What Liberté does

Liberté is a Canadian dairy manufacturer founded in 1936 as Liberty Cheese Company by an immigrant family in Montreal, now operating as Yoplait Liberté Canada Co. and headquartered in Saint-Hyacinthe, Quebec. The company is wholly owned by French dairy cooperative Sodiaal following its January 2025 acquisition of the combined Yoplait and Liberté Canadian operations, and it produces a portfolio of premium dairy products across five core lines — Liberté Greek, Méditerranée, Classique, Kefir, and Goat — plus a snacking sub-brand, Greek Crunch. Products are made in Canada from domestic and imported ingredients and positioned around taste, heritage, and quality rather than purely functional nutrition claims.

Name

Liberté

Legal name

Yoplait Liberté Canada Co.

Website

https://liberte.ca

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Liberté is a Quebec-based dairy manufacturer founded in 1936, now operating as Yoplait Liberté Canada Co. under French cooperative Sodiaal. It produces and distributes premium Greek, Méditerranée, Classique, Kefir, and goat-milk products through Canadian retail grocery stores.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-hubert

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Dairy Products: Liberté generates revenue through the sale of dairy products including yogurt (Greek, Méditerranée, Classique), Kefir, and goat milk sold through retail grocery stores across Canada. Products are sold at various price points based on product line and fat content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Liberté manufactures and distributes a portfolio of premium dairy products including Greek yogurt, Méditerranée (Mediterranean-style) yogurt, Classique (traditional stirred) yogurt, Kefir (fermented milk drink), and goat milk. Products are made in Canada from domestic and imported ingredients and sold through retail grocery stores across Canada at various price points and formats. The company also offers snacking variants such as Liberté Greek Crunch.

Product overview

Liberté is a Quebec-based dairy company founded in 1936, now operating as Yoplait Liberté Canada following Sodiaal's acquisition of Yoplait and Liberté activities in Canada in January 2025. The company offers a diversified portfolio of premium dairy products organized into five main product lines: Liberté Greek (traditional Greek-style yogurt with high protein content in 0%, 2%, and 5% fat varieties), Liberté Méditerranée (gourmet Mediterranean-style yogurt with 9-10% milk fat), Liberté Classique (traditional stirred yogurt with 0-2.9% fat), Liberté Kefir (fermented milk drink with probiotics), and Liberté Goat (goat milk products). Additionally, the company offers Liberté Greek Crunch for snacking occasions. All products are manufactured in Canada using domestic and imported ingredients, with a focus on taste, naturality, and quality.

Differentiator

Problem solved

Functional benefit

Brands

• Liberté Greek: Greek yogurt product line made using traditional Greek straining method, featuring high protein content
• Liberté Méditerranée
• Liberté Classique
• Liberté Kefir
• Liberté Goat

Products and services

• Liberté Greek Yogurt Premium Greek-style yogurt made using traditional straining methods resulting in an incredibly smooth and rich texture. Contains three times more milk than regular yogurt and twice the protein of traditional yogurts. Available in 0%, 2%, and 5% milk fat varieties for Canadian consumers seeking high-protein dairy options.
• Liberté Méditerranée Yogurt Gourmet yogurt line made in the pure Mediterranean tradition, composed of milk and cream with the richest and creamiest texture on the market. Contains 9-10% milk fat with no gelatin or sugar substitutes, positioned as a chef favorite for Canadian consumers seeking premium indulgence.
• Liberté Classique Yogurt Traditional stirred yogurt with a light and flexible texture and slightly pearled appearance. Versatile with delicately nuanced flavors, contains between 0% and 2.9% milk fat, includes probiotics, and has no artificial sweeteners, preservatives, or gelatin. Targets Canadian consumers seeking everyday premium yogurt with simple, clean ingredients.
• Liberté Kefir Fermented milk drink with a pleasant sour and milky flavor and texture similar to drinking yogurt. Excellent source of probiotics containing 10 strains of active bacteria per 188ml serving, generally well-tolerated by lactose-intolerant individuals. For Canadian consumers seeking probiotic dairy beverages.
• Liberté Goat Milk Goat milk products chosen for their healthy and different taste, easier to digest and more easily assimilated than cow's milk. Available in 1%, 2%, and 3.25% fat content in 1L and 4L formats for Canadian consumers with sensitivity to cow's milk or seeking alternative dairy options.
• Liberté Greek Crunch Snacking yogurt product combining Greek yogurt with mix-ins such as dark chocolate, salted almonds, and caramel. Made with 2% milk fat Greek yogurt, offered in 2x130g format, designed to change the snacking ritual with a blend of flavors and textures. For Canadian consumers seeking premium portable yogurt snacks.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• CossettecoreGTM or Marketing Partner · 18 February 2026Partnership with Cossette agency for the development and execution of Liberté's major 90th anniversary campaign titled 'Taste, Always'. The campaign focuses on emotional storytelling around taste and pleasure to differentiate Liberté from competitors' functional food positioning, running across TV, digital, social media, and print platforms.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• siggi's: siggi's is a premium Icelandic-style skyr yogurt brand that competes with Liberté Greek on high-protein, low-sugar, and premium-positioned SKUs in the same natural foods and grocery channels.
• Noosa Yoghurt: Noosa is a premium whole-milk Australian-style yogurt brand distributed across North America, directly comparable to Liberté Méditerranée on indulgent, full-fat, chef-style yogurt positioning.
• Chobani: Chobani is the leading North American Greek yogurt brand and competes directly with Liberté Greek on premium strained yogurt, high-protein positioning, and grocery distribution.
• Astro: Astro is a Saputo-owned Quebec yogurt brand with strong regional recognition, competing head-to-head with Liberté in the same grocery aisles on stirred and Balkan-style yogurts.
• Stonyfield Farm: Stonyfield is an organic yogurt brand with North American distribution, comparable to Liberté on the natural and organic positioning angle and competing for the same premium health-conscious shopper.
• iögo: iögo is a Quebec-based yogurt brand owned by Saputo, directly competing with Liberté in Canadian grocery on Greek, classic, and probiotic yogurt lines with similar premium positioning.

Broad incumbents

• Saputo Inc. Saputo is Canada's largest dairy company and owns competing yogurt brands iögo and Astro, plus a national dairy distribution footprint that overlaps Liberté's grocery channel.
• Lactalis Canada: Lactalis Canada operates yogurt and dairy brands including Olympic and Astro-style products (through subsidiaries), with national distribution and scale comparable to Liberté across Canadian grocery and foodservice.
• Danone Canada: Danone Canada markets Activia, Oikos, and Silk — directly overlapping with Liberté on functional/probiotic yogurt and Greek-style yogurt, with substantially larger scale and marketing budgets.
• Yoplait: Yoplait is the umbrella brand now sharing ownership with Liberté under Yoplait Liberté Canada Co., and is itself a major Canadian yogurt competitor across multiple sub-lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/libertecanada
• Facebookfacebook.com/LiberteCan
• LinkedInlinkedin.com/company/liberte-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberté