What BSE Global does

BSE Global, legally Brooklyn Sports & Entertainment, is a privately held sports and entertainment platform headquartered in Brooklyn, New York. The company owns and operates three core assets: Barclays Center, a state-of-the-art multi-purpose arena at 620 Atlantic Avenue; the Brooklyn Nets, an NBA franchise; and the New York Liberty, a WNBA franchise. In October 2025 the company expanded into youth development by opening the Brooklyn Basketball Training Center, which deploys Shoot 360 computer-vision-based skill analysis technology for athletes aged 6–17.

The business generates revenue through three primary streams: (1) ticketing and live event revenue from Nets games, Liberty games, and concerts/events at Barclays Center, distributed via box office, team websites, and partners including Ticketmaster and SeatGeek; (2) multi-year corporate partnerships and naming-rights agreements with brands such as Barclays, Fanatics, JetBlue, WeBull, and MYND, monetized through in-venue branding, hospitality suites, and activation rights; and (3) in-venue food, beverage, and premium hospitality. BSE Global's go-to-market is direct-to-consumer for fans and direct enterprise sales for corporate partners. The underlying technology stack includes predictive analytics for dynamic ticket pricing and demand forecasting (per data analyst Kelsey McDonald) and computer vision for player-skill tracking via Shoot 360 at the training center. The platform reaches the New York metro area primarily, with select international brand-building initiatives such as a Tencent partnership producing the "CheersNets" reality series for the Chinese market in 2025.

Name

BSE Global

Legal name

Brooklyn Sports & Entertainment

Website

https://bseglobal.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

BSE Global is a privately held Brooklyn-based sports and entertainment platform that owns and operates Barclays Center, the Brooklyn Nets (NBA), the New York Liberty (WNBA), and a youth basketball training center, generating revenue from ticketing, corporate sponsorships, and hospitality.

Ownership category

akta.pro rank

Product category

Live Sports and Entertainment

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Live sports entertainment
• Arena venue operations
• Professional sports franchise
• Corporate sponsorship sales
• Live event ticketing

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticketing and Live Event Revenue: BSE Global generates primary revenue through ticket sales for Brooklyn Nets and New York Liberty games and live concerts and events at Barclays Center. Revenue is event-driven and transaction-based.
2. Corporate Partnerships and Sponsorships: Branded partnerships with corporate sponsors (Barclays, Fanatics, JetBlue, Ticketmaster, WeBull, MYND and others) involving naming rights, in-venue branding, hospitality, and marketing activation rights. These are multi-year contractual arrangements.
3. Food, Beverage, and Hospitality: Concessions, premium hospitality suites, and in-venue food and beverage sales at Barclays Center, which have grown following strategic experiential upgrades and event diversification.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BSE Global operates a vertically integrated live sports and entertainment platform comprising Barclays Center (a multi-purpose arena in Brooklyn), the Brooklyn Nets (NBA), and the New York Liberty (WNBA). It sells tickets, concessions, premium hospitality, and merchandise directly to consumers, and offers corporate sponsors multi-year partnership, branding, and naming-rights packages. It also runs the Brooklyn Basketball Training Center, a youth facility featuring Shoot 360 computer-vision training technology.

Product overview

BSE Global operates as an entertainment platform encompassing three core assets: Barclays Center (a state-of-the-art arena), the Brooklyn Nets (NBA franchise), and the New York Liberty (WNBA franchise). The company also operates the Brooklyn Basketball Training Center featuring Shoot 360 technology for youth basketball development. BSE Global delivers dynamic content through its venues, professional sports franchises, and partnership programs, positioning itself as a leader in sports and entertainment experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Brooklyn Nets: NBA professional basketball team based in Brooklyn, New York
• New York Liberty
• Barclays Center
• Brooklyn Basketball Training Center

