Datex Corporation

What Datex Corporation does

Datex Corporation is a privately held, family-owned software company founded circa 1980 and headquartered in Clearwater, Florida. It develops and sells Footprint WMS, a cloud-native warehouse management system built on Microsoft Azure with containerized architecture, low-code customization via the Datex Studio application platform, an open API, and native EDI connectivity to 200+ trading partners. The product is purpose-built for third-party logistics (3PL) operators and is extended through modules for eCommerce fulfillment, retail compliance, cold chain management, and supply-chain execution convergence.

The company derives revenue primarily through subscription SaaS licensing of Footprint WMS, supplemented by professional services for implementation and onboarding, and indirect revenue flows through a consulting and technology partner ecosystem that delivers integration, implementation, and referral support. Go-to-market is sales-led and event-driven, targeting mid-market and enterprise warehouse operators through direct enterprise sales, demo-led conversion, industry conferences (IWLA, Modex, GCCA, HDA, Manifest), content marketing, and partnerships. Pricing is quote-based with annual billing cadence and is not publicly disclosed.

The customer base consists of 200+ organizations across regulated and high-volume verticals including third-party logistics, food and beverage (including cold storage), life sciences and pharmaceuticals, retail and eCommerce, industrial distribution, precious metals, and consumer packaged goods. The company serves clients across 5 continents with teams distributed across 20+ U.S. states and 6 countries including Canada, Bulgaria, and the Philippines. There are no subsidiaries, no public ownership, no outside investors, and no parent entity — Datex has grown organically across its more than 45-year operating history.

Name

Datex Corporation

Legal name

Datex Corporation

Website

https://datexcorp.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Datex Corporation is a family-owned software company that sells Footprint WMS, a cloud-native warehouse management system built on Microsoft Azure, to third-party logistics operators and regulated warehouse operators across food and beverage, life sciences, retail, and industrial verticals.

Ownership category

akta.pro rank

Product category

Warehouse Management Systems

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

WMS for 3PL/Contract Logistics (Multi-Client/Billing) (TLAEABAC)

akta.pro secondary industries

Core WMS (Inventory, Receiving, Putaway, Picking, Packing, Shipping) (TLAEABAA), WMS for eCommerce & Omnichannel Fulfillment (TLAEABAB), WMS for Cold Chain & Temperature-Controlled Warehouses (TLAEABAE), WMS for Hazmat/Regulated Goods Warehousing (DG, Pharma, Food Safety) (TLAEABAF), Fulfillment Technology & Warehouse Management Systems (WMS) (CRAFAMAB)

Keywords

• Warehouse management software
• Cloud-native WMS
• 3PL logistics software
• Low-code platform
• Supply chain execution

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription (Footprint WMS): Cloud-native WMS delivered as subscription service with annual or multi-year contract billing. Includes platform access, updates, support, and integration capabilities. Revenue derived from licensing the Footprint WMS platform to warehouse operators.
2. Professional Services: Implementation services, solutioning, planning, and delivery support for go-live. Includes training and onboarding assistance provided by dedicated implementation experts.
3. Partner Ecosystem Revenue: Indirect revenue through consulting and integration partners who implement and extend Footprint WMS capabilities. Partners drive customer acquisition and provide specialized services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Datex Corporation develops and sells Footprint WMS, a cloud-native warehouse management system built on Microsoft Azure and purpose-built for third-party logistics (3PL) providers and operators of complex, multi-client, regulated warehouses. The platform delivers real-time inventory visibility, native EDI to 200+ trading partners, configurable multi-tenant billing, and an embedded low-code application platform (Datex Studio) that allows customers to customize workflows without developer involvement. Offerings span core WMS, 3PL/eCommerce/retail capabilities, AI-driven optimization, and industry-specific configurations for cold storage, life sciences, precious metals, and consumer packaged goods.

Product overview

Datex Corporation offers Footprint WMS as a unified cloud-native warehouse management platform purpose-built for 3PLs and regulated industries. The core platform includes Footprint WMS for core warehouse operations, Datex Studio (a low-code application platform) for customization, and platform components for Reporting & Analytics, API Integrations & EDI, Cloud Native Architecture, Security & Compliance, and Artificial Intelligence. Industry-specific modules cover 3PL, eCommerce, Retail Fulfillment, and Supply Chain Execution Convergence capabilities. Specialized solutions address Cold Storage, Life Sciences/Pharma, Precious Metals, Consumer Packaged Goods, Retail & eCommerce, Food & Beverage (including Cold Storage, Foodservice, Wine & Spirits), Industrial, Medical Equipment, Biotechnology, and Pharmaceutical warehousing. Hardware partnerships provide Zebra devices for warehouse operations.

Differentiator

Problem solved

Functional benefit

Brands

• Footprint WMS: Flexible, modern warehouse management system platform for warehouse operators managing complex, multi-client, and regulated environments with real-time inventory visibility, built-in compliance tools, and configurable billing engine.
• Datex Studio

Products and services

• Footprint WMS A flexible, modern cloud-native warehouse management system designed for 3PLs managing complex, multi-client, and regulated environments. Delivers real-time inventory visibility, built-in compliance tools, and a configurable billing engine. Sold to mid-market and enterprise warehouse operators, including cold storage, life sciences, retail/eCommerce, industrial, precious metals, and CPG operations.
• Datex Studio A low-code application platform (LCAP) that enables 3PLs to configure workflows, screens, rules, and integrations without heavy custom development. Allows customization of billing logic, user interfaces, and client-specific workflows.
• Zebra Hardware Solutions Warehouse hardware offering delivered through partnership with Zebra Technologies, including rugged mobile computers, barcode scanners, printers, and RFID devices that integrate with Footprint WMS for scanning, tracking, and data capture.
• Professional Services (Implementation & Onboarding) Implementation services, solutioning, planning, training, and go-live support delivered by dedicated Datex implementation experts for Footprint WMS deployments.

