What LocalAnyDay does

LocalAnyDay is a privately held, for-profit company founded in 2012 and headquartered in Lincoln, Nebraska. Per its firmographic positioning, it operates a consumer-facing platform that aggregates local deals into a single destination, allowing users to discover merchant offers without the friction of physical coupons. The company employs between 11 and 50 people, indicating a small-to-mid-sized operating footprint typical of regional local commerce platforms.

The company's go-to-market appears centered on direct-to-consumer deal discovery, though the input provides no detailed disclosures on revenue model mechanics, pricing, technology stack, or specific merchant partnerships. The operational footprint is anchored in the Lincoln, Nebraska market, consistent with two non-dilutive funding events tied to Nebraska-based economic development entities (Nebraska Department of Economic Development in September 2016 and Nebraska Global in March 2019), each recorded at $0, indicating grants or incentive-based capital rather than priced equity rounds.

The input data does not contain product-level technical detail, disclosed revenue figures, named customer logos, leadership profiles, or proprietary technology descriptions specific to LocalAnyDay. The platform's monetization model, customer segmentation, and competitive positioning are not articulated in the available source material, representing a material data gap for any investment-grade assessment of unit economics, growth trajectory, or defensibility.

Name

LocalAnyDay

Website

https://localanyday.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

LocalAnyDay is a Lincoln, Nebraska-based private company founded in 2012 that helps consumers discover aggregated local merchant deals in one place without requiring physical coupons.

Ownership category

akta.pro rank

Product category

Digital Fitness Content

NAICS

Sports and Recreation Instruction (61162)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Digital fitness guides
• Workout programs
• Fitness education
• Training plans
• Exercise guides

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Workout Guide Sales: One-time purchase revenue from selling digital workout guide products. Two guide tiers available: 8-week beginner guide at £29.99/€33.99/$38.99 and 24-week intermediate/advanced guide at £42.00/€46.45/$53.25. Revenue realized at point of sale through Aflete checkout platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LocalAnyDay (operating as Bela Fernandez) sells digital workout/fitness guide products directly to consumers. The guides are PDF-based programs with companion exercise demonstration videos delivered via the Aflete app platform. Offerings include an 8-week beginner full-body guide and a 24-week intermediate-to-advanced full-body guide, supported by an Instagram community (@Belasfitguide) for ongoing customer engagement.

Product overview

Bela Fernandez offers digital fitness guides sold as downloadable PDF workout programs. The product portfolio consists of two distinct guides: the 8 Week Full Body Guide (Beginner) priced at £29.99/€33.99/$38.99, and the 24 Week Full Body Guide (Intermediate - Advanced) priced at £42.00/€46.45/$53.25. Both guides are sold through the Aflete checkout platform and include companion video content accessible via the Aflete mobile app. The guides incorporate scientific fitness research, nutrition guidance, and progressive workout programming.

Differentiator

Problem solved

Functional benefit

Brands

• Bela's Booty Guide: Fitness guide brand for workout programs
• @Belasfitguide
• 8 Week Full Body Guide (Beginner)
• 24 Week Full Body Guide (Intermediate - Advanced)

Products and services

• 8 Week Full Body Guide (Beginner)

Quantifiable outcome

• 24-week program duration (6 months) with option to repeat for additional 6 months

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AfletecoreTechnology or IntegrationAflete serves as the primary technology platform for delivering workout content. Provides the checkout/cart system (checkout-cart.aflete.com), workout video hosting, exercise demonstration library, and in-app weight tracking and note-taking features. All guide purchasers access workouts through the Aflete app.

Recent moves3 records

Direct peers

• Stephanie Buttermore: PhD-trained fitness creator producing evidence-based workout programs and educational content for women. Closely comparable in the science-based positioning, female-focused programming, and digital guide sales model.
• Jeff Nippard: Science-based fitness creator selling digital hypertrophy and strength programs (PDF guides, apps, courses) directly to consumers. Directly comparable in business model, scientific positioning, and creator-led digital fitness content.
• Mind Pump TV: Fitness podcast and education brand offering digital training programs, MAPS programs, and supplements. Comparable as a science-forward, creator-led digital fitness business selling structured workout content directly to consumers.
• Sweat (Kayla Itsines): Direct-to-consumer women's fitness app and training program brand built around creator-led workout guides and programs. Comparable in targeting women seeking structured glute/full-body programming sold as digital subscriptions.
• Krissy Cela: Fitness influencer selling digital workout guides and programs focused on glute and full-body training. Directly comparable in product type, pricing, target audience, and creator-led e-commerce distribution.
• Heather Robertson: Fitness creator selling downloadable workout programs and challenge guides via her own storefront. Comparable in digital PDF/subscription guide model, female-skewing audience, and direct-to-consumer e-commerce.

Broad incumbents

• Freeletics: Established digital fitness coaching app offering AI- and coach-led bodyweight and gym training. Comparable as a digital fitness programming platform competing for the same 'structured workout guidance' demand, but at much greater scale and without a single named creator.
• Future: Subscription fitness app pairing users with remote human coaches who build personalized programs. Comparable in the remote personal programming category but operates at incumbent scale with a coach-marketplace model rather than a single-creator brand.
• Peloton: Large-scale digital fitness subscription platform offering live and on-demand classes, programs, and personalized training. Comparable as a digital fitness programming destination, though with hardware and a much broader instructor roster.

Others

• Aflete: Bela Fernandez's core technology and distribution partner — provides the Aflete app, checkout, and content delivery infrastructure. Included as a peer because it powers the company's commercial stack and also serves other fitness creators in the same category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/Belasfitguide
• Xx.com/LocalAnyDay
• Facebookfacebook.com/localanyday

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LocalAnyDay