Jane

What Jane does

Jane is a privately held, founder-owned cafe and bakery group headquartered in San Francisco, founded in February 2011 by Amanda Michael with the opening of Jane on Fillmore in Pacific Heights. The company operates seven cafe and bakery locations across the San Francisco Bay Area: Jane on Fillmore (flagship, 2011), Jane on Larkin (2013), Jane the Bakery on Geary (2016), Toy Boat by Jane (acquired 2020, cafe plus ice cream), Jane/Marin in Tiburon and Jane/Cal-Mart (acquired via Sweet Things Bakery in 2022), and Jane on Third at SFMOMA (opened August 2025). It sells coffee, espresso, pastries, breads, breakfast, salads, sandwiches, cakes, and (at Toy Boat) ice cream, with all baked goods made from scratch daily and several dozen loaves baked in-house.

Jane's distinguishing operational asset is the Jane Grain program, a seed-to-sandwich vertical integration in which the company grows and stone-mills four heritage wheat varieties (Yecora Rojo, Desert King Durum, Einkorn, Emmer) on a family farm less than two hours from San Francisco. The resulting 100% Jane Grain flour underpins three signature breads and is also sold wholesale to BiRite, Luke's Local Markets, and top San Francisco restaurants and cafes. The core technology stack is conventional off-the-shelf SaaS rather than proprietary platforms: BentoBox for website/menu, Square for gift cards and pre-order payments, Tock for bakery pre-orders, Spoonfed and DoorDash Catering for catering, DoorDash and Caviar for delivery, and Google Maps, reCAPTCHA, and UserWay for site services.

Jane makes money through four channels: in-person retail across its seven locations, catering (corporate and private events via Spoonfed with 72-hour notice, and DoorDash Catering with 24-hour notice), nationwide shipping through shop.itsjane.com for baked-to-order items, and wholesale distribution of its breads to specialty grocers and restaurants. Pre-orders for pickup are taken via Tock. Pricing is not publicly disclosed. The company has grown organically and via two small bakery/legacy-business acquisitions, has not raised venture or private equity capital, and remains owner-operated with founder Amanda Michael actively involved in recipe development and daily kitchen operations.

Name

Jane

Legal name

Jane

Website

https://itsjane.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Jane is a founder-owned, privately held cafe and bakery group in the San Francisco Bay Area operating seven locations plus nationwide shipping, serving coffee, scratch-baked pastries, breads, and catering, with a vertically integrated heritage-wheat flour program called Jane Grain.

Ownership category

akta.pro rank

Product category

Artisan Bakery & Café

NAICS

Retail Bakeries (311811), Bakeries and Tortilla Manufacturing (3118), Baked Goods Retailers (445291)

SIC

Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)

Keywords

• Artisan bakery
• Café chain
• Event catering
• Heritage grain milling
• Specialty coffee shop

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. In-store retail sales: Revenue generated from selling freshly baked goods, pastries, breads, coffee, and prepared foods at 7 physical cafe and bakery locations throughout the San Francisco Bay Area.
2. Catering services: Corporate and private event catering including drop-off breakfast and lunch services through their Spoonfed platform and DoorDash Catering, with 72-hour advance notice required for larger orders.
3. National shipping: Nationwide shipping of bakery products through their online storefront (shop.itsjane.com), with weekly bake-to-order and ship operations.
4. Pre-order pickup: Online pre-ordering system for breads and pastries through Tock for customer pickup at any Jane location.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Jane is a multi-location artisan bakery and café chain in the San Francisco Bay Area that produces and sells freshly baked pastries, breads, cakes, coffee and espresso drinks, breakfast and lunch items, and ice cream across seven retail locations. It also offers corporate and private event catering, national shipping of bakery products through shop.itsjane.com, bakery pre-orders via Tock, and wholesale bread distribution to local markets and restaurants, supported by its proprietary Jane Grain heritage wheat milling program.

Product overview

Jane is a multi-location coffee shop and bakery chain in San Francisco, CA, consisting of seven café and bakery locations (Jane on Fillmore, Jane on Larkin, Jane the Bakery, Toy Boat by Jane, Jane on Third at SFMOMA, Jane/Cal-Mart, and Jane/Marin). The company operates as a unified café-bakery concept offering coffee, espresso drinks, house-baked pastries and breads, breakfast, brunch, lunch items (sandwiches, salads), custom cakes, and ice cream at the Toy Boat location. Jane has vertically integrated its supply chain through Jane Grain, a seed-to-sandwich grain program that grows and mills heritage wheat varieties locally. The company also provides catering services, nationwide shipping through its online storefront, and pre-order capabilities for bakery items. All products are made fresh daily from scratch with an emphasis on quality ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• Jane Grain: Seed-to-sandwich grain program that grows and mills heritage wheat varieties (Yecora Rojo, Desert King Durum, Einkorn, and Emmer) on a family farm less than two hours from San Francisco using a stone mill.

