What PetalMD does

Petal Solutions Inc., operating under the brand Petal (formerly PetalMD), is a Canadian-headquartered healthcare technology company that builds a modular SaaS platform for health systems, hospitals, and physicians. Founded in 2013 and headquartered in Quebec, the company offers three core products—Petal Patient Hub (patient navigation and care-network resource allocation), Petal Workforce (automated scheduling, on-call management, and clinical communications), and Petal Billing (revenue cycle management for physicians, hospitals, and health authorities). The platform is FHIR-compliant, SOC 2 Type II certified, and PIPEDA/PHIPA-aligned, with all data hosted in-country in Canada; the company states this infrastructure is adaptable to U.S. and international contexts.

The underlying technology stack emphasizes interoperability: modules are designed to integrate with existing EMRs and EHRs without rip-and-replace, and the platform supports deployment of individual products or combined suites. The company monetizes through enterprise SaaS subscriptions on an annual billing cadence, with pricing aligned to value-based ROI claims (6-month breakeven for Patient Hub, 98% reduction in schedule creation time, 70% reduction in scheduling costs, 9.4% average revenue increase for billing customers). Distribution is exclusively through a direct enterprise field-sales motion targeting health authorities, hospital C-suites, and physician groups, supported by content marketing (blog, economic reports, case studies) and consultative expert-call demonstrations.

Growth has been supported by inorganic activity: Petal acquired Medago (2016), Workoptics (2016), Xacte (2018), and Statgo (rebranded as Medical Billing Alberta in 2025), consolidating physician scheduling, workforce, and billing capabilities. The company has expanded into the U.S. market while maintaining Canadian data residency, and serves more than 97,000 healthcare professionals across North America. Leadership includes founder and CEO Patrice Gilbert and General Manager/CFO Pascal Tessier-Fleury.

Name

PetalMD

Legal name

Petal Solutions Inc.

Website

https://petalmd.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Petal is a Canadian healthcare SaaS company offering a modular platform—Patient Hub, Workforce, and Billing—for health authorities, hospitals, and physicians across North America, with FHIR-compliant, SOC 2 Type II–certified, Canadian-hosted infrastructure serving 97,000+ healthcare professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others

Revenue model

1. Platform Subscriptions: SaaS-based healthcare software subscriptions for Patient Hub, Workforce, and Billing modules. Solutions are modular and interoperable, allowing healthcare organizations to deploy one or multiple products. Pricing is likely organization-sized and module-based, though specific tiers are not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PetalMD sells a modular SaaS platform that helps Canadian healthcare organizations coordinate physician schedules, manage on-call coverage and clinical communications, automate medical billing for physicians, hospitals and health authorities, and run pre-visit patient engagement workflows. Offerings are packaged as Petal Workforce, Petal Patient Hub, Petal Billing (including Medical Billing Alberta), and the umbrella Petal Healthcare Operating System that integrates the modules with existing hospital information systems.

Product overview

PetalMD offers a modular healthcare technology platform comprising three core products: Petal Patient Hub (patient navigation and access), Petal Workforce (workforce management with automated scheduling, on-call solutions, and clinical communications), and Petal Billing (revenue cycle management for physicians, hospitals, and health authorities). The platform provides interoperability with existing healthcare infrastructure and is SOC 2 Type II certified, serving 97K healthcare professionals across North America.

Differentiator

Problem solved

Functional benefit

Brands

• Petal Patient Hub: Patient navigation and access solution for healthcare systems and governments, connecting care networks for smarter real-time resource allocation.
• Petal Workforce
• Petal Billing
• Medical Billing Alberta

Products and services

• Petal Patient Hub A patient engagement module that automates pre-visit intake and patient communication workflows for hospitals, clinics, and physician practices.
• Petal Workforce A physician workforce management module that digitizes scheduling, on-call coverage, and clinical communications for hospitals and health authorities, integrating with existing EMR/EHR systems via FHIR APIs.
• Petal Billing (including Medical Billing Alberta) An end-to-end medical billing and revenue-cycle automation platform serving physicians, hospitals, and health authorities, with a dedicated Alberta go-to-market brand (Medical Billing Alberta, formerly Statgo) for provincial billing reconciliation.
• Petal Healthcare Operating System An integrated umbrella platform from Petal that connects Petal's workforce, communications, patient engagement, and billing modules with existing hospital information systems to serve as an operating layer for healthcare organizations.

Quantifiable outcome

• 97,000 healthcare professionals use Petal
• +6 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• QGenda: QGenda is a leading physician and healthcare workforce scheduling platform widely deployed across US health systems. It is directly comparable to PetalMD's Workforce and on-call scheduling modules in product, buyer, and use case.
• ShiftAdmin: ShiftAdmin provides healthcare employee scheduling and workforce management software for hospitals and practices. Its core functionality closely mirrors PetalMD's automated scheduling and on-call offerings for similar clinical customers.
• AMiON (PerfectServe): AMiON, now part of PerfectServe, provides physician on-call scheduling and clinical communication tools. It is a direct peer to PetalMD's on-call management and clinical communications modules for hospital-based clinicians.
• Lightning Bolt (symplr): Lightning Bolt, acquired by symplr, offers automated physician scheduling optimized for complex shift patterns. It competes directly with PetalMD's automated scheduling and workforce optimization capabilities.
• Kyruus: Kyruus provides a patient access and care navigation platform for health systems, including provider search, scheduling, and network optimization. It is a direct peer to PetalMD's Patient Hub product in patient routing and access.
• Waystar: Waystar is a leading healthcare revenue cycle management platform covering claims management, payments, and analytics. It is a direct peer to PetalMD's Billing module across physician, hospital, and health authority billing workflows.

Broad incumbents

• symplr: symplr is a healthcare operations platform spanning workforce, provider data, and compliance. It competes with PetalMD's Workforce module as part of a broader portfolio rather than a focused scheduling niche.
• RLDatix: RLDatix offers workforce management, patient safety, and compliance solutions for healthcare organizations. It overlaps with PetalMD's scheduling and on-call offerings as part of a broader governance, risk, and compliance suite.
• Oracle Health (Cerner): Oracle Health (formerly Cerner) is a major EHR vendor that increasingly bundles scheduling, workforce, and revenue cycle capabilities. It is a broad incumbent competitor to PetalMD across Workforce, Billing, and patient access.
• Epic Systems: Epic is the dominant EHR vendor for large US health systems and offers integrated scheduling, patient access, and billing modules. It competes with PetalMD as a broad incumbent where integrated EHR suites are preferred over point solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7qI1eOzi8yd6U3GBKo8JMQ
• Facebookfacebook.com/petalmd
• Xx.com/Petal_MD
• LinkedInlinkedin.com/company/petal-md

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PetalMD