Blue Rabbit

What Blue Rabbit does

Blue Rabbit is an online veterinary pharmacy and home delivery platform that operates as a wholly-owned brand under Wedgewood Pharmacy following a June 2023 merger. The platform serves veterinary practices and pet owners by enabling prescription dispensing of branded pharmaceuticals, compounded medications from Wedgewood's 46,000+ formulation library, diets, supplements, and preventatives, with fulfillment shipped directly to pet owners' homes. The company is headquartered in Swedesboro, New Jersey alongside Wedgewood Pharmacy, with a disclosed headcount of 51-100 employees.

The core technology stack combines a PIMS (Practice Information Management System) integration layer with read-and-write-back capability, automatically syncing client and patient information between the practice management software and the pharmacy platform to reduce duplicate data entry. Surrounding features include AutoShip automated refill tooling, step-by-step order tracking via email, and a white-label client portal that lets practices brand the experience with their own logo and colors. Underlying fulfillment leverages Wedgewood's PCAB-accredited compounding operations and a registered 503B outsourcing facility, giving the platform pharmaceutical production capacity and accreditation credentials (PCAB, LegitScript, BBB) that are difficult for new entrants to replicate quickly.

The business model is transaction-fee based on prescription dispensing and home delivery, with quote-based pricing and no publicly disclosed tiers. Go-to-market is sales-led, combining direct enterprise sales with demo booking via Calendly, channel partnerships (notably The Veterinary Cooperative, with nearly 4,000 member practices), and integrations with veterinary practice-management platforms such as ezyVet. Customer segments include companion-animal veterinary practices (primary), multi-clinic veterinary groups, equine practices, and individual pet owners as end beneficiaries of dispensed prescriptions.

Name

Blue Rabbit

Legal name

Wedgewood Pharmacy

Website

https://bluerabbit.vet

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Blue Rabbit is an online veterinary pharmacy and home delivery platform, operated under Wedgewood Pharmacy, that serves veterinary practices and pet owners by dispensing branded and compounded medications with PIMS-integrated workflow automation.

Ownership category

akta.pro rank

Product category

Veterinary Pharmacy Software

NAICS

Veterinary Services (541940)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

E‑prescribing, Pharmacy Ordering & Medication Management (Rx, Refills, Home Delivery Integrations) (HLAMAGAF)

Keywords

• Veterinary pharmacy services
• Online pharmacy platform
• Prescription home delivery
• Veterinary medication compounding
• Pharmacy practice integration

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Prescription and Medication Dispensing: Blue Rabbit generates revenue through dispensing prescription medications to pet owners via its online pharmacy platform. The platform serves as an intermediary between veterinary practices and pet owners, fulfilling prescriptions with both compounded and commercially available pharmaceuticals, diets, and supplements.
2. Home Delivery Services: Revenue generated from shipping and home delivery services of veterinary pharmaceuticals directly to pet owners' homes. The platform offers fast shipping with instant rebates and competitive pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Blue Rabbit is an online pharmacy and home delivery platform for veterinary practices that integrates with Practice Information Management Systems (PIMS) via read-and-write-back technology to sync client and patient data automatically. Practices use the platform to prescribe 46,000+ compounded medications plus commercially branded pharmaceuticals, diets, and supplements, with home delivery, AutoShip refill tools, step-by-step order tracking, and a customizable branded client portal.

Product overview

Blue Rabbit is a unified online veterinary pharmacy platform operated by Wedgewood Pharmacy. The core offering consists of the Blue Rabbit platform which integrates with veterinary practice management systems (PIMS) to enable prescription writing and filling, combined with Wedgewood's compounding pharmacy services providing 46,000+ customized medications. The platform includes a home delivery module (Blue Rabbit Home Delivery) with AutoShip tools, real-time tracking, and customer management features. Wedgewood also operates a 503B Outsourcing Facility for office-use medications. The platform's formulary includes commercially branded pharmaceuticals, diets, preventatives, and compounded medications with various formulation and flavor options.

