National Religious Broadcasters

What National Religious Broadcasters does

National Religious Broadcasters (NRB) is a nonpartisan, international association of Christian communicators founded in 1944 in Chicago, Illinois, and currently headquartered in Washington, D.C. The organization represents over 1,100 member organizations spanning radio, television, internet, film, publishing, and emerging media platforms, reaching millions of listeners, viewers, and readers globally. NRB advocates for religious freedom and free speech rights before Congress, the FCC, the courts, and the Executive Branch, while providing networking, educational, and ministry opportunities to its members.

NRB's core offerings include NRBTV (a Christian television network launched in 2005 formerly known as NRB Network), the annual NRB International Christian Media Convention (the world's largest gathering of Christian communicators, attracting nearly 6,000 professionals), the NRB Media Awards program recognizing excellence across more than 20 categories, and the NRB Today newsletter. Recent initiatives include the Veterans Ministry Initiative (launched November 2025) and Freedom 250, a national non-partisan movement celebrating America's 250th anniversary in 2026. The organization also operates the President's Council, a premium membership tier providing exclusive access to the Capitol Hill Media Summit and enhanced advocacy support.

NRB generates revenue through tiered membership dues (ranging from $50 for students to $1,200+ for larger organizations and associate companies), convention registration and sponsorship fees, media awards nomination fees, and premium membership tier subscriptions. The go-to-market is event-driven and sales-led, leveraging the annual convention as the primary member acquisition and retention channel, complemented by sales-driven outreach and advocacy-focused recruitment. With 11-50 employees, NRB operates as a lean trade association with significant regulatory influence derived from its Washington, D.C., Capitol Hill-adjacent position.

Name

National Religious Broadcasters

Legal name

National Religious Broadcasters

Website

https://nrb.org

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

National Religious Broadcasters is a 501(c)(6) non-profit association founded in 1944 that serves over 1,100 Christian media organizations through advocacy, networking, and industry events, including the annual International Christian Media Convention and NRBTV programming.

Ownership category

akta.pro rank

Product category

Religious Broadcasting Trade Association

NAICS

Radio and Television Broadcasting Stations (5161), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Television Broadcasting Stations (4833)

akta.pro primary industry

Christian Broadcasting (TV & Radio) (MPABALAA)

akta.pro secondary industry

Religious/Faith-Based Cable Networks (MPABAFAK)

Keywords

• Religious broadcasting association
• Christian media advocacy
• Faith-based broadcasting
• Christian communicator network
• Religious freedom advocacy

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: NRB generates primary revenue through tiered membership fees from organizations and individuals in Christian broadcasting, including full memberships, associate memberships, church memberships, and educational institution memberships at various annual price points.
2. Convention and Events: The annual NRB International Christian Media Convention generates revenue through registration fees, sponsorship packages, exhibit space sales, and affiliate lounges for company-level members.
3. NRB Media Awards: NRB conducts annual Media Awards program with nomination fees and associated recognition services for Christian media excellence.
4. President's Council Premium Membership: Enhanced membership tier providing exclusive benefits including Capitol Hill Media Summit access, private convention receptions, and elevated advocacy support for strategic partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

National Religious Broadcasters is a membership-based trade association for Christian communicators. It delivers core services including member advocacy before regulators and government, an annual International Christian Media Convention, industry awards, professional networking, and operates NRBTV, a Christian television network.

Product overview

National Religious Broadcasters (NRB) is a nonpartisan, international association of Christian communicators—not a single unified product but rather a membership organization offering multiple programs and initiatives. The core offerings include NRBTV (a Christian television network), the annual NRB International Christian Media Convention (the world's largest gathering of Christian communicators), the Freedom 250 initiative (celebrating America's 250th anniversary), the Veterans Ministry Initiative (veteran outreach), and the NRB Media Awards program. Additional member services include the NRB Today newsletter, a Job Board, and the President's Council premium membership tier. NRB serves over 1,100 member organizations reaching millions of listeners, viewers, and readers through advocacy, networking, educational, ministry, and relational opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• NRBTV: Christian television network operated by NRB, encouraging viewers to 'think deeply and live differently'

Products and services

• NRB Membership
• President's Council
• NRB International Christian Media Convention
• NRB Media Awards
• NRBTV

Quantifiable outcome

• Religious radio reaches 98% of Americans
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

21 partnerships are on record, tiered core and minor.

