Touchdown PR
Touchdown PR is an international B2B technology PR agency specializing in enterprise technology sectors like cybersecurity, AI, cloud, and SaaS, serving Fortune 500 and mid-market clients with media relations, analyst relations, and global communications services from 9+ offices worldwide.
- Company typePrivate
- Founded2006
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Touchdown PR does
Touchdown PR is an international B2B technology public relations and communications agency founded in 2006 in the UK by James Carter. The agency specializes in enterprise technology sectors including cybersecurity, AI, cloud, data protection, storage, networking, and SaaS, serving both Fortune 500 companies and mid-market enterprise technology brands. The agency has 110+ communications specialists operating from 9+ offices across the USA, Europe (UK, Germany, Netherlands, France), APAC (Israel), and ANZ (Australia), enabling integrated global communications campaign delivery across all key technology markets.
The agency operates a professional services model, generating revenue through retainer fees and project-based engagements with enterprise technology clients. Its core service offerings include Media Relations (across business, financial, technology, and cybersecurity trade media), Analyst Relations (with longstanding relationships at Gartner, 451 Research, and Forrester), Social Media strategy, Global Communications campaign management, and AI Search & Generative Engine Optimization (GEO) services delivered through a partnership with Ruder Finn's TechLab. Touchdown PR does not develop proprietary technology products but leverages its media and analyst networks, global footprint, and sector specialism as its core value proposition.
Touchdown PR has been a wholly-owned subsidiary of Ruder Finn, a global communications firm, since November 2022. Recent leadership additions include Global Managing Director Tim Hurley (December 2024) and Executive Vice President Amy Longo (May 2026), signaling continued investment in senior leadership and U.S. business growth. The agency celebrated its 20th anniversary in June 2026, marking two decades of operation in the technology PR sector.
Touchdown PR firmographics
Firmographics- Name
- Touchdown PR
- Legal name
- Touchdown PR Ltd.
- Website
- https://touchdownpr.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Touchdown PR is an international B2B technology PR agency specializing in enterprise technology sectors like cybersecurity, AI, cloud, and SaaS, serving Fortune 500 and mid-market clients with media relations, analyst relations, and global communications services from 9+ offices worldwide.
- Ownership category
- akta.pro rank
Touchdown PR industry classification
Industry- Product category
- Technology Public Relations Services
- NAICS
- Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
- akta.pro secondary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Touchdown PR is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Touchdown PR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- PR and Communications Services: Touchdown PR generates revenue through professional services fees for public relations and communications engagements with technology companies. As an agency model, revenue is derived from retainer fees, project-based engagements, and ongoing retainer arrangements with enterprise technology clients across its global offices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services engagements for B2B technology companies |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Touchdown PR product offering
Product offeringCore offering
Touchdown PR is an international enterprise communications and tech PR agency that delivers media relations, analyst relations, social media strategy, integrated global communications campaigns, and AI Search/Generative Engine Optimization (GEO) services to enterprise technology companies. The agency specializes in sectors including AI, cybersecurity, cloud, storage, data protection, mobility, and SaaS, and operates as a wholly-owned subsidiary of Ruder Finn.
Product overview
Touchdown PR is an international enterprise communications and tech PR agency that provides professional public relations services rather than a software product. The company offers a unified suite of PR services including Media Relations, Analyst Relations, Social Media, Global Communications, and AI Search & Generative Engine Optimization (GEO). These services are delivered by a team of 110+ communications specialists across offices in the USA, Europe, APAC and ANZ. The agency specializes in enterprise technology sectors including mobility, cybersecurity, data protection/management, storage, networks, communications, big data, Artificial Intelligence, and cloud. Touchdown PR is a Ruder Finn company.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Relations Strategic media relations services leveraging longstanding relationships with journalists across business and financial, technology and cybersecurity trade media, vertical publications, national newspapers, and emerging channels including Substacks, podcasts, and creator-led influencer communities. Targeted at enterprise technology brands seeking earned media coverage.
Quantifiable outcome
- Delivering highly integrated global communication campaigns that maximize coverage and impact in every key territory.
- +1 more outcomes
Companies that use Touchdown PR
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles2 records
Touchdown PR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Touchdown PR partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Ruder FinncoreRuder Finn, one of the world's largest independent public relations agencies, acquired Touchdown PR in November 2022. Touchdown operates as a Ruder Finn company, gaining access to global resources and innovation capabilities. The partnership enables Touchdown to leverage Ruder Finn's TechLab for AI search optimization services for clients.
