MiMedia
MiMedia is a publicly-traded consumer cloud platform company that provides white-label, AI-powered media backup and storage solutions to telecom carriers and device manufacturers (OEMs) globally. Founded in 2009 and headquartered in New York.
- Company typePublic
- Founded2009
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MiMedia does
MiMedia is a publicly-traded consumer cloud platform company that provides white-label, AI-powered media backup, organization, and cross-device access solutions to telecom carriers and smartphone/device manufacturers (OEMs). Founded in 2009 and headquartered in New York (with stock listed on the TSX Venture Exchange under ticker MIM, plus OTCQB and Frankfurt listings), the company targets the structural gap where telcos and OEMs currently cede cloud-services revenue to Google, Apple, and Facebook. MiMedia enables its partners to own the customer relationship and capture high-margin recurring revenue by embedding its platform directly into devices at the manufacturing stage or provisioning it over-the-air (OTA) to carrier subscribers.
The underlying platform is device- and operating-system-agnostic, supporting iOS, Android, Windows, Mac, and web browsers with 16+ language localizations. Its technical stack includes AI-powered automatic tagging and search of photos and media, SSL-encrypted cloud backups, cross-platform synchronization, and features for private media sharing (MiDrive shared drives and Collections digital albums). The platform has received $50M+ in cumulative R&D investment and is supported by issued patents. MiMedia monetizes through two channels: (1) B2B platform licensing and revenue-sharing with OEM and telco partners at $5-10 potential ARPU per device with 80%+ gross margins, and (2) direct-to-consumer subscriptions (a 10GB free tier plus paid monthly and annual plans). The company's deployed and contracted partner base spans Orbic (10M devices targeted in 2 years), the #3 telco in Mexico (18M+ subscribers), Caterpillar (5M units by 2026), Coolpad, HTC (Latin America relaunch), Blackview/Oscal (15+ countries), and a Chinese ODM representing 60+ additional OEM brands.
MiMedia firmographics
Firmographics- Name
- MiMedia
- Legal name
- MiMedia, Inc.
- Website
- https://mimedia.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MiMedia is a publicly-traded consumer cloud platform company that provides white-label, AI-powered media backup and storage solutions to telecom carriers and device manufacturers (OEMs) globally. Founded in 2009 and headquartered in New York.
- Ownership category
- akta.pro rank
MiMedia industry classification
Industry- Product category
- Consumer Cloud Storage
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Media Asset Management (MAM) Platforms (MPAHAGAA)
- akta.pro secondary industries
- Personalization, Recommendations & Search (MPAHAJAF), Smart Home, IoT & Home Security Distribution (CRAOACAF)
Keywords
Where MiMedia is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MiMedia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- B2B Platform Licensing (OEM/Telco): MiMedia provides its cloud platform to OEM and telco partners who integrate it into their devices. Partners receive recurring revenue streams while MiMedia earns licensing fees. The platform is white-labeled, allowing partners to own the customer relationship and revenue.
- Consumer Subscription: End-consumer subscription model with free basic tier (10GB storage) and paid monthly/yearly subscription plans for additional storage and premium features.
- ARPU from Device Integration: Potential ARPU of $5-10 per device with high margins (80%+). Revenue scales directly with telco/OEM partnerships and device integrations. Multiple data centers enable global deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Basic Subscription - 10GB storage |
| Subscription | Monthly | Paid Monthly Subscription |
| Subscription | Annual | Paid Yearly Subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
MiMedia product offering
Product offeringCore offering
MiMedia provides a white-label, AI-powered consumer cloud platform that telecom carriers and smartphone OEMs integrate into their devices and service offerings. The platform enables cross-device, OS-agnostic storage, automatic backup, AI-driven organization and search, and private media sharing for end users, while giving partners high-margin recurring revenue and customer retention tools.
Product overview
MiMedia offers a unified consumer cloud platform as its core product, which integrates with telcos and OEMs to provide white-label cloud storage and media management solutions. The platform consists of the MiMedia Cloud Platform (core), complemented by mobile apps for iOS and Android, and a desktop application for Windows and Mac. Additional features include MiDrive (shared storage) and Collections (curated media albums). The platform leverages AI for automatic media organization and supports cross-device, OS-agnostic access with enterprise-grade security.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 80%+ gross margins with no capex or inventory risk
- +5 more outcomes
Companies that use MiMedia
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
MiMedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
MiMedia partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and strategic.
- Shenzhen Doke Electronic CompanycoreGlobal distribution agreement with Shenzhen Doke Electronic Company, parent company and manufacturer of Blackview and Oscal smartphone brands. MiMedia's cloud platform is integrated into devices shipping to 15+ countries worldwide. Shares of MIM rose 15.8% to C$0.22 on the news.
- Chinese OEM-focused ODM (undisclosed)coreMulti-year global distribution agreement with undisclosed Chinese ODM. The partnership will share MiMedia's cloud platform with the ODM's network of over 60 OEM partners, expanding MiMedia's market reach and revenue streams.
