Shine Behavioral

What Shine Behavioral does

Shine Behavioral is a single-location, multi-disciplinary pediatric therapy center based in Arlington, Texas, serving children ages 2-12 with Autism Spectrum Disorder and other developmental disabilities (Cerebral Palsy, Hydrocephalus), plus a Social Skills Program for ages 10-18. Founded by CEO Emilye Schmale, a mother of an autistic child, the clinic delivers four core therapy modalities — Applied Behavior Analysis (ABA), Speech Therapy, Occupational Therapy, and Music Therapy — in 1:1 or 1:2 settings supervised by BCBAs/LBAs, with all curriculum co-developed in consultation with the Cleveland Clinic Children's Center for Autism (CCCCA). The facility includes a sensory room, gym-style open play room, and outdoor play area, supplemented by an in-house Social Skills Program, Telehealth BCBA supervision (remote since January 2020), Respite Aftercare, and a Care Cuts sensory-safe haircut partnership.

The business model is primarily fee-for-service clinical care delivered through insurance billing (with a physician prescription, full assessment, and insurance approval required for ABA, including a 10-hour-per-week minimum) plus private pay for social skills and respite. Ancillary revenue streams include the Social Skills Program (private pay at $42/hour with a $99 assessment) and Respite Aftercare (private pay only). GTM is sales-led and community-driven: families arrive via online search, social media, physician and professional referrals, community events, and drive-by visibility, and complete an online application with insurance verification. The company is privately held, founder-owned, with no disclosed outside investors, operates from a single headquarters at 1205 B W Green Oaks Blvd, and runs a related educational sub-brand, Shine Academy, at shinebehavioral.academy. The market backdrop is favorable: per CDC data cited by Shine, 1 in 31 children has ASD and autism is the fastest-growing developmental disorder in the United States.

Name

Shine Behavioral

Legal name

Shine Behavioral

Website

https://shinebehavioral.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Shine Behavioral is a single-location pediatric therapy center in Arlington, Texas, providing ABA, Speech, Occupational, and Music Therapy for children ages 2-18 with autism and developmental disabilities, with curriculum co-developed by the Cleveland Clinic Children's Center for Autism.

Ownership category

akta.pro rank

Product category

Pediatric Autism Therapy Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (62411), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Autism Behavioral Support (School-Based ABA/PBIS) (EDAKAKAE)

akta.pro secondary industries

Pediatric/School-Based Occupational Therapy (OT) (EDAKAFAA), ABA Supervision, Clinical Oversight & BCBA Consulting (EDAKAHAH)

Keywords

• ABA therapy services
• Pediatric autism therapy
• Speech language therapy
• Occupational therapy
• Developmental disability services

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. ABA Therapy Services: Applied Behavior Analysis therapy provided in 1:1 or 1:2 settings as medically prescribed. BCBA-customized programs based on full assessment. Revenue generated through insurance billing and private pay.
2. Speech Therapy: Speech-language therapy services provided in 1:1 setting with full assessment and goal establishment. Billed through insurance or private pay.
3. Occupational Therapy: Occupational therapy focusing on sensory integration, fine motor skills, ADL skills, and self-care. Billed through insurance or private pay.
4. Music Therapy: Center-based private and small group music therapy through partnership with In Unison Music Therapy LLC. Revenue shared or billed through insurance.
5. Social Skills Program: Structured social skills program for ages 10-18 using Socially Savvy curriculum. Offered at $42/hour with minimum 3 hours/week, plus assessment rate of $99. Private pay only.
6. Respite Aftercare: After-school respite care from 4:30-5:30pm Monday-Friday. Private pay only, not covered by insurance. Children have access to gym, sensory room, or group music therapy.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Shine Behavioral is a multi-disciplinary pediatric therapy center providing Applied Behavior Analysis (ABA) therapy, Speech Therapy, Occupational Therapy, Music Therapy, and a Social Skills Program for children ages 2-18 with autism spectrum disorder and developmental disabilities. Services are delivered in 1:1 or 1:2 therapist-to-client settings at a single physical clinic in Arlington, Texas, with telehealth BCBA supervision available for remote clients. Revenue is generated through insurance billing and private pay across a comprehensive continuum of care including an evidence-based curriculum developed in consultation with Cleveland Clinic Children's Center for Autism.

Product overview

Shine Behavioral is a multi-disciplinary pediatric therapy center offering Applied Behavior Analysis (ABA) and related therapies for children ages 2-12 with developmental disabilities, particularly Autism Spectrum Disorder. The company operates a single-location clinic in Arlington, Texas that provides ABA Therapy, Speech Therapy, Occupational Therapy, and Music Therapy as its core service offerings. These primary therapies are supported by a Social Skills Program for teens (ages 10-18), sensory-related amenities including a Sensory Room, Gym Style Open Play Room, and Outdoor Play Area, as well as partner services such as Care Cuts (inclusive grooming). Additional offerings include Respite Aftercare for working parents and Parent Training. All services are provided at one convenient location with a custom-tailored approach to each child's individual needs.

Differentiator

Problem solved

Functional benefit

Brands

• Shine Academy: Educational platform operating at shinebehavioral.academy, providing additional educational support services for children with autism.