• Great American MediacoreStrategic or Co-development Partner · 27 February 2026Great American Media CEO Bill Abbott delivered fireside chat at NRB Convention in Nashville outlining vision for faith, family, and country-centered entertainment. Company reaches approximately 50 million homes with carriage agreements including YouTube TV.
• Washington Policy InstitutecoreStrategic or Co-development Partner · 31 December 2025Monthly Breakfast Club policy briefing series launching January 15, 2026, at Capitol Hill Club in Washington D.C. focusing on cultural issues including media censorship, human trafficking, mental health, and Christian persecution.
• Eden Gordon MediaminorStrategic or Co-development Partner · 31 December 2025Partner in monthly Breakfast Club policy briefing series addressing faith, culture, and public affairs.
• The Washington TimesminorGTM or Marketing Partner · 4 December 2025Partner in Persecuted & Prevailing panel discussion at Museum of the Bible addressing rising persecution of Christians worldwide.
• Armed Services Ministry (American Bible Society)coreStrategic or Co-development Partner · 10 November 2025Veterans Ministry Initiative partner providing Scripture-based resources designed specifically for service members, veterans, and their families. Programs include Operation Recon, Hero Squad, Military Bible Challenge, God Understands, Journey of a Military Wife, and Never Alone.
• Joni & FriendscoreStrategic or Co-development Partner · 10 November 2025Through its Warrior Getaway program, Joni & Friends serves veterans and their families with visible or invisible wounds, providing accessible family activities, powerful speakers, worship, and fellowship.
• LifeCampUSAminorStrategic or Co-development Partner · 10 November 2025Provides a multi-day, Gospel-centered camp experience for children who have lost a father due to U.S. Military, Law Enforcement, or First Responder service.
• Mighty Oaks FoundationcoreStrategic or Co-development Partner · 10 November 2025Provides peer-to-peer Resiliency and Recovery Programs for Warriors dealing with challenges related to military life and combat deployments, offered at no cost including travel at ranches across the US.
• National Center for Healthy VeteranscoreStrategic or Co-development Partner · 10 November 2025Devoted to helping veterans navigate challenges of trauma and transition at Valor Farm, empowering veterans to overcome trauma and transition with strength toward recovery and resilience.
• The Praetorian ProjectminorStrategic or Co-development Partner · 10 November 2025A family of autonomous churches working together to multiply churches in military communities around the world, serving active duty, military families, veterans, and civilians through gospel-centered church planting.
• Stronghold AlliancecoreStrategic or Co-development Partner · 10 November 2025Faith-based restoration network for America's protectors serving veterans, active duty military, law enforcement, firefighters, and EMS professionals through body, mind, and soul restoration.
• Coral Ridge Presbyterian ChurchcoreStrategic or Co-development Partner · 10 November 2025VMI founding member in Fort Lauderdale, Florida launching a Veterans Ministry Initiative backed by a $100,000 matching grant, connecting veterans with resources including VA benefits, housing, employment, mental health, and pastoral care.
• First Baptist Dallas Veterans MinistrycoreStrategic or Co-development Partner · 10 November 2025VMI founding member dedicated to connecting military service members, veterans, and families through shared experiences, mutual encouragement, and individual spiritual development.
• Prestonwood Veterans OrganizationcoreStrategic or Co-development Partner · 10 November 2025VMI founding member connecting veterans, active military, and patriots for fellowship and service, partnering with VA resources and supporting career transitions and Veterans Court ministry.
• Freedom 250 / White House Task Force 250coreGTM or Marketing PartnerNational non-partisan movement celebrating the United States' 250th birthday in 2026, partnering with White House Task Force 250, federal agencies, and America250 Commission to deliver iconic events and nationwide engagement activities.
• America PraysminorGTM or Marketing PartnerFreedom 250 partner organization supporting national prayer initiatives and faith-centered celebrations of America's anniversary.
• Celebrate AmericaminorGTM or Marketing PartnerFreedom 250 partner organization involved in celebrating America's 250th anniversary through nationwide engagement activities.
• Pray-Vote-StandminorGTM or Marketing PartnerFreedom 250 partner organization focused on prayer, voting, and standing for biblical principles during America's anniversary celebration.
• National Day of PrayerminorGTM or Marketing PartnerFreedom 250 partner organization supporting national prayer initiatives.
• America Reads the BibleminorGTM or Marketing PartnerFreedom 250 partner organization promoting biblical literacy and faith-centered engagement during America's anniversary celebration.
• Gaylord Opryland Resort & Convention CenterminorOthersVenue host for the 2026 NRB International Christian Media Convention in Nashville, Tennessee.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• National Association of Broadcasters (NAB): The largest trade association for US broadcasters, NAB is the secular industry counterpart to NRB. Both organizations advocate on regulatory issues before the FCC and Congress, host major annual conventions, and represent broadcast station owners. NAB is the closest direct peer in terms of mission, structure, and member services — NRB differentiates by serving the faith-based segment specifically.
• Evangelical Council for Financial Accountability (ECFA): ECFA is the leading evangelical accreditation and membership organization providing standards, certification, and accountability for Christian nonprofits, churches, and ministries. Comparable to NRB as a faith-based membership organization with tiered dues, accreditation-style recognition, and resources targeted at Christian organizations — but focused on financial accountability rather than broadcasting.
• American Family Association (AFA): AFA is a Christian advocacy organization that engages in broadcasting (radio programming, online content) and political activism on faith-conservative issues. Comparable to NRB as both a broadcaster and an advocacy-oriented organization representing Christian communicators, with overlapping member bases and shared cultural objectives.
• Ethics and Religious Liberty Commission (ERLC) of the Southern Baptist Convention: The public policy and advocacy arm of the Southern Baptist Convention, focused on religious liberty, ethics, and moral issues. Comparable to NRB as a faith-based advocacy organization with Capitol Hill presence and denominational constituency — though denominational rather than multi-denominational.
• Billy Graham Evangelistic Association: BGEA is a major Christian communications organization producing broadcast content, evangelistic campaigns, and media outreach with deep historical ties to the Christian broadcasting community NRB represents. It is a flagship member of NRB's ecosystem and operates comparable media and outreach programming — making it a direct peer in Christian communications.
• American Bible Society: ABS is a national Christian organization focused on Bible distribution, Scripture engagement, and ministry partnerships — including the Armed Services Ministry partner program with NRB's Veterans Ministry Initiative. Comparable as a faith-based nonprofit with national reach, member-style programs, and government/legislative engagement on religious liberty issues.

