. The product portfolio centers on three main offerings: Link (the primary advisor-facing platform launched in 2020), LegacyLife, and MyBasic Estate (an earlier estate-planning tool). LegacyShield also previously offered Life's Mission Control. The platforms enable insurance advisors to digitally store and share policy documents, collaborate with clients and their beneficiaries, communicate via secure messaging, and gain insights into client activity to identify sales opportunities. The company operates as a subsidiary of SBLI (Savings Bank Mutual Life Insurance Company of Massachusetts) and serves both direct customers and partner financial advisors, insurance brokers, and carriers.
Differentiator
Problem solved
Functional benefit
Brands
- Link: A secure virtual workspace platform where advisors can connect and collaborate with clients, manage their book of business, securely share information, and gain data-driven insights.
- LegacyLife
- MyBasic Estate
Products and services
- Link by LegacyShield A secure virtual workspace platform for insurance advisors that enables client collaboration, digital policy delivery, document sharing, real-time messaging, prospect management, and client activity analytics. Designed to help advisors manage their book of business, generate referrals through client networks, and maintain compliance with insurance regulations.
- LegacyLife A product within the LegacyShield product suite, mentioned alongside Link and MyBasic Estate in the navigation menu and product offerings, focused on life insurance and legacy planning.
- MyBasic Estate LegacyShield's original estate-planning platform that provided agents' clients with a robust solution for preparing and disseminating estate planning information. It continues to be offered alongside newer products.
- Life's Mission Control An earlier LegacyShield platform launched in 2014 alongside MyBasic Estate that provided insurtech solutions for insurance agents. It has since been superseded by the Link platform.
Quantifiable outcome
- Referral prospecting yields a closing ratio of 40% compared to cold-call prospects at 11%
- +4 more outcomes
Companies that use LegacyShield
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
LegacyShield technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature7 records
LegacyShield partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- SmartOffice (EBIX)coreLegacyShield integrates with EBIX's SmartOffice, a leading agency management system in the insurance industry. This integration allows advisors to seamlessly connect their existing workflow tools with the LegacyShield platform for client collaboration and document management.
- OutstandcoreOutstand provides marketing automation and email marketing integration with LegacyShield. The partnership enables advisors to access contact management, email campaigns, automated campaigns, social media posting, content scheduling, response tracking, and performance analytics within the LegacyShield ecosystem.
- SBLI (The Savings Bank Mutual Life Insurance Company of Massachusetts)flagshipSBLI is the parent company and operator of LegacyShield. SBLI licenses the LegacyShield platform to deliver policy documents electronically to its customers and provides the digital vault service. SBLI also licenses LegacyShield to financial advisors, insurance brokers, insurance carriers, and other financial institutions as Partners. SBLI's headquarters is at 1 Linscott Road, Woburn, MA 01801.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
LegacyShield competitors and assessment
Company assessmentDirect peers
- Everplans: Everplans provides a digital end-of-life and legacy planning platform used by financial advisors and insurers to organize, store, and share critical documents with families. It is a direct competitor in the digital vault and multi-generational communication space for life insurance and estate planning.
- Wealth.com: Wealth.com is an end-to-end estate planning platform for financial advisors that combines digital vaulting, document automation, and beneficiary collaboration. It targets the same advisor pain point LegacyShield addresses — helping advisors digitally engage clients and their families around legacy and estate planning.
- iPipeline: iPipeline provides a suite of digital solutions for life insurance and financial services distribution, including illustration, e-application, and agent workflow tools. It directly competes with LegacyShield in enabling digital advisor-to-client engagement within the life insurance vertical.
Emerging players
- Trust & Will: Trust & Will is a digital estate planning platform that enables consumers and advisors to create wills and trusts online with secure document storage. It is an emerging player in the same digital legacy/estate planning category that LegacyShield's MyBasic Estate and Link products serve.
- Cake: Cake is a digital end-of-life planning platform that helps consumers organize and share end-of-life wishes and documents with family. It is an emerging player in the same legacy/estate planning category and could expand into advisor channels that overlap with LegacyShield.
Broad incumbents
- Zywave: Zywave is a leading insurance SaaS provider offering sales, marketing, and client engagement tools to insurance agencies and brokerages. As an incumbent in insurance advisor enablement, it overlaps with LegacyShield's digital client-communication and prospecting features.
- DocuSign: DocuSign is a broad incumbent in digital agreements and document workflows, widely used by insurance advisors for policy e-delivery and signatures. It competes indirectly with LegacyShield's secure document sharing and digital policy delivery capabilities.
- Vertafore: Vertafore is a large, established insurance technology provider offering agency management, CRM, and workflow tools across P&C and life lines. It is a broad incumbent that overlaps with LegacyShield's advisor-enablement value proposition through its agency management suite.
- Ebix (Life Solutions): Ebix is a large insurance and healthcare software provider whose life insurance solutions (including SmartOffice) compete broadly with LegacyShield in advisor workflow, CRM, and digital engagement tooling.
Others
- SmartOffice (EBIX): SmartOffice by EBIX is a leading agency management system for insurance and financial professionals and is a current LegacyShield integration partner. It is adjacent because, while not a direct competitor in the consumer vault/collaboration space, it sits in the same advisor workflow stack and could expand into overlapping functionality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LegacyShield social profiles
Digital presenceLegacyShield financial estimates
Financial estimateRevenue estimate
Valuation estimate
LegacyShield leadership team
Management profileNumber of profiles
Profiles3 records
LegacyShield funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LegacyShield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LegacyShield
What does LegacyShield do?
LegacyShield provides a cloud-based SaaS platform that enables insurance advisors, brokers, and carriers to digitally store, share, and collaborate on life insurance policies, documents, and client information with policyholders and their beneficiaries. The platform combines a secure digital vault, real-time activity notifications, direct messaging, multi-generational client connections, and integrated prospecting tools to help advisors manage their book of business and generate organic referrals.
Is LegacyShield a public or private company?
LegacyShield is a private company. It is classified as corporate owned and is currently operating.
When was LegacyShield founded?
LegacyShield was founded in 2014. It employs 11 to 50 people.
Where is LegacyShield based?
LegacyShield is headquartered in Ponte Vedra Beach, United States, in the North America region.
How does LegacyShield make money?
One revenue line is on record: subscription SaaS Platform.
Who are LegacyShield's main competitors?
Direct peers on record are Everplans, Wealth.com and iPipeline. Emerging players are Trust & Will and Cake. Broad incumbents are Zywave, DocuSign, Vertafore and Ebix (Life Solutions). SmartOffice (EBIX) is listed as an others.
Does LegacyShield have an API?
No public API is recorded for LegacyShield.
What industry is LegacyShield in?
LegacyShield's product category is Insurance Technology (Insurtech) Software. Its primary akta.pro industry code is FSAGAGAB, Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS), with a secondary code of FSAEAAAG, Estate & Legacy Planning Advisory. Its NAICS code is 523940 and its SIC code is 6311.