What eMotion Fleet does

eMotion Fleet株式会社 (eMotion Fleet Inc.) is a Tokyo-headquartered Japanese startup founded in September 2023 that delivers one-stop commercial fleet electrification and digital transformation services for logistics operators, bus companies, municipalities, and manufacturing fleets. The company is led by co-founders Shuji Shiraki (CEO) and Dennis Ilic (CTO), who previously oversaw the electrification of more than 23,000 commercial vehicles for major logistics operators in Japan and Germany.

The product stack is built on two pillars. The first is Geotab telematics: eMotion Fleet is an authorized Geotab reseller, deploying Go9 devices that capture GPS, fuel consumption, idle time, battery state, and diagnostic trouble codes, then feeding them into Geotab's 6 million-vehicle global database for predictive maintenance and risk analysis. The second is eMotion Fleet's proprietary EV Fleet & Energy Management System (FMS/EMS), which provides multi-brand, multi-powertrain (ICE, hybrid, EV, FCV) vehicle management, real-time location and safety tracking, CO2 reporting, and OCPP-compliant smart charging control including Peak Cut (demand-cap management) and Peak Shift (time-of-use optimization) features. Supporting services include an EV Introduction Simulation engine that uses actual driving data to model TCO and CO2 outcomes, and an EV Introduction Support consulting practice.

eMotion Fleet generates revenue through four streams: recurring monthly Fleet-as-a-Service subscriptions (e.g., ZM6 3-ton EV truck at ¥53,000/month bundling vehicle, charger, FMS, maintenance), Geotab telematics subscription resale, hardware sales of EVs and chargers from OEM partners (Nissan, Mitsubishi, Honda, Hyundai, ZO MOTORS, KARSAN, JFE Techno, DAIHEN, ABB, Panasonic, Jigowatts), and professional services for consultation, EV transition planning, and ongoing operational support. Distribution blends direct enterprise field sales with channel partnerships (notably Kyuhen under Kyushu Electric Power Group) and event-driven demand generation. The company is venture-backed with approximately ¥400 million in cumulative disclosed funding from strategic investors including Shizen Energy, Shikoku Electric Power, Incubate Fund, Shutoken Holdings, and Warehouse TERRADA, and has expanded its commercial footprint beyond Japan into Malaysia, Thailand, and Indonesia.

Name

eMotion Fleet

Legal name

eMotion Fleet株式会社

Website

https://emotion-fleet.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

eMotion Fleet is a Tokyo-based Japanese startup founded in 2023 that provides commercial fleet operators with one-stop EV transition services, combining Geotab telematics, a proprietary multi-brand fleet and energy management system, and all-inclusive monthly vehicle subscriptions to reduce decarbonization complexity.

Ownership category

akta.pro rank

Product category

Commercial EV Fleet Management Software

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

EV Fleet Leasing & Subscription (EVs, Charging Bundles, Battery-as-a-Service) (TLABAHAH)

akta.pro secondary industries

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ), EV Fleet Telematics (Battery/Charging/Range Analytics) (TLABAJAK), Corporate & Employee Fleet Programs (THADAKAC), EV Fleet Leasing & Fleet Management (EV-Focused) (THADANAI)

Keywords

• Commercial EV fleets
• Fleet telematics platform
• EV transition consulting
• Smart charging management
• Fleet energy management

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. EV Monthly Subscription Service (Fleet-as-a-Service): All-inclusive monthly flat-rate service covering EV vehicles, chargers, telematics devices, fleet management software, energy management, maintenance, and EV deployment support. Customers pay a fixed monthly fee rather than high upfront capital costs.
2. Vehicle and Hardware Sales: Sales of EVs (cars, buses, trucks, light vans) and EV charging equipment. Company acts as distributor/dealer for multiple brands including Nissan, Mitsubishi, Hyundai, ZO MOTORS, Honda, and various charger manufacturers.
3. Fleet Management DX Services: Telematics device installation, system configuration, training, and ongoing operational support services. Fees for consultation, planning, and implementation of vehicle digitization and EV transition strategies.
4. Geotab Subscription: Resells Geotab fleet management telematics service on a per-vehicle or fleet basis. Recurring subscription revenue from cloud-based data monitoring, reporting, and analytics platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

eMotion Fleet provides a one-stop commercial EV fleet solution comprising proprietary FMS/EMS software (EV Fleet & Energy Management System) for multi-brand, multi-powertrain fleet management, combined with Geotab telematics reselling, EV transition consulting, and an all-inclusive Fleet-as-a-Service monthly subscription bundling vehicles, chargers, software, and maintenance. The company distributes commercial EVs (Nissan, Mitsubishi, Hyundai, ZO MOTORS, Honda, KARSAN) and OCPP-compatible chargers (JFE Techno, DAIHEN, ABB, Panasonic, Shindengen).

