nurture.farm
nurture.farm is a digital agriculture platform serving Indian small and marginal farmers, agri-retailers, and produce buyers across the full crop cycle. It provides farm advisory, mechanized services, agri-input e-commerce, carbon credit programs, and a traceable produce marketplace.
- Company typePrivate
- Founded2020
- HeadquartersBangalore, India
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What nurture.farm does
nurture.farm (legally Nurture AgTech Private Limited) is a digital agriculture platform headquartered in Mumbai, India, founded in 2020. It operates an integrated ecosystem connecting small and marginal farmers, agri-retailers, traders, processors, and buyers across the full crop cycle — from pre-sowing advisory through post-harvest trade. The platform is structured into sub-brands: nurture.farm (core farm services and advisory including bio-decomposer spraying and mechanization), nurture.retail (B2B agri-input e-commerce with embedded credit for retailers), nurture.sustain (sustainability programs and carbon credits), nurture.trade (online marketplace with end-to-end traceability), and Upaj (farm advisory). Technology foundation includes mobile applications on Android and iOS, mechanized boom sprayers for crop residue management, and traceability systems documenting crop origin, practices, and quality.
The company monetizes via transaction fees across multiple streams: agri-input e-commerce commissions, mechanization service fees, sustainability/carbon credit programs, and marketplace trade intermediation. Distribution combines a self-serve mobile-app channel with a rural gig economy workforce that physically delivers farm services at the grassroots level — a hybrid digital-plus-field model suited to India's agricultural context. The platform reports scale metrics of 1 million farmers served, 40,000–80,000 retailers on nurture.retail, and 700,000 acres serviced.
nurture.farm is a private company with no public listing. Investor relations contact routes to UPL Ltd.'s investor email, suggesting a corporate relationship with UPL (a major global agrochemical company), though the ownership structure remains unconfirmed in available data. The company is led by COO & Business Head Dhruv Sawhney and CTO Pranav Tiwari. It operates exclusively in India with no disclosed international expansion. No funding rounds, acquisitions, or revenue figures are publicly disclosed.
nurture.farm firmographics
Firmographics- Name
- nurture.farm
- Legal name
- Nurture AgTech Private Limited
- Website
- https://nurture.farm
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- nurture.farm is a digital agriculture platform serving Indian small and marginal farmers, agri-retailers, and produce buyers across the full crop cycle. It provides farm advisory, mechanized services, agri-input e-commerce, carbon credit programs, and a traceable produce marketplace.
- Ownership category
- akta.pro rank
nurture.farm industry classification
Industry- Product category
- Agricultural Technology
- NAICS
- Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
- akta.pro secondary industries
- Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Carbon, Sustainability & MRV Services for Farms (Baseline, Monitoring, Reporting, Verification) (AFACACAK), Asset, Fleet & Maintenance Management Advisory (Equipment/Facilities) (AFACAJAJ)
Keywords
Where nurture.farm is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
nurture.farm business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Agri-input e-commerce: nurture.retail platform enables online purchase of agri-input products (seeds, crop protection, soil nutrition) by retailers, providing credit solutions and earning rewards.
- Farm mechanization services: Farm services including bio-decomposer spraying, mechanized boom spraying for fertilizers and pesticides, and harvesting services offered to farmers.
- Sustainability programs: Carbon credits program helping farmers generate additional income through adoption of sustainable farming practices and crop residue management.
- Trade/marketplace services: Online marketplace connecting growers with buyers, enabling transparent pricing, traceability, and quality assurance for agricultural produce.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
nurture.farm product offering
Product offeringCore offering
nurture.farm operates a digital agriculture ecosystem providing farm mechanization services, agronomic advisory, agri-input e-commerce for retailers, sustainability and carbon credit programs, and an online produce marketplace with traceability. The platform spans the entire crop cycle from pre-sowing to post-harvest, connecting farmers, agri-retailers, traders, processors, and buyers through integrated mobile applications and online platforms.
Product overview
nurture.farm operates as a digital-first ag-ecosystem built on shared economy models, an active rural-gig economy workforce, and accessible technology. The platform consists of multiple interconnected sub-brands: the core nurture.farm platform provides farm services, agri-input commerce, market linkages, and farm advisory; nurture.retail serves as an e-commerce platform for agri-retailers; nurture.sustain focuses on sustainability programs including carbon credits; and nurture.trade enables online marketplace trading with traceability. Additional offerings include Upaj advisory services and specialized programs like Sustainable Rice Program and Women in Agriculture.
Differentiator
Problem solved
Functional benefit
Brands
- nurture.retail: Digital agri-input e-commerce platform for agri-retailers offering the largest digital catalogue of agri-input products at best prices, with credit solutions to help retailers manage cash flows.
