OSL Retail Services

What OSL Retail Services does

OSL Retail Services Inc., founded in 2012 and headquartered in Mississauga, Ontario, is a privately-held, people-first omni-channel sales solutions agency operating across Canada and the United States. The company deploys a field workforce of more than 9,000 employees in over 2,000 retail stores, executing retail staffing, in-store brand representation, door-to-door sales, and e-commerce support for enterprise brand clients including Walmart, Samsung, Bell, Best Buy, Target, Sam's Club, Kroger, and HelloFresh. Its services are organized around five pillars: Retail, B2B, B2C, E-Commerce, and Direct/Community marketing.

OSL's core proprietary product is the OneSource Reporting Platform, a scalable cloud-based data service that centralizes and visualizes client data, provides KPI tracking and ROI visibility, and is bundled into all OSL programs. The company also relies on a decade-long technology partnership with iQmetrix for retail technology infrastructure, alongside supporting partnerships with Indeed (recruitment), Exchange Mobile and AAFES (e-commerce platform), and Femme Palette (mentorship). Operational frameworks include the 'One Best Way' program (introduced 2024) for standardized field execution, and internal initiatives such as WE@OSL and empowerHER focused on workforce diversity.

The business model is professional services: OSL generates revenue through negotiated service fees charged to enterprise brand clients for deploying, training, and managing sales teams in retail and field environments. Pricing is not publicly disclosed and is customized per client based on scope, location count, and team size. Notable quantified outcomes include moving Walmart's wireless market share from less than 1% to double digits in the first Q4 of the partnership, scaling Bell's door-to-door team by 300% to 1,000+ representatives, and resolving 95% of Samsung virtual support customer questions on the first call. The company is privately held with no disclosed funding, ownership structure, or financial statements.

Name

OSL Retail Services

Legal name

OSL Retail Services Inc.

Website

https://oslrs.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

OSL Retail Services is a privately-held, people-first omni-channel sales solutions agency headquartered in Mississauga, Ontario, deploying 9,000+ field employees across 2,000+ retail stores in North America to deliver retail staffing, brand representation, door-to-door sales, and e-commerce support for enterprise clients including Walmart, Samsung, and Bell.

Ownership category

akta.pro rank

Product category

Retail Sales and Merchandising Services

NAICS

Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Advertising (7310), Services-Employment Agencies (7361)

akta.pro primary industry

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)

akta.pro secondary industry

Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs) (BPAMAHAK)

Keywords

• Retail sales services
• In-store merchandising
• Omni-channel retail solutions
• B2B retail activation
• Field sales deployment

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales Solutions: OSL provides omni-channel sales solutions for brand partners including retail staffing, field sales, merchandising, and customer acquisition. Revenue is generated through service fees charged to brand clients for deploying and managing sales teams in retail environments.
2. Field Marketing and Direct Sales: Door-to-door sales teams and field marketing services that close deals and provide brand experiences. Services include creating customer connections in neighborhoods and delivering tailored B2B or B2C experiences that drive revenue growth.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

OSL Retail Services provides outsourced omni-channel sales and merchandising solutions to retailers and consumer brands, deploying trained field sales representatives inside client stores across Canada and the United States. Its offering spans five integrated pillars — Retail, B2B, B2C, E-Commerce, and Direct — supported by a proprietary OneSource Reporting Platform that delivers consolidated performance analytics to enterprise clients.

Product overview

OSL Retail Services is a people-first omni-channel sales agency providing strategic sales solutions across five service pillars: Retail (staffing and management), B2B (field sales teams), B2C (consumer connection), E-Commerce (online retail optimization), and Direct (door-to-door and community marketing). The company operates across more than 2,000 retail stores in North America. The core product is the proprietary OneSource Reporting Platform, a centralized data visualization and analytics service included with all OSL programs that transforms client data into actionable insights, enabling ROI visibility and operational performance tracking.

