Oilers Entertainment Group

What Oilers Entertainment Group does

OEG Inc. (formerly Katz Group) is a privately held Canadian conglomerate founded in 1991 by Daryl Katz, headquartered in Edmonton, Alberta, and operating across three core divisions: sports & entertainment, retail cannabis, and hospitality. The company owns the Edmonton Oilers (NHL), Edmonton Oil Kings (WHL), and Bakersfield Condors (AHL), operates the Rogers Place arena (capacity up to 20,000, LEED Silver certified) within the 25-acre ICE District — the largest mixed-use sports and entertainment district in Canada — and runs the Win50 electronic 50/50 raffle platform and Dark Castle Entertainment film production studio. Its retail cannabis arm, OEG Retail Cannabis, operates the Tokyo Smoke brand across hundreds of locations in Ontario, Manitoba, Saskatchewan, and Newfoundland and Labrador (the #1 cannabis retail position in Canada), with online ordering via an Uber Eats partnership. Its hospitality arm, OEG Hospitality, runs 62+ restaurants and event venues through Oliver & Bonacini and 21 establishments through Concorde Group across Canada.

OEG generates revenue primarily through transaction-based streams: NHL and minor-league team operations (tickets, premium seating, corporate partnerships, merchandise, media rights), arena event rentals and concessions, retail cannabis sales, restaurant and catering revenue, and ancillary streams including 50/50 raffles and film licensing. Its go-to-market mixes event-driven consumer engagement (200+ nights of entertainment per year at ICE District), retail storefront distribution (Tokyo Smoke, Oliver & Bonacini venues), and direct-to-consumer digital channels (Oilers+ streaming, Win50). Core proprietary technology assets are limited to Win50 (described as the largest electronic 50/50 raffle operation in professional sports) and Rogers Place's broadcast and venue-integration systems — there is no disclosed AI/ML stack or platform product of note.

The company is controlled outright by founder Daryl Katz with no public listing or external institutional investors. Major strategic infrastructure underway includes ICE District Phase II (a CDN $250M Event Park and Village residential development, with construction expected to begin 2027) and a refreshed hockey operations leadership team. Recent economic impact metrics include US $1.3B franchise valuation for the Oilers, CDN $3.2B in cumulative economic impact from ICE District Phase I (CBRE study, September 2024), and over CDN $114M contributed to community causes through the Edmonton Oilers Community Foundation.

Name

Oilers Entertainment Group

Legal name

OEG Inc.

Website

https://oeg.ca

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

OEG Inc. is a privately held Canadian conglomerate operating the Edmonton Oilers NHL franchise, Rogers Place arena, ICE District mixed-use development, the Tokyo Smoke cannabis retail chain across four provinces, and 83+ restaurants through Oliver & Bonacini and Concorde Group.

Ownership category

akta.pro rank

Product category

Sports and Entertainment Conglomerate

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

Keywords

• Professional hockey operations
• Sports entertainment venues
• Retail cannabis stores
• Hospitality restaurant services
• Mixed-use district development

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Sports & Entertainment: Revenue from NHL teams (Edmonton Oilers, Bakersfield Condors, Edmonton Oil Kings), Rogers Place arena events including concerts and sporting events, ticket sales, premium seating, corporate partnerships, merchandise sales, and media rights.
2. Hospitality: Revenue from Oliver & Bonacini restaurants, Concorde Group establishments, catering and event venues. 72 restaurants and event venues under Oliver & Bonacini and Concorde Group banners.
3. Retail Cannabis: Revenue from Tokyo Smoke retail cannabis stores operating hundreds of locations across Ontario, Manitoba, Saskatchewan and Newfoundland and Labrador.
4. 50/50 Raffle Operations: Win50 electronic 50/50 raffle system generating revenue at Oilers games and other events, with proceeds benefiting charities and the Edmonton Oilers Community Foundation.
5. Film Production: Dark Castle Entertainment film and television production revenue from theatrical releases, streaming deals, and IP licensing.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

OEG Inc. operates an integrated portfolio of sports and entertainment, retail cannabis, and hospitality businesses. The company owns and operates NHL, AHL and WHL hockey franchises (Edmonton Oilers, Bakersfield Condors, Edmonton Oil Kings), the Rogers Place arena, the ICE District mixed-use development, the Tokyo Smoke retail cannabis chain across four Canadian provinces, and the Oliver & Bonacini and Concorde Group restaurant and hospitality portfolios in Canada.

Product overview

OEG Inc. is a North American leader in sports and entertainment, retail cannabis, and hospitality operating as a diversified conglomerate. The company is organized into three main divisions: OEG Sports & Entertainment (anchored by the Edmonton Oilers NHL franchise, Edmonton Oil Kings WHL team, Bakersfield Condors AHL team, Rogers Place arena, ICE District mixed-use development, Dark Castle Entertainment film studio, and Win 50 50/50 raffle platform), OEG Retail Cannabis (led by flagship brand Tokyo Smoke cannabis retail chain operating hundreds of locations across Canada), and OEG Hospitality (operated through Oliver & Bonacini with 62+ restaurants and Concorde Group with 21 establishments). The integrated portfolio creates synergies where venues host 200+ nights of entertainment annually, restaurants elevate arena concessions, and retail cannabis operations leverage the company's retail expertise. Phase II expansion includes the new Event Park and Village at ICE District residential development.