Product overview

eMotion Fleet provides a one-stop commercial EV fleet solution comprising four core service pillars: (1) Geotab telematics platform for fleet data collection and management, (2) EV運行・エネルギー管理システム (FMS/EMS) for unified fleet and energy management across multi-brand vehicles and powertrains, (3) EV導入支援サービス for data-driven EV transition planning, and (4) EV月次定額サービス as an all-inclusive monthly fleet-as-a-service. The company also distributes a portfolio of EV vehicles (Nissan, Mitsubishi, Honda, Hyundai, ZO MOTORS, KARSAN) and OCPP-compatible EV chargers from multiple manufacturers (JFE Techno, Shindengen, DAIHEN, ABB, Panasonic, Jigowatts) all integrated with their FMS/EMS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Geotab (Cloud Fleet Telematics Platform) Cloud-based fleet telematics platform resold by eMotion Fleet providing real-time vehicle data collection (GPS, fuel consumption, idling, vehicle fault codes, CO2 emissions) and analytics for operational efficiency and cost reduction. Targets commercial fleet operators across Japan and Southeast Asia.
• EV Fleet & Energy Management System (FMS/EMS) (EV運行・エネルギー管理システム) Proprietary unified fleet and energy management software supporting multi-brand commercial vehicles across gasoline, diesel, hybrid, EV, and FCV powertrains. Provides real-time location tracking, fleet operations management, safety driving management, fuel/energy efficiency management, battery management, CO2 emissions tracking, smart charging control (Peak Cut/Peak Shift), and OCPP-based multi-vendor charger integration.
• EV Monthly Flat-Rate Subscription Service (EV月次定額サービス / Fleet-as-a-Service) All-inclusive monthly Fleet-as-a-Service covering EV vehicles, chargers, telematics devices, FMS/EMS software, energy management, EV deployment support, and maintenance under a single per-vehicle subscription fee with zero upfront capital. Targets logistics operators, SMEs, and bus companies seeking affordable EV transition.
• EV Introduction Support Service (EV導入支援サービス) Consulting service that proposes optimal EV vehicles, chargers, and installation locations based on actual operational data collected via Geotab. Includes TCO economic analysis comparing ICE vs EV costs and supporting materials for internal approval processes. Targets enterprise logistics and public sector buyers.
• Fleet & Operations Management DX (車両・運行管理DX) Digital transformation service for fleet operations including data analysis and utilization support, digitalization of inspection checks and daily reports, and driver mobile app for safety management. Telematics device installation, system configuration, training, and ongoing operational support.
• EV Vehicles Portfolio (EV車両) Distribution of commercial EV vehicles from multiple manufacturers including Nissan, Mitsubishi, Honda, Hyundai, ZO MOTORS, and KARSAN, integrated with the FMS/EMS platform. Available via direct sale or bundled within the Fleet-as-a-Service monthly subscription.
• EV Chargers Portfolio (EV充電器) Distribution of OCPP-compatible EV chargers (OCPP 1.6 and 2.0.1) from multiple manufacturers including JFE Techno, Shindengen, DAIHEN, ABB, Panasonic, and Jigowatts. Integrated via FMS/EMS for unified multi-vendor smart charging control.

