PANDA Interactive

What PANDA Interactive does

PANDA Interactive is a Las Vegas-based sports technology company founded in 2016 that operates a patented Watch & Bet platform serving sports leagues, sports media companies, betting affiliates, and sportsbook operators. The company's core technology, SocketVision, uses ultrafast socket connections to ingest and normalize real-time data from any source, rendering it as contextually synchronized overlays on live or pre-recorded video streams without modifying the underlying stream. This patent-protected approach is intended to eliminate the latency and licensing complications associated with traditional interactive overlays. PANDA operates two product surfaces: PANDA Studio for live and on-demand video (with Watch & Bet, real-time odds, in-stream commerce, polls, simulcasting, and social features) and PANDA CUB for transforming text articles into engagement surfaces for affiliates and media publishers. Seven US patents have been granted covering the SocketVision methodology, and PANDA is licensed as an online sports betting vendor and/or supplier in eight US states including Tennessee, Arizona, Colorado, Indiana, New Jersey, Michigan, West Virginia, and Pennsylvania.

The company monetizes through enterprise platform licensing to sports leagues and media companies on multi-year subscription contracts, direct-to-consumer OTT subscription passes (Match, Club, and League passes) for partner leagues, affiliate referral revenue from in-stream sportsbook integrations (notably DraftKings), and transaction fees on in-stream commerce. Go-to-market combines consultative enterprise field sales with channel partnerships and a self-service onboarding path for PANDA CUB. The customer base of 40+ leagues and media companies includes The Basketball League (six-year anchor), Basketball Super League, Ukrainian Premier League, USA TODAY Sports Media Group, FanDuel, iHeartRadio, Resorts Casino, OddsSeeker, the World Putting League, SlapFIGHT Championship, and PFL. Strategic investors include SGI MB and the NFL Players Association; former NBA Commissioner David J. Stern was an early advisor and investor. Leadership comprises CEO Kevin April, Chairman Donald Schupak, CTO Peter Azuolas, and CSO Andrew Schupak, supported by a 100% US-based management and development team headquartered at 1810 E Sahara Ave, Suite 390, Las Vegas, NV.

Name

PANDA Interactive

Legal name

PANDA Interactive

Website

https://pandainteractive.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

PANDA Interactive operates a patented Watch & Bet platform that adds real-time betting odds and interactive overlays to live sports streams for sports leagues, media companies, betting affiliates, and sportsbooks across the US, UK, and Canada.

Ownership category

akta.pro rank

Product category

Sports Betting and Streaming Technology

NAICS

Computer Systems Design and Related Services (54151), Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)

akta.pro secondary industries

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE)

Keywords

• Watch and Bet platform
• Sports streaming technology
• Real-time betting integration
• OTT streaming platform
• Sports betting vendor

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Licensing/SaaS: PANDA licenses its Watch & Bet platform technology to sports leagues, media companies, and betting affiliates. Clients pay for access to the Studio and CUB platforms to power their streaming and engagement capabilities.
2. OTT Content Distribution: PANDA powers OTT platforms for sports leagues, enabling direct-to-consumer subscription passes (Match, Club, League passes) for viewers to access live and on-demand content.
3. Sportsbook Affiliate Integration: Integration with sportsbooks like DraftKings for in-stream betting, potentially generating affiliate revenue when viewers place bets through the platform.
4. In-Stream Commerce: Platform enables in-stream merchandise purchasing during live events, creating additional revenue opportunities for sports leagues and content creators.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

PANDA Interactive develops and licenses a patented Watch & Bet platform, anchored by its proprietary SocketVision technology, that enables sports leagues, sports media companies, and betting affiliates to deliver live or on-demand video enhanced with real-time betting odds, in-stream commerce, polls, and social features. The platform consists of PANDA Studio (for video) and PANDA CUB (for text articles), both powered by SocketVision's ability to overlay contextually matched data on unmodified video streams via a secondary persistent communications channel.

Product overview

PANDA Interactive offers a platform-plus-modules architecture built around its patented SocketVision technology. The core platform consists of two products: PANDA Studio (for live and on-demand video) and PANDA CUB (for text articles). SocketVision serves as the underlying technology powering real-time data normalization, visualization, and video synchronization for both products. Together, these solutions enable sportsbooks, sports media companies, and betting affiliates to drive viewer engagement and revenue through interactive betting odds, in-stream commerce, and social features.

Differentiator

Problem solved

Functional benefit

Brands

• PANDA Studio: Watch & Bet platform for live or on-demand video streaming with interactive betting features, polls, and commerce capabilities.
• PANDA CUB
• SocketVision

Products and services

• PANDA Studio Patent-protected interactive streaming platform for live or on-demand video that enables sportsbooks, media companies, and affiliates to enhance video content with real-time betting odds, in-stream commerce, live chat, polls, and multiplatform simulcasting on web, mobile, and CTV. Powered by SocketVision technology, it delivers contextually matched data overlays synchronized with video without modifying the underlying stream.
• PANDA CUB Text article enhancement platform for sports betting affiliates and media companies that transforms static articles into engagement powerhouses by adding interactive betting features and real-time data, unlocking new revenue opportunities. Offered with self-service onboarding and a public pricing page at cubpanda.com/pricing.
• SocketVision Technology Proprietary patented technology that rapidly ingresses and normalizes data from any source using ultrafast socket connections, delivering real-time visuals and overlays contextually matched and synchronized with live or pre-recorded video. Enables Watch & Bet experiences without modifying video streams by sending updates via a secondary persistent communications channel.