Differentiator

Problem solved

Functional benefit

Brands

• Tokyo Smoke: Award-winning cannabis retailer operating across Ontario, Manitoba, Saskatchewan and Newfoundland and Labrador
• Oliver & Bonacini
• Concorde Group
• Dark Castle Entertainment
• Rogers Place
• ICE District
• Edmonton Oilers Community Foundation

Products and services

• Edmonton Oilers (NHL Franchise)
• Edmonton Oil Kings (WHL Franchise)
• Bakersfield Condors (AHL Franchise)
• Rogers Place Arena
• Tokyo Smoke Retail Cannabis
• Oliver & Bonacini Hospitality
• Concorde Group Hospitality
• ICE District
• Dark Castle Entertainment (Film Production)
• Win50 Electronic 50/50 Raffle
• Oilers+ Video Streaming Service

Quantifiable outcome

• ICE District Phase I generated $3.2 billion in economic impact for Edmonton
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DIALOG and HNTBcoreStrategic or Co-development Partner · 8 April 2026DIALOG, in partnership with HNTB, selected as lead design team for the new Event Park at ICE District. DIALOG brings 60+ years of local expertise including key contributions to ICE District and Rogers Place. HNTB brings over a century of experience designing sports and entertainment venues across North America.
• CIBCminorGTM or Marketing Partner · 8 October 2025Oilers announce new partnership with CIBC as a commercial sponsor and partner of the Edmonton Oilers.
• City of EdmontoncoreStrategic or Co-development Partner · 8 April 2025City of Edmonton partnered with OEGSE on Event Park and Village at ICE District development. The City is contributing $69 million through Capital City Downtown CRL for Event Park and $33.8 million for Village infrastructure. The Event Park will be owned by the City and operated by OEGSE.
• Government of AlbertacoreStrategic or Co-development Partner · 8 April 2025Government of Alberta is contributing $97 million for Event Park and $31.4 million for Village at ICE District infrastructure. Alberta's investment reflects commitment to building vibrant communities and a strong provincial economy.
• Canopy Growth CorporationcoreStrategic or Co-development Partner · 27 September 2022OEG Retail Cannabis acquired 23 Tweed and Tokyo Smoke stores from Canopy Growth in Manitoba, Saskatchewan, and Newfoundland and Labrador, plus full ownership of the Tokyo Smoke brand. This positions Tokyo Smoke as Canada's number one retail cannabis brand.
• Uber EatsminorGTM or Marketing Partner · 22 November 2021Tokyo Smoke and Uber Eats formed innovative partnership to offer cannabis online order and pickup in Canada, enabling convenient delivery options for customers.
• Concorde Entertainment GroupcoreStrategic or Co-development Partner · 13 September 2018Concorde Entertainment Group and Oliver & Bonacini Hospitality announced strategic partnership. Oliver & Bonacini later acquired Concorde Group in 2018, expanding hospitality portfolio to 21 establishments in Calgary.

Scale indicators15 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Maple Leaf Sports & Entertainment: Operates the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS), and Scotiabank Arena. Closest direct peer to OEG as a multi-franchise owner with integrated venue, hospitality, and content assets.
• Madison Square Garden Sports Corp. Owns the New York Knicks (NBA) and New York Rangers (NHL) and is closely tied to MSG Entertainment's venue and event operations. Comparable as an integrated sports franchise and arena business.
• Kroenke Sports & Entertainment: Privately-held multi-sport owner of the Denver Nuggets, Colorado Avalanche, Arsenal FC, and a network of venues including Ball Arena. Comparable as a family-controlled, multi-franchise sports and entertainment platform with real estate holdings.
• Harris Blitzer Sports & Entertainment: Controls the Philadelphia 76ers (NBA), New Jersey Devils (NHL), and associated venue assets including the Prudential Center. Comparable as a multi-franchise private ownership group with sports and entertainment venue exposure.
• BSE Global: Privately owned operator of the Brooklyn Nets (NBA) and New York Liberty (WNBA) and Barclays Center. Comparable as a private sports franchise owner with integrated venue and entertainment programming.
• High Tide Inc. Canadian cannabis retailer operating Canna Cabana and other banners across multiple provinces. Most direct public peer to OEG's Tokyo Smoke cannabis retail operation, with a similar multi-province Canadian footprint.

Broad incumbents

• Fenway Sports Group: Owns the Boston Red Sox, Liverpool FC, Pittsburgh Penguins, and a NASCAR team, plus the RSN NESN and other sports-adjacent businesses. Comparable as a diversified private sports and entertainment holding company.
• Comcast Spectacor: Owns the Philadelphia Flyers (NHL) and operates the Wells Fargo Center and other venues. Comparable as an NHL franchise owner with venue management and event operations.
• Tao Group Hospitality: Operates a large portfolio of restaurant, nightlife, and entertainment venues in major U.S. markets. Comparable to Oliver & Bonacini as a chef-driven, multi-venue hospitality platform with integrated event programming.

Regional players

• Recipe Unlimited: Canada's largest full-service restaurant company (Swiss Chalet, Harvey's, The Keg, etc.). Comparable to OEG's Oliver & Bonacini and Concorde Group hospitality portfolios as a multi-brand Canadian restaurant operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oilers Entertainment Group