Quantifiable outcome

• EV truck monthly subscription priced at 53,000 yen from—competitive with or below equivalent ICE vehicle total cost of ownership
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• PT Triputra Energi MegataracoreStrategic or Co-development Partner · 28 July 2026Proof of concept with Indonesian conglomerate Triputra Group's energy subsidiary. 5 commercial vehicles equipped with Geotab Go9 devices for 2-month pilot. Focus on fuel consumption, CO2 tracking, and maintenance data beyond standard GPS. Future EV transition simulation for Indonesian fleet operations.
• Mitsui Chemicals Polyurethanes Malaysia SDN. BHD.coreStrategic or Co-development Partner · 21 July 2026Fleet management DX and green operations agreement with Malaysian manufacturing subsidiary of Mitsui Chemicals Group. Telematics devices installed on operational vehicles to collect real-time data on fuel efficiency, idling, and CO2 emissions. Future EV transition simulation and roadmap development. Supports parent company's 2050 carbon neutrality target and Scope 3 supply chain emissions tracking.
• Kyuhen Co., Ltd.coreChannel Partner/ Reseller/ Distributor · 15 July 2026Partnership with Kyushu Electric Power Group company Kyuhen to expand EV charging solutions sales in the Kyushu region. Kyuhen's established customer base and regional network combined with eMotion Fleet's FMS/EMS software enables comprehensive EV fleet solutions for businesses and local governments in Kyushu. Smart charging features (Peak Cut and Peak Shift) integrated with Kyuhen chargers.
• Tokyo Metropolitan Government (PoC Ground Tokyo)minorGTM or Marketing Partner · 7 July 2026Selected for Tokyo Metropolitan Government's FY2026 Startup Social Implementation Promotion Project 'PoC Ground Tokyo' for pilot deployment support.
• Konoike Cool Logistics / Konoike Express (Thailand)minorStrategic or Co-development Partner · 21 June 2026Agreement for fleet management DX and green logistics promotion in Thailand. Telematics deployment and EV transition planning for cool logistics operations.
• Asuene Inc.minorGTM or Marketing Partner · 13 May 2026Partnership for decarbonization of transportation and logistics. Asuene provides CO2 emission calculation and visualization services combined with eMotion Fleet's operational data.
• HacobellminorGTM or Marketing Partner · 12 May 2026Partnership to accelerate EV fleet adoption among small and medium-sized logistics companies. Hacobell's logistics matching platform combined with eMotion Fleet's EV solutions.
• Sahaviriya Steel Industries PLC (Thailand)minorStrategic or Co-development Partner · 13 November 2025Proof of concept agreement for telematics-based decarbonization with Thai steel company. Pilot study using fleet data for carbon reduction planning.
• ZO MOTORS CorporationcoreTechnology or Integration · 31 October 2025Partnership to offer ZO MOTORS 3-ton EV truck 'ZM6' as part of monthly subscription service. ZO MOTORS provides EV trucks manufactured at KD factory in Cambodia, sold globally. eMotion Fleet bundles vehicles with chargers, FMS, and maintenance in all-inclusive monthly pricing starting at 53,000 yen.
• Hyundai Mobility JapancoreTechnology or Integration · 31 October 2025Business agreement for passenger and commercial EV fleet electrification support and FMS/EMS management. eMotion Fleet provides end-to-end services from EV introduction planning to ongoing fleet management using Hyundai vehicles.
• Tokyo Metropolitan Government / Tokyo Environment Agency (Global South GX)minorGTM or Marketing Partner · 23 October 2025Selected for Global South GX Promotion Project targeting EV fleet deployment and decarbonization in emerging markets.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Geotab: Geotab is the global fleet telematics platform whose Go9 devices and cloud platform form the data foundation under eMotion Fleet's FMS/EMS. It is both a critical technology partner and the most direct competitor in commercial EV fleet telematics, increasingly expanding into EV-specific analytics.
• Samsara: Samsara is a leading cloud-based fleet management platform offering telematics, video-based safety, and equipment monitoring. It competes with eMotion Fleet for enterprise fleet digitization mandates and is expanding into EV-specific fleet analytics across logistics and field operations.
• Webfleet (Bridgestone): Webfleet is Bridgestone's commercial fleet telematics platform serving European and Asia-Pacific fleet operators with vehicle tracking, driver behavior, and EV-ready fleet management. It competes for the same enterprise fleet customers eMotion Fleet targets in Japan and Southeast Asia.
• Verizon Connect: Verizon Connect provides fleet management software, GPS tracking, and asset management for commercial vehicle fleets globally. It is a broad incumbent in fleet telematics and overlaps with eMotion Fleet's enterprise fleet digitization offering.
• Motive (formerly KeepTruckin): Motive is an operations platform for physical economy businesses, combining AI dashcams, GPS tracking, fleet management, and spend management. It targets the same commercial fleet customers eMotion Fleet serves and represents a comparable integrated software + hardware play.
• SmartDrive: SmartDrive is a Japanese-origin fleet telematics and driver safety platform serving commercial fleets in Japan and Asia. It is one of the closest regional competitors to eMotion Fleet's Geotab-resold offering, with deep Japanese enterprise relationships.

Broad incumbents

• Trimble Transportation: Trimble provides transportation and fleet management software for logistics, trucking, and field services globally. It competes in the broader fleet management category with established enterprise customers and deeper functionality than eMotion Fleet's current scope.
• ChargePoint: ChargePoint is a large EV charging network and software platform with enterprise fleet offerings. It competes for the same EV-fleet customers in the depot-charging and software-integration layer that eMotion Fleet addresses through OCPP-compatible chargers and FMS/EMS.

Emerging players

• Terra Charge: Terra Charge is a Japanese EV charging infrastructure provider with which eMotion Fleet has a partnership. It represents an adjacent EV-fleet ecosystem player and could become a more direct competitor as it expands into software-enabled charging management.
• Fleetio: Fleetio is a fleet maintenance and management software platform helping fleets digitize inspections, maintenance, and operations. It addresses overlapping fleet digitization pain points with eMotion Fleet's DX service pillar, though without the EV-specific focus or Asian footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/emotionfleet
• LinkedInlinkedin.com/company/emotion-fleet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eMotion Fleet