Products and services

• Jane Café and Bakery Locations A unified café-bakery retail concept operating seven physical locations in the San Francisco Bay Area (Jane on Fillmore, Jane on Larkin, Jane the Bakery, Toy Boat by Jane, Jane on Third at SFMOMA, Jane/Cal-Mart, and Jane/Marin), serving coffee, espresso, pastries, breads, breakfast, brunch, lunch items, sandwiches, salads, custom cakes, and ice cream at the Toy Boat location.
• Jane Grain Heritage Wheat Program A seed-to-sandwich ingredient program in which Jane grows and stone-mills heritage wheat varieties (Yecora Rojo, Desert King Durum, Einkorn, and Emmer) on a family farm less than two hours from San Francisco, supplying proprietary Jane Grain flour for in-house breads and wholesale accounts.
• Jane Catering Drop-off breakfast and lunch catering service for corporate meetings, conferences, and private events, featuring café favorites ordered through the Spoonfed platform (72-hour lead time) or DoorDash Catering (24-hour lead time), with in-house or courier delivery.
• Jane at Home (National Shipping) Nationwide e-commerce shipping service for Jane's bakery products, including breads and pastries baked to order and shipped weekly through the company's online storefront at shop.itsjane.com.
• Bakery Pre-Orders Pre-order service for breads, pastries, and holiday specialty items available for pickup at Jane locations through the Tock pre-order platform.
• Jane Gift Cards Jane-branded gift cards sold through Square, redeemable across Jane's café and bakery locations for food, beverages, and bakery items.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Scale indicators2 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Tartine Bakery: Iconic San Francisco artisan bakery and cafe founded in 2002, operating multiple Bay Area locations with a flagship focus on sourdough breads and pastries. Most directly comparable in product mix, heritage-grain positioning, and SF brand cachet.
• La Boulangerie de San Francisco: Multi-location Bay Area bakery-cafe chain offering breads, pastries, sandwiches, and coffee across dozens of locations. Closest competitor in scale and cafe-bakery model within the SF market Jane serves.
• Le Marais Bakery: French-style artisan bakery with multiple SF locations serving breads, viennoiserie, sandwiches, and coffee. Comparable neighborhood-cafe-bakery concept with comparable pricing tier and Bay Area footprint.
• SusieCakes: Multi-location specialty bakery chain (CA, TX, IL) focused on classic American desserts, cakes, cookies, and cupcakes. Comparable in multi-unit bakery retail model and premium positioning, with broader geographic reach.
• Mr. Holmes Bakehouse: San Francisco-based cult bakery known for donuts, cruffins, and laminated pastries with multiple Bay Area locations. Comparable premium artisan bakery brand with strong social media following and similar product categories to Jane.

Broad incumbents

• Blue Bottle Coffee: Oakland-born specialty coffee chain with broad Bay Area and national cafe presence, offering select pastries alongside coffee. Comparable in SF cafe culture and premium positioning but with much larger scale and primary focus on coffee rather than bakery production.
• Panera Bread: National fast-casual cafe-bakery chain offering soups, sandwiches, salads, and bakery items across thousands of US locations. Comparable cafe-bakery-restaurant model at vastly larger scale, though positioned at lower price points.

Regional players

• Sightglass Coffee: San Francisco specialty coffee roaster and cafe operator with multiple SF locations serving pastries alongside coffee. Comparable in SF neighborhood cafe model and quality-focused positioning, though coffee-centric.
• Bi-Rite Market: Iconic San Francisco specialty grocer and prepared foods operator that carries Jane wholesale breads and shares Jane's local-sourcing ethos. Comparable in SF premium food retail positioning and customer demographic overlap.
• Saint Frank Coffee: San Francisco specialty coffee roaster and cafe serving pastries in a neighborhood-cafe setting. Comparable in SF cafe culture, quality positioning, and neighborhood presence though smaller scale and coffee-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/janethebakery
• Instagraminstagram.com/janethebakery
• TikToktiktok.com/@its_janes_world
• Xx.com/eatatjane

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jane