Quantifiable outcome

• 30-40% revenue increase from previously missed billable charges captured automatically
• +9 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration40 records

AI capability6 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Alpine Supply Chain SolutionscoreImplementation/ SI/ Consulting PartnerSupply chain consulting firm using data-driven methodologies and operational engineering expertise to help companies optimize distribution networks, facility layouts, and systems (WMS/TMS/ERP). Provides implementation support for Footprint WMS deployments.
• BIS ConsultingcoreImplementation/ SI/ Consulting PartnerBoutique supply chain and systems integration firm specializing in WMS implementation. Delivered implementations across North America for retail, distribution, and logistics clients. Trusted by leading retailers for hands-on approach and deep technical expertise.
• Boston Industrial ConsultingcoreImplementation/ SI/ Consulting PartnerIndustrial and operations engineering consultancy specializing in distribution center design, master planning, and process/system improvement to optimize supply chains and manufacturing operations.
• Corvita GroupminorImplementation/ SI/ Consulting PartnerConsulting and technology services firm helping organizations optimize supply chain, logistics, and operations through tailored strategy, process improvement, and system implementation.
• JAF ConsultingcoreImplementation/ SI/ Consulting PartnerTrusted strategic partner for life sciences companies, specializing in quality and regulatory compliance programs. With 20 years of experience, helps organizations meet regulatory requirements and embrace audits with sustainable compliance framework.
• Zebra TechnologiescoreTechnology or IntegrationHardware partner providing rugged mobile computers, scanners, and printers for warehouse floor operations. Zebra devices integrate with Footprint WMS for scanning, tracking, and data capture. Datex has dedicated Zebra hardware solutions page.
• Locus RoboticscoreTechnology or IntegrationAMR (Autonomous Mobile Robot) partner integrated with Footprint WMS for robot work that respects owner and project boundaries automatically. Robots coordinate with human workers in unified fulfillment flow.
• MicrosoftcoreTechnology or IntegrationCloud infrastructure partner powering Footprint WMS on Microsoft Azure. Provides Entra ID for secure logins with SSO and MFA, and Microsoft Teams integration. Datex Studio available on Microsoft Marketplace.
• Endeavor LabscoreStrategic or Co-development PartnerAI/ML partnership for labor forecasting in cold storage. Combined Footprint WMS data with machine learning models to build precise hourly labor predictions. Delivered real-time predictions through Footprint WMS dashboard.
• IWLA (International Warehouse Logistics Association)coreOthersIndustry association partnership. Datex joins IWLA in celebrating 3PL Warehousing Week, demonstrating commitment to 3PL industry and peer network.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Made4net: Made4net provides WMS solutions for 3PLs, distribution, and manufacturing on Microsoft .NET/Azure stacks. Competes with Footprint WMS in mid-market and 3PL segments.
• Manhattan Associates: Manhattan Active Warehouse Management is a leading cloud-native WMS targeting complex, multi-client distribution. Directly competes with Footprint WMS in 3PL, retail, and life sciences segments, and Mike Parmett, Datex's COO, is an alumnus.
• Blue Yonder: Blue Yonder WMS is a long-standing enterprise warehouse management suite serving 3PLs, manufacturing, retail, and life sciences. Competes head-to-head with Datex in regulated and high-volume fulfillment accounts.
• Körber Supply Chain (HighJump): Körber's warehouse management software (formerly HighJump) targets complex 3PL and distribution customers with configurable workflows. Overlaps directly with Footprint WMS in configurable, multi-client deployments.
• Extensiv (3PL Central): Extensiv's 3PL Warehouse Manager is purpose-built for third-party logistics operators with multi-tenant billing and EDI. A focused direct competitor for Datex in the 3PL vertical.
• Logiwa: Logiwa WMS targets 3PLs and ecommerce fulfillment with cloud-native architecture and digital customer onboarding. Competes with Footprint WMS in mid-market 3PL and direct-to-customer fulfillment deals.
• Softeon: Softeon delivers WMS and distributed order management, with strong positioning in 3PL and food/beverage distribution. Overlaps with Datex's regulated 3PL and F&B verticals.

Broad incumbents

• SAP (EWM): SAP Extended Warehouse Management is a broad enterprise WMS within the SAP S/4HANA suite. Competes with Datex in regulated industries and large enterprise accounts, often through partner implementations.
• Oracle (WMS Cloud): Oracle Warehouse Management Cloud is part of Oracle's SCM cloud suite, serving complex distribution customers. Competes with Footprint WMS in enterprise and life sciences deployments.

Emerging players

• Consafe Logistics: Consafe Logistics delivers WMS solutions focused on warehouse complexity and configurable workflows, primarily in Europe. Competes with Datex for multi-site 3PL and distribution customers globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/datex-corporation
• Xx.com/datexcorp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datex Corporation