Bluebird Nursery

What Bluebird Nursery does

Bluebird Nursery is a wholesale plant nursery headquartered in Clarkson, Nebraska, that grows and distributes over 1,000 varieties of hardy perennials, clematis, ferns, ornamental grasses, succulents, herbs, and US native plants to professional trade buyers. The company's core offering is a Complete Plant Catalog organized into specialized programs — including the #1 Clematis Program, Perennial Quart Program, PlantSelect® regional introductions, and GreatPlants™ award-winning cultivars — with a B2B wholesale portal requiring account registration and approval for trade buyers.

The technology footprint is modest: an account-based e-commerce storefront with inventory management, a downloadable catalog, and a single Facebook page as the only documented social presence. There are no API integrations, no mobile applications, no disclosed AI/ML capabilities, and no third-party software partnerships. Order capture and pricing are quote-based and gated behind the wholesaler login, with no publicly disclosed price list.

Revenue is generated through one-time wholesale plant sales to two primary segments — independent Wholesale Growers and Nurseries, and Landscape Professionals — predominantly in the Midwest US. Pricing is negotiated per account, and the company operates as a single legal entity (Bluebird Nursery Inc.) with no subsidiaries, no external investment, and no disclosed M&A activity. The business appears to be founder/family-led, with founder Harlan Hamernik referenced in plant introduction provenance, and Pamela Cichetti listed as founder/owner in current leadership data.

Name

Bluebird Nursery

Legal name

Bluebird Nursery Inc.

Website

https://bluebirdnursery.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Bluebird Nursery is a wholesale plant nursery in Clarkson, Nebraska, growing and distributing over 1,000 varieties of perennials, clematis, ferns, ornamental grasses, and native plants to professional growers, garden centers, and landscape professionals primarily across the Midwest US.

Ownership category

akta.pro rank

Product category

Wholesale Nursery Plants

NAICS

Nursery and Floriculture Production (11142)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

Keywords

• Wholesale nursery plants
• Perennial plants wholesale
• Ornamental grasses supply
• Clematis wholesale
• Landscape plant supply

Headquarters

HQ city

Clarkson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Plant Sales: Primary revenue from selling ornamental plants, perennials, grasses, vines, and specialty plant varieties to wholesale customers including nurseries, garden centers, and landscapers through account-based sales

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bluebird Nursery grows and wholesales over 1,000 varieties of hardy perennials, clematis, ferns, ornamental grasses, succulents, herbs, vines, and US native plants to trade customers. The company distributes through an online catalog platform with a dedicated wholesale login portal for registered accounts, complemented by specialty programs such as the #1 Clematis Program, Perennial Quart Program, PlantSelect, and Great Plants collections.

