Red Lorry Yellow Lorry

What Red Lorry Yellow Lorry does

Red Lorry Yellow Lorry (RLYL) is a founder-owned international B2B tech communications and marketing agency headquartered in London with additional offices in Bristol, Berlin, Paris, Boston, and Los Angeles. The agency serves enterprise and mid-market B2B technology brands across ten vertical specializations including AI, cybersecurity, fintech, blockchain, enterprise technology, martech and commerce, mediatech, medtech, logistics, and sustainability. Its service portfolio spans media relations, analyst relations, social media, influencer engagement, crisis communications, brand positioning, campaign development, content creation, creative design, paid media, PPC/paid social, and SEO including AI-powered search optimization (GEO/AEO). Reported client outcomes include share-of-voice increases from 0% to 75% in four months, 300+ million impressions on a single campaign, and nearly 700 pieces of coverage for blockchain security clients.

The agency's go-to-market is consultative enterprise field sales targeting B2B technology buyers, complemented by content marketing, the COMMversations podcast, and an active presence at major industry events such as RSA Conference and Infosecurity. RLYL generates revenue through retained PR and communications engagements and project-based campaigns with custom quote-based pricing; no public pricing tiers are disclosed. The firm is 100% founder-owned with no external investors, reports staff turnover under 10% (less than half the industry average), and maintains client relationships spanning 10+ years.

RLYL's core platform differentiator is the Convoy Global PR Group, a network it founded and leads comprising 40+ independent specialist agencies across 100+ countries and 600+ PR consultants. The network enables centralized campaign strategy with localized multi-region execution, a structure that supports global enterprise clients such as Avid, LogMeIn, Extreme Networks, ConsenSys, NICE, and Focused Energy. The agency has won multiple industry recognitions including three Gold Bell Ringer Awards in 2025, PRNEWS 2023 Agency Elite Top 100, and American Business Awards (Stevie) recognition.

Name

Red Lorry Yellow Lorry

Legal name

Red Lorry Yellow Lorry Communications Ltd

Website

https://rlyl.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Lorry Yellow Lorry is a founder-owned international B2B tech communications and marketing agency serving enterprise and mid-market technology clients across AI, cybersecurity, fintech, blockchain, and nine other verticals, with offices in London, Paris, Berlin, Boston, and Los Angeles.

Ownership category

akta.pro rank

Product category

B2B Tech PR and Marketing Communications Services

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• B2B tech PR
• Media relations services
• Brand communications
• Integrated marketing campaigns
• Lead generation services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Retainers: Ongoing retained agency relationships providing strategic PR, media relations, brand positioning, and communications counsel to B2B technology clients.
2. Digital Marketing Services: PPC, paid social, SEO, content creation, creative design, and social media services, typically bundled with PR or delivered as standalone engagements.
3. Project-Based Campaigns: Discrete creative marketing campaigns, crisis communications engagements, lead generation programs, and event-driven PR projects with defined scopes and timelines.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Red Lorry Yellow Lorry (RLYL) is an international B2B tech communications and marketing agency that delivers integrated PR, brand, content, paid media, and lead generation services for technology brands. Its core offering combines media relations, analyst relations, social media, crisis communications, brand positioning, content creation, creative design, paid media/PPC, SEO and AI-powered search optimization, and lead generation. Services are sold primarily as retained agency engagements or discrete project-based campaigns to enterprise and mid-market B2B technology companies across verticals including AI, cybersecurity, fintech, blockchain, enterprise tech, martech, mediatech, medtech, logistics, and sustainability.

