The Moran Group

What The Moran Group does

The Moran Group is a privately-held, full-service marketing and advertising agency headquartered in Baton Rouge, Louisiana, founded in 1985 and operating under the tagline "Advertising That Drives Action." It serves more than 200 businesses nationwide, with primary vertical focus on automotive dealerships, healthcare systems, and multi-location retail brands. The agency's stated customer base includes enterprise clients such as Fred Haas Toyota World, Rouses Markets, and Ochsner Health System, with several relationships exceeding a decade.

The agency's technology stack combines proprietary platforms with standard digital media capabilities. The AdMax Marketing Suite is the central platform layer and integrates Amplifi (programmatic media buying), IdentityMax (identity resolution for audience targeting), and Conquest Email (email marketing). Adjacent service offerings include Streaming OTT/CTV, Paid Social, Organic Social, Paid Search, SEO, Analytics & Business Intelligence, GEO (geotargeting), Creative production, and traditional Video & Audio media. The firm maintains Google Premier Partner status (badges in 2024 and 2026) and Microsoft Advertising Partner certification (2024), and has received industry recognition including the eHealthcare Leadership Awards (2024) and Business Report's Best Places to Work in Baton Rouge (2024, 2025).

The Moran Group operates on a professional services revenue model, charging service fees for strategic planning, campaign execution, and performance reporting. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led, with website-driven lead generation and direct enterprise sales; the agency operates from a single Baton Rouge headquarters and serves clients nationwide. Revenue, ownership structure, and headcount detail are not publicly disclosed in the source material.

Name

The Moran Group

Legal name

The Moran Group

Website

https://moranadvertising.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

The Moran Group is a privately-held, Baton Rouge-based full-service marketing and advertising agency serving 200+ businesses nationwide, with primary focus on automotive dealerships, healthcare systems, and multi-location retail brands through its AdMax platform and programmatic, paid media, and creative services.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• Digital advertising services
• Programmatic media buying
• Automotive marketing agency
• Paid search advertising
• Connected TV advertising

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Advertising Services: The Moran Group generates revenue by providing comprehensive marketing and advertising services including programmatic audio/video, social media, traditional media, paid search, SEO, analytics, streaming OTT/CTV, and creative services. Revenue is generated through service fees charged to business clients for strategic planning, campaign execution, and performance reporting.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

The Moran Group is a full-service marketing and advertising agency that builds, plans, and executes multi-channel marketing campaigns for business clients across digital, programmatic, traditional, and streaming channels. Its offering combines a proprietary marketing platform (AdMax Marketing Suite, with Amplifi programmatic media buying and IdentityMax audience resolution) with discrete service modules including paid social, organic social, paid search, SEO, streaming OTT/CTV, creative, email, geotargeting, and analytics & business intelligence. The agency primarily serves automotive dealerships, healthcare systems, and multi-location retail brands.

Product overview

The Moran Group operates as a multi-service marketing and advertising agency offering a platform-plus-modules architecture. The core AdMax Marketing Suite serves as the primary platform, which includes Amplifi for programmatic media buying and IdentityMax for audience resolution. This platform is complemented by an array of individual service modules including Programmatic Audio + Video, Paid Social, Organic Social, Paid Search, SEO, Analytics & Business Intelligence, GEO, Conquest Email, Creative, Media Video & Audio, and Streaming OTT/CTV. The AdMax Suite provides the centralized technology layer for campaign management, reach optimization, lead generation, and data-driven insights, while the individual services represent specialized execution capabilities delivered either independently or in combination with the platform.

