dotDigital Group
Dotdigital Group plc (AIM: DOTD) operates an AI-powered marketing automation and Customer Experience Data Platform (CXDP) enabling omnichannel, data-driven campaigns across email, SMS, WhatsApp, chat, and social for 70,000+ marketers in 156 countries.
- Company typePublic
- Founded1999
- HeadquartersCroydon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What dotDigital Group does
Dotdigital Group plc is an AIM-listed (LSE: DOTD) SaaS marketing automation company headquartered in London and founded in 1999. It operates an AI-powered Customer Experience and Data Platform (CXDP) that enables marketers to create, test, and send data-driven automated campaigns across email, SMS, WhatsApp, chat, push, social, and paid ads. The platform integrates natively with leading e-commerce and CRM systems — Shopify, Magento, Salesforce, and Microsoft Dynamics 365 — and serves over 70,000 marketers across 156 countries, with named customers spanning retail, travel, F&B, media, and charity (e.g., SuperDry, Paul Smith, CNBC, Jet2, KFC, National Gallery). The product portfolio has been expanded through acquisitions: COMAPI (omnichannel messaging, 2017), Fresh Relevance (£25m, 2023 — website personalisation), Social Snowball ($35m, 2025 — influencer/affiliate/referral marketing), and Alia Software (up to $60m, 2026 — AI-powered popups for Shopify merchants with 2,700+ customers and $8m+ ARR).
The company generates revenue primarily through SaaS subscriptions, with ARR exceeding £81m following the Alia acquisition. FY2025 (ending 30 June 2025) revenue was approximately £80.9m, up 6% YoY, with adjusted EBITDA of £24.8m (~31% margin) and adjusted PBT of £19.0m. Go-to-market combines direct enterprise sales, inside sales, a self-serve platform, and channel partnerships through e-commerce/CRM ecosystems. Geographic operations span the UK (London HQ, Croydon), the US (New York via Alia), the Netherlands, Singapore, and Australia. The group reports 101–250 employees, is led by CEO Milan Patel (appointed 2016, joined 2007) and CFO Tom Mullan (appointed April 2025), and has institutional shareholders including Octopus Investments (15.2%), Liontrust (12.9%), and Rathbones (7.4%); founder Tink Taylor holds 9.8%.
dotDigital Group firmographics
Firmographics- Name
- dotDigital Group
- Legal name
- Dotdigital Group plc
- Website
- https://dotdigitalgroup.com
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dotdigital Group plc (AIM: DOTD) operates an AI-powered marketing automation and Customer Experience Data Platform (CXDP) enabling omnichannel, data-driven campaigns across email, SMS, WhatsApp, chat, and social for 70,000+ marketers in 156 countries.
- Ownership category
- akta.pro rank
dotDigital Group industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Software Publishers (5132), Advertising Agencies (541810), Direct Mail Advertising (541860)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Marketing Automation Platforms & Services (BPAFAFAC), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), Loyalty, Rewards & Retention Platforms (BPAFAFAH)
Keywords
Where dotDigital Group is headquartered
LocationHeadquarters
- HQ city
- Croydon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
dotDigital Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Revenue: Software-as-a-Service subscription model providing marketing automation platform access. The company operates on a recurring revenue model with ARR exceeding £81 million following recent acquisitions.
- Platform Services and Add-ons: Revenue from expanded CXDP platform capabilities including AI-powered features, cross-channel personalisation, and influencer marketing tools acquired through M&A activity
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SaaS subscription platform with access to marketing automation features |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
dotDigital Group product offering
Product offeringCore offering
Dotdigital sells an AI-powered Customer Experience and Data Platform (CXDP) — a SaaS marketing automation suite that lets marketers create, test, and send data-driven campaigns across email, SMS, WhatsApp, chat, push, social, and ads. It integrates natively with leading e-commerce (Shopify, Magento) and CRM (Salesforce, Microsoft Dynamics 365) systems and is complemented by acquired products Fresh Relevance (cross-channel personalisation), Social Snowball (influencer/affiliate marketing), and Alia (AI-powered popups for Shopify).
Product overview
Dotdigital Group operates as a parent company managing a portfolio of marketing technology brands under its AI-powered Customer Experience and Data Platform (CXDP). The core Dotdigital CXDP serves as the unified marketing automation platform providing omnichannel campaign management across email, SMS, WhatsApp, chat, push, social, and ads. This core platform is supplemented by three acquired brands: Fresh Relevance (acquired September 2023) adds cross-channel website personalisation and journey orchestration; Social Snowball (acquired 2025) provides influencer, affiliate, and referral marketing capabilities; and Alia (acquired March 2026) delivers AI-powered popup and list-growth functionality specifically for the Shopify ecosystem. Together, these products form an end-to-end customer experience platform enabling marketers to create and manage automated personalised communications across multiple channels.
Differentiator
Problem solved
Functional benefit
Brands
- Dotdigital CXDP: Customer Experience and Data Platform for intelligent, personalised marketing engagement at scale
- Fresh Relevance
- Social Snowball
- Alia
Products and services
- Dotdigital CXDP (Customer Experience and Data Platform) AI-powered marketing automation platform that enables companies to create, test, and send data-driven automated campaigns across email, SMS, WhatsApp, chat, push, social, and ads, with real-time data integrations into e-commerce and CRM systems. Designed for marketers at SMEs through large enterprises.
- Fresh Relevance E-commerce personalisation platform providing cross-channel personalisation, website personalisation, and journey orchestration capabilities, sold to online retailers seeking to personalise on-site and cross-channel experiences.
- Social Snowball Influencer, affiliate, and referral marketing platform that enables brands to launch and track word-of-mouth and partner-driven customer acquisition campaigns.
