MKTG
MKTG is a global sports and entertainment marketing agency, part of the Dentsu network, that helps enterprise consumer brands connect with fans through sponsorship strategy, experiential activations, content production, and proprietary fan analytics across 12 global offices.
- Company typePrivate
- Founded2003
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What MKTG does
MKTG is a global sports and entertainment marketing agency that helps consumer brands connect with sports and entertainment fans through sponsorship strategy, experiential activations, content production, and analytics. Founded in 2003 and operating as a subsidiary within the Dentsu network, the agency is headquartered in New York City with 12 offices spanning the United States (New York, Los Angeles, Charlotte, Cincinnati, Connecticut), Canada (Toronto), the United Kingdom (London), Singapore, Australia (Sydney, Melbourne), Japan (Tokyo), and China (Shanghai). MKTG serves enterprise clients across automotive, financial services, food and beverage, wine and spirits, and sports properties, with named relationships including Toyota, Ally Financial, Subway Canada, Mars Wrigley, Accolade Wines, and Agassi Sports Entertainment.
The agency operates four core service divisions — Consulting (sponsorship investment strategy, property negotiation, planning and execution), Analytics (fan research, asset and IP valuation, ROI modeling), Content (creative strategy, social and influencer, production), and Hospitality & Events (hospitality design, event execution, bespoke programs). These are supported by proprietary research capabilities including FanSpeed, a fan psychographic research methodology, and Decoding 360, a global dataset of more than 10,000 sports and entertainment fans used to model Gen Z fandom and multi-screen behavior. Thought leadership is published through the Speed Reads content hub, and talent is developed via a six-month Trainee Program for college graduates.
MKTG generates revenue through professional services fees paid by enterprise clients on a custom, project-based pricing model. Engagements typically range from $100,000 to several million dollars and are structured as multi-year contracts. Distribution is direct: a consultative enterprise sales process with no self-service, marketplace, or channel-partner motion. Revenue streams span consulting engagements, experiential marketing and event activation, and creative and content services, with marketing-led demand generation through content marketing, organic social (LinkedIn, Instagram), earned media from industry awards, and an email newsletter. The agency has been recognized by Sports Business Journal as Agency of the Year, Brand Consulting in 2023 and 2024.
MKTG firmographics
Firmographics- Name
- MKTG
- Legal name
- MKTG Inc.
- Website
- https://mktg.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- MKTG is a global sports and entertainment marketing agency, part of the Dentsu network, that helps enterprise consumer brands connect with fans through sponsorship strategy, experiential activations, content production, and proprietary fan analytics across 12 global offices.
- Ownership category
- akta.pro rank
MKTG industry classification
Industry- Product category
- Sports & Entertainment Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Corporate Incentive, VIP & Hospitality Programs (HSACADAN)
Keywords
Where MKTG is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
MKTG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Consulting Services: MKTG generates revenue through consulting engagements with major brands seeking sponsorship investment strategy, property negotiation, and sponsorship planning and execution services. Revenue is derived from professional service fees for strategic counsel and analytical work.
- Experiential Marketing and Event Activation: Revenue from designing and executing experiential marketing programs, hospitality experiences, and event activations for corporate clients. Includes Super Bowl hospitality, product launches, and branded fan experiences.
- Creative and Content Services: Revenue from creative strategy, social and influencer planning and execution, and production services including video and design for client campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise professional services engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
MKTG product offering
Product offeringCore offering
MKTG is a global sports and entertainment marketing agency that helps major brands connect with sports and entertainment fans through sponsorship consulting, fan research and analytics, creative/content production, and experiential event and hospitality services. Operating across four core service divisions, the agency supports clients from sponsorship strategy and property negotiation through campaign activation and event execution, leveraging proprietary fan research platforms to inform data-driven marketing programs.
Product overview
MKTG is a global sports and entertainment marketing agency operating across four core service divisions: Consulting (sponsorship strategy, negotiation, planning), Analytics (fan research, IP valuation, ROI modeling), Content (creative strategy, social/influencer, production), and Hospitality & Events. The agency supports these services with proprietary research capabilities including FanSpeed Research for fan psychographic analysis, and produces thought leadership through its Speed Reads content hub. The agency also operates a Trainee Program for developing talent in the industry. Notably, a separate entity called Mktg.Tech has launched an independent ranking platform for evaluating marketing technology tools, agencies, and AI systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Consulting Services Strategic sponsorship consulting including sponsorship investment strategy, property and talent negotiation, and end-to-end sponsorship planning and execution for major brands. Targeted at enterprise marketers seeking to invest in sports and entertainment sponsorships.
