TreeDiaper
TreeDiaper, a product line of Zynnovation LLC, makes patented super absorbent polymer hydration mats that absorb rainwater and slowly release it to trees, shrubs, and plants, selling direct-to-consumer and via distributors to municipal, commercial landscaper, and home gardener customers across the US.
- Company typePrivate
- Founded2013
- HeadquartersAshland, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What TreeDiaper does
TreeDiaper is a product line operated by Zynnovation LLC, a Virginia-domiciled LLC founded in 2013 by polymer scientists and engineers. The company designs, manufactures, and sells a family of patented plant hydration mats built on super absorbent polymer technology. The mats absorb rainwater or irrigation, then release water back to plants via osmosis as soil dries, and reversibly absorb excess moisture to prevent root rot, an architectural distinction versus conventional watering bags that shed rainfall. The product range spans 10-inch container/houseplant mats (TD10–TD20), 24–48 inch tree and shrub mats (TD24R/S, TD36R, TD48R), a 36x12 inch garden mat, and a soil moisture meter accessory; individual unit prices range from approximately $23 to $86, with bulk landscaper cases available at discounted per-unit rates.
TreeDiaper serves four customer segments: municipal and government urban forestry programs, commercial landscapers and property managers, home gardeners, and houseplant owners. Distribution is hybrid: direct-to-consumer e-commerce via treediaper.com (free shipping over $100 within the lower 48 US) supplemented by distributor relationships and volume/governmental discount tiers. Marketing combines content (educational blog authored in part by founder Dr. Wei Z), organic social across Facebook/Twitter/LinkedIn/YouTube/Instagram, email, case studies, and LACES-accredited Lunch & Learn events for landscape architects.
The company is bootstrapped, holding three granted US patents and an Israeli patent with international filings pending, plus TreeDiaper® and SteadySpring® trademarks. It operates with 1-10 employees from a single Ashland, Virginia headquarters and manufacturing facility. Revenue is generated entirely through one-time product sales with no disclosed subscription or recurring component, and no venture or institutional capital beyond a 2013 NSF grant of $150,000.
TreeDiaper firmographics
Firmographics- Name
- TreeDiaper
- Legal name
- Zynnovation LLC
- Website
- https://treediaper.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TreeDiaper, a product line of Zynnovation LLC, makes patented super absorbent polymer hydration mats that absorb rainwater and slowly release it to trees, shrubs, and plants, selling direct-to-consumer and via distributors to municipal, commercial landscaper, and home gardener customers across the US.
- Ownership category
- akta.pro rank
TreeDiaper industry classification
Industry- Product category
- Plant Hydration and Landscape Irrigation Products
- NAICS
- Landscaping Services (56173), Water Supply and Irrigation Systems (22131)
- SIC
- Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Water-Retention & Soil Structure Conditioners (Hydrogels, Wetting Agents) (AFABADAI)
- akta.pro secondary industries
- Tree Preservation & Construction Site Tree Protection (HSAIADAL), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD)
Keywords
Where TreeDiaper is headquartered
LocationHeadquarters
- HQ city
- Ashland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TreeDiaper business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: One-time purchase of TreeDiaper hydration system products. Individual products range from $23.49 to $85.99. Bulk/landscaper cases available at discounted per-unit pricing. Volume and governmental discounts offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing for consumers |
| Unit Pricing | Pay-as-you-go | Landscaper case bulk packaging |
| Other | Pay-as-you-go | Volume and governmental discounts |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
TreeDiaper product offering
Product offeringCore offering
TreeDiaper designs, manufactures, and sells patented polymer-based plant hydration mats that absorb and store rainwater or irrigation water and slowly release it back to plants through osmosis as soil dries, while also absorbing excess water to prevent root rot. The product line spans small container mats (TD10–TD20), tree and shrub mats (TD24R/S, TD36R, TD48R), a rectangular garden mat (GM3612), and a Soil Moisture Meter accessory, sold under the TreeDiaper and SteadySpring trademarks through the company's own e-commerce site, distributors, and bulk/landscaper case packaging.