Product overview

Red Lorry Yellow Lorry (RLYL) is an international B2B tech communications and marketing agency offering a comprehensive suite of PR and marketing services. The agency provides core service pillars including media relations, analyst relations, social media, influencer engagement, crisis communications, brand positioning, campaign development, content creation, creative design, paid media, and SEO/AI-powered search. Services are delivered across sector specializations in AI, enterprise technology, cybersecurity, fintech, blockchain, martech and commerce, mediatech, medtech, logistics, and sustainability. The agency operates from offices in London, Paris, Berlin, Boston, and Los Angeles, with a global partner network called Convoy PR Group covering over 100 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations Builds and maintains media relationships with journalists, editors, and influencers relevant to B2B tech brands. Combines deep network ties with storytelling for thought leadership features, product launches, crisis comms, and profile-building, sold as a standalone agency service or as part of integrated retained engagements.
• Analyst Relations Connects clients with industry analysts through strategic briefings, ongoing engagement, data sharing, and message development to strengthen reputation and credibility in B2B tech markets.
• Social Media Social media strategy and management for B2B tech brands, including community building, influencer partnerships, always-on campaigns, reactive storytelling, and trend/sentiment tracking.
• Influencer Engagement Connects brands with creators for one-off collaborations or long-term influencer marketing programs, structured around shared audience values and language.
• Crisis Communications Internal and external crisis communications for B2B tech brands, including risk assessment, rapid-response strategy design, and brand-protective messaging to maintain trust.
• Brand Positioning Brand strategy development for B2B tech brands, combining research, data, and creativity to articulate a differentiated market position and category narrative.
• Campaign Development Creative marketing campaign development for B2B tech brands, translating strategy into integrated multi-channel campaigns tailored to the client's narrative.
• Content Creation Content production for B2B tech brands, spanning thought leadership, video, social campaigns, and case studies, built from audience insight and creative instinct.
• Creative Design Creative design services for B2B tech brands, including brand identities, campaign visuals, video, digital, and print design assets.
• PPC/Paid Social Data-driven PPC and paid social campaign management for B2B tech brands, spanning awareness to conversion across Google Ads, LinkedIn Ads, and other platforms.
• SEO and AI-Powered Search SEO and AI-powered search optimization (including GEO and AEO) services for B2B tech brands to improve organic visibility in traditional and generative search environments.
• Brand Strategy Strategic brand development including brand positioning, customer communication, and messaging framework development for B2B tech brands.
• Customer Communication Strategic communication programs for customer engagement, including onboarding sequences, product updates, success stories, and community building initiatives.
• Messaging Framework Key messaging development including core narratives, proof points, elevator pitches, and brand messaging frameworks to ensure consistent and aligned client communications.
• Leadership Profiling Executive profiling programs positioning client leaders as industry voices via media placements, speaking opportunities, thought leadership, and strategic positioning.
• Media Training Executive media training preparing spokespeople for live interviews, press Q&As, and crisis responses with clarity and brand-aligned voice.
• Public Affairs Public affairs strategies including strategic briefings, stakeholder mapping, policy monitoring, and thought leadership to connect B2B tech brands with policymakers and decision-makers.
• Paid Media Display, native, and paid social media campaign management combining data-driven insight with creative development to drive quantifiable results for B2B tech brands.
• Lead Generation B2B lead generation services combining PR and digital marketing to produce qualified leads through strategic content and multi-channel campaign execution.

Quantifiable outcome

• 300+ million total impressions for a single campaign (Focused Energy)
• +9 more outcomes

Named customers27 records

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

40 partnerships are on record, tiered minor and core.