- Alia AI-powered popup and email/SMS list-growth platform built exclusively for Shopify merchants, providing on-site conversion optimisation and zero-party data capture; serves over 2,700 Shopify merchants with $8m+ ARR (as of December 2025).
Quantifiable outcome
- £39 return for every £1 spent on email marketing
- +5 more outcomes
Companies that use dotDigital Group
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
dotDigital Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature7 records
dotDigital Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ShopifycoreStrategic e-commerce partnership enabling integration with Shopify platform for merchants. Dotdigital has built apps for the Shopify ecosystem and recently acquired Alia Software, an AI-powered popup platform exclusively for Shopify merchants, significantly strengthening this partnership.
- MagentocoreE-commerce platform partnership providing integration capabilities for Magento merchants with Dotdigital's marketing automation platform.
- SalesforcecoreCRM partnership enabling integration with Salesforce for customer data synchronization and marketing automation workflows.
- Microsoft Dynamics 365coreCRM partnership providing integration with Microsoft Dynamics 365 for enterprise customers requiring Microsoft ecosystem connectivity.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
dotDigital Group competitors and assessment
Company assessmentDirect peers
- ActiveCampaign: ActiveCampaign provides email marketing, marketing automation and CRM with deep customer experience automation. Comparable to Dotdigital on SMB/mid-market automation, segmentation and CRM-driven personalisation use cases.
- Klaviyo: Klaviyo is a publicly traded (NYSE: KVYO) e-commerce-focused marketing automation platform offering email, SMS, reviews and AI-driven personalisation. Most directly comparable to Dotdigital given overlapping Shopify ecosystem focus, mid-market/enterprise targeting, and data-driven omnichannel campaign capabilities.
- HubSpot Marketing Hub: HubSpot's Marketing Hub is a leading marketing automation and CRM platform with email, social, SEO, landing pages and analytics. Comparable on omnichannel campaign management and CRM integration, with broader inbound marketing and CMS functionality layered on top.
- Omnisend: Omnisend is an e-commerce-focused email and SMS marketing automation platform with deep Shopify, BigCommerce and WooCommerce integrations. Highly comparable to Dotdigital on Shopify-native go-to-market, e-commerce use cases and SMB/mid-market customer segments.
- Mailchimp: Mailchimp (owned by Intuit) is one of the most recognised email and marketing automation platforms globally, serving SMBs through to enterprise. Directly comparable to Dotdigital CXDP on email automation, customer journey orchestration and CRM integrations, though Mailchimp skews more SMB than Dotdigital.
- Brevo (formerly Sendinblue): Brevo is a European-headquartered marketing automation, email and SMS platform targeting SMB and mid-market. Directly comparable on SaaS subscription model, omnichannel messaging and international footprint, and a key competitor in Dotdigital's core UK/EMEA territory.
- Iterable: Iterable is a cross-channel marketing automation platform covering email, SMS, push, in-app and web. Closely comparable to Dotdigital's CXDP on omnichannel orchestration, AI personalisation and mid-market/enterprise e-commerce customer base.
- Constant Contact: Constant Contact is an SMB-focused email and digital marketing platform with marketing automation capabilities. Comparable to Dotdigital on subscription-based email marketing for small businesses, though less feature-rich at the enterprise end.
Broad incumbents
- Salesforce Marketing Cloud: Salesforce Marketing Cloud (part of Salesforce CRM) is a broad enterprise marketing automation, email, mobile, social and advertising platform. While Dotdigital and Social Snowball sit at the mid-market end, Marketing Cloud overlaps at the high end and competes for the same enterprise marketing budgets and Salesforce-native integrations.
Emerging players
- Yotpo: Yotpo is an e-commerce marketing platform providing reviews, SMS, loyalty and visual UGC. Adjacent comparable to Dotdigital on e-commerce ecosystem play, omnichannel retention (SMS, loyalty) and Shopify-native distribution, though focused on a different mix of retention tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
dotDigital Group social profiles
Digital presencedotDigital Group compliance and trust
Trust signalCompliance2 records
dotDigital Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
dotDigital Group leadership team
Management profileNumber of profiles
Profiles7 records
dotDigital Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
dotDigital Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dotDigital Group M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dotDigital Group
What does dotDigital Group do?
Dotdigital sells an AI-powered Customer Experience and Data Platform (CXDP) — a SaaS marketing automation suite that lets marketers create, test, and send data-driven campaigns across email, SMS, WhatsApp, chat, push, social, and ads. It integrates natively with leading e-commerce (Shopify, Magento) and CRM (Salesforce, Microsoft Dynamics 365) systems and is complemented by acquired products Fresh Relevance (cross-channel personalisation), Social Snowball (influencer/affiliate marketing), and Alia (AI-powered popups for Shopify).
Is dotDigital Group a public or private company?
dotDigital Group is a public company. It is classified as public and is currently operating.
When was dotDigital Group founded?
dotDigital Group was founded in 1999. It employs 101 to 250 people.
Where is dotDigital Group based?
dotDigital Group is headquartered in Croydon, United Kingdom, in the Europe region.
How does dotDigital Group make money?
Two revenue lines are on record. SaaS Subscription Revenue is the primary driver. The others are platform Services and Add-ons.
Who are dotDigital Group's main competitors?
Direct peers on record are ActiveCampaign, Klaviyo, HubSpot Marketing Hub, Omnisend, Mailchimp, Brevo (formerly Sendinblue), Iterable and Constant Contact. Salesforce Marketing Cloud is listed as a broad incumbent. Yotpo is listed as an emerging player.
Does dotDigital Group have an API?
No public API is recorded for dotDigital Group.
What industry is dotDigital Group in?
dotDigital Group's product category is Marketing Automation Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 5132 and its SIC code is 7372.