Product overview
TreeDiaper® is a patented, multi-functional plant protection system offered by Zynnovation LLC. The product line consists of a family of hydration mats that absorb rain or irrigation water and slowly release it back to plants when soil dries. The product portfolio includes: (1) Container/Houseplant mats (TD10, TD12, TD14, TD16, TD18, TD20) ranging from 10-20 inches in diameter for potted plants in containers; (2) Tree/Shrub mats (TD24R, TD24S, TD36R, TD48R) ranging from 24-48 inches for in-ground trees and shrubs with rootballs from 12-24 inches; (3) Garden Mat (GM3612) for garden beds; and (4) Soil Moisture Meter as an accessory. All products use super absorbent polymer technology with plastic fabrics, and can be used for years when covered with mulch. The products are patented in the United States (US Pat #: 9,565,809, 10,178,834, and 10,624,276) and Israel.
Differentiator
Problem solved
Functional benefit
Brands
- SteadySpring®: Alternative commercial name for TreeDiaper products; customers can purchase TreeDiaper under the name SteadySpring®.
Products and services
- TreeDiaper TD10 Twin Pack A twin pack of 10-inch diameter plant hydration mats for potted plants in #1 to #3 containers; mats are soaked in water, then placed around plants to slowly release moisture for up to two months.
- TreeDiaper TD12 Twin Pack A twin pack of 12-inch diameter plant hydration mats for potted plants in #3 to #5 gallon containers, providing slow water release for up to two months.
- TreeDiaper TD14 Twin Pack A twin pack of 14-inch diameter plant hydration mats recommended for 14-inch hanging baskets or potted plants in #2 to #7 gallon containers, providing slow water release.
- TreeDiaper TD16 A 16-inch diameter plant hydration mat for potted plants up to 10-gallon containers, providing slow water release that can last up to two months.
- TreeDiaper TD18 An 18-inch diameter plant hydration mat for small sapling trees or shrubs and containers up to 15-gallon pots; constructed as one ring with a 3-inch center hole.
- TreeDiaper TD20 A 20-inch diameter plant hydration mat for plants in 20-inch containers or in-ground plants with approximately a 10-inch rootball; features a 3.5-inch center hole and fits #15 to #20 gallon containers.
- TreeDiaper TD24R (Round) A 24-inch round plant hydration mat for shrubs and small trees with rootball sizes of around 12 inches; one-piece ring with a 4-inch center hole.
- TreeDiaper TD24S (Square) A 24-inch square plant hydration mat for shrubs and small trees with rootball sizes of around 12 inches; one-piece ring with a 4-inch center hole, may not be suitable for multi-stem shrubs.
- TreeDiaper TD36R (Round) A 36-inch round plant hydration mat for shrubs and trees with rootball sizes of around 18 inches; constructed from two half-rings that assemble into a 12-inch center hole for easy placement around multi-stem shrubs.
- TreeDiaper TD48R (Round) A 48-inch round plant hydration mat for shrubs and trees with rootball sizes of around 24 inches; constructed from four quarters that assemble into a 12-inch center hole ring, and multiple units can be combined for larger trees.
- TreeDiaper Garden Mat GM3612 Twin Pack A 36-inch by 12-inch rectangular garden mat twin pack designed for flower, vegetable, or herb garden beds; can be arranged in double-row, single-row, or other configurations, with 2-inch semi-holes on the edges.
- TreeDiaper Soil Moisture Meter A soil moisture measuring device that measures soil conductivity, which is directly related to soil moisture; plastic-and-metal construction in green, sold as a standalone accessory and included free with qualifying TreeDiaper purchases.
