B-ON
B-ON is a Luxembourg-based EV startup founded in 2020 that sells a modular fleet electrification platform — the Pelkan electric van plus telematics, fleet management, and energy software — to B2B commercial fleet operators focused on last-mile delivery across Europe, Asia, and North America.
- Company typePrivate
- Founded2020
- HeadquartersLuxembourg, Luxembourg
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What B-ON does
B-ON (legal entity B-ON Global S.à.r.l., headquartered in Luxembourg) is a private electric-vehicle startup founded in 2020 by a team of automotive executives, many of whom previously worked on the DPDHL StreetScooter program that produced over 20,000 electric light commercial vehicles. The company sells a modular fleet electrification platform to B2B commercial fleet operators, anchored by the Pelkan all-electric van (launching in mainland Europe in 2024 and the UK in Q1 2025) and complemented by the Smart Dispenser loading/unloading tool, two software pillars called Connect (Advanced Telematics capturing 600 data points per second per vehicle plus Fleet Management), and Energy (Energy & Charge Management plus Electrical Energy Storage). All components are sold separately or bundled, with API connectivity enabling mixed-fleet use across non-B-ON vehicles.
The underlying technology stack combines purpose-built EV hardware with cloud-native software, telematics-grade data capture, adaptive automation (Adaptive Commands), and energy infrastructure including peak shaving and backup power. B-ON operates a five-site footprint spanning Luxembourg (legal HQ), Paris (EU HQ and Sales & Operations), Oensingen Switzerland (telematics R&D), Coventry UK (EV R&D), and Shanghai (China operations), with a stated global footprint across Europe, Asia, and North America. The Asia-Pacific go-to-market is executed through eMotion Fleet Inc., a Japan-focused joint venture with renewable energy incumbent Shizen Energy established in October 2023.
The revenue model is multi-stream: hardware sales of vehicles and energy storage systems, recurring subscription revenue from Connect and Energy software, and professional services for fleet electrification planning, deployment, and operations. Pricing is quote-based and non-public, reflecting enterprise sales cycles involving demonstrations and custom multi-year contracts rather than standardized SaaS tiers. Customer concentration is currently low-visibility, with no live enterprise logos disclosed and only historical DPDHL reference tied to the founders' prior work. The company is led by CEO Bruno Lambert (formerly at Borgward, Iconiq/NWTN, and Magna Steyr Asia), with founder Stefan Krause in a Senior Strategic Advisor role since October 2023.
B-ON firmographics
Firmographics- Name
- B-ON
- Legal name
- B-ON Global S.à.r.l.
- Website
- https://b-on.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- B-ON is a Luxembourg-based EV startup founded in 2020 that sells a modular fleet electrification platform — the Pelkan electric van plus telematics, fleet management, and energy software — to B2B commercial fleet operators focused on last-mile delivery across Europe, Asia, and North America.
- Ownership category
- akta.pro rank
B-ON industry classification
Industry- Product category
- Commercial Electric Vehicles
- NAICS
- Motor Vehicle Manufacturing (3361), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)
Keywords
Where B-ON is headquartered
LocationHeadquarters
- HQ city
- Luxembourg
- HQ country
- Luxembourg
- HQ region
- Europe
Offices5 records
Markets served
B-ON business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Electric Vehicles: Sale of all-electric commercial vehicles including the Pelkan van. Vehicles are sold as part of a modular offering and can be purchased separately or bundled with software and energy solutions.
- Software Subscriptions: Ongoing subscription revenue from Connect and Energy software offerings including fleet management, telematics, charge management, and energy monitoring tools.
- Energy Solutions: Sale and installation of electrical energy storage systems, smart dispensers, and related energy infrastructure for fleet operations.