Quantifiable outcome

• TBL grew from 12 teams to 44+ teams during partnership with PANDA since 2019
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• The Basketball League (TBL)coreStrategic or Co-development Partner · 18 February 2025Six-year partnership (since 2019) powering TBLTV OTT platform for exclusive streaming of all regular season and postseason games. PANDA enables Watch & Bet experiences, and TBL has grown from 12 teams to 44+ teams during the partnership. Partnership renewed for 2025 season.
• USA TODAY Sports Media GroupcoreStrategic or Co-development Partner · 21 October 2024Partnership to power immersive live-stream experience for PFL Super Fights: Battle of the Giants PPV event. PANDA Studio enabled Watch & Bet, multiplatform simulcasting on MMAjunkie.com and YouTube, and native ad units.
• Professional Fighters League (PFL)coreStrategic or Co-development Partner · 21 October 2024Partnership with USA TODAY Sports Media Group to power PFL Super Fights: Battle of the Giants PPV event Watch-Along experience with real-time DraftKings odds and interactive features.
• Ukrainian Premier League (UPL)coreStrategic or Co-development Partner · 22 February 2024Partnership to launch UPL TV streaming platform (WatchUPL.com) enabling fans in US, UK, and Canada to access live and on-demand matches. PANDA powers the entire DTC ecosystem including match, club, and league passes.
• Basketball Super League (BSL)coreStrategic or Co-development Partner · 21 December 2023Partnership to power BSL's interactive streaming platform for inaugural 2023-24 season. PANDA powers live streaming, in-stream shopping, sponsor integrations, and distribution to third-party OTT platforms. Renewed for second year in November 2024.
• SlapFIGHT Championship (Pro League Network)minorStrategic or Co-development Partner · 10 October 2023World's first slap-fighting organization using PANDA Studio for Watch & Bet experiences with in-stream DraftKings integration, live chat, and polls.
• Get In The Game HBCU ConferenceminorGTM or Marketing Partner · 4 October 2023Official streaming partner with First and Pen and SBRnet for the Get In The Game Sports Business Career Conference together with SHOWTIME. Aims to provide HBCU students opportunities to learn about sports business.
• World Putting League (WPL)minorStrategic or Co-development Partner · 21 April 2023Partnership to stream WPL event live from Myrtle Beach, SC. PANDA enhanced stream with contextually matched live bets, in-stream commerce, and community features.
• DraftKingscoreTechnology or IntegrationSportsbook integration partner enabling in-stream DraftKings betting on publisher sites using PANDA's Watch & Bet platform. Used across multiple client activations including PFL and SlapFIGHT events.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Genius Sports: Genius Sports is a leading sports data, technology, and media company that provides data feeds, streaming, and betting-integrity services to sportsbooks, leagues, and media companies. PANDA is currently in litigation with Genius Sports, indicating direct competition in Watch & Bet / sports data overlay technology.
• Kambi: Kambi is a B2B sportsbook platform and odds provider serving regulated operators globally. PANDA sits upstream of sportsbooks like Kambi's customers, but both compete for the wallet of operator customers seeking to differentiate through content and engagement features.
• FloSports: FloSports is a DTC OTT streaming platform dedicated to niche and emerging sports (wrestling, volleyball, gymnastics, etc.). Both PANDA and FloSports serve similar mid-tier sports leagues with subscription-based OTT distribution, though FloSports lacks PANDA's betting integration layer.

Broad incumbents

• Sportradar: Sportradar is a global sports data and content provider offering real-time data, OTT streaming, and betting solutions to sportsbooks and media companies. Like PANDA, it powers sportsbook-to-publisher integrations, but with deeper league rights, larger data infrastructure, and broader international reach.
• Stats Perform: Stats Perform is a major sports AI and data company providing data feeds, streaming, and Opta-powered analytics to sportsbooks, media, and leagues. It competes with PANDA's SocketVision on the data overlay and live betting engagement layer.
• OpenBet (Light & Wonder): OpenBet, owned by Light & Wonder, is a leading B2B sports betting and PAM platform serving operators worldwide. While OpenBet focuses on the sportsbook back end, both PANDA and OpenBet sell into the same operator customer base for engagement and content technology.
• DAZN: DAZN is a global sports streaming OTT platform offering live and on-demand sports content with subscription passes. DAZN operates at much larger scale than PANDA's white-label OTT deployments but competes for the same DTC sports streaming wallet, particularly in international markets where PANDA's UPL deal sits.
• BetMGM / MGM Resorts (via Angstrom): MGM Resorts and BetMGM operate sportsbooks and consumer-facing sports engagement products. While primarily an operator, BetMGM has invested in proprietary streaming/engagement technology that competes with PANDA's Watch & Bet capabilities for operator attention and budget.

Emerging players

• Simplebet: Simplebet builds micro-betting technology that enables in-play, moment-to-moment wagering on sports. It is comparable to PANDA in that both target real-time, in-stream betting experiences, though Simplebet focuses on bet generation while PANDA focuses on delivering odds within the video experience.

Others

• Videoplaza (Ooyala / Dalet): Dalet (through Videoplaza / Ooyala heritage) provides video infrastructure, OTT platforms, and content monetization tools for media companies. While not a direct competitor in betting overlays, the OTT and live-streaming capability overlaps with PANDA Studio's white-label league platform offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pandainteractive

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PANDA Interactive