Differentiator

Problem solved

Functional benefit

Brands

• AdMax Marketing Suite: Reimagined marketing tools designed to help reach more people, gain smarter insights, and grow business. Features include reaching website visitors, boosting quality leads, and data-driven insights for improved ROI.
• Amplifi
• IdentityMax

Products and services

• AdMax Marketing Suite Proprietary marketing platform that helps clients reach more website visitors, generate quality leads, and gain data-driven insights to improve marketing ROI. Centralizes campaign management, audience targeting, and performance reporting across digital channels for business clients in automotive, healthcare, and multi-location retail.
• Amplifi Programmatic Media Programmatic media buying solution that leverages data and technology to deliver advertising messages to the right audience with precision across multiple channels, with transparent reporting for insights-driven campaign adjustments. Designed for business clients seeking automated, data-driven ad buying.
• Streaming OTT/CTV Advertising Over-the-top and connected TV advertising service for distributing video ads across streaming platforms. Targets business clients seeking reach and engagement on streaming and CTV channels.
• Paid Social Advertising Paid social media advertising service delivered across major social platforms. Designed for business clients looking to run sponsored social campaigns to drive leads, traffic, and conversions.
• Organic Social Media Organic social media management and content strategy service for business clients who want to build brand presence and community engagement on social platforms without paid spend.
• Paid Search Advertising Search engine advertising service that manages paid keyword-based campaigns (e.g., Google Ads, Microsoft Advertising) for business clients seeking lead generation through search.
• SEO Services Search engine optimization service that improves organic search visibility and rankings for business clients' websites.
• Analytics & Business Intelligence Measurement, reporting, and business intelligence service that tracks campaign performance and ROI for business clients across marketing channels.
• GEO (Geotargeting) Geotargeting and location-based marketing service for business clients seeking audience targeting based on geographic areas, particularly for multi-location brands.
• Conquest Email Marketing Email marketing campaign service for customer acquisition and engagement. Targets business clients seeking to reach customers through email.
• Creative Services Creative design and content production service that produces advertising assets and content for marketing campaigns delivered to business clients.
• Media: Video & Audio Traditional media production and distribution service for video and audio content, supporting broadcast-style advertising placements for business clients.

Quantifiable outcome

• Drove #1 Tundra Dealer in the World status for 20 consecutive years
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationGoogle Premier Partner with both 2024 and 2026 Premier Partner badges displayed. The partnership provides access to Google's advertising platforms, tools, and resources for delivering Google Ads campaigns to clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dealer.com: A Cox Automotive company providing digital marketing solutions specifically for automotive dealerships, including websites, SEO, paid search, and programmatic advertising. Directly comparable to The Moran Group's automotive vertical focus and dealership client base.
• Scorpion: Mid-sized marketing and technology company serving home services, legal, and healthcare SMB clients with proprietary marketing technology and agency services. Comparable size, multi-vertical model, and tech-enabled agency approach.
• PureCars: Automotive marketing platform combining digital advertising, VIN-level data, and website/CRM tools for dealer groups. Closely comparable to The Moran Group's automotive dealership focus and Amplifi-style programmatic approach.
• Power Digital Marketing: Mid-sized full-service digital marketing agency offering paid media, SEO, content, creative, and analytics to mid-market and enterprise clients. Comparable size, service breadth, and multi-vertical enterprise positioning.
• Adpearance: Digital marketing agency specializing in automotive dealer and healthcare clients with proprietary technology and data-driven media buying. Comparable vertical mix (automotive + healthcare) and mid-market enterprise positioning.
• Disruptive Advertising: Mid-sized digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market and enterprise clients. Similar agency size, Google Premier Partner positioning, and full-service digital offering.
• WebFX: Mid-sized full-service digital marketing agency with proprietary marketing technology (MarketingCloudFX) serving mid-market and enterprise clients across multiple verticals. Comparable proprietary-tech-plus-agency model.

Broad incumbents

• Tinuiti: Large independent performance marketing agency covering paid search, paid social, programmatic, SEO, and analytics across consumer verticals. Comparable service offering but materially larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tmgadvertising
• Facebookfacebook.com/themorangroup
• LinkedInlinkedin.com/company/the-moran-group
• Instagraminstagram.com/morangroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Moran Group