- Professional Services: Consulting and implementation services for fleet electrification, including planning, deployment, operation and management of EV implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom modular solution - pricing varies by configuration |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
B-ON product offering
Product offeringCore offering
B-ON delivers a modular fleet electrification ecosystem for commercial operators, anchored by the purpose-built Pelkan all-electric van and extended through productivity tools (Smart Dispenser), connected fleet software (Connect — advanced telematics and fleet management), and energy infrastructure (Energy & Charge Management plus Electrical Energy Storage). Each component can be purchased separately or bundled, allowing fleet operators to electrify incrementally rather than buying a turnkey package. The target buyers are B2B commercial fleet operators focused on last-mile delivery, logistics, and mixed-fleet management across Europe, Asia, and North America.
Product overview
B-ON is a modular fleet electrification platform offering electric vehicles, tools, and software solutions. The core product is the Pelkan all-electric van, supported by Smart Dispenser delivery tools. The software portfolio consists of Connect (Advanced Telematics + Fleet Management) and Energy (Energy & Charge Management + Electrical Energy Storage), which work independently or together. The offering is completely modular—vehicles, tools, software, and energy solutions can be purchased separately or as a complete package.
Differentiator
Problem solved
Functional benefit
Products and services
- Pelkan Electric Van An all-electric commercial van purpose-built for last-mile delivery, designed to deliver maximum productivity at lower operating cost for B2B fleet operators. Available in mainland Europe starting 2024 and the UK in Q1 2025.
- Smart Dispenser A package sorting and delivery optimization hardware tool that saves drivers up to 5 minutes per parcel by removing the need to sort packages when loading and unloading. Fully customizable to fit specific fleet needs for last-mile delivery operations.
- Advanced Telematics Vehicle data capture system that collects 600 data points per second from each vehicle, with Adaptive Commands for automated vehicle adjustments, cloud storage, and API connectivity for third-party integration. Sold as part of the Connect platform for mixed-fleet telematics.
- Fleet Management Software Real-time fleet management interface providing driver monitoring, route mapping, location tracking, and vehicle diagnostics for the entire fleet. Part of the Connect platform, designed to work with any vehicle including mixed-brand fleets via built-in API functionality.
- Energy & Charge Management Intelligent management of fleet charging including scheduling, prioritization, load optimization, and forecasts. Integrates renewables and helps operators manage grid constraints and avoid expensive tariffs as part of the Energy platform.
- Electrical Energy Storage (EES) Battery storage system providing power banking, peak shaving to avoid expensive grid tariffs, and backup power during outages. Enables charging vehicles when grid power is constrained or expensive as part of the Energy platform.
Quantifiable outcome
- 40% Cost Savings
- +4 more outcomes
Companies that use B-ON
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
B-ON technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature8 records
B-ON partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, core and minor.
- Shizen Energy Inc.flagshipShizen Energy and B-ON agreed to enter into discussion of joint investment in Japanese EV startup eMotion Fleet Inc. Shizen Energy brings expertise in renewable energy power plants (solar, wind, biomass) across Japan, Asia, and Brazil, along with energy management systems. The partnership aims to offer full EV services by combining eMotion Fleet's hands-on EV deployment experience with Shizen Energy's renewable energy and energy management expertise. B-ON will manufacture EVs and provide fleet management systems, while Shizen Energy will work to transform power consumed in EVs to renewable energy.
- eMotion Fleet Inc.coreeMotion Fleet was founded in 2023 by Shuji Shiraki and Dennis Ilic of B-ON Japan. B-ON manufactures EVs and provides fleet management systems for eMotion Fleet's operations in Japan and abroad. The company offers multi-brand EV solutions and one-stop service for planning, deployment, operation and management of EV implementation. eMotion Fleet targets 10-20% savings for customers and aims to capture leading share of Japan's expected 120,000 electric light commercial vehicle market by 2030.
- Nishi-Nippon Railroad Co., Ltd.minorShizen Energy formed a joint venture with Nishi-Nippon Railroad Co., Ltd. as part of their broader decarbonization transportation energy strategy. B-ON is involved through the eMotion Fleet partnership ecosystem.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
B-ON competitors and assessment
Company assessmentDirect peers
- Lightning eMotors: US provider of electric commercial vehicles, powertrains, and fleet electrification services for medium-duty trucks and vans, with a comparable product-and-services approach to B-ON.