Differentiator

Problem solved

Functional benefit

Products and services

• Blue Rabbit Online Veterinary Pharmacy Platform An online pharmacy and home delivery platform for veterinary practices that integrates with Practice Information Management Systems (PIMS) via read-and-write-back technology, providing 46,000+ compounded medications, branded pharmaceuticals, diets, and supplements with automated shipping and client management features.
• Blue Rabbit Home Delivery Prescription home delivery service for pet owners with AutoShip automated refill tools, step-by-step order tracking emails, instant rebates, and competitive pricing.
• Wedgewood Pharmacy Compounding Services Veterinary compounding pharmacy providing 46,000+ customized medications in various formulations including quad tabs, transdermal gels, and ophthalmic solutions for companion animals, equine, and wildlife.
• 503B Outsourcing Facility Registered 503B outsourcing facility providing human-grade compounded medications for office use by veterinary practices.

Quantifiable outcome

• Reduction in data entry errors through PIMS integration
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The Veterinary Cooperative (TVC)coreChannel Partner/ Reseller/ Distributor · 15 November 2024The Veterinary Cooperative (TVC) with nearly 4,000 member-owners nationwide announced a partnership with Blue Rabbit to offer best-in-class veterinary home delivery services. TVC is a buying group for independent veterinary practices. This partnership extends Blue Rabbit's distribution reach to TVC's extensive network of member practices.
• ezyVetcoreTechnology or Integration · 24 July 2024Blue Rabbit enhanced its veterinary pharmacy platform with ezyVet integration. ezyVet is a cloud-based practice management software for veterinary clinics. The integration allows seamless data synchronization between ezyVet and Blue Rabbit's online pharmacy.
• Heart + PawminorGTM or Marketing Partner · 9 July 2024Heart + Paw expanded client services to include Blue Rabbit's online pharmacy and teletriage services. Heart + Paw is a veterinary group operating multiple clinics.
• Wedgewood Pharmacy (Parent Company)coreOthers · 1 June 2023Blue Rabbit merged with Wedgewood Pharmacy in June 2023. Wedgewood Pharmacy is one of the largest veterinary compounding pharmacies in the US. The merger combined Blue Rabbit's online pharmacy platform with Wedgewood's compounding expertise and 46,000+ medication formulary.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wedgewood Pharmacy: Blue Rabbit's parent and one of the largest veterinary compounding pharmacies in the U.S. Operates the same compounding infrastructure underlying Blue Rabbit's 46,000+ formulary and serves overlapping veterinary customers through compounding fulfillment.
• Chewy Pharmacy: Consumer-direct online pet pharmacy from a major pet-specialty retailer. Competes for the end-prescription at the pet-owner level, even though not positioned to practices the way Blue Rabbit is.
• Covetrus (now part of various animal-health distributors): Animal health distribution and pharmacy services provider with deep veterinary practice relationships. Could bundle pharmacy fulfillment with broader practice supply, creating channel conflict with Blue Rabbit.
• PetMed Express (1-800-PetMeds): Long-standing online pet pharmacy serving pet owners with prescription and OTC medications. Competes on price and brand recognition with Blue Rabbit's consumer-facing delivery layer.
• Patterson Veterinary Supply: Major distributor to veterinary practices with pharmacy and practice-management adjacencies. Another channel competitor for the practice software and fulfillment ecosystem.
• Cardinal Health Animal Health: Large-scale animal-health distributor with growing pharmacy and practice-management offerings. A potential consolidator that could bundle pharmacy fulfillment at scale against standalone platforms like Blue Rabbit.

Emerging players

• Vetcove: Online procurement/marketplace platform for veterinary practices. Competes less on pharmacy fulfillment and more for the practice's broader purchasing workflow, intersecting with Blue Rabbit's practice-side footprint.

Others

• Dechra Pharmaceuticals: Specialty animal-health pharmaceutical manufacturer. Adjacent rather than directly competitive, but Dechra products flow through veterinary pharmacies like Blue Rabbit, making it an ecosystem participant rather than a direct peer.

Direct peers

• Allivet: Online veterinary pharmacy serving both pet owners and veterinary practices with prescription fulfillment and compounding. Direct competitor in the same B2B-and-B2C pharmacy niche.
• VetSource: VetSource is a B2B online pharmacy and home-delivery platform for veterinary practices with PIMS integration, making it the closest direct competitor to Blue Rabbit — same customer (veterinary practices), same model (script writing + home delivery), same integration playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wedgewoodpharmacy
• Facebookfacebook.com/BlueRabbitVet
• LinkedInlinkedin.com/company/bluerabbitventures
• Instagraminstagram.com/wedgewoodpetrx

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Rabbit