Product overview

Bluebird Nursery is a wholesale plant nursery operating as a single-product catalog business focused on supplying over 1,000 varieties of plants to wholesalers. Their core offering is the Complete Plant Catalog featuring perennials, clematis, ferns, grasses, ground covers, herbs, succulents, vines, water plants, and US native plants. They operate specialized sub-brand programs including PlantSelect® (regionally adapted plants) and Great Plants™ (award-winning varieties), as well as dedicated programs like the #1 Clematis Program and Perennial Quart Program. The business operates a B2B wholesale portal alongside their consumer-facing catalog, with no digital/AI product integrations or API services.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Plant Catalog Wholesale catalog of 1,000+ plant varieties including perennials, shrubs, vines, grasses, ferns, succulents, and native plants sold to wholesale trade accounts.
• #1 Clematis Program Specialized clematis program featuring over 16 varieties including large-flowered hybrids such as 'Blue Explosion', 'Jackmanii', 'Nelly Moser', and 'The President', targeted at wholesale buyers seeking vining ornamentals.
• Perennial Quart Program Curated selection of perennials offered in quart sizes, including award-winning varieties such as Achillea 'Coronation Gold', Astilbe, Hosta, and Echinacea, designed for retailers and growers needing smaller quantities.
• PlantSelect Plants Exclusive PlantSelect branded plant line including Bouteloua gracilis 'Blonde Ambition', Delosperma 'Kelaidis' Mesa Verde, and other regionally adapted varieties for landscape and garden center resale.
• Great Plants Collection GreatPlants award-winning perennial collection including Amsonia hubrichtii, Callirhoe involucrata, Baptisia minor, and other exceptional regional performers marketed to wholesale buyers.
• Succulent Assortments Succulent line including Sempervivum (Hen & Chicks), Sedum varieties, and specialty assortments designed for container plantings and rock gardens.
• Fern Collection Shade-tolerant ferns including Athyrium niponicum 'Pictum' (Japanese Painted Fern), Dryopteris species, and Polystichum acrostichoides (Christmas Fern) for shade landscape installations.
• Ornamental Grass Collection Ornamental and native grass collection including Panicum virgatum 'Shenandoah', Calamagrostis 'Karl Foerster', and Bouteloua gracilis 'Blonde Ambition' for landscape and restoration use.
• Herb Collection Culinary and medicinal herbs including Lavandula angustifolia, Melissa officinalis (Lemon Balm), Mentha varieties, and Rosmarinus officinalis for garden center resale.
• Hosta Collection Extensive Hosta selection featuring award-winning varieties such as 'Abiqua Drinking Gourd', 'Blue Mouse Ears', 'Brother Stefan', 'Guacamole', and 'Stained Glass' for shade garden resupply.
• Echinacea Collection Coneflower (Echinacea) varieties including Echinacea Sombrero Baja Burgundy (AAS Winner), 'Cheyenne Spirit', and Echinacea purpurea 'Rubinstern' for pollinator-friendly garden center lines.
• Geranium Collection Cranesbill geraniums including 'Rozanne' (2008 PPA Plant of the Year), Geranium sanguineum, and Geranium cantabrigiense 'Biokovo' for perennial garden center programs.
• Wholesale Portal Account-based B2B login portal where registered plant wholesalers place orders, view account pricing, and access the live catalog.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Spring Meadow Nursery: Wholesale shrub and woody plant propagator best known for the Proven Winners ColorChoice line. Direct comparable in grower-wholesaler distribution to landscape contractors and retail garden centers.
• Proven Winners: Leading branded-plant marketing cooperative that licenses and distributes annuals, perennials, and shrubs through wholesale growers to retailers. Operates the same wholesale-to-garden-center channel as Bluebird and competes for the same landscape-variety shelf space.
• Bailey Nurseries: Large Midwestern wholesale nursery producing shrubs, perennials, and trees distributed across the U.S. via its First Editions and Endless Summer brands. Comparable grower-wholesaler model serving independent garden centers and landscape professionals.
• Walters Gardens: One of the largest wholesale perennial growers in North America, supplying garden centers and landscape professionals with branded perennials including Proven Winners perennial lines. Direct competitor to Bluebird in wholesale perennial production and distribution.
• Star Roses and Plants: Wholesale nursery marketing branded woody ornamentals and perennials (Knock Out Roses, Bushel and Berry, Bloomables) to garden centers. Comparable branded-genetics wholesale model serving the same customer base as Bluebird.
• Kurt Bluemel Perennial Farms: Mid-Atlantic wholesale perennial and ornamental grass specialist supplying landscape professionals and garden centers. Closely comparable in scale and product mix (perennials, grasses, native plants).
• Cavano's Perennials: Mid-Atlantic wholesale perennial nursery supplying landscape professionals with an extensive perennial and ornamental grass catalog. Closely comparable in scale, customer mix, and product breadth.

Broad incumbents

• Monrovia Nursery: Large national wholesale grower of ornamental shrubs, perennials, and trees sold through independent garden centers. Competes in the same wholesale channel but with a much broader portfolio and national footprint.

Regional players

• Ernst Conservation Seeds: Wholesale native seed and live plant grower focused on the Eastern U.S. restoration and landscaping market. Overlaps with Bluebird's native-plant and pollinator offerings but competes in a different geography.

Emerging players

• High Country Gardens: Specialty grower and online retailer of drought-tolerant, native, and pollinator plants. Competes in the same regional-adapted and native-plant category as Bluebird's PlantSelect and GreatPlants programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/blue-bird-nursery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluebird Nursery