- nurture.sustain
- nurture.trade
Products and services
- nurture.farm (Core Platform) The core digital agriculture platform providing farm mechanization services (including mechanized boom spraying of PUSA bio-decomposer for crop residue management), agronomic advisory, and access to farming solutions for individual farmers across India throughout the crop cycle.
- nurture.retail Digital agri-input e-commerce platform serving rural agri-retailers with a large digital catalogue of seeds, crop protection, and soil nutrition products at competitive prices, along with credit solutions to manage cash flows, customer relationship tools, and rewards programs.
- nurture.sustain Sustainability platform that helps farmers generate additional income through carbon credits and drives adoption of sustainable farming practices, including crop residue management, replacing stubble burning with bio-decomposer solutions.
- nurture.trade Online marketplace enabling traceability and transparency from pre-sowing to harvest, providing growers market access and buyers quality-assured produce with end-to-end documentation of crop origin, growth practices, harvest, storage, and scientific inventory cataloguing.
Quantifiable outcome
- Bio-decomposer service decomposes crop residue and prepares fields for next crop season in less than 20 days
- +1 more outcomes
Companies that use nurture.farm
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
nurture.farm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
nurture.farm partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
nurture.farm competitors and assessment
Company assessmentDirect peers
- DeHaat: DeHaat is a leading Indian full-stack agtech platform connecting farmers with inputs, advisory, financing, and buyers — directly comparable to nurture.farm's farmer-retailer-buyer ecosystem model and India-only footprint.
- AgroStar: AgroStar operates an agri-input e-commerce and advisory platform targeting Indian farmers — overlapping with nurture.retail and nurture.farm's advisory offerings for smallholders.
- BigHaat: BigHaat is an Indian digital agri-input marketplace offering seeds, crop protection, and nutrition with advisory — competing head-on with nurture.retail's e-commerce and farmer advisory value proposition.
- Gramophone: Gramophone is an Indian agtech platform providing agronomy advisory, input commerce, and farmer engagement — overlapping directly with nurture.farm's full-stack crop cycle digital services.
Emerging players
- CropIn: CropIn provides farm data, traceability, and digital recordkeeping platforms for agribusinesses — comparable to nurture.farm's traceability and farm data intelligence capabilities.
- Fasal: Fasal is an Indian precision agriculture startup using IoT and AI for farm-level decision support — comparable to nurture.farm's advisory and decision-support layer.
Broad incumbents
- Bayer Digital Farming: Bayer's Climate FieldView and digital farming division offers precision agriculture and farm data tools globally — comparable to nurture.farm's data platform and agronomic advisory at a multinational scale.
- ITC e-Choupal: ITC's e-Choupal is one of India's largest farmer digital platforms for inputs, advisory, and procurement — comparable as a broad incumbent in the same farmer-services space nurture.farm targets.
- Cargill Digital: Cargill's agri-digital initiatives connect farmers to markets with traceability and sustainability — comparable to nurture.trade's traceability and buyer-side services for agricultural produce.
- Tata Kisan Sansar: Tata Kisan Sansar is an Indian agri-input retail and advisory network — comparable as a broad incumbent reaching smallholder farmers through inputs and farm services.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
nurture.farm social profiles
Digital presencenurture.farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
nurture.farm leadership team
Management profileNumber of profiles
Profiles3 records
nurture.farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
nurture.farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about nurture.farm
What does nurture.farm do?
nurture.farm operates a digital agriculture ecosystem providing farm mechanization services, agronomic advisory, agri-input e-commerce for retailers, sustainability and carbon credit programs, and an online produce marketplace with traceability. The platform spans the entire crop cycle from pre-sowing to post-harvest, connecting farmers, agri-retailers, traders, processors, and buyers through integrated mobile applications and online platforms.
Is nurture.farm a public or private company?
nurture.farm is a private company. It is classified as corporate owned and is currently operating.
When was nurture.farm founded?
nurture.farm was founded in 2020. It employs 251 to 500 people.
Where is nurture.farm based?
nurture.farm is headquartered in Bangalore, India, in the Asia region.
How does nurture.farm make money?
Four revenue lines are on record. Agri-input e-commerce is the primary driver. The others are farm mechanization services, sustainability programs and trade/marketplace services.
Who are nurture.farm's main competitors?
Direct peers on record are DeHaat, AgroStar, BigHaat and Gramophone. Emerging players are CropIn and Fasal. Broad incumbents are Bayer Digital Farming, ITC e-Choupal, Cargill Digital and Tata Kisan Sansar.
Does nurture.farm have an API?
No public API is recorded for nurture.farm.
What industry is nurture.farm in?
nurture.farm's product category is Agricultural Technology. Its primary akta.pro industry code is AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping, with a secondary code of AFAAAFAO, Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links). Its NAICS code is 115112 and its SIC code is 700.