Emerging players

• Christianity Today: Christianity Today is a leading Christian media outlet producing journalism, magazines, and digital content for evangelicals. Comparable as a Christian communications organization within NRB's member ecosystem, but operates as a content publisher rather than an industry trade association — overlapping on audience and purpose but not on business model.

Broad incumbents

• National Council of Churches (NCC): NCC is a broad ecumenical body representing mainline Protestant and Orthodox Christian denominations in the US. Comparable to NRB as a Christian membership organization engaging in advocacy, but NCC represents a different theological constituency (mainline vs evangelical) and a different advocacy focus (interfaith cooperation, social justice).

Others

• Alliance Defending Freedom (ADF): ADF is a prominent Christian legal advocacy organization focused on religious liberty, free speech, and sanctity of life cases. Comparable as an advocacy partner whose former CEO (Michael Farris) is now NRB's General Counsel — making ADF a key ecosystem ally rather than direct competitor, with overlapping member bases and shared litigation priorities.

Regional players

• Museum of the Bible: Museum of the Bible is a non-profit institution dedicated to the history and impact of the Bible, hosting NRB co-sponsored panel events such as the 'Persecuted & Prevailing' discussion. Comparable as a Christian organization engaging in cultural advocacy and education, though operating a museum rather than a broadcasting trade body.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/nrbassociation
• LinkedInlinkedin.com/company/national-religious-broadcasters
• Xx.com/NRBassociation
• Facebookfacebook.com/nrbassociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Religious Broadcasters