- GartnercoreTouchdown has longstanding relationships with leading experts at Gartner. Analyst relations with Gartner are instrumental in building strong reputations and generating sales leads for enterprise technology clients.
- 451 ResearchcoreTouchdown has longstanding relationships with leading experts at 451 Research, enabling the agency to help clients build credibility and visibility within the analyst community.
- ForrestercoreTouchdown has longstanding relationships with leading experts at Forrester Research. Analyst relations with Forrester are part of the agency's core offering for enterprise technology clients.
- Ruder Finn TechLabcoreTouchdown partners with Ruder Finn's TechLab to help clients build visibility in AI-generated answers and create communications strategies that help AI describe and cite companies accurately and consistently. This partnership enables Touchdown to offer AI Search and Generative Engine Optimization (GEO) services.
Scale indicators3 records
Recent moves8 records
Expansion highlights12 records
Touchdown PR competitors and assessment
Company assessmentDirect peers
- RH Strategic: RH Strategic is a B2B tech PR firm with deep cybersecurity and enterprise software credentials. It overlaps with Touchdown's core verticals and competes for similar enterprise technology communications mandates.
- Archetype: Archetype is a global tech PR and communications agency serving B2B technology brands. Its enterprise technology focus and global service offering position it as a direct competitor to Touchdown, particularly for cross-region tech PR engagements.
- BLASTmedia: BLASTmedia is a SaaS and B2B tech PR agency focused on cybersecurity, MarTech, HR Tech, and SaaS clients. It competes with Touchdown for mid-market enterprise technology PR engagements, particularly in North America.
- Bospar: Bospar is a tech PR and marketing agency specializing in B2B technology, with strong overlap to Touchdown's enterprise tech client base including cloud, SaaS, and emerging technology brands.
- Walker Sands: Walker Sands is a B2B technology PR and demand generation agency with comparable specialization in enterprise software, cybersecurity, and SaaS clients. It competes directly with Touchdown for mid-market and growth-stage tech PR engagements across North America.
- PAN Communications: PAN Communications is a mid-sized B2B tech PR agency with similar services in media relations, analyst relations, and content. It directly competes with Touchdown for enterprise technology clients in cybersecurity, cloud, and SaaS.
Broad incumbents
- Burson (BCW): Burson is a major global PR network with technology and B2B capabilities following the BCW merger. It competes with Touchdown on enterprise tech accounts where global scale and integrated services are procurement criteria.
- Weber Shandwick: Weber Shandwick is a major global PR network with deep technology and cybersecurity practices. It competes with Touchdown for Fortune-class enterprise tech clients where integrated global capabilities are required.
- Edelman: Edelman is the world's largest PR firm with a significant technology practice. While not a tech specialist, it competes with Touchdown on large enterprise tech RFPs and offers broader integrated communications services.
- FleishmanHillard: FleishmanHillard is a global communications network with a dedicated technology practice. It overlaps with Touchdown on enterprise technology, cybersecurity, and AI client engagements, particularly on cross-region programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Touchdown PR social profiles
Digital presenceTouchdown PR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Touchdown PR leadership team
Management profileNumber of profiles
Profiles8 records
Touchdown PR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Touchdown PR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Touchdown PR
What does Touchdown PR do?
Touchdown PR is an international enterprise communications and tech PR agency that delivers media relations, analyst relations, social media strategy, integrated global communications campaigns, and AI Search/Generative Engine Optimization (GEO) services to enterprise technology companies. The agency specializes in sectors including AI, cybersecurity, cloud, storage, data protection, mobility, and SaaS, and operates as a wholly-owned subsidiary of Ruder Finn.
Is Touchdown PR a public or private company?
Touchdown PR is a private company. It is classified as corporate owned and is currently operating.
When was Touchdown PR founded?
Touchdown PR was founded in 2006. It employs 101 to 250 people.
Where is Touchdown PR based?
Touchdown PR is headquartered in Austin, United States, in the North America region.
How does Touchdown PR make money?
One revenue line is on record: PR and Communications Services.
Who are Touchdown PR's main competitors?
Direct peers on record are RH Strategic, Archetype, BLASTmedia, Bospar, Walker Sands and PAN Communications. Broad incumbents are Burson (BCW), Weber Shandwick, Edelman and FleishmanHillard.
Does Touchdown PR have an API?
No public API is recorded for Touchdown PR.
What industry is Touchdown PR in?
Touchdown PR's product category is Technology Public Relations Services. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 541820 and its SIC code is 4899.