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Crown Automotive Group

Full company profile

uuid0008ntg

Namestring
Crown Automotive Group
Legal namestring
Crown Automotive Group
Websiteurl
crowncars.com
Company typeenum
Private
Founded yearint
1970
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersPinellas Park, United States
HQ citystring
Pinellas Park
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
automotive dealership, new vehicle sales, pre-owned vehicle sales, vehicle service maintenance, commercial fleet services
NAICS code4 codes
  • New Car Dealers44111
  • Automobile Dealers4411
  • Used Car Dealers441120
  • Motor Vehicle and Parts Dealers441
SIC code1 code
  • Retail-Auto Dealers & Gasoline Stations5500
Product category
Automotive Retail Dealership
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Vehicle Sales (New and Pre-Owned)
TypeOne Time License
Description

The primary revenue stream comes from selling new and pre-owned vehicles across 27+ automotive brands including Acura, Audi, BMW, GMC, Buick, Jeep, Ram, Chrysler, Dodge, Fiat, Genesis, Honda, Hyundai, Ineos Grenadier, KIA, Mercedes Benz, Nissan, Porsche, Sprinter, Subaru, Jaguar, Discovery, Defender, Range Rover, Volkswagen, Volvo, and Harley-Davidson. Sales categories include SUVs, Trucks, Sedans, Electric vehicles, and Hybrids.

crowncars.com:443
2Vehicle Service and Maintenance
TypeProfessional Services
Description

The company generates revenue from automotive service appointments and maintenance work, providing proper care and quality parts to preserve vehicle value over time.

crowncars.com:443
3Parts Sales
TypeHardware Sales
Description

Revenue generated from selling automotive parts to customers for vehicle maintenance and repairs.

crowncars.com:443
4Commercial and Fleet Services
TypeOne Time License
Description

Dedicated services for commercial and fleet customers purchasing multiple vehicles.

crowncars.com:443
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Pricing details3 tiers
1New Vehicles
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

New vehicle pricing varies by manufacturer brand. Specific prices not listed on website - requires quote or dealership consultation.

crowncars.com:443
2Pre-Owned Vehicles
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Used vehicle pricing varies by make, model, year, mileage, and condition. Available at various price points including vehicles under $30k.

crowncars.com:443
3Service and Parts
ModelOtherBilling cadencePay-as-you-go
Notes

Service and parts pricing not publicly disclosed - requires consultation and quote.

crowncars.com:443
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Crown Automotive Group (operating as Crown Cars) is a multi-brand automotive dealership selling new and pre-owned vehicles across 27+ brands including Acura, Audi, BMW, Mercedes-Benz, Porsche, and Harley-Davidson. The dealership complements vehicle sales with an in-house service and maintenance department, parts ordering, a trade-in valuation tool, and dedicated commercial and fleet sales. The company has operated for over 50 years serving the St. Petersburg, Florida market.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Crown Automotive Group (operating as Crown Cars) is an automotive dealership network offering a multi-brand vehicle sales platform. The core offering includes new and pre-owned vehicle sales across 28+ vehicle brands including Acura, Audi, BMW, GMC, Buick, Jeep, Ram, Chrysler, Dodge, Fiat, Genesis, Honda, Hyundai, Ineos Grenadier, KIA, Mercedes Benz, Nissan, Porsche, Sprinter, Subaru, Jaguar, Discovery, Defender, Range Rover, Volkswagen, Volvo, and Harley-Davidson. The platform provides category-specific vehicle browsing (SUV, Trucks, Sedan, Electric, Hybrid, Under $30k) and complements vehicle sales with service and maintenance, parts ordering, trade-in valuation, and commercial fleet services. The company has operated for over 50 years serving the St. Petersburg, Florida area.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers5 records
1Penske Automotive Group
TypeBroad incumbent
2Lithia Motors (Driveway)
TypeBroad incumbent
Description

One of the largest US dealership groups with strong multi-brand franchise model and aggressive M&A-driven growth. Directly comparable in business model (new, used, service, parts, F&I) and brand portfolio breadth, but operates at significantly larger scale.

3Group 1 Automotive
TypeBroad incumbent
Description

Multi-brand franchised dealership group operating across the US and UK with luxury import and mass-market franchises. Highly comparable to Crown in multi-brand retail mix including premium brands like BMW, Mercedes-Benz, and Audi.

4AutoNation
TypeBroad incumbent
Description

Largest US automotive retailer operating over 250 franchises across multiple states. Comparable to Crown as a multi-brand franchised dealer group with new/used vehicle sales, service, parts, and finance operations, though materially larger and geographically diversified.