- Analytics Services
- Content Services
- Hospitality & Events Services
Quantifiable outcome
- Bowlway campaign delivered 9.2M media impressions and 15.9M+ social impressions with sales exceeding campaign targets
- +5 more outcomes
Companies that use MKTG
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles1 record
MKTG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
MKTG partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Agassi Sports EntertainmentminorAgassi Sports Entertainment appointed MKTG as its public relations agency of record. MKTG will lead the racket sports-focused company's year-round communications strategy including media relations and public relations activities.
- Dentsu Sports AnalyticscoreDentsu Sports Analytics (formerly Sponsorship Research International) provides research methodologies and analytics capabilities that MKTG uses for client work. MKTG is part of the Dentsu network and leverages shared research tools and methodologies including the FanSpeed platform for fan insights and sponsorship ROI modeling.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
MKTG competitors and assessment
Company assessmentDirect peers
- Sparks: Experiential marketing agency producing brand experiences, pop-ups, and events; overlapping with MKTG's experiential and hospitality service line for consumer brands.
- Engine Shop: Sports and entertainment marketing agency focused on sponsorship strategy, athlete partnerships, and brand activation — closely mirroring MKTG's offering to enterprise sponsors.
- Jack Morton Worldwide: IPG-owned brand experience agency building experiential marketing programs and events for global brands; directly comparable to MKTG's hospitality and activation work.
- IMG (Endeavor): Endeavor-owned sports and entertainment marketing business; competes with MKTG on sponsorship sales, brand consulting, and event/hospitality programs for global brands and rights holders.
- Octagon: Global sports marketing agency owned by Interpublic Group; offers sponsorship consulting, experiential activation, and athlete representation that directly overlap with MKTG's core services for enterprise brands.
- GMR Marketing: Specialist experiential and sports marketing agency serving Fortune 500 brands; overlaps with MKTG's event activation, hospitality, and sponsorship consulting capabilities.
- Momentum Worldwide: IPG-owned experiential advertising agency delivering sponsorship activation and live events for enterprise clients; competes for the same brand-side experiential budgets MKTG targets.
Emerging players
- WME Sports (Endeavor): Sports-focused division within WME (Endeavor) representing athletes and brokering endorsements and sponsorships; partially overlapping with MKTG's talent/sponsorship work from the talent-side angle.
- Creative Artists Agency (CAA Sports): Sports marketing and athlete representation arm of CAA; comparable to MKTG on brand consulting and property deals, though anchored more in talent representation.
Broad incumbents
- Publicis Sport: Sports marketing offering within Publicis Groupe; competes with MKTG at the holding-company level for global brand sponsorship and experiential mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MKTG social profiles
Digital presenceMKTG financial estimates
Financial estimateRevenue estimate
Valuation estimate
MKTG leadership team
Management profileNumber of profiles
Profiles6 records
MKTG funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MKTG M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MKTG
What does MKTG do?
MKTG is a global sports and entertainment marketing agency that helps major brands connect with sports and entertainment fans through sponsorship consulting, fan research and analytics, creative/content production, and experiential event and hospitality services. Operating across four core service divisions, the agency supports clients from sponsorship strategy and property negotiation through campaign activation and event execution, leveraging proprietary fan research platforms to inform data-driven marketing programs.
Is MKTG a public or private company?
MKTG is a private company. It is classified as corporate owned and is currently operating.
When was MKTG founded?
MKTG was founded in 2003. It employs 1,001 to 5,000 people.
Where is MKTG based?
MKTG is headquartered in New York, United States, in the North America region.
How does MKTG make money?
Three revenue lines are on record. Marketing Consulting Services are the primary driver. The others are experiential Marketing and Event Activation and creative and Content Services.
Who are MKTG's main competitors?
Direct peers on record are Sparks, Engine Shop, Jack Morton Worldwide, IMG (Endeavor), Octagon, GMR Marketing and Momentum Worldwide. Emerging players are WME Sports (Endeavor) and Creative Artists Agency (CAA Sports). Publicis Sport is listed as a broad incumbent.
Does MKTG have an API?
No public API is recorded for MKTG.
What industry is MKTG in?
MKTG's product category is Sports & Entertainment Marketing Services. Its primary akta.pro industry code is HSACADAN, Corporate Incentive, VIP & Hospitality Programs. Its NAICS code is 541810 and its SIC code is 8741.