Quantifiable outcome
- Trees can survive seasonal droughts without watering or with very little watering when using TreeDiaper
- +3 more outcomes
Companies that use TreeDiaper
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
TreeDiaper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TreeDiaper partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights4 records
TreeDiaper competitors and assessment
Company assessmentDirect peers
- Root Quencher: Produces slow-release watering bags/sleeves for tree establishment with similar municipal and landscaping use cases to TreeDiaper's mats.
- Dew Right Plant Watering: Offers capillary mat-based plant watering products for indoor and outdoor plants, addressing similar water-retention and reduced-maintenance use cases as TreeDiaper.
- Ooze Tube: Manufacturer of tree watering bags designed to slowly release water to newly planted trees. Closely comparable product format and target use case in tree hydration.
- Treegator: Direct competitor offering slow-release tree watering bags (Original and Pro models) used by landscapers and municipalities for new tree establishment. Highly comparable product category, target customer, and use case.
Broad incumbents
- Rain Bird: Largest US irrigation equipment manufacturer with broad residential, commercial, and municipal portfolios. Overlaps with TreeDiaper in plant/turf watering but operates at much larger scale and via different distribution.
- Netafim: Global leader in drip and precision irrigation serving agriculture, landscape, and municipal markets. Competes for watering budgets but focuses on installed systems rather than passive hydration mats.
- Dramm: Established manufacturer of professional and consumer watering tools (hoses, wands, sprinklers). Overlaps in plant care distribution but does not offer passive hydration products.
- Chapin Manufacturing: Long-standing manufacturer of sprayers, spreaders, and watering equipment sold through retail and industrial channels. Comparable as a watering-equipment peer but lacks TreeDiaper's polymer-based hydration technology.
Others
- Smart Pot: Fabric container manufacturer serving nursery, greenhouse, and gardening markets. Shares the plant-care customer base and channel but addresses container growing rather than in-ground hydration.
Emerging players
- AquaPore (subsurface irrigation): Subsurface irrigation technology provider focused on water-efficient landscape and agricultural watering. Comparable mission (water conservation in plant care) with a different delivery mechanism.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
TreeDiaper social profiles
Digital presenceTreeDiaper financial estimates
Financial estimateRevenue estimate
Valuation estimate
TreeDiaper leadership team
Management profileNumber of profiles
Profiles3 records
TreeDiaper funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TreeDiaper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TreeDiaper
What does TreeDiaper do?
TreeDiaper designs, manufactures, and sells patented polymer-based plant hydration mats that absorb and store rainwater or irrigation water and slowly release it back to plants through osmosis as soil dries, while also absorbing excess water to prevent root rot. The product line spans small container mats (TD10–TD20), tree and shrub mats (TD24R/S, TD36R, TD48R), a rectangular garden mat (GM3612), and a Soil Moisture Meter accessory, sold under the TreeDiaper and SteadySpring trademarks through the company's own e-commerce site, distributors, and bulk/landscaper case packaging.
Is TreeDiaper a public or private company?
TreeDiaper is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TreeDiaper founded?
TreeDiaper was founded in 2013. It employs 1 to 10 people.
Where is TreeDiaper based?
TreeDiaper is headquartered in Ashland, United States, in the North America region.
How does TreeDiaper make money?
One revenue line is on record: product Sales.
Who are TreeDiaper's main competitors?
Direct peers on record are Root Quencher, Dew Right Plant Watering, Ooze Tube and Treegator. Broad incumbents are Rain Bird, Netafim, Dramm and Chapin Manufacturing. Smart Pot is listed as an others. AquaPore (subsurface irrigation) is listed as an emerging player.
Does TreeDiaper have an API?
No public API is recorded for TreeDiaper.
What industry is TreeDiaper in?
TreeDiaper's product category is Plant Hydration and Landscape Irrigation Products. Its primary akta.pro industry code is AFABADAI, Water-Retention & Soil Structure Conditioners (Hydrogels, Wetting Agents), with a secondary code of HSAIADAL, Tree Preservation & Construction Site Tree Protection. Its NAICS code is 56173 and its SIC code is 2820.