Differentiator

Problem solved

Functional benefit

Brands

• OneSource: A powerful and cost-effective data service that centralizes and visualizes data, providing businesses with a competitive advantage. Available across all OSL programs.
• WE@OSL
• empowerHER
• One Best Way

Products and services

• Retail Sales Solutions Outsourced in-store sales, merchandising, and brand activation services deployed by OSL field representatives inside client retail locations across North America, for large retailers and consumer brand clients.
• B2B Sales Solutions B2B-focused sales activation and channel support service, providing OSL-trained representatives to drive business-to-business sales outcomes for enterprise brand and retailer clients.
• B2C Sales Solutions Consumer-direct sales activation and engagement service deployed by OSL to support retailer and brand clients in driving business-to-consumer sales outcomes.
• E-Commerce Sales Solutions E-commerce sales activation and digital channel support service integrated with retailer and brand client online storefronts, enabling OSL to extend omni-channel sales coverage beyond physical retail.
• Direct Sales Solutions Direct sales execution service that complements OSL's in-store, B2B, B2C, and e-commerce channels by enabling direct-to-end-customer sales engagements for enterprise clients.
• OneSource Reporting Platform Proprietary consolidated reporting platform that provides enterprise retail and brand clients with real-time visibility into field sales performance, KPIs, and omni-channel sales metrics across the 2,000+ stores where OSL operates.

Quantifiable outcome

• Walmart wireless market share increased from <1% to double digits in first year of OSL partnership
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and supporting.

• iQmetrixcoreTechnology or IntegrationiQmetrix has been a technology partner revolutionizing OSL's retail experience for a decade. The partnership focuses on retail technology solutions that enable seamless operations and customer engagement across OSL's field operations.
• IndeedsupportingTechnology or IntegrationOSL partners with Indeed for recruitment and hiring solutions, supporting the company's large-scale field team staffing needs across North America.
• Femme PalettesupportingStrategic or Co-development PartnerFemme Palette provided a 6-month mentorship program for 13 OSL female employees, with individual mentors from outside the company. The program achieved 100% satisfaction rate with mentees rating mentorship sessions 4.93/5 and overall program 4.44/5.
• Exchange Mobile and AAFESsupportingTechnology or IntegrationOSL launched a new e-commerce platform in partnership with Exchange Mobile and AAFES (Army & Air Force Exchange Service), representing a technological breakthrough in the mobile commerce space.
• Crawford and BroadspiresupportingOthersOSL partners with third-party providers Crawford and Broadspire for managing accommodation requests and leave of absence processes. These providers work with employees to find appropriate accommodations and facilitate return-to-work processes.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Interactions: Interactions provides customer experience and retail sales solutions including in-store digital assistants and AI-augmented selling — an emerging adjacent player targeting similar enterprise retail clients with a more technology-led approach.

Direct peers

• Crossmark: Crossmark is one of the largest retail execution and field marketing services companies in North America, deploying field teams into major retailers for CPG and brand clients — directly comparable to OSL's in-store staffing and merchandising model.
• Acosta: Acosta is a leading sales and marketing agency serving CPG brands with retail execution, category management, and merchandising services — overlapping directly with OSL's B2B/B2C field sales and retail execution offerings.
• ActionLink: ActionLink provides retail sales, merchandising, and brand advocacy services in major retailers, with a comparable in-store deployment model and enterprise brand client mix to OSL.
• MarketSource: MarketSource delivers outsourced sales, retail merchandising, and field marketing solutions for enterprise brands — directly comparable to OSL's omni-channel field sales and B2B/B2C programs.
• SAS Retail Services: SAS Retail Services specializes in retail merchandising, reset services, and in-store staffing for grocery, mass, and drug retailers — a direct competitive comparable in field execution services.
• 2020 Companies: 2020 Companies delivers retail merchandising, in-store events, and technology sales services across North America for major consumer electronics and carrier brands — comparable in deployment model and verticals served.
• Premium Retail Services: Premium Retail Services provides retail merchandising, in-store demonstrations, and field sales solutions for major brands across big-box and specialty retail — closely matching OSL's retail staffing and brand-representation services.

Regional players

• CPM (Consumer Products Marketing): CPM is a field marketing and retail activation agency primarily serving European and global markets, providing in-store execution services comparable in business model to OSL but with limited North American overlap.

Broad incumbents

• Advantage Solutions: Advantage Solutions is a large, publicly-traded provider of sales, marketing, and merchandising services across retail and CPG — a broad incumbent offering overlapping field execution and shopper marketing capabilities at greater scale than OSL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/9392615
• Instagraminstagram.com/oslrs
• Xx.com/oslretail

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OSL Retail Services