- CredicostrategicBusiness development partnership with Credico, an international outsourced sales and customer acquisition firm with operations across North America, Europe, India, and South Africa. Credico will offer MiMedia's platform globally to its clients. Credico's founders expected to invest a majority of the $6M private placement offering.
- HTCcorePartnership to feature MiMedia's platform as the native media gallery on HTC smartphones shipped to Latin America. First batch shipped to Mexico. HTC, which was the third largest smartphone manufacturer globally in 2011, is relaunching its brand in the LATAM region through this partnership.
- ADG ChinastrategicAgreement to help accelerate MiMedia's business development within the smartphone OEM ecosystem in Asia.
- OrbiccoreGlobal OEM targeting Tier 1 and 2 markets. 10M devices targeted in two years across USA, Europe, and Australia.
- CoolpadcoreDistribution with global OEM. MiMedia integrated onto first shipment of smartphones.
- CaterpillarcoreDeployed on licensed devices. Launching Q4 2025, ramping to 5M units by 2026.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
MiMedia competitors and assessment
Company assessmentDirect peers
- Synchronoss Technologies: Synchronoss provides white-label personal cloud and digital experience platforms to Tier 1 telcos (AT&T, Verizon, etc.) globally. MiMedia's newly hired SVP Patrick Charron came from Synchronoss, signaling direct competitive overlap in the carrier cloud space.
- IDrive: IDrive provides consumer and business cloud backup with cross-platform support, similar to MiMedia's core offering. While more direct-to-consumer, it represents a comparable independent cloud storage provider with similar feature parity.
- Backblaze: Backblaze offers consumer cloud backup and B2 cloud storage with a similar low-cost, high-margin software model. Direct competitor in personal cloud backup category with comparable AI/search capabilities emerging.
Broad incumbents
- Dropbox: Dropbox is a major consumer cloud storage provider with cross-platform apps, though primarily a direct-to-consumer brand. While not white-labeled for OEMs/telcos, it competes in the same personal cloud storage category with similar AI organization features.
- Google Photos / Google One: Google Photos and Google One are the dominant consumer cloud platforms, deeply bundled with Android and OEMs. They are the primary alternative MiMedia positions against, particularly for OEMs seeking to avoid revenue share with Google.
- Apple iCloud: Apple iCloud is the default cloud for iOS users and represents the second major incumbent that MiMedia's telco/OEM partners are trying to disintermediate. Closed ecosystem competitor that limits OEM partner flexibility.
- Microsoft OneDrive: Microsoft OneDrive competes in personal/business cloud storage with deep OS integration on Windows. A relevant incumbent for OEM cloud bundling decisions, particularly for non-Apple/non-Android OEMs.
Emerging players
- pCloud: pCloud is an emerging consumer cloud storage provider based in Europe with cross-platform apps and lifetime subscription options. Direct competitor in the consumer cloud space with similar target market but no telco/OEM focus.
- Degoo: Degoo offers AI-powered cloud photo backup and storage with freemium tiers, directly comparable to MiMedia's AI organization features. Smaller scale but similar target use case for personal media storage.
- OpenDrive: OpenDrive provides cloud storage, backup, and collaboration tools for consumers and businesses. Smaller direct competitor in the personal cloud category with overlapping feature set including file sync and sharing.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MiMedia social profiles
Digital presenceMiMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
MiMedia leadership team
Management profileNumber of profiles
Profiles3 records
MiMedia funding detail
Funding detailFunding overview
Funding rounds10 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MiMedia M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MiMedia
What does MiMedia do?
MiMedia provides a white-label, AI-powered consumer cloud platform that telecom carriers and smartphone OEMs integrate into their devices and service offerings. The platform enables cross-device, OS-agnostic storage, automatic backup, AI-driven organization and search, and private media sharing for end users, while giving partners high-margin recurring revenue and customer retention tools.
Is MiMedia a public or private company?
MiMedia is a public company. It is classified as public and is currently operating.
When was MiMedia founded?
MiMedia was founded in 2009. It employs 11 to 50 people.
Where is MiMedia based?
MiMedia is headquartered in Brooklyn, United States, in the North America region.
How does MiMedia make money?
Three revenue lines are on record. B2B Platform Licensing (OEM/Telco) is the primary driver. The others are consumer Subscription and ARPU from Device Integration.
Who are MiMedia's main competitors?
Direct peers on record are Synchronoss Technologies, IDrive and Backblaze. Broad incumbents are Dropbox, Google Photos / Google One, Apple iCloud and Microsoft OneDrive. Emerging players are pCloud, Degoo and OpenDrive.
Does MiMedia have an API?
No public API is recorded for MiMedia.
What industry is MiMedia in?
MiMedia's product category is Consumer Cloud Storage. Its primary akta.pro industry code is MPAHAGAA, Media Asset Management (MAM) Platforms, with a secondary code of MPAHAJAF, Personalization, Recommendations & Search. Its NAICS code is 5132 and its SIC code is 4899.