Products and services

• Barclays Center A state-of-the-art multi-purpose arena in Brooklyn operated by BSE Global, hosting Brooklyn Nets and New York Liberty games, concerts, family shows, and special events, with world-class facilities and premium hospitality offerings.
• Brooklyn Nets
• New York Liberty
• Brooklyn Basketball Training Center Youth basketball training facility in Brooklyn featuring Shoot 360 computer-vision skill analysis technology, offering programs and clinics for children aged 6 to 17 to develop basketball skills and passion for the game.
• Brooklyn Sports & Entertainment Partnerships Global Partnerships program operated by BSE Global that sells multi-year corporate sponsorship, naming rights, in-venue branding, hospitality, and marketing activation packages tied to Barclays Center, the Brooklyn Nets, and the New York Liberty.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• TencentflagshipStrategic or Co-development Partner · 5 September 2025Tencent, a Chinese global multimedia company, partnered with the Brooklyn Nets on 'CheersNets,' a six-episode reality series to select the first-ever Brooklynettes China Dance Team. The show premiered September 5, 2025 across Tencent platforms in China. The partnership culminated in the NBA China Games in Macao in October 2025, where the Nets faced the Phoenix Suns, marking the Nets' 24th overseas trip and third visit to China—both records for an NBA team.
• BarclaysflagshipOthersBarclays holds the naming rights for Barclays Center, BSE Global's flagship arena in Brooklyn.
• TicketmasterTechnology or IntegrationTicketmaster is a ticketing partner for BSE Global venues and franchises, listed among the company's partner brands. Barclays Center switched from Ticketmaster to SeatGeek as its primary ticketing platform in 2021.
• FanaticscoreGTM or Marketing PartnerFanatics is a partner brand for BSE Global, listed on the company website's partner section.
• JetBlueminorGTM or Marketing PartnerJetBlue is a partner brand listed on BSE Global's website.
• MYNDminorGTM or Marketing PartnerMYND is listed as a partner brand on BSE Global's website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Madison Square Garden Sports Corp. Publicly traded parent of the New York Knicks (NBA) and New York Rangers (NHL), operating in the same New York metro sports market as BSE Global. It is the most direct competitor for fans, sponsorship dollars, and premium entertainment in the same geography.
• Harris Blitzer Sports & Entertainment (HBSE): Privately held sports and entertainment platform that owns the Philadelphia 76ers (NBA), New Jersey Devils (NHL), and operates venues including the Prudential Center. Directly comparable as a multi-franchise, multi-venue sports platform with an integrated partnership model.
• Monumental Sports & Entertainment: Privately held owner of the Washington Wizards (NBA), Washington Capitals (NHL), and Capital One Arena. Closely comparable to BSE Global as a vertically integrated franchise-and-arena operator with a single-anchor-city strategy.
• Oak View Group: Arena development, management, and consulting firm that operates, develops, and advises on major venues globally. Directly comparable as a sophisticated arena operator and partner to teams on venue strategy, premium hospitality, and content programming.

Broad incumbents

• Anschutz Entertainment Group (AEG): Global owner/operator of arenas (including Crypto.com Arena), sports franchises (LA Kings, LA Galaxy), and live entertainment. AEG is a broader incumbent that competes with BSE Global for touring content, sponsorship dollars, and best-in-class arena operating standards.
• Kroenke Sports & Entertainment: Privately held owner of Arsenal FC, the Denver Nuggets (NBA), Colorado Avalanche (NHL), and Ball Arena. Comparable as a diversified multi-franchise, multi-venue platform with global sports holdings and an in-house arena operating model.
• Fenway Sports Group: Private sports holding company that owns the Boston Red Sox, Liverpool FC, Pittsburgh Penguins, and a stake in NASCAR. Comparable as a multi-franchise, multi-venue platform that has scaled beyond a single city into global sports holdings.
• Comcast Spectacor: Subsidiary of Comcast that owns the Philadelphia Flyers (NHL) and operates the Wells Fargo Center. Comparable as a franchise-plus-venue operator within a major U.S. sports market.

Others

• Delaware North: Global hospitality and food-service company with major sports and entertainment venue concessions contracts, including at Barclays Center competitors. Adjacent peer because of its role operating F&B and hospitality at peer venues, directly competitive to one of BSE Global's three revenue streams.
• Live Nation Entertainment: Largest live entertainment promoter and ticketing operator (Ticketmaster) globally, and a key counterparty to BSE Global for concert routing at Barclays Center. Relevant as a critical ecosystem participant that the company both partners with and competes against for live content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bse_global
• Facebookfacebook.com/BrooklynSportsEntertainment
• LinkedInlinkedin.com/company/bse-global

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BSE Global