• Crux CommsminorChannel Partner/ Reseller/ Distributor · 1 January 2025Nordic partner agency specializing in AI-enhanced PR operations. Joined Convoy in 2025 to expand Northern Europe coverage. Uses AI tools to accelerate content production and reduce turnaround times by up to 70% for clients.
• PRAM Consulting (Czech Republic)minorChannel Partner/ Reseller/ Distributor · 1 January 2025Czech public relations and public affairs agency joining Convoy to drive success in Central Europe. Founded 2005, provides creative and tailor-made approach to external communications and brand development.
• W7Worldwide (Saudi Arabia)minorChannel Partner/ Reseller/ Distributor · 1 January 2025Saudi Arabia-based agency joining Convoy's MENA regional network to expand coverage across the Middle East.
• LatAm IntersectminorChannel Partner/ Reseller/ Distributor · 1 January 2025Full-service PR agency specializing in Latin America with presence in 13 markets locally, extensive experience across B2B, technology, startup and fintech space.
• Sing Comunicação (Brazil)minorChannel Partner/ Reseller/ Distributor · 1 January 2025Communication boutique/ PR Agency in Brazil providing customized PR, corporate communication, media relations, digital PR, crisis prevention and management.
• About PR Studio (Spain)minorChannel Partner/ Reseller/ Distributor · 1 January 2025PR, marketing and social media agency based in Barcelona. Doubled down on Convoy's Spain operations. Serves clients across B2B tech sector and beyond including biotech, fintech, and logistics software.
• Southpaw Productions (Czech Republic)minorChannel Partner/ Reseller/ Distributor · 1 January 2022Public relations and public affairs company founded 2005, based in Prague. Offers creative, tailor-made approach to external communications, brand development, market analysis and influencing legislative processes.
• PerfectPitch (Asia)minorChannel Partner/ Reseller/ Distributor · 1 January 2022Network of independent agencies across Asia providing communications that move the needle in every market.
• COMMSX (Ukraine)minorChannel Partner/ Reseller/ Distributor · 1 January 2022Ukrainian agency offering PR, creative direction, web development and digital marketing services. Has worked with international tech clients including Logitech, Micron/Crucial, Roborock, and WOWCube.
• META Advisory (Estonia)minorChannel Partner/ Reseller/ Distributor · 1 January 2022Estonian agency providing marketing and brand communication, lifestyle marketing, digital and social media management, and pan-Baltic government relations consulting.
• Convoy Global PR GroupcoreStrategic or Co-development PartnerRLYL founded and leads Convoy Global PR Group, the first global agency group specializing in B2B tech PR and marketing. Convoy comprises 40+ independent sector-specialist agencies covering 100+ countries across 6 continents, providing clients access to 600+ PR consultants worldwide. The network enables joined-up multi-region campaigns with centralized strategy and localized delivery.
• Factivity (Belgium)minorChannel Partner/ Reseller/ DistributorBoutique agency specializing in PR, content creation and employee engagement in technology, fintech, logistics, industrial and gaming sectors across Belgium and Luxembourg.
• The PR Group (Singapore/Australia)minorChannel Partner/ Reseller/ DistributorPurpose-driven agency specializing in technology and innovation. Over 10 years helping emerging tech companies and market leaders. Offices in Melbourne, Sydney and Singapore.
• Canela Public Relations (Spain/Portugal)minorChannel Partner/ Reseller/ DistributorIndependent dynamic PR agency operating since 2006. Offices in Barcelona, Madrid and Lisbon with multidisciplinary team of 25+ consultants serving Consumer Technology, B2B and lifestyle sectors.
• King Street PR (Nordics)minorChannel Partner/ Reseller/ DistributorNordic independent communications agency specialized in strategic business-driven communications. Based in Stockholm, Copenhagen, Helsinki and Oslo covering all Nordic markets.
• PRLab (Netherlands)minorChannel Partner/ Reseller/ DistributorAmsterdam-based agency specializing in supporting tech start-ups and B2B scale-ups globally, with second office in Stockholm for Nordic coverage.
• Red Ribbon Communications (South Africa)minorChannel Partner/ Reseller/ DistributorAward-winning specialist B2B communications agency with 15+ years of experience serving local and multi-national companies across PR, digital and social media.
• ReBlonde (Israel)minorChannel Partner/ Reseller/ DistributorGlobal PR agency known for innovative solutions and smart communications. Award-winning team providing PR for tech, health tech, blockchain and startup companies.
• Stark Narrative (Netherlands)minorChannel Partner/ Reseller/ DistributorDistinctive communications firm specializing in investments, legal services and IT services and information security sectors. Provides messaging, campaign development and event management.
• Lumitas (Australia)minorChannel Partner/ Reseller/ DistributorFull-service integrated communications agency for technology, gaming, B2B and B2C clients in Australia, Asia Pacific and Japan.
• Techworks Asia (China/Hong Kong)minorChannel Partner/ Reseller/ DistributorTop technology PR agency in China and Hong Kong specializing in tech with focus on electronics, semiconductors and industrial technology sectors.
• Priority Consultants (Asia)minorChannel Partner/ Reseller/ DistributorCommunications firm specializing in reaching opinion influencers and key stakeholders in Asia. Services include media outreach and PR in Southeast Asia, India and Hong Kong, digital communications and content marketing.
• NettResults (UAE)minorChannel Partner/ Reseller/ DistributorAward-winning PR agency operating across the Middle East from Dubai head offices with satellite offices in Abu Dhabi, Jeddah and Riyadh.
• Procre8 (Middle East)minorChannel Partner/ Reseller/ DistributorBoutique full-service B2B PR agency based in Dubai with 15+ years of market knowledge and strong media relationships across the GCC region.
• Pursuit PR (New Zealand)minorChannel Partner/ Reseller/ DistributorLeading New Zealand B2B PR agency with extensive technology sector experience. Trusted by global tech brands, combining entrepreneurial spirit with big agency best practices.
• Wimbart (Africa)minorChannel Partner/ Reseller/ DistributorIndependent PR agency specializing in Africa and emerging markets with focus on continent's tech and start-up sectors, producing hyper-targeted media campaigns.
• TrainTracks (Japan)minorChannel Partner/ Reseller/ DistributorBoutique and independent Tokyo-based marketing communications agency blending agility of a start-up with 15 years of experience to open up market opportunities in Japan.
• Chayun Public Relations (Korea)minorChannel Partner/ Reseller/ DistributorOne of the most recognized independent communications services groups in Korea. Established 1992, with global capabilities in PR, brand marketing, corporate communications, digital marketing, social media and market access.
• Northern Link PR (Sweden)minorChannel Partner/ Reseller/ DistributorIndependent and flexible network of experienced communications consultants across Nordic countries.
• EXTROVERT (Greece)minorChannel Partner/ Reseller/ DistributorPR agency based in Athens focused on premium business communications since 2012. Creates transformative business value through strategic, quality-driven activities.
• Rheinfaktor (Germany)minorChannel Partner/ Reseller/ DistributorIndependent owner-led communications agency with core expertise in strategic consultancy, advertising, digital communication and PR.
• IMAGEWARE (Italy)minorChannel Partner/ Reseller/ DistributorItalian agency organized in four divisions enabling fully integrated communications delivery for IT and pharmaceutical businesses.
• Quorum PR (Italy)minorChannel Partner/ Reseller/ DistributorSpecialist IT PR agency based in Milan supporting clients across the Italian market.
• PR Solutions (Poland)minorChannel Partner/ Reseller/ DistributorPolish agency with over 15 years of experience creating and managing tech PR and marketing campaigns in Poland.
• PS:PRovocative (Hungary)minorChannel Partner/ Reseller/ DistributorBrand and reputation management agency in Hungary trusted by some of the world's biggest technology businesses.
• Element PR (North Macedonia)minorChannel Partner/ Reseller/ DistributorFull service agency in Skopje with over 10 years of experience in PR across all industries, having worked with over 100 brands.
• Promedia (Turkey)minorChannel Partner/ Reseller/ DistributorFully integrated public relations and marketing firm based in Istanbul, Turkey since 1992. Intuitive, innovative and independent communications consultancy.
• prSTEPS (Romania)minorChannel Partner/ Reseller/ DistributorCommunication and branding agency with over 15 years of industry experience focusing on technology, eCommerce and entrepreneurship verticals.
• ITComms (Uzbekistan/CIS)minorChannel Partner/ Reseller/ DistributorTech-focused platform providing PR and marketing services for companies in Central Asia and CIS countries including Uzbekistan, Kazakhstan, Azerbaijan, Georgia and Armenia.
• Swaytech (New Zealand)minorChannel Partner/ Reseller/ DistributorFull service marketing and communications agency partnering with companies across a broad spectrum of technology sectors in New Zealand, from start-ups to multinationals.