- Volta Trucks: European electric commercial vehicle startup focused on urban distribution trucks (Volta Zero), positioned as a direct competitor to B-ON in purpose-built zero-emission delivery vehicles.
- Rivian: US electric vehicle maker selling the EDV 700/900 commercial delivery vans purpose-built for fleet operators, directly competing with B-ON's Pelkan in the last-mile delivery segment.
- Workhorse Group: US-listed maker of electric last-mile delivery vans and trucks targeting commercial fleets, directly comparable to B-ON in product category and customer segment.
- Samsara: Public fleet management and IoT platform providing telematics, vehicle routing, and energy/asset monitoring for commercial fleets — directly comparable to B-ON's Connect software offering.
- Arrival: UK/EU-based EV startup that developed purpose-built electric vans and buses for commercial fleets using a microfactory model, comparable to B-ON's purpose-built approach for last-mile delivery.
- Einride: Swedish electric and autonomous freight platform offering electric trucks plus a freight-operating system for commercial fleets — comparable to B-ON's bundled EV + software + energy stack for commercial logistics.
- Geotab: Global fleet telematics and management platform used by commercial fleets for vehicle tracking, driver behavior, and EV energy management — overlapping with B-ON's Advanced Telematics and Fleet Management capabilities.
Broad incumbents
- Ford Pro: Ford's commercial vehicle and fleet services division selling the E-Transit electric van along with telematics, charging, and software — a broader incumbent offering that overlaps B-ON's modular EV + software stack.
- Mercedes-Benz Vans: Sells the eVito and eSprinter electric commercial vans with dealer/service networks and fleet financing, competing head-to-head with Pelkan across European fleet customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
B-ON social profiles
Digital presenceB-ON financial estimates
Financial estimateRevenue estimate
Valuation estimate
B-ON leadership team
Management profileNumber of profiles
Profiles2 records
B-ON subsidiaries and ownership
Company hierarchySubsidiaries1 record
B-ON funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B-ON M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B-ON
What does B-ON do?
B-ON delivers a modular fleet electrification ecosystem for commercial operators, anchored by the purpose-built Pelkan all-electric van and extended through productivity tools (Smart Dispenser), connected fleet software (Connect — advanced telematics and fleet management), and energy infrastructure (Energy & Charge Management plus Electrical Energy Storage). Each component can be purchased separately or bundled, allowing fleet operators to electrify incrementally rather than buying a turnkey package. The target buyers are B2B commercial fleet operators focused on last-mile delivery, logistics, and mixed-fleet management across Europe, Asia, and North America.
Is B-ON a public or private company?
B-ON is a private company. It is classified as venture growth investor backed and is currently operating.
When was B-ON founded?
B-ON was founded in 2020. It employs 11 to 50 people.
Where is B-ON based?
B-ON is headquartered in Luxembourg, Luxembourg, in the Europe region.
How does B-ON make money?
Four revenue lines are on record. Electric Vehicles are the primary driver. The others are software Subscriptions, energy Solutions and professional Services.
Who are B-ON's main competitors?
Direct peers on record are Lightning eMotors, Volta Trucks, Rivian, Workhorse Group, Samsara, Arrival, Einride and Geotab. Broad incumbents are Ford Pro and Mercedes-Benz Vans.
Does B-ON have an API?
Yes. B-ON's Connect and Energy offerings feature API functionality that enables integration with third-party applications and vehicles, allowing fleet data to be consolidated in one place. The Connect page states 'API Connectivity Works with third party applications and vehicles for all of your data in one place.' The offerings are described as being designed to work with any vehicle, even mixed fleets, with built-in API functionality.
What industry is B-ON in?
B-ON's product category is Commercial Electric Vehicles. Its primary akta.pro industry code is TLABAHAJ, Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs). Its NAICS code is 3361 and its SIC code is 7510.