What Madison Capital Group does

Madison Capital Group Holdings is a privately held, vertically integrated real estate investment and development firm headquartered in Charlotte, North Carolina, founded in 2009 and operating through five core subsidiaries: Madison Communities (multifamily development and management, 36+ properties and 7,400+ units in the Sun Belt), Go Store It Self-Storage (a top-15 national owner-operator with 206 properties, 103,869 units, and 13.6 million net rentable square feet across 28 states, formed via the 2024 merger with Snapbox Self Storage), Madison Marinas (waterfront and dry-stack marina assets), Madison Commercial (net-lease and built-to-suit retail development, including the Fresh Stop convenience store and Links Car Wash brands), and BenCo Construction (in-house general contracting). Capital formation is conducted through Madison Capital Markets, a FINRA-member dealer manager and placement agent that distributes tax-advantaged investment products — including Delaware Statutory Trusts (DSTs) for 1031 exchange investors, Qualified Opportunity Zone funds, and bonus depreciation funds under IRC Section 168(k) — to accredited investors via Regulation D Rule 506(c) private placements, a regional EVP distribution team, and the iCapital Marketplace.

The firm manages approximately $4 billion in assets under management, has executed more than $6 billion in real estate transactions across its history, and serves an investor base of nearly 20,000 partners. Its primary customer segments are accredited individual investors seeking tax-efficient private real estate exposure, financial advisors and RIAs sourcing alternative products for those investors, and end users of its stabilized real estate assets (multifamily renters, self-storage customers, boat/RV owners, and retail tenants across franchise brands such as 7 Brew and Circle K). Revenue is generated through a combination of recurring management and platform fees on the $4B AUM base, recurring rental income from owned and stabilized properties, transaction fees from DST and fund offerings, construction services revenue from BenCo, and one-time development spreads from property sales.

Recent strategic priorities include the Snapbox merger consolidation, the launch of the $200 million Car Wash & Convenience Opportunity Fund, expansion into the build-to-rent vertical via Madison Trinity in Nashville, and distribution scale-up through iCapital Marketplace listings and senior distribution hires (EVP for Midwest, EVP for Southern Region). Institutional backing includes approximately $100 million from FrontRange Capital, alongside recurring construction and bridge debt from Walker & Dunlop, Peachtree Group, Heitman, United Bank, META Real Estate Partners, and Bank of America.

Name

Madison Capital Group

Legal name

Madison Capital Group Holdings

Website

https://madisoncapgroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Madison Capital Group is a vertically integrated, privately held real estate investment and development firm operating multifamily, self-storage, marina, and commercial-retail platforms, raising capital via DSTs, opportunity zone funds, and bonus depreciation offerings for nearly 20,000 accredited investors through a captive FINRA dealer manager.

Ownership category

akta.pro rank

Product category

Real Estate Investment Management

NAICS

Portfolio Management and Investment Advice (523940), Other Financial Vehicles (52599), Other Financial Investment Activities (5239)

SIC

Investors, Nec (6799), Investment Advice (6282), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Capital Markets Advisory (Equity Placement, JV & Recapitalization) (BPAJABAL)

akta.pro secondary industry

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

Keywords

• Private real estate investments
• Multifamily real estate development
• Self-storage investment
• Tax-advantaged investment funds
• Real estate capital markets

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Real Estate Development & Sale: The firm develops multifamily, self-storage, recreational storage, marina, and commercial properties for its own portfolio and for sale to investors. Revenue is generated through development spreads, asset appreciation, and proceeds from DST/bond offerings.
2. Assets Under Management & Platform Fees: Madison Capital Group Holdings expanded AUM from approximately $1.2 billion to $4 billion, generating fees from managing investor capital across multifamily, self-storage, and recreational storage verticals. Madison Capital Markets, LLC serves as dealer manager and placement agent, earning capital raising and management fees.
3. Rental Income from Owned Properties: The firm collects rental income from stabilized multifamily communities (e.g., Madison Long Shoals, Madison Ridge), self-storage facilities (Go Store It), and marina assets. Madison Communities manages 36+ properties totaling more than 7,400 units generating recurring lease revenue.
4. Construction & Development Services: BenCo Construction serves as in-house general contractor supporting vertical development for Madison Communities and Go Store It properties, generating construction revenue while controlling costs and timelines for affiliated projects.
5. Tax-Advantaged Investment Products: The firm structures and sells DST (Delaware Statutory Trust), opportunity zone fund, and bonus depreciation fund products to accredited investors seeking 1031 exchanges, tax deferral, and accelerated depreciation benefits. Madison Capital Markets distributes these offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Madison Capital Group is a privately held real estate investment and development firm that sponsors private placement offerings (DSTs, Opportunity Zone funds, and private REITs) primarily in the multifamily, self-storage, marina, car wash, convenience store, and commercial sectors. The firm operates a vertically integrated platform with in-house acquisition, development, construction, property management, and capital formation capabilities, and distributes investment products to accredited investors, financial advisors, RIAs, and broker-dealers.