Products and services

• Applied Behavior Analysis (ABA) Therapy Structured behavioral therapy technique that breaks down skills into discrete components and uses positive reinforcement to build appropriate beneficial skills in learners with Autism Spectrum Disorder. Provided in 1:1 or 1:2 settings with BCBA-customized programs based on full assessment.
• Speech Therapy Speech-language therapy designed to coordinate the mechanics of speech with the meaning and social use of language, addressing communication problems for individuals with autism and other developmental delays. Provided in 1:1 setting with full assessment and goal establishment.
• Occupational Therapy Therapy focusing on sensory processing integration and helping children develop fine motor skills, self-care skills, and purposeful play through activities like swings, deep touch, and self-feeding exercises. Billed through insurance or private pay.
• Music Therapy Professional health discipline using music to achieve non-musical treatment goals, particularly important for children with autism to increase attention, improve behavior, enhance auditory processing, and increase socialization. Center-based private and small group music therapy.
• Social Skills Program Evidence-based program for teens and adolescents ages 10-18 diagnosed with autism, based on Socially Savvy curriculum, focusing on developing communication skills, daily living skills, teamwork, and coping strategies. Private pay only at $42/hour with minimum 3 hours/week.
• Respite Aftercare After-school care provided from 4:30-5:30 pm Monday-Friday for children ages 2-12, allowing access to gym, sensory room, or group music therapy while parents work or need additional pickup time. Private pay only, not covered by insurance.
• Parent Training Training services for parents and caregivers to support the implementation of ABA programs and therapy strategies at home.
• Inclusive Grooming & Sensory-Safe Haircuts (Care Cuts) Specialized haircutting services provided by Care Cuts partnership, tailored for individuals with disabilities and sensory processing needs using a therapeutic approach that prioritizes comfort and individualized support. On-site sessions available monthly.

Quantifiable outcome

• 1 in 31 children have ASD per CDC statistics

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Cleveland Clinic Children's Center for Autism (CCCCA)coreStrategic or Co-development PartnerAll Shine Behavioral curriculum has been developed in consultation with Cleveland Clinic Children's Center for Autism (CCCCA). CCCCA provides Autism Development Solutions - proven strategies with focus on communication, socialization and behavior. Has been collecting applied and clinical research for 15+ years to create evidence-based ABA programs. CCCCA is linked in main navigation of Shine website.
• In Unison Music Therapy LLCcoreTechnology or IntegrationMusic therapy is available through partnership with In Unison Music Therapy LLC. Center-based private and small group music therapy services are provided at Shine. In Unison Music Therapy logo appears on services page indicating formal partnership.
• Care CutsminorStrategic or Co-development PartnerCare Cuts provides specialized haircutting services tailored for individuals with disabilities and sensory processing needs. Uses therapeutic approach prioritizing comfort, patience, and individualized support. On-site sessions available monthly at Shine location. Partnership bridges gap for families who need sensory-safe grooming options.
• A Suite Sound Music CenterminorStrategic or Co-development PartnerTeam of like-minded music therapists committed to providing high-quality services. Programs based on current research from peer-reviewed journals. Center-based private and small group Music Therapy available through referral to this partner.
• Masonic Home & School of TexasminorGTM or Marketing PartnerMHS partners with charitable organizations, medical professionals and educational facilities to provide safety, comfort, healthcare and educational services including funding for ABA therapy. Can provide financial support application for families needing assistance with ABA services. Resource partner on Shine website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hopebridge: Multi-disciplinary pediatric therapy provider offering ABA, speech, occupational, and feeding therapy in center-based settings across multiple states. Closely comparable to Shine on the integrated ABA-plus-therapies model, with broader geographic scale.
• Cortica: Autism therapy company providing ABA, speech, occupational therapy, and medical services under a unified, multi-disciplinary model. Highly comparable to Shine's single-clinic multi-disciplinary approach, with significantly larger footprint and capital base.
• BlueSprig Pediatrics: One of the largest U.S. providers of ABA therapy for children with autism, with center-based clinics across multiple states. Direct competitor to Shine on core ABA services, though operating at materially greater scale.
• Centria Healthcare: National ABA and behavioral health provider offering center-based and home-based services for children with autism. Comparable to Shine's core ABA service line and insurance-billing model, with broader geographic reach.
• Therapy and Beyond: Center-based ABA, speech, and occupational therapy provider for children with autism. Highly comparable multi-disciplinary model with multiple locations, directly overlapping Shine's offering in Texas and surrounding markets.
• Proud Moments ABA: Multi-state ABA therapy provider delivering center-based and in-home services to children with autism. Direct competitor to Shine on ABA delivery model, though typically without Shine's on-site OT/SLP/Music integration.
• Kyo Care: ABA therapy provider delivering center-based and in-home services for children with autism across multiple states. Comparable to Shine on core ABA service line and insurance-billed recurring revenue model.
• Behavior Frontiers: National provider of ABA and behavior intervention services for children with autism and developmental disabilities. Overlaps with Shine on insurance-billed ABA therapy delivered by BCBAs and RBTs.
• Autism Learning Partners: Multi-state ABA provider with center-based and home-based programs for children with ASD. Directly comparable to Shine on the BCBA-supervised insurance-billed ABA model, with broader regional coverage.

Emerging players

• Surpass Behavioral Health: Emerging multi-site ABA provider focused on center-based care for children with autism. Comparable to Shine on insurance-billed BCBA-led service delivery, but at a smaller and earlier-stage scale than the largest national ABA chains.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shinebehavioral
• LinkedInlinkedin.com/company/shine-behavioral-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shine Behavioral