5Sonic Automotive
TypeBroad incumbent
Description

US franchised dealer group with EchoPark used-vehicle stand-alone stores alongside traditional dealerships. Comparable in core new and pre-owned vehicle retail model with similar premium-brand exposure.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Crown Automotive Group

Automotive Retail Dealershipcrowncars.com

Crown Automotive Group firmographics

Firmographics
Name
Crown Automotive Group
Legal name
Crown Automotive Group
Website
https://crowncars.com
Company type
Private
Founded year
1970
Operating status
Operating
Headcount range
1,001–5,000 employees
Ownership category
akta.pro rank

Where Crown Automotive Group is headquartered

Location

Headquarters

HQ city
Pinellas Park
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Crown Automotive Group business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Vehicle Sales (New and Pre-Owned): The primary revenue stream comes from selling new and pre-owned vehicles across 27+ automotive brands including Acura, Audi, BMW, GMC, Buick, Jeep, Ram, Chrysler, Dodge, Fiat, Genesis, Honda, Hyundai, Ineos Grenadier, KIA, Mercedes Benz, Nissan, Porsche, Sprinter, Subaru, Jaguar, Discovery, Defender, Range Rover, Volkswagen, Volvo, and Harley-Davidson. Sales categories include SUVs, Trucks, Sedans, Electric vehicles, and Hybrids.
  2. Vehicle Service and Maintenance: The company generates revenue from automotive service appointments and maintenance work, providing proper care and quality parts to preserve vehicle value over time.
  3. Parts Sales: Revenue generated from selling automotive parts to customers for vehicle maintenance and repairs.
  4. Commercial and Fleet Services: Dedicated services for commercial and fleet customers purchasing multiple vehicles.

Pricing tiers

ModelBillingPrice
One time/ perpetual licensePay-as-you-goNew Vehicles
One time/ perpetual licensePay-as-you-goPre-Owned Vehicles
OtherPay-as-you-goService and Parts

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Crown Automotive Group product offering

Product offering

Core offering

Crown Automotive Group (operating as Crown Cars) is a multi-brand automotive dealership selling new and pre-owned vehicles across 27+ brands including Acura, Audi, BMW, Mercedes-Benz, Porsche, and Harley-Davidson. The dealership complements vehicle sales with an in-house service and maintenance department, parts ordering, a trade-in valuation tool, and dedicated commercial and fleet sales. The company has operated for over 50 years serving the St. Petersburg, Florida market.

Product overview

Crown Automotive Group (operating as Crown Cars) is an automotive dealership network offering a multi-brand vehicle sales platform. The core offering includes new and pre-owned vehicle sales across 28+ vehicle brands including Acura, Audi, BMW, GMC, Buick, Jeep, Ram, Chrysler, Dodge, Fiat, Genesis, Honda, Hyundai, Ineos Grenadier, KIA, Mercedes Benz, Nissan, Porsche, Sprinter, Subaru, Jaguar, Discovery, Defender, Range Rover, Volkswagen, Volvo, and Harley-Davidson. The platform provides category-specific vehicle browsing (SUV, Trucks, Sedan, Electric, Hybrid, Under $30k) and complements vehicle sales with service and maintenance, parts ordering, trade-in valuation, and commercial fleet services. The company has operated for over 50 years serving the St. Petersburg, Florida area.

Differentiator

Problem solved

Functional benefit

Companies that use Crown Automotive Group

Customer profile

Segments2 records

Ideal customer profiles2 records

Crown Automotive Group technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Crown Automotive Group partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Crown Automotive Group competitors and assessment

Company assessment

Broad incumbents

  • Penske Automotive Group:
  • Lithia Motors (Driveway): One of the largest US dealership groups with strong multi-brand franchise model and aggressive M&A-driven growth. Directly comparable in business model (new, used, service, parts, F&I) and brand portfolio breadth, but operates at significantly larger scale.
  • Group 1 Automotive: Multi-brand franchised dealership group operating across the US and UK with luxury import and mass-market franchises. Highly comparable to Crown in multi-brand retail mix including premium brands like BMW, Mercedes-Benz, and Audi.
  • AutoNation: Largest US automotive retailer operating over 250 franchises across multiple states. Comparable to Crown as a multi-brand franchised dealer group with new/used vehicle sales, service, parts, and finance operations, though materially larger and geographically diversified.
  • Sonic Automotive: US franchised dealer group with EchoPark used-vehicle stand-alone stores alongside traditional dealerships. Comparable in core new and pre-owned vehicle retail model with similar premium-brand exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Crown Automotive Group social profiles

Digital presence

Crown Automotive Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Crown Automotive Group leadership team

Management profile

Number of profiles

Profiles1 record

Crown Automotive Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Crown Automotive Group M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown Automotive Group

What does Crown Automotive Group do?

Crown Automotive Group (operating as Crown Cars) is a multi-brand automotive dealership selling new and pre-owned vehicles across 27+ brands including Acura, Audi, BMW, Mercedes-Benz, Porsche, and Harley-Davidson. The dealership complements vehicle sales with an in-house service and maintenance department, parts ordering, a trade-in valuation tool, and dedicated commercial and fleet sales. The company has operated for over 50 years serving the St. Petersburg, Florida market.

Is Crown Automotive Group a public or private company?

Crown Automotive Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Crown Automotive Group founded?

Crown Automotive Group was founded in 1970. It employs 1,001 to 5,000 people.

Where is Crown Automotive Group based?

Crown Automotive Group is headquartered in Pinellas Park, United States, in the North America region.

How does Crown Automotive Group make money?

Four revenue lines are on record. Vehicle Sales (New and Pre-Owned) is the primary driver. The others are vehicle Service and Maintenance, parts Sales and commercial and Fleet Services.

Who are Crown Automotive Group's main competitors?

Broad incumbents on record are Penske Automotive Group, Lithia Motors (Driveway), Group 1 Automotive, AutoNation and Sonic Automotive.

Does Crown Automotive Group have an API?

No public API is recorded for Crown Automotive Group.

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