Product overview

Madison Capital Group operates as a vertically integrated real estate investment and development platform offering a diversified portfolio of products across multiple asset classes and investment structures. The platform consists of four main operational sub-brands: Madison Communities (multifamily with 29 operating communities and 7 developments), Go Store It Self-Storage (206 properties across 28 states), Madison Marinas (waterfront/marina assets), and Madison Commercial (retail/convenience store). The company also operates BenCo Construction as its in-house general contractor and Madison Capital Markets for capital formation. Investment products include direct equity funds (Car Wash & Convenience Opportunity Fund targeting $200M, Links Car Wash Opportunity Fund II, Madison Multifamily and Storage Opportunity Zone Fund at $100M), Delaware Statutory Trust (DST) offerings for 1031 exchange investors (Fresh Stop Texas DST, Fresh Stop II DST, Go Store It Texas DST, MCG Arden NC Multifamily DST, Madison Waterstar Orlando DST, MCG Gainesville FL BTR DST, Madison Ridge DST, MCG Links Car Wash I DST), and development funds (Madison 12 Mile Investors II, MCG Melbourne Investors II, Madison West Marina Investors, MCG Bridge Fund). Products are distributed directly and through iCapital Marketplace, with tax-advantaged structures leveraging bonus depreciation, opportunity zones, and 1031 exchanges.

Differentiator

Problem solved

Functional benefit

Brands

• Links Car Wash: Express car wash brand operating locations across the US, leveraging technology including license plate readers for subscription members.
• Fresh Stop
• BlueGate Boat & RV Storage

Products and services

• Madison Capital Markets
• Madison Communities
• Go Store It Self-Storage
• Madison Marinas
• Madison Commercial
• BenCo Construction
• Fresh Stop Convenience Stores
• Links Car Wash
• Tax-Advantaged Private Placement Offerings (DSTs and Opportunity Zone Funds)
• BlueGate Self-Storage Brand

Quantifiable outcome

• Assets under management expanded from ~$1.2 billion to $4 billion
• +3 more outcomes

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• iCapital MarketplacecoreChannel Partner/ Reseller/ Distributor · 25 March 2026iCapital Marketplace is a technology platform providing wealth managers and advisors access to alternative investments. Three Madison Capital Group strategies are listed initially: Go Store It Opportunity Fund LP ($250M self-storage), Madison Waterstar Orlando DST (320-unit multifamily), and MCG Gainesville FL BTR DST (172-unit BTR). The Car Wash & Convenience Opportunity Fund was added subsequently.
• BenCo ConstructioncoreImplementation/ SI/ Consulting Partner · 22 March 2026BenCo Construction serves as the in-house general contracting firm supporting Madison Capital Group's vertical development across multifamily, self-storage, and commercial projects. BenCo has built properties including Madison Bradenton, Madison Trinity (BTR townhomes), and Madison Seagrass, delivering speed and cost efficiencies through proprietary prototype designs.
• Realta Equities, Inc.minorChannel Partner/ Reseller/ Distributor · 13 June 2025Realta Equities, Inc. acted as the associated broker-dealer for Links Car Wash, LLC's SEC Form D exempt offering of debt securities under Rule 506(c). Madison Capital Group LLC is listed as the related person serving as manager.
• ARCO/MurrayminorImplementation/ SI/ Consulting Partner · 18 February 2025ARCO/Murray designed and built two Snapbox Self Storage facilities acquired by Madison Capital Group: a six-story, 109,460 SF facility in North Bergen, NJ (1,154 units) and a four-story, 79,710 SF facility in Owings Mills, MD (776 units). Both facilities are in opportunity zones.
• BCDC (Kajima USA subsidiary)coreStrategic or Co-development Partner · 12 March 2024Madison Capital Group and BCDC (a Kajima USA company) are joint venture partners on Go Store It Self Storage Charlottesville, a 704-unit climate-controlled facility. BCDC CEO Litt Glover expressed interest in future joint ventures. United Bank provides financing; BenCo Construction is general contractor.

Scale indicators22 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Cushman & Wakefield: Global commercial real estate services and capital markets firm. Comparable on the capital markets advisory and placement-agent dimension of Madison Capital Markets.
• Extra Space Storage: Largest publicly traded self-storage REIT. Relevant benchmark for Go Store It's top-15 private self-storage platform — same product, similar customer profile, and a likely take-out comp at scale.
• Greystar Real Estate Partners: Largest U.S. multifamily property manager, developer, and investment operator with broad institutional reach. Comparable to Madison Communities for multifamily operations and to the broader Madison platform as a scaled alternative real estate manager.
• CubeSmart: Public self-storage REIT and third-party management platform. Comparable to Go Store It's owner-operator model and to the third-party storage management services Madison provides.
• Brookfield Asset Management (Real Estate): Largest alternative asset manager with a massive global real estate franchise spanning debt, equity, and operating platforms. Sets the benchmark scale and product breadth against which Madison's vertically integrated platform should be measured.

Direct peers

• Crow Holdings Capital: Dallas-based, vertically integrated real estate investment and development manager spanning multifamily, industrial, and self-storage with institutional capital formation. Highly comparable vertically integrated sponsor model targeting similar Sun Belt geographies.
• Asset Living: Top-5 U.S. multifamily third-party manager with a sizable institutional and private-capital investment platform. Comparable to Madison Communities for property management scale and to the overall Madison real estate investment platform.
• Tricon Residential: Sunbelt-focused single-family rental and BTR operator that raises capital through institutional and advisor channels for private real estate investments. Closely comparable to Madison Communities' BTR expansion and accredited-investor distribution model.
• Pretium Partners: Vertically integrated SFR and BTR investment manager raising capital from institutional and private investors. Direct comp for Madison's newly launched build-to-rent vertical and accredited-investor distribution strategy.

Emerging players

• Independence Realty Trust: Sunbelt-focused multifamily REIT concentrated in similar MSAs (Carolinas, Texas, Atlanta, Florida). Closest public-market comparable for Madison Communities' garden-style Sun Belt portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Capital Group