Credico Marketing Inc
Credico is a Chicago-headquartered outsourced sales and marketing firm founded in 1991 that delivers face-to-face customer acquisition, field sales, retail/event activation, telesales, and digital marketing to Fortune 150, mid-market, and nonprofit clients across the US, Canada, UK, and South Africa, using a performance-based pricing model executed through direct teams and an Independent Sales Organization (ISO) network.
- Company typePrivate
- Founded1991
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Credico Marketing Inc does
Credico Marketing Inc, operating legally as Credico (USA) LLC, is a Chicago-headquartered outsourced sales and marketing services firm founded in 1991 that delivers face-to-face customer acquisition, field sales, retail and event activation, telesales, and digital marketing to Fortune 150 corporations, mid-market firms, and nonprofit organizations. The company operates wholly-owned regional subsidiaries in Canada, the UK, and South Africa and executes at scale through a network of Independent Sales Organizations (ISOs) under the Credico umbrella. Its proprietary technology includes a real-time sales platform that enables in-field contract signing and campaign updates, alongside PowerLearn, a proprietary training and onboarding platform intended to preserve institutional knowledge.
Revenue is generated under a performance-based pricing model in which clients are charged only when results are delivered, with execution structured around B2B, B2C, retail, event, telesales, and digital marketing channels. Named enterprise clients include AT&T (Alliance Channel Champion four consecutive years), Charter Communications (Retail Partner of the Year), and Canadian Tire Corporation (30-year relationship), while nonprofit engagements include GiveBridge and Gather Campaigns. The firm has expanded into adjacent verticals such as a US Health Insurance Division launched in 2021, and recently entered a strategic partnership with MiMedia Holdings with founder-level capital commitment to MiMedia's private placement.
Credico Marketing Inc firmographics
Firmographics- Name
- Credico Marketing Inc
- Legal name
- Credico (USA) LLC
- Website
- https://credico.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Credico is a Chicago-headquartered outsourced sales and marketing firm founded in 1991 that delivers face-to-face customer acquisition, field sales, retail/event activation, telesales, and digital marketing to Fortune 150, mid-market, and nonprofit clients across the US, Canada, UK, and South Africa, using a performance-based pricing model executed through direct teams and an Independent Sales Organization (ISO) network.
- Ownership category
- akta.pro rank
Credico Marketing Inc industry classification
Industry- Product category
- Outsourced Sales and Marketing Services
- NAICS
- Advertising Agencies (541810), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- CRM Strategy & Consulting (BPAFAFAA)
- akta.pro secondary industries
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
Keywords
Where Credico Marketing Inc is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Credico Marketing Inc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Outsourced Sales Execution: Performance-based revenue model where Credico charges clients only when results are delivered. The company operates on a 'no charge until we deliver' basis, aligning their success with client success. Revenue is generated through successful customer acquisitions, lead generation, and sales conversions through their field sales, retail, event, telesales, and digital marketing channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Performance-based pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Credico Marketing Inc product offering
Product offeringCore offering
Credico provides outsourced sales and marketing execution for Fortune 150, mid-market, and nonprofit organizations, delivering customer acquisition through face-to-face field sales, retail and event staffing, telesales, B2B and B2C sales channels, and digital marketing services. The firm operates on a performance-based model, charging clients only when results such as new customers, leads, or sales conversions are delivered.
Product overview
Credico Marketing Inc is a People and Technology company that provides outsourced sales and marketing services through multiple service channels including B2B, B2C, Retail + Events, Digital Marketing, and Global operations across North America, Europe, India, and South Africa. The company operates as a unified outsourced sales solution offering core services (Outsourced Sales, Direct Sales, Event Staffing, Retail & Mall, Telesales, Lead Generation, Sales Consulting) and digital marketing modules (Search Engine Optimization, Pay Per Click, Social Media, Email, Experiential Marketing). The portfolio also includes proprietary technology platforms such as PowerLearn for training and education. Founded in 1991, Credico has been simplifying outsourced sales for Fortune 150, mid-market and nonprofit organizations using face-to-face interactions and creative technology applications, with a unique business model that charges only upon delivering results.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Sales Services
- B2C Sales Services
- Retail and Event Field Sales
- Digital Marketing Services
- Telesales Services
- Lead Generation Services
- Sales Consulting Services
- Health Insurance Division
Quantifiable outcome
- 86% average customer retention rate
- +3 more outcomes
Companies that use Credico Marketing Inc
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Credico Marketing Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Credico Marketing Inc partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- MiMediaminorBusiness development partnership where Credico founders are expected to invest the majority of MiMedia's non-brokered private placement offering of up to $6,000,000. Credico serves as an international outsourced sales and customer acquisition partner with operations across North America, Europe, India, and South Africa.
- GiveBridgecoreLong-term partnership enabling GiveBridge to deliver large volumes of quality monthly donors to nonprofit organizations. Credico's network of suppliers and brand ambassadors who are passionate about causes drive the partnership success.
