Spartoo
Spartoo is a French online fashion retailer founded in 2006, selling shoes, clothing, bags, and beauty products across 30+ European countries through a multi-brand marketplace serving individual consumers.
- Company typePrivate
- Founded2006
- HeadquartersGrenoble, France
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
Spartoo firmographics
Firmographics- Name
- Spartoo
- Legal name
- SPARTOO SA
- Website
- https://spartoo.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Spartoo is a French online fashion retailer founded in 2006, selling shoes, clothing, bags, and beauty products across 30+ European countries through a multi-brand marketplace serving individual consumers.
- Ownership category
- akta.pro rank
Where Spartoo is headquartered
LocationHeadquarters
- HQ city
- Grenoble
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Spartoo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Personnel
Revenue model
- Product Sales: Spartoo generates revenue through direct sales of shoes, clothing, bags, accessories, and beauty products to consumers. The company acts as both a retailer and marketplace, selling products from its own inventory as well as from partner brands and sellers. Products span multiple price points from budget to luxury.
- Marketplace Commission: Spartoo operates a marketplace model where partner brands and third-party sellers list and sell products on the platform. The company earns commissions on these third-party sales through its marketplace infrastructure.
- Advertising and Promotions: Spartoo generates advertising revenue through featured product placements, flash sales promotions, and promotional partnerships with brands. The platform offers flash sales with additional discounts for partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard product pricing across all categories |
| One time/ perpetual license | Pay-as-you-go | Gift cards for gifting |
| Transaction based/ take rate | Pay-as-you-go | Student discount program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Spartoo product offering
Product offeringCore offering
Spartoo is a European online fashion retailer that sells shoes, clothing, bags, and beauty products for women, men, and children across 30+ country-specific websites. It operates a hybrid model combining first-party inventory sales with a third-party marketplace (spartoo.com), offering over 8,984 brands with free delivery, free 30-day returns, and a price-match guarantee.
Product overview
Spartoo is an online fashion e-commerce platform operating as a multi-category marketplace. The core platform (Spartoo.com) serves as the main product, offering shoes, clothing, bags, and beauty products across women's, men's, and children's segments. The offering is structured around the main platform supplemented by specialized sub-brands including Spartoo Luxury (premium fashion), ReSpartoo (second-hand marketplace), and the Sport category. Additional features include eco-responsible product collections, Made in France sourcing, gift cards, and the La Paire Solidaire recycling program. The platform also operates a third-party marketplace and proprietary TOOBONE logistics service. Spartoo operates across 35+ country-specific domains and emphasizes free delivery, free returns within 30 days, and best-price guarantees.
Differentiator
Problem solved
Functional benefit
Brands
- ReSpartoo: Second-hand/pre-owned fashion items marketplace
- Spartoo Boutica
- TOOBONE
Products and services
- Spartoo Main Platform Online fashion e-commerce platform offering shoes, clothing, bags, and beauty products for women, men, and children with free delivery and 30-day returns.
- Spartoo Luxury Premium luxury fashion section featuring high-end shoes, clothing, and leather goods from luxury brands for consumers seeking designer items.
- ReSpartoo Second-Hand Marketplace Pre-owned and second-hand fashion marketplace allowing customers to buy and sell used shoes and clothing, supporting sustainability and circular fashion.
- Spartoo Gift Cards Digital gift cards available in denominations from €30 to €150 for gifting fashion purchases.
- La Paire Solidaire Sustainability initiative allowing customers to recycle old shoes and receive a €20 discount on next purchase, supporting circular fashion.
- TOOBONE Logistics Proprietary logistics and transport service for order fulfillment and delivery management supporting Spartoo's e-commerce operations.
Quantifiable outcome
- Free shipping on all orders
- +2 more outcomes
Companies that use Spartoo
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Spartoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature2 records
Spartoo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- DHLcoreSpartoo partners with DHL for warehouse logistics and distribution operations. DHL is mentioned as a case study partner in warehouse optimization articles, demonstrating Spartoo's commitment to efficient logistics operations.