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Hotwire Global: Global B2B technology communications agency with comparable vertical specialization across enterprise software, cybersecurity, and emerging tech; offers similar media relations, content, and integrated marketing services with multi-region delivery.
• LEWIS Global: International B2B communications and digital marketing agency competing head-to-head for enterprise tech, fintech, and cybersecurity engagements; similar global office footprint and integrated PR-plus-demand-gen model.
• Walker Sands: US-based B2B tech PR and integrated marketing agency focused on enterprise software, SaaS, cybersecurity, and fintech clients with comparable demand-generation and PR service mix.
• PAN Communications: B2B tech PR and content marketing agency serving enterprise technology, cybersecurity, healthcare tech and fintech clients with integrated media relations, analyst relations, and content services akin to RLYL.
• RH Strategic: Boutique B2B communications firm focused on technology, public affairs, and policy-driven campaigns; competes for the same enterprise and public-sector tech brand mandates.
• Touchdown PR: B2B tech specialist PR agency with vertical expertise in cybersecurity, enterprise IT, and SaaS; competes for the same enterprise and mid-market technology brand briefs as RLYL.

Emerging players

• Bospar: Tech-only PR and marketing agency specializing in B2B software, AI, and emerging technology brands with content-led and media-relations services that overlap RLYL's offerings.
• Diffusion PR: Boutique technology PR agency serving B2B SaaS, fintech, and emerging tech clients; directly comparable in vertical focus, agency size, and integrated communications services.

Broad incumbents

• Finn Partners: Large, US-headquartered integrated marketing and PR firm with a substantial technology vertical practice; serves many of the same enterprise tech clients as RLYL but as a much broader portfolio offering.
• Zeno Group: Global integrated communications agency with a dedicated technology practice and global offices; competes for enterprise B2B tech mandates while operating across consumer and broader sectors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/redlorrycomms
• LinkedInlinkedin.com/company/red-lorry-yellow-lorry

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Lorry Yellow Lorry