- Gather CampaignscoreLong-term partnership with Gather Campaigns and Credico being key to charity's fundraising strategy. Partnership enables income growth and service delivery enhancement through professional face-to-face campaigns in UK and Europe.
- Charter CommunicationscoreCredico recognized as Charter Communications' Retail Partner of the Year, demonstrating excellence in retail sales execution for telecommunications services.
- AT&T Global NetworkcoreCredico is an authorized Solution Provider and member of AT&T Global Network, earning Champion status for four consecutive years through the AT&T Alliance Channel.
- Canadian Tire Corporationcore30-year longstanding partnership with Canadian Tire Corporation, Credico's oldest client. Partnership involves teamwork and collaboration across Canadian retail operations.
- Independent Sales Organizations (ISOs)coreCredico partners with a network of independent sales organizations (ISOs) who operate as entrepreneurs backed by Credico's global resources and support infrastructure.
- okusoka + cominorDiversity and inclusion partnership where Credico shares key learnings while enhancing their Diversity and Inclusion policies to inspire more organizations to challenge outdated practices.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Credico Marketing Inc competitors and assessment
Company assessmentDirect peers
- MarketSource: MarketSource provides outsourced sales, merchandising, and marketing services to enterprise clients across retail and B2B channels. Like Credico, it deploys dedicated field teams and partners with Fortune-class brands to drive customer acquisition, making it one of the closest direct comparables.
- Advantage Solutions: Advantage Solutions (formerly Advantage Sales & Marketing) is a large outsourced sales and marketing agency focused on retail, CPG, and B2B execution. It overlaps directly with Credico's retail/B2B field-sales model and is the largest scaled competitor in the same category.
- Acosta Sales & Marketing: Acosta provides outsourced sales, marketing, and retail services to CPG and consumer brands through dedicated field teams. Its headquarter-based, dedicated-rep model is closely analogous to Credico's enterprise field sales motion.
- SPAR Group: SPAR Group delivers in-store merchandising, retail services, and field marketing through a global contractor network. It is a direct comparable to Credico's ISO/contractor-driven field execution model across retail and event environments.
- Crossmark: Crossmark provides retail services, in-store execution, and sales-driven marketing for consumer brands. Like Credico, it embeds dedicated reps in retail environments and supports enterprise clients on performance-based outcomes.
- Premium Retail Services: Premium Retail Services specializes in retail merchandising, in-store demos, and field sales execution for enterprise brands. It overlaps with Credico's retail and event-driven customer acquisition channels.
- WIS International: WIS International provides retail services including inventory, merchandising, and field sales support. Its dedicated-retail-services model and Fortune-class client base make it a comparable peer to Credico's retail and field-sales work.
Broad incumbents
- TTEC Holdings: TTEC is a large, public customer-experience and BPO operator offering sales, customer service, and digital CX. Credico's telesales and contact-center work overlaps with TTEC's broader sales/BPO portfolio, though TTEC is far larger and more diversified.
- Concentrix: Concentrix is a global CX and BPO incumbent covering customer management, sales, and digital services for enterprise clients. Its sales-outsourcing and contact-center capabilities are a broader incumbent analog to Credico's telesales/lead-generation offering.
Emerging players
- Marlin Network: Marlin Network is a sales-and-marketing agency with field execution and event marketing capabilities. It is a smaller, emerging peer with overlapping face-to-face and event-driven customer acquisition services to Credico.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Credico Marketing Inc social profiles
Digital presenceCredico Marketing Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Credico Marketing Inc leadership team
Management profileNumber of profiles
Profiles13 records
Credico Marketing Inc subsidiaries and ownership
Company hierarchySubsidiaries3 records
Credico Marketing Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Credico Marketing Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Credico Marketing Inc
What does Credico Marketing Inc do?
Credico provides outsourced sales and marketing execution for Fortune 150, mid-market, and nonprofit organizations, delivering customer acquisition through face-to-face field sales, retail and event staffing, telesales, B2B and B2C sales channels, and digital marketing services. The firm operates on a performance-based model, charging clients only when results such as new customers, leads, or sales conversions are delivered.
Is Credico Marketing Inc a public or private company?
Credico Marketing Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Credico Marketing Inc founded?
Credico Marketing Inc was founded in 1991. It employs 11 to 50 people.
Where is Credico Marketing Inc based?
Credico Marketing Inc is headquartered in Chicago, United States, in the North America region.
How does Credico Marketing Inc make money?
One revenue line is on record: outsourced Sales Execution.
Who are Credico Marketing Inc's main competitors?
Direct peers on record are MarketSource, Advantage Solutions, Acosta Sales & Marketing, SPAR Group, Crossmark, Premium Retail Services and WIS International. Broad incumbents are TTEC Holdings and Concentrix. Marlin Network is listed as an emerging player.
Does Credico Marketing Inc have an API?
No public API is recorded for Credico Marketing Inc.
What industry is Credico Marketing Inc in?
Credico Marketing Inc's product category is Outsourced Sales and Marketing Services. Its primary akta.pro industry code is BPAFAFAA, CRM Strategy & Consulting, with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 541810 and its SIC code is 7310.