- AMREF (Amref Health Africa)minorSpartoo supports AMREF's midwife training programs in Africa through charitable partnerships, supporting healthcare workforce development in African communities.
- TOOBONEcoreTOOBONE is Spartoo's internal logistics and transport service that handles fulfillment and delivery operations for the e-commerce platform, enabling flexible delivery options.
- Payment Providers (CB, Visa, Mastercard, Klarna, PayPal)coreSpartoo integrates with major payment providers including CB (Cartes Bancaires), Visa, Mastercard, Klarna (buy now pay later), and PayPal to offer flexible payment options to customers.
- Delivery Partners (Colissimo, Relais Colis, Mondial Relay, Chronopost, Colis Privé)coreSpartoo partners with multiple delivery service providers including Colissimo, Relais Colis (pickup points), Mondial Relay, Chronopost (express), and Colis Privé to offer customers flexible delivery options including home delivery, pickup points, and lockers.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Spartoo competitors and assessment
Company assessmentDirect peers
- Zalando: Europe's largest online fashion platform; directly comparable multi-category footwear/apparel/accessories marketplace operating across 25+ European countries with a similar marketplace-plus-retail model and free-shipping/returns proposition.
- ASOS: UK-headquartered online fashion retailer selling shoes, clothing, and accessories across multiple brands with a similar third-party marketplace structure and pan-European delivery ambitions.
- About You: Hamburg-based online fashion platform offering shoes, apparel, and accessories from a wide brand assortment across European markets, with a marketplace/inventory hybrid model comparable to Spartoo.
- La Redoute: Historic French multi-category fashion and home retailer with a strong e-commerce presence, overlapping heavily with Spartoo in French-speaking European markets across shoes, clothing, and accessories.
- Veepee: French flash-sales and event-based online retailer selling discounted fashion, footwear, and accessories from brand partners; overlaps with Spartoo's brand marketplace and promotional mechanics.
- Boohoo Group: Multi-brand online fashion group (Boohoo, PrettyLittleThing, Debenhams) selling footwear and apparel to a similar young, price-sensitive demographic across European markets.
- Mytheresa: Germany-based luxury online fashion retailer selling curated footwear, apparel, and accessories from premium brands — directly comparable to Spartoo's Luxe sub-brand segment.
Broad incumbents
- Amazon: Global e-commerce incumbent with a large fashion, shoes, and accessories offering in Europe (Amazon Fashion) and a marketplace model; broad overlap with Spartoo but not specialized in footwear.
- Farfetch: Global luxury online platform connecting boutiques and brands with consumers; comparable in the luxury fashion vertical and marketplace mechanics, though at a higher price tier than Spartoo.
Regional players
- BrandAlley: French private-sales site specializing in discounted premium fashion, footwear, and beauty — overlapping with Spartoo's promotional mechanics and French customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Spartoo social profiles
Digital presenceSpartoo compliance and trust
Trust signalCompliance1 record
Spartoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spartoo leadership team
Management profileNumber of profiles
Profiles4 records
Spartoo funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spartoo M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spartoo
What does Spartoo do?
Spartoo is a European online fashion retailer that sells shoes, clothing, bags, and beauty products for women, men, and children across 30+ country-specific websites. It operates a hybrid model combining first-party inventory sales with a third-party marketplace (spartoo.com), offering over 8,984 brands with free delivery, free 30-day returns, and a price-match guarantee.
Is Spartoo a public or private company?
Spartoo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Spartoo founded?
Spartoo was founded in 2006. It employs 501 to 1,000 people.
Where is Spartoo based?
Spartoo is headquartered in Grenoble, France, in the Europe region.
How does Spartoo make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are marketplace Commission and advertising and Promotions.
Who are Spartoo's main competitors?
Direct peers on record are Zalando, ASOS, About You, La Redoute, Veepee, Boohoo Group and Mytheresa. Broad incumbents are Amazon and Farfetch. BrandAlley is listed as a regional player.
Does Spartoo